Business Plan

(Coffee Prince)
Coffee Shop and Delicacies

Group 1
Abrugar, Dominic Paul T.
Ang, Jasper N.
Aquino, Russen B.
Asuncion, Raleigh Irvine
Badangan, Shue Megan J.
Ballesteros, Jona Grachelle B.
Bautista, Michelle Kyra S.
Baybayan, Princess
Calao, Irish Mae P.
Valdez, Christine Anne T.
IV - MAPAGMAHAL

I.

Executive Summary

Nowadays, a lot of adults and teenagers need to have coffee in their system due
to the late night works such as projects, school works and office works. Sometimes,
people also drink coffee just to bond and relax together.
Our business can be very helpful not only to people who needs to be alert,
awake, alive and enthusiastic all the time, but also to people who search for relaxation
and bonding times together. We all know that coffee has caffeine that acts as a central
nervous system stimulant that can boost ones enthusiasm, thus making one active.
But, coffee time can also help by strengthening bonds among people who just want to
talk and relax while having coffee.
The partnership in this business is between Christine Anne Valdez and Michelle
Kyra Bautista. They are high school friends that took up Bachelor of Science major in
Entrepreneurship in one of the most prestigious universities in the Philippines. After
they graduated in college, they started talking about their careers. Later they found
out that they both have the same ambition-and thats to create a business that would
surely be helpful not only to the consumers but also to the countrys economy.
As we all know, Tourism helps in the development of a countrys economy. Well,
our business can contribute to the countrys economy by increasing the countrys
tourism. We assumed that if the business will be popular among the tourists, then, it
could help boosting up the countrys tourism.
We assure ourselves that the people who manage the business are capable of
handling the business. They should be responsible, well disciplined, consistent and
humble. They must know their limitations and one should not go overboard in
handling the business as if it is his. They should remember that this business is
between two partners and one should not act superior than the other.

II.

Marketing Plan

We make sure that the products that we will be serving are fresh and made of
high quality coffee beans that we imported from other countries. We will not only be
serving coffee, but we will also be serving delicacies such as sandwiches, cakes, and
others. One of the advantages of the product that we are going to use is that these
products are not found in the country. Then, the disadvantage will be the continuous
intake of coffee that can affect ones health.
In this business that we chose, our major competitor will surely be the Starbucks
coffee. Though, Starbucks have the same products as ours, such as coffee, and the
delicacies, but surely not the same brand. We assure you, that our products will be
more delicious and more affordable that you will surely come back for more.
We would like to build our business in a place where there would be a lot of
people, specifically the mall, where lots of people look for a place that they could sit,
relax and chill.
We will hit the market through the advertisements like Television ads and radio
ads, and tarpaulins.

PROMOS
For Promos, we will do a give away of a coffee certificate. We will use trivia to give it
away. The certificates expire in 1 month, must have a station employee's signature and
are good for whatever type of coffee the customer usually gets.
The Gift Certificate:

GIFT CERTIFICATE
Just present this gift certificate to the cashier for a free any flavor of coffee.
This certificate expires on ____________________.

Employees Signature over Printed Name

The prices of our products will vary from the size or the type of the products
ordered as shown in the table below:

MENU

Brewed Coffee

SIZE

PRICE

Caff Misto
Brewed coffee and steamed milk.

Small (8 oz.)
Medium (12 oz.)
Large (16oz.)

PhP 45.00
PhP 50.00
PhP 55.00

Small (8 oz.)
Medium (12 oz.)
Large (16oz.)

PhP 45.00
PhP 50.00
PhP 55.00

Clover Brewed Coffee

A coffee made for you in a way that showcases the
nuances of every cup.

Iced Coffee
Freshly brewed Coffee Prince Iced Coffee Blend
served chilled and slightly sweetened on ice.
Small (8 oz.)
Medium (12 oz.)
Large (16oz.)

PhP 45.00
PhP 50.00
PhP 55.00

Small (8 oz.)
Medium (12 oz.)
Large (16oz.)

