Project Report Evaluation: It Is To Certify That Ms Bharati of MBA III Sem. Has Undergone Summer Training at
Project Report Evaluation: It Is To Certify That Ms Bharati of MBA III Sem. Has Undergone Summer Training at
Project Report Evaluation: It Is To Certify That Ms Bharati of MBA III Sem. Has Undergone Summer Training at
It is to certify that Ms Bharati of MBA III Sem. has undergone summer training at
Jhalawar Central Cooperative Bank her title for the project was A Study of Banking
And Bank as an Investment Destination
I/ We have evaluated the project report and her Project work is satisfactory.
Date:
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1
PREFACE
Management of Modern business requires an opportunity of multidisciplinary
concept and in depth knowledge of specific analytical tools, geared to the solution the
real life problems. No doubt every real situation is unique but a set of theoretical tools
of knowledge, itself based on empirical foundation can help in developing the
mechanism for handling such situation. So the MBA curriculum has been desired to
provide to the future manager sample practical exposures to the business world.
Summer training is essential for the fulfilment of MBA curriculum. It provides an
opportunity to the student to understand the industry with special emphasis on the
development of skills in analysing interpreting practical problems through application of
management.
The essential aim of management should be to assist management in decision
making and improving the efficiency of the organisation.
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2
Acknowledgement
(Bharati nama)
Page
3
TABLE OF CONTENTS
CHAPTER 1 - Co-operative banks Profile
32
35
40
Products
CHAPTER 5- Research Methodology & Consumer Data
45
Analysis
CHAPTER 6- Interpretation of Analysis
55
56
57
CHAPTER 9- Conclusion
58
Appendix
60
Bibliography
61
CHAPTER -1
Page
4
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6
Main Functions
Monetary Authority:
Formulates implements and monitors the monetary policy.
Objective: maintaining price stability and ensuring adequate flow of credit to
productive sectors.
Issuer of currency:
Issues and exchanges or destroys currency and coins not fit for
circulation.
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7
Developmental role
Performs a wide range of promotional functions to support national
objectives.
Related Functions
Banker to the Government: performs merchant banking function for the
central and the state governments; also acts as their banker.
Banker to banks: maintains banking accounts of all scheduled banks.
registered on 22 March 1957 (Registration No. 319/O) and started its banking
business from 23 March 1957.
RSCB has successfully completed more than five decades of services to
the state of Rajasthan in
particular. The bank has shifted it's new Head-Office premises at Tonk Road
Jaipur. The bank was established to provide short term agriculture loan for
agricultural, rural development, non-agricultural loans, employment oriented
schemes and short term loans. The bank has an image at national level and it
has been honored several times.
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8
MISSION STATEMENT
Co-operative Bank Corporate Mission Is to Become A Strong And
Competitive Cooperative Banking Network Which Offers Innovative Financial
Product Along with Varied Range Of Services To Serve Rural Masses With
Rejuvenated Short-Term Cooperative Credit Structure To Serve The People Of
Rajasthan.
NETWORK
In order to achieve the objectives of the Cooperatives, an extensive network is available to cater the needs of rural masses at their door-step with a
three tier short-term cooperative credit delivery system.
At the Apex level, Rajasthan State Cooperative Bank (RSCB) with its 5
Regional and 8 local (Jaipur) Branches in the State.
At the District level 29 DCCBs covering 33 Districts of the State having
400 Branches.
At the grass-root level 5255 PACS/LAMPS which covers 100% of the
geographical area of the state, i.e., 42955 villages.
Out of total 53.64 lacks cultivators in the state, about 42.40 lacks are the
members of PACS/LAMPS, of which 21.13 lacks are borrowing members
of the societies for the year 2008-09.
Creating innovative financial products for the poorest of the poor
Personal accidental insurance scheme
Crop insurance scheme
KISAN Credit card
Commercial loan scheme
NREGA
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9
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10
1. TYPES OF DEPOSIT
2. TYPES OF COMMERCIAL LOAN
1. PES OF DEPOSIT
Saving Account
Current Account
Fixed Account
Recurring Deposit Account
2. TYPES OF COMMERCIAL LOAN
Personal Loans.
