Strategic Regional Identity For Health and Wellness Lodging: Pongsiri K
Strategic Regional Identity For Health and Wellness Lodging: Pongsiri K
Strategic Regional Identity For Health and Wellness Lodging: Pongsiri K
Vol:7 2013-07-22
1199
1200
S.D.
0.567
0.582
0.806
0.861
0.846
0.879
0.965
0.895
0.883
0.989
0.613
0.678
t-test
p-value
-4.874
0.000**
-4.874
0.009**
-2.810
0.005**
-4.592
0.000**
-3.878
0.000**
-3.791
0.000**
1201
TABLE II
HWHR SITUATIONAL ANALYSIS (SWOT ANALYSIS)
Strength
Weakness
- Full quality of Services
- Lack of knowledge integration
- Verities and Ranges of Services
- No strong government support/
- Competitive price
initiative to develop the HWT in the
- Rich Natural resources and local
local areas.
wisdom.
- Less coordination between the
- Rich of regional identity and
various players
cultural resources
- Political problems etc.
- Reputation of well hospitality
- Undeveloped Public
Transportation
- Some cheating behaviour by the
local people
- Developing the local product
Threats
Opportunity
- Increased demand for healthcare - Aggressive competition within the
market especially from the neighbour
services from countries with aging
countries.
population (US, UK)
- Many New Entrances to the
- Fast-paced Health concerning
industry.
life style increases demand for
- Many substantial product
HWT and alternative cures.
- Some alternative medicines are
- Shortage of supply in National
lack of international accreditation.
Health Systems in many developed
countries
- Demand from countries with
underdeveloped healthcare
facilities.
- Demand for retirement homes
for elderly people especially
Japanese.
1202
1203
ACKNOWLEDGMENT
This paper based on the research project funded by Suan
Sunadha Rajabhat University, Bangkok Thailand. Permission
to publish this article is gratefully acknowledged.
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1204