PhP 45.00
PhP 50.00
PhP 55.00

Iced Coffee with Milk

Freshly brewed Coffee Prince Iced Coffee Blend
served chilled and slightly sweetened on ice.

Espresso Beverages

Caff Americano
Rich, full-bodied espresso with hot water in true
European style.
Small (8 oz.)
Medium (12 oz.)
Large (16 oz.)

PhP 50.00
PhP 55.00
PhP 60.00

Small (8 oz.)
Medium (12 oz.)
Large (16 oz.)

PhP 50.00
PhP 55.00
PhP 60.00

Small (8 oz.)
Medium (12 oz.)
Large (16 oz.)

PhP 50.00
PhP 55.00
PhP 60.00

Small (8 oz.)
Medium (12 oz.)
Large (16 oz.)

PhP 50.00
PhP 55.00
PhP 60.00

Caff Latte
Rich, full-bodied espresso in steamed milk, lightly
topped with foam.

Caff Mocha
Espresso with bittersweet mocha sauce and steamed
milk. Topped with sweetened whipped cream.

Cappuccino
Espresso with steamed milk, topped with a deep
layer of foam.

Caramel Macchiato
Freshly steamed milk with vanilla-flavored syrup,
marked with espresso and finished with
caramel sauce.
Small (8 oz.)
Medium (12 oz.)
Large (16 oz.)

PhP 50.00
PhP 55.00
PhP 60.00

Small (8 oz.)
Medium (12 oz.)
Large (16 oz.)

PhP 50.00
PhP 55.00
PhP 60.00

Small (8 oz.)
Medium (12 oz.)
Large (16 oz.)

PhP 50.00
PhP 55.00
PhP 60.00

Espresso Con Panna

Espresso topped with whipped cream

Cinnamon Dolce Latte

Espresso with steamed milk and cinnamon dolce
flavored syrup. Topped with sweetened
whipped cream and cinnamon dolce topping.

Iced Caff Americano

Rich, full-bodied espresso combined with water and
chilled with ice.
Small (8 oz.)
Medium (12 oz.)
Large (16 oz.)

PhP 50.00
PhP 55.00
PhP 60.00

Small (8 oz.)
Medium (12 oz.)
Large (16 oz.)

PhP 50.00
PhP 55.00
PhP 60.00

Small (8 oz.)
Medium (12 oz.)
Large (16 oz.)

PhP 50.00
PhP 55.00
PhP 60.00

Iced Caff Latte

Full-bodied espresso plus cold milk and poured
over ice.

Iced Caff Mocha

Espresso combined with bittersweet mocha sauce
and milk over ice. Topped with sweetened
whipped cream.

Iced White Chocolate Mocha

Espresso, milk and white chocolate flavored sauce
poured over ice. Topped with sweetened
whipped cream.
Small (8 oz.)
Medium (12 oz.)
Large (16 oz.)

PhP 50.00
PhP 55.00
PhP 60.00

Small (8 oz.)
Medium (12 oz.)
Large (16 oz.)

PhP 50.00
PhP 55.00
PhP 60.00

Iced Caramel Macchiato

Espresso combined with vanilla-flavored syrup,
milk and caramel sauce over ice.

Iced Cinnamon Dolce Latte

Espresso, milk and cinnamon dolce flavored syrup
served over ice. Topped with sweetened
whipped cream and cinnamon dolce
sprinkles.
Small (8 oz.)
Medium (12 oz.)
Large (16 oz.)

PhP 50.00
PhP 55.00
PhP 60.00

Small (8 oz.)
Medium (12 oz.)
Large (16 oz.)

PhP 50.00
PhP 55.00
PhP 60.00

Peppermint White Chocolate Mocha

Espresso with white chocolate and peppermint
flavored syrups and steamed milk. Topped
with sweetened whipped cream and dark
chocolate curls.

Coffee Prince Delicacies

Price

Carrot Cake Mini Cupcake

Spiced carrot cake with cream cheese frosting.