Gyan Sagar Educational Loans.
Home Loan
Vehicle Loans.
Mortgage Loan
Industrial Loan
Loan Against Security
Hotel/Motel/Restaurant Loan Scheme
Micro Finance
Sahakar Tex Bachat Yojana
Sahakar Sugam Credit Cash Scheme
Kisan Credit card Scheme
Krishak Mitra Yojana
Personal Accident Insurance Scheme
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11
Types of Deposits
Saving Account
General Information
a) Single type of saving a/c
b) Low opening charge
c) Various Banking facilities like ATM, FD Sweep, Accidental coverage are not
available
d) Simplest Deposit available to depositor.
e) Easy to Operate. Terms And Condition are simple to understand to facilitate
layman's understanding.
f) Any individual or society to save from their earnings to plan for your future
financial requirements can open our Saving Account
g) Your deposit is insured by DICGC.
h) Option for money withdrawal by withdrawal forms or by cheque.
i) Your savings remain liquid, safe and also earn moderate interest @ of 3.5%
p.a., compounded half yearly.
j) You can give various types of standing instructions like transferring to fixed
deposit accounts at regular intervals.
k) An average quarterly balance of Rs. 5,000 only.
l) Interest is payable half-yearly.
m) Minimum balance Rs.1000 for Saving Account with Cheque book and Rs.500
for saving account without cheque book facility.
n) Minor not below 14 years of age can also open an independent savings
account without Cheque book facility.
Eligibility
a) Resident Indian, Self Help Group or a Co-operative Society.
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12
Facility
a) You can give various types of standing instructions like transferring of fund to
fixed deposit accounts at regular intervals, payment of locker rent with our bank's
b)
c)
d)
e)
f)
Current Account
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13
General Information
a)
b)
c)
d)
societies etc.
e) Unlimited number of payments and receipts.
f) Overdraft facility.
g) Low minimum balance of Rs. 3000 only.
Facility
a) You can give various types of standing instructions like transferring of fund to
fixed deposit accounts at regular intervals, payment of locker rent with our bank's
b)
c)
d)
e)
f)
Eligibility
Any sole-proprietary / partnership firm, private and public limited companies,
institutions, trusts, individuals, NGO, societies can open current Account.
Fixed Account
General Information
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14
a) An investment of your surplus funds or to create a buffer fund for your future
requirements like children's education/marriage, to buy a car or for a dream
holiday. You will find a product that suits your requirement in our entire branch.
b) Open a savings Deposits account and place funds in FLEXI Deposit scheme,
wherein term is not fixed and provides liquidity as well as benefits of higher
returns.
c) Deposit tenure minimum 15 days and maximum 60 months.
d) Interest payable depending on tenure of deposit on monthly/quarterly basis or on
maturity.
Interest Rate
a) On pre-mature withdrawal of deposited amount interest will be calculated at
1% below the rate applicable for completed period of deposit.
Service Charges
a) Issuance of Duplicate FDR Rs.25
Eligibility
a) Resident Indian, Companies, or a Co-operative Society. Societies, Trust, Firms,
SHG's.
Facility
a) You can give standing instructions like transferring of interest earned to an
account at regular intervals.
b) The minimum balance of deposit is Rs.1000.
c) Loans against deposits available up-to 90% of deposits available.
d) Nomination Facility - Available.
Serial
Fixed Deposit
Below Rs.15
no.
Period
Lakh (%p.a.)
above to Below
Rs.1.00 Crores
(%p.a.)
