Marketing Quiz Review

MARKETING QUIZ REVIEW
1 CPM:
1
The price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2
CPM, that means an advertiser must pay $2 for every 1,000 impressions of its ad. The "M" in
CPM represents the roman numeral for 1,000. CPM is the most common method for pricing web
ads. However, an advertisement's success cannot be measured by CTR alone, because an ad that
is viewed but not clicked on may still have an impact.
2 SEC:
3 TV RATING:
Television content rating systems give viewers an idea of the suitability of a television
program for children or adults. Many countries have their own television rating system and each
country's rating process may differ due to local priorities. Programs are rated by either the
organization that manages the system, the broadcaster or by the content producers themselves.
A rating is usually set for each individual episode of a television series. The rating can change
per episode, network, rerun and per country. As such it is impossible to state what kind of rating
a program has, without stating when and where this rating is used.
4 BOSCARD
When looking to gain support and approval for your next project, it might be worth thinking
BOSCARD.
The BOSCARD is a strategic planning tool used to give the terms-of-reference for new projects.
It is thought to have originated with consulting company Cap Gemini in the 1980s.
The acronym stands for background, objectives, scope, constraints, assumptions, risks and
deliverables. These headings are commonly found in terms-of-reference and project initiation
documents.
Background
Provide background information that includes the reasons for creating the
project and mentions the key stakeholders who will benefit from the project
result.
Objectives
Describe the project goals and link each of them with related, SMARTproject
objectives.
Scope
Provide a high-level description of the features and functions that characterise

the product, service, or result the project is meant to deliver.
Constraints
Identify the specific constraints or restrictions that limit or place conditions on

the project, especially those associated with project scope.
Assumption
s
Specify all factors that are, for planning purposes considered to be true.
During the planning process, these assumptions will be validated.
Risks
Outline the risks identified at the start of the project. Include a quick
assessment of the significance of each risk and how to deal with them.
Deliverables
Define the key deliverables the project is required to produce to achieve the
stated objectives.
5 POE:
The main types of media are:

1. Paid media. Simple. Paid or bought media are media where there is investment to pay for
visitors, reach or conversions through search, display ad networks or affiliate marketing. Offline
traditional media like print and TV advertising and direct mail remain important accounting
for the majority of paid media spend.
2. Earned media. Traditionally, earned media has been the name given to publicity generated
through PR invested in targeting influencers to increase awareness about a brand. Of course, its
still an investment. Earned media also includes word-of-mouth that can be stimulated through
viral and social media marketing and includes conversations in social networks, blogs and other
communities. Its useful to think of earned media as developed through different types of
partners such as publishers, bloggers and other influencers including customer advocates. Think
of earned media as different forms of conversations occurring both online and offline.
3. Owned media. This is media owned by the brand. Online this includes a companys own
websites, blogs, mobile apps or their social presence on Facebook, Linked In or Twitter.
Offline owned media may include brochures or retails stores.
6 HTLM 5
HTML5 is a core technology markup language of the Internet used for structuring and
presenting content for the World Wide Web. As of October 2014 this is the final and
complete[2] fifth revision of the HTML standard of the World Wide Web Consortium (W3C).
[3]
The previous version, HTML 4, was standardised in 1997.
Its core aims have been to improve the language with support for the latest multimedia while
keeping it easily readable by humans and consistently understood by computers and devices
(web browsers, parsers, etc.).
Digital publishing software company Uberflips graphic shows some useful info for marketers
looking to incorporate HTML5 in their digital strategy and production flow.
Though Flash is far from dead, HTML5 has hit its stride with marketers looking to push content
on multiple platforms at lower costs, and looking to a browser-based technology with app-like
interactivity. Digital publishing software company Uberflip recently released a simple
infographic that notes the rise of HTML5 among marketers and outlines some of the basics for
those looking at their digital production options.
What was once a sticking point for HTML5 browser compatibility has become less of an
issue as the tech now runs on almost 70% of browsers. Uberflips infographic also shows
positive trends for HTML5's future, with nearly 50% of developers using the technology and a
projected growth to 80% over the next three years.
7 CONVERSION:
What is conversion?
The definition in the Marketing Sherpa glossary that appears in Marketing Sherpa
handbooks defines conversion as, The point at which a recipient of a marketing message
performs a desired action. In other words, conversion is simply getting someone to respond to
your call-to-action.
Getting someone to open an email is a conversion. Having them click on the call-to-action link
inside that email is another conversion. Going to the landing page and filling out a registration
form to read your content is a conversion. And, of course, buying your product is the ultimate
conversion.
8 ASSIST(R):
9. Banner vs AD-Network:
Definition
Duration banner
Booking Advertising spots on
websites by duration (days, months
or years)
Ad-network
An online business that aggregates
advertising inventories from a large
number of publishers websites
Objectives
Maximize brand awareness since

Focus on Ad-performance
banners are always on after refreshing Approach right target audience by
01- 03 times
reaching niche websites
Optimizatio
n
Frequency capping: No
Change/ stop Ad: No or pay a
fine
Filter location, age, timing or

gender: No
CPD (cost per duration)
Buying
methods
Average
CTR
0.02% - 0.08% depend on Ad-position
Frequency capping: Yes

Change/ stop Ad: Yes
Filter location, age, timing or
gender: Yes
CPM, CPC & CPV*
Flexible for all budgets provided
0.1% - 2% depend on Ad-formats
*CPM: Cost per thousand impressions CPC: Cost per click CPV: Cost per view
10. RESPONSIVE:
Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an
optimal viewing experienceeasy reading and navigation with a minimum of resizing, panning,
and scrollingacross a wide range of devices (from desktop computer monitors to mobile
phones
11. NATIVE ADVERTISING
Native advertising is a form of online advertising that matches the form and function of the
platform on which it appears. For example, an article written by an advertiser to promote their
product, but using the same form as an article written by the editorial staff. The word "native"
refers to the content's coherence with other media on the platform.

Marketing Quiz Review

Uploaded by

Copyright:

Available Formats

Marketing Quiz Review

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Marketing Quiz Review

Uploaded by

Copyright:

Available Formats

MARKETING QUIZ REVIEW

Provide a high-level description of the features and functions that characterise

Identify the specific constraints or restrictions that limit or place conditions on

The main types of media are:

Maximize brand awareness since

Filter location, age, timing or

0.02% - 0.08% depend on Ad-position

Frequency capping: Yes

You might also like