PhP 50.00

Lemon Sweet Square

Bright, citrusy lemon curd on top of a butter shortbread base, drizzled with
white icing.

PhP 46.00

Peanut Butter Mini Cupcake

Chocolate cupcake with peanut butter frosting and a mini peanut butter cup.

PhP 48.00

Salted Caramel Sweet Square

Salted caramel and chocolate filling with a layer of crisp pretzels and pecans on
top of a butter shortbread crust.

Php 63.00

Rocky Road Cake Pop

Chocolate cake and icing dipped in a dark chocolaty coating, with mini
marshmallows and roasted almonds.

PhP 23.00

Tiramisu Cake Pop

Vanilla cake and Starbucks coffee with vanilla icing, dipped in mocha flavored
chocolaty coating, with a chocolate coffee bean.

PhP 25.00

Red Velvet Whoopie Pie

Cream cheese frosting and two small red velvet cakes.

PhP 45.00

Ham & Swiss Panini

Natural Black Forest ham and Swiss cheese with Dijon mustard on a piccolo
roll.

PhP 57.00

Roasted Tomato & Mozzarella Panini

Roma tomato, mozzarella, spinach and basil pesto on a piccolo roll.

Php 64.00

Roasted Vegetable Panini

Roasted zucchini, eggplant, and red peppers with baby spinach and provolone
cheese on focaccia bread.

PhP 62.00

Tarragon Chicken Salad Sandwich

Roasted chicken breast with cranberries and tarragon dressing on whole-wheat
bread.

PhP 67.00

Since we are only new in the business world, our business will still be naturally
unknown to the people unless we advertise. We could advertise using the help of
newspapers, or even television and radio advertising to boost up the customer rate.
We calculated that our budget would be as follows:

Tables
Chairs

Machines
: Ovens
:Coffee makers
:Oven toasters
:Blenders
:Cash Register
:Refrigerator

40pcs

80pcs

4
6
3
3
3
2

100,000php
70,000php

500,000php

Utensils
:Plates
:Spoons
:Forks
:Cups
:Knives
:Saucers
:Disposables
:Tissues
Ingredients

Advertisements
:Radio Ad
:TV Ad
:Tarpaulins

300pcs
400pcs
400pcs
500pcs
300pcs
500pcs

200,000php

1,000pcs

400,000php

300,000php

IV. Organizational Plan

Our form of business is a partnership between two friends. Now we will be hiring
employees that would be a help to us in maintaining this business.
The people that we will be hiring should have the general qualifications:

They
They
They
They

must
must
must
must

be a college graduate.
have a good moral character.
carry out responsibility and consistency.
be 18 to 25 years old.

The people that we will be hiring are as follows:

The General Manager

The Assistant Manager
Waiters and Waitresses
Cashiers
Janitors
Security Guards
Kitchen Staff

The workers will have their different salaries:

The General Manager = 18,000Php

The Assistant Manager = 12,000Php
Waiters and Waitresses = 8,000Php
Cashiers = 10,000Php
Janitors = 5,000Php
Security Guards = 7,000Php
Kitchen Staff = 10,000Php

V. FINANCIAL PLAN
Allotted budget for operation
We are allotting a large amount of money to supply the operation for the following

Equipments: Php 150,000.00

Advertisements: Php 350,000.00
Utensils: Php 400,000.00
Workers wage: Php 80,000.00
Rentals: Php 800,000.00
Ingredients: Php 450,000.00
Machines: Php 550,000.00
Maintenance and repair: Php 250,000.00

The total budget for the whole operation is Php 3, 500,000.00

Monthly expenditures:
Our coffee shop will be expecting to pay the following expenses monthly:

Advertisements: Php 350,000.00

Utensils: Php 400,000.00
Workers wage: Php 80,000.00
Rentals: Php 800,000.00
Ingredients: Php 450,000.00
Machines: Php 550,000.00
Maintenance and repair: Php 250,000.00