7 to 14 Days
15 to 29 Days
3.5%
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15
1.5%
3.00%
30 to 45 Days
3.5%
3.00%
46 to 90 Days
4.25%
4.25%
91 to 180 Days
5.5%
5.5%
6%
6%
Over 1 year to 2
6.75%
6.5%
7%
7%
7.25%
7.25%
7.5%
7.5%
years
8
Over 2 year to 3
years
Over 3 year to 5
years
10
Over 5 year to 8
years
b) In case of Senior Citizen i.e. person of 60 years & above and for HUF headed
by a Senior Citizen, an additional interest @0.50% p.a. on FDRs above one
year and for a minimum amount of Rs. 10,000/- shall be applicable on regular
deposits as well as on deposits under Sahakar tax Bachat Yojana.
c) In case of pre matured withdrawal interest payable on such withdrawal of
deposits will be the contract rate or the rate applicable for which the deposit
remain with the bank, whichever is lower, less 1% penalty.
a) Encourages savings habits to save for future necessity like, to create a fund for
your children's education or marriage or to buy a car or for a dream holiday.
b) Recurring deposit is a scheme where depositor commits to deposit a fixed
amount for a fixed period of time (for instance Rs 500 every month for 12
months)and gets a lump- sum amount at the end of defined period. The terms
i.e., fixed amount, interval and fixed the period that is decided at the time of
opening the deposit cannot be modified / altered.
c) High interest rates of interest.
d) Non-applicability of Tax Deduction at Source (TDS).
e) Minimum amount required to open RD account is Rs 100/-, subsequent deposits
in multiples of Rs. 100/-.
f) Deposit tenure minimum 12 months and maximum 60 months.
Interest Rate
a) Interest will be compounded quarterly and paid on maturity.
b) On pre-mature withdrawal of deposited amount interest will be calculated at 1%
below the rate applicable for fixed period of deposit.
c) Interest as per bank circulars at time of opening of Recurring deposit account.
Quantum of Loan
a) For studies in India, maximum Rs.6 lacs subject to equivalent amount collateral
security by way of landed property, NSC, KVP and LIC police.
b) Studies abroad, maximum Rs.6 lacs subject to equivalent amount collateral
security by way of landed property, NSC, KVP, and LIC policy.
Disbursement
a) First Year : On the basis of demand letter from the Institute/College/University
b) Second and Subsequent Years: On the basis of demand letter from the
Institute/College/University + proof of passing last qualifying examination.
c) For other expense: purchase bills/Hostel Receipt
Margin Money
a) 10% of the loan advanced.
b) If any amount has paid by the student from his/her sources before sanction of
loan the same will be considered for margin money.
Rate of Interest
a) For loans up to Rs.2 lacs-12% p. a Fixed.
b) For loans above Rs.2 lacs-12.5% p.a. Fixed.
c) Interest will be lived on monthly basis.
Repayment Period
a) Minimum 36 Months and Maximum 60 Months through advance EMI Cheques.
f) Photographs-2.
g) Borrower's Bank account statement for the last six months.
h) Copy of ITR of last 3 years (for Non-Salaried).
i) Income proof-Last three months Salary Slip/Copy of Form 16 in case salaried
persons.
j) Brief statement of assets and liabilities, of the Co-borrower.
k) KYC documents of borrower(s) as well as Guarantor(s)-PAN card, photo Debit
Card, Arms License, Ration Card of the Applicant, Freedom Fighter Pass,
Employer Identity Card, etc. with the condition that it must contain Name,
Photograph and Signature of holder.
l) Advance EMI Cheque(s),Age proof. Residence Address Proof.
Loan Documentation
Loan Agreement on stamp paper as per bank's norms.
a)
b)
c)
d)
e)
2.
Home Loan
Products - RSCB Home Loan
a) For purchase of built house/flat.
b) For Construction of house on land already purchased.
c) For Purchase of Land and construction of house their own.
d) For Purchase of Land/House through auction by government body such as
Development Authorities, Housing Board and Municipal Bodies.
e) For Purchase House in self-financing schemes/Outright Purchase
Schemes.
f) For takeover from other banks outstanding home loan
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19
Quantum of Loan
a) With RSCB Home loan, you can get a home loan suited to your needs.
The loan amount depends on your repayment capability and is restricted
to a maximum of 75% of the cost of the property or the cost of construction
as applicable. In case of takeover maximum amount is 100% outstanding
balance. Repayment capacity takes into consideration parameters such as
income, age, number of dependents, spouse's/Sons/Daughter in-laws
income, assets, liabilities, stability, continuity of occupation and savings
history etc.
