Consumer Survey Questionnaire
Consumer Survey Questionnaire
Consumer Survey Questionnaire
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5/2/2014
How important to you are the following factors from the Hair Oil purchase? Rate them on a
scale of 1- 5. (1=least important and 5=most important) *
1
Brand Name
Personal
Experience
Packaging
Newness of the
product
Product Texture
(Colour, smell
etc)
Previous Usage
Experience
Natural/Herbal
Claim
Price
Sales Promotion
Personal selling
Advertisement
Product
placement in the
store
Product Safety
Product
trustworthiness
Brand Loyalty
Brand
Ambassador
Quality
Do you remember the brand ambassador of the hair Oil you use *
https://docs.google.com/a/iimtrichy.ac.in/forms/d/1gKwFkS113wQjskRjoDUwfW1CgPLGUlyBp1Ev5WKvEmY/viewform
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5/2/2014
Yes
No
How much are you willing to spend for hair oil? ( 100 ml SKU) *
Less than Rs 20
Rs. 21-30
Rs. 31-40
Rs 41- 50
above 50
What kind of promotion would attract you to buy hair oil the most? *
Newspapers
Advertisements
Promoters persuasion
Leaflets & TV comments
Other:
What is the reason for using the above mentioned Lite Hair oil
https://docs.google.com/a/iimtrichy.ac.in/forms/d/1gKwFkS113wQjskRjoDUwfW1CgPLGUlyBp1Ev5WKvEmY/viewform
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5/2/2014
If Navratna comes up with new lite cool hair oil, what are the changes you expect *
Colour of the oil
Less strong
Odour
Better packaging
Low price
Other:
Name
Gender *
Location *
Income Group
Below 2 Lakhs per Annum
Between 2 3.5 Lakhs per Annum
Between 3.5 5 Lakhs per Annum
Between 5 8 Lakhs per Annum
Above 8 Lakhs
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https://docs.google.com/a/iimtrichy.ac.in/forms/d/1gKwFkS113wQjskRjoDUwfW1CgPLGUlyBp1Ev5WKvEmY/viewform
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