Rate of Interest
a) Fixed rate of Interest.
b) Interest levied on monthly rest on reducing balance method and added to
principal outstanding.
c) Interest rate @11.00% for loan amount up to Rs.2,00,000/- and @11.50%
for loan amount more than Rs.2,00,000/d) Pre-closure charges @1% of the outstanding loan balance.
Repayment Period
a) Maximum 15 years subject to restriction of age of borrower/date of
retirement
3. Personal Loan
Products - RSCB Personal loan
a) Personal loan 1 lack or 8 times of monthly salary For casual financial
b)
c)
d)
e)
obligations.
For emergency financial requirements.
Faster Processing
Minimum Documentation required
Attractive Interest Rates
Quantum of Loan
a) With RSCB Home loan, you can get a loan up to Rs.1, 00,000/- without
collateral security and Rs.2, 00,000/- with collateral security. Loan amount
is eight times of monthly income in case of salaried persons. In case of
non-salaried persons loan amount is sixty six percent of annual income.
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20
Rate of Interest
a) Interest rate @13.00% p.a. on monthly rest.
Repayment Period
a) Five years.
4. Mortgage Loan
Products - RSCB Mortgage loan
a) Mortgage Loan provides the owner of residential or commercial property to
leverage on the value of the property.
b) Mortgage Loan is an easy way to unlock the hidden value of your property.
This multi-purpose loan, make available funds at your disposal to use as
you wish to utilize.
c) Mortgage Loan is provided for many personal requirements of the
customer viz. emergent requirements for Expansion of business, house
hold activities, childrens tuition & higher Education fees, religious
ceremony, renovation of home etc.
Quantum of Loan
a) With RSCB Mortgage loan, you can get a loan suited to your needs. The
loan amount depends on your repayment capability and is restricted to a
maximum of 50% of the cost of the property. Repayment capacity takes
into consideration parameters such as income, age, number of
dependents, spouse's/Son's/Daughter in-law's income, assets, liabilities,
stability, continuity of occupation and savings history etc.
Rate of Interest
a) Fixed rate of Interest.
b) Interest levied on monthly rest on reducing balance method and added to
principal outstanding.
c) Interest rate @11.00% for loan amount up to Rs.2,00,000/- and @11.50%
for loan amount more than Rs.2,00,000/d) Pre-closure charges @1% of the outstanding loan balance.
Repayment Period
a) Maximum 10 years subject to restriction of age of borrower/date of
retirement
5. Industrial Loan
Products - RSCB Industrial Loan
a) For establishment of new industrial units in notifies areas.
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21
7. Vehicles Loan
Products - RSCB Vehicle Loan
a) Scheme for financing of Commercial vehicles (Bus/Truck).
b) Transport Loan Scheme for Commercial vehicles (Taxi/Auto Rickshaw).
c) Vehicle Loan Scheme Professional and Employees.
d) School College Bus.
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22
Quantum of Loan
For New Vehicles
a) 75% of Vehicle cost for Commercial vehicles (Bus/Truck). Maximum 10
Lacs or twenty months earnings, whichever is less.
b) 80% of Vehicle cost for Transport Loan Scheme for Commercial vehicles
(Taxi/Auto Rickshaw) Maximum 5 Lacs.
c) 85% of Vehicle cost for Professional and Employees. Maximum 5 Lacs or
twenty months income whichever is less, for salaried persons. In case of
professional 1.5 times of their two years annual average income.
For Old Vehicles
a) 50% of value of Vehicle assessed by authorized value.
Disbursement
a) 1 or 2 installments as applicable.
Margin Money
For New Vehicles
a) 25% of Vehicle cost for Commercial vehicles (Bus/Truck).
b) 25% of Vehicle cost for Commercial vehicles (Bus/Truck).
c) 15% of Vehicle cost for Professional and Employees.
For Old Vehicles
a) 50% of value of Vehicle assessed by authorized value.
Rate of Interest
a) For loans up to Rs.2 lacs - 12% p.a. Fixed.
b) For loans above Rs.2 lacs - 12.50% p.a. Fixed
c) Interest will be lived on monthly basis.
Repayment Period
a) Minimum 36 Months and Maximum 84 Months through advance EMI
cheques.
8.
Eligibility
a) Any individual having experience in this field.
b) Any individual having license from RTDC.
c) Any individual having license to run the guest house.
a)
b)
c)
d)
Rate of Interest
a) 13% levied on monthly basis.
Repayment Period
a) 80 months for clinics/diagnostic centers.
b) 120 months for indoor hospitals.
c) Above period includes moratorium period also.
Security
a) Collateral security to the extent of twice the loan amount under equities
mortgage.
b) All assets created out of loan shall be hypothecated to the bank.
c) Personal guarantee of two persons having financial worth.
Processing Charges
a) Nonrefundable fee Rs.1000/- to be deposited at the time of application.
b) Balance to be deposited after sanction depending on loan amount.
Eligibility
a) Individuals holding MBBS/BDS degree and registered in the respective
state council.
b) Individuals holding degree/diploma in Para medical radiography,
Radiology, pathology etc.
c) Group of individuals, registered companies etc. having experience or
Necessary permission and license
10.
Micro Finance
(SHG) Self Help Group Program
The SHG program, conceptualized and launched by NABARD in 1992,
attempts to link the poor in large numbers to the formal banking sector in a
sustainable and cost effective manner. The program rekindled the basic human trait
of self-worth of every member in a group. By handling savings and internal lending,
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25
the groups mature to acquire credit worthiness for themselves and earn confidence
of banks for loans by providing trust as collateral. This has emerged as the
predominant micro finance model in the country and is now a proven method of
financial inclusion, providing unbanked rural clientele access to formal financial
services from the existing banking system. This SHG- Bank linkage model has
emerged as the largest and fastest micro finance outreach program in a cost
effective manner in the world. The social intermediation in forming and nurturing the
self-help groups is handled by a large number of non-governmental organizations,
voluntary agencies, community based organizations like farmers club, local bodies,
field level functionaries of government agencies, socially committed individuals
and bodies and banks themselves. Commercial banks followed by RRBs and
cooperative banks also play an important role in credit linking the SHGs. NABARD
provides grant assistance to various partner agencies in promoting and nurturing of
SHGs, and extends refinance support to banks against their loans to SHGs.
NABARD also takes lead in providing financial and other support for capacity
building, sensitizing and training the personnel of all the partner agencies including
banks. With the success of the SHG-Bank linkage program, linkage of Micro Finance
Institutions (MFIs) with the banking sector was promoted by NABARD to enable on
lending by MFIs to SHGs and individuals.
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26
f) The fixed deposit receipt issued under the scheme shall be governed by the
provisions of The Bank Term Deposit scheme 2006 Notification No.SO 1220(F)
Dated 28/07/2006.
Interest Rate
a) 8.5% pa. Interest payable monthly/Quarterly or in lump sum at the time of
maturity.
b) Interest accrued or paid during a financial year shall be liable to tax under the
Act and provision of TDS shall apply.
Eligibility
a) Can be made in single name of an individual or in the single name of Karta of a
HUF.
b) Can be made in joint names also but benefit of deduction shall be available only
to the first holder.
c) Joint fixed deposits can be made in the name of two adults, an adult and a minor
and payable to either of the holders or to the Survivor.
Document Required
a)
b)
c)
d)
e)
f)
Facility
a) Nomination can be made subject to the restriction that no nomination can be
made in case of deposit receipt issued in the name of or held on behalf of a
minor.
b) Income Tax benefit under section 80 c of IT Act 1961.
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27
12.
Eligible farmers to be provided with a KCC and a pass-book or a card-cumpass book. Card to be valid for 3 years subject to annual review. Personal
Accident Insurance up to Rs.50, 000 to the card holder under Personal
b)
c)
within 12 months.
Entire production credit needs for full year plus ancillary activities related to
crop production to be considered while fixing limit. In due course, allied
activities and non-farm credit needs may also be covered. Sub-limits may be
d)
fixed at the
discretion of the banks incentive for good performance, credit limits could be
e)
f)
14.
both Working and block capital, to small artisans, handloom weavers, service
providers, Fishermen, self-employed persons, rickshaw owners, other micro
entrepreneurs in Rural and urban areas, in a flexible, hassle free and cost
effective manner from the Banking system. This facility also includes a
reasonable component for meeting Consumption needs. 9.84 lakh cards have
been issued cumulatively by banks involving a credit limit of Rs.4, 007.33 crore,
as at the end of March 2009.
15.
under Rashtriya Krishi Bima Yojana (RKBY). All farmers (both loans and nonloaners irrespective of their size of holdings) including sharecroppers, tenant
farmers growing insurable crops are covered. 50 per cent subsidy in premium
allowed to Small and Marginal Farmers, to be shared equally by the Government
of India and State Government/ Union Territory.
16.
which covers risk of KCC holders against accidental death or permanent disability
up to a maximum amount of Rs.50, 000 and Rs.25, 000, respectively, resulting
from accidents caused by external, violent and visible means. The insurance
premium payable on personal accident insurance coverage to KCC holders will
be Rs.15 for a one year policy and Rs.45 for three years. The premium payable
to the insurance company is shared between the KCC issuing bank and the KCC
holder in the ratio of 2:1.
17.
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29
The bank had not taken up the activity in a big way though there was
enough potential in its area of operation. There were only a few cased of CC
limits to individuals.
i)
ii)
iii)
Neither Drawing Power Register maintained nor drawing power was worked
out while allowing operations in CC Limit
iv)
Fresh documents and DPN were not obtained at the time of renewal of CC
limits.
v)
loan.
Disbursement of Rs. 90.00 crores loan under Investment Credit
(Agriculture &
Non-Agriculture).
Attain the level of Rs. 1650.00 crores in Deposits of the Bank.
Attain the level of Rs. 2500.00 crores in total loan outstanding of the
bank.
Attain the level of Rs. 3700.00 crores in working capital of the bank.
Complete the computerization of Apex Bank and all District Central
Cooperative banks.
To open two new branches in Jaipur city.
To promote formation and loan disbursement of self Help Groups.
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30
CHAPTER-2
Project profile
Objectives
Functioning Area
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31
PROJECT PROFILE
OBJECTIVE
The analysis of the investment products and services provided by CoOperative Bank and ways to improve them to improve the profitability of
theBank
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32
I had taken the full detailed study of about the investment products offered by
the bank.
I observed the criteria of the people who visited the bank and their views on
investments with bank.
I talked with customers during their transaction period with the bank officials.
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33
CHAPTER-3
BANKING ACTIVITY
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34
CMS ADVANTAGES
Extensive network
Comprehensive MIS
CASH
Cash in bank means deposition of cash on the cash counter and payment made to
the customer on the cash counter. Every bank branch has a cash retention limit which
mean the amount if cash is can keep in the branch. High value cash deposit of 10 lakh and
above are two monitors by the bank and payment. 50 thousand above deposit in an a\c in
a day require pan no. or form 60.
A) Cash In hand which includes notes and coins.
B) Current a/c with schedules and non-schedules bank (demand deposit ) earning no
interest
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36
CLEARNING
Clearing: - Is a method of funds settlement between banks.
Clearing Inward: - It means cheque of a bank which is presented by other banks to it for
payment purchase.
Clearing outward: - It means cheque which our bank presents to other banks for payment
to our customers.
AGRICULTURE LONS
Which loan given to existing or prospected formers for there need of finance for
purchase of agriculture, land, equipments, and maintaining and operating of agriculture
activities.
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37
CHAPTER-4
COMPARATIVE DATA ANALYSIS OF
BANKING PRODUCTS
COMPARISON OF CURRENT ACCOUNT
COMPARISION OF SAVING ACCOUNT
COMPARISION OF BANKING FACILITIES
COMPARISON OF LOAN
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38
Data collection:
During my data collection, data was collected:
From Banks
LIST OF COMPETITORS
BOB
SBI
SBBJ
HDFC BANK
IDBI
AXIS BANK
ICICI BANK
PNB
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39
RSCB
opening charge
COMPETIVE BANK
given
applicable
Page
40
COMPARISON OF LOAN
RSCB
COMPETIVE BANK
Page
41
monthly salary
CHAPTER-5
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42
RESEARCH METHODOLOGY
Research methodology
Research design
Page
43
RESEARCH METHODOLOGY
Research Methodology refers to the tools and methods used for obtaining
information for the purpose of study
Data was collected from secondary; their current brand strategies were
determined. After a thorough analysis of the above they were evaluated and
suggestions for future are made.
RESEARCH DESIGN
The preliminary research involved collecting data from the secondary sources
to understand the background and the nature of phenomenon.
After this, an exploratory research was undertaken the factors of less sale of
investment products and give a complete account of their strength.
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44
b) NO
Yes
No
Total
No. of Respondents
110
40
150
% of Respondents
73
27
100
Page
45
b) SBI
C) SBBJ
RSCB
SBI
SBBJ
50
35
45
33
24
d) ICICI
ICICI
Total
No. of Respondents
20
150
% of Respondents
100
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46
30
13
b) Current a/c
Saving
Current
No. of Respondents
50
65
% of Respondents
33
44
Page
48
F.D.
20
13
R.D.
Total
15
150
10
100
Q.4 What all benefits and services are you getting from your bank?
a) Net Banking
c) 24-hours ATM
d) Demet service
No. of Respondents
45
30
51
24
30
20
34
16
150
% of Respondents
100
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49
b) NO
Yes
No
Total
No. of Respondents
105
45
150
% of Respondents
70
30
100
Page
50
b) NO
Yes
No
Total
No. of Respondents
115
35
150
% of Respondents
76
24
100
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51
c) 24-hours ATM
d) Demat services
45
25
65
15
150
% of Respondents
30
17
43
10
100
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53
b) NO
Yes
No
Total
No. of Respondents
145
150
% of Respondents
96
100
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54
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55
Chapter-6
RECOMMENDATIONS & SUGGESTIONS
Timely payment of salary and Promotion of employees will boost their morale.
Non maintenance & other charges which are very high as compared to other
Banks should be reduced.
Chapter-7
Limitation of Study
The following aspects have been identified on some of the major areas of
concern for the bank :
Defective documentation
and deposits.
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58
Chapter 8
Conclusion
The company must take strong steps in promoting the investment option and
generates desire and interest towards the products. A complete new market
strategy needs to be formulated.
Most of the customers were inclined to invest in insurance schemes in which they
showed preference for automobile insurance. Firstly, the corporation should target
the existing customer base investment plan and try to increase their awareness
levels. Then they should make the other customers of the bank at least aware of
the various schemes so that the next stage of interest, desire and action becomes
easy to execute.
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59
It was surprising to note that some of the respondents having account in cooperative Bank had investment in nearest rival HDFC. Corporation should take
stern steps to channelize the investment towards itself. The corporation should
also work on the factors, which lead to investment in other banks.
Location and loyalty towards the old banks were the key factors for this particular
behaviour. The corporation therefore should give a serious thought to these
aspects and try to provide service, which can somehow make a dent in the loyalty
and more trust towards the state owned banks.
Bank should look to open new branches with proper planning and careful
selection of the location, which is convenient to the target customers especially in
places where there are a lot of option in front of the consumers.
Co-operative Bank should look to tap the untapped market and increase their
market share. It is very surprising that in spite of the high satisfaction levels of the
current customer base the market share of the bank is stagnant. This shows a lack
of hard-core brand loyal customers. Efforts should be made to lead the consumers
to this level of loyalty so that more strong work-of-mouth should be there.
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APPENDIX
BIBLIOGRAPHY
Kotler, Philips, Marketing Management.
C.R.Kohari, Research methodology.
Schiffman L.G and Kanuk L.L, Consumer Behaviour.
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