Eureka Job Satisfaction
Eureka Job Satisfaction
Eureka Job Satisfaction
DEFINITION:
According to KEITH DAVIS Job satisfaction is the favorableness or
unfavorableness which employees view in their work.
According to LOCKE Job satisfaction as a pleasurable or positive
emotional state resulting from the appraisal of ones job experience.
According to ROBERT C.KHAN Job satisfaction does seem to reduce
absence, turnover and perhaps accident rates.
Individual looks for guidance in evaluating the world & defining social reality.
They are precursors to behaviour & determine its intensity and direction. Job
satisfaction, on the other hand is an end state of feeling which may influence subsequent
behaviour. In this respect, job attitude and job satisfaction may have something in common. But
if we freeze behaviour, attitude would initiate it which job satisfaction would result from it.
job satisfaction is an individual feeling which could be caused by a variety of factors including
group. This point has been summarized by Sinha (1974) when he suggests that industrial morale
is a collective phenomenon and job satisfaction is a distributed one. In other words, job
satisfaction refers to a general attitude towards work by an individual works. On the other hand,
morale is group phenomenon which emerges as a result of adherence to group goals and
confidence in the desirability of these goals.
difficult to know what causes. Family tensions, job tensions, social isolation, emotional stress,
fear, anxiety or any such sources could be a source of neuroticism. Anxiety, on the other hand,
has a little clearer base. It is generally seen as a mental state of vague fear and apprehension
which influences the mode of thinking. Anxiety usually shows itself in such mental state as
depression, impulsiveness, excessive worry and nervousness. While everyone aspires for a
perfect state of peace and tranquility, the fact is that some anxiety is almost necessary for an
individual to be effective because it provides the necessary push for efforts to achieve excellence.
Adjustment problems usually show themselves in the level of job satisfaction.
For long, both theorists and practitioners have been concerned with Sales Persons' adjustment
and have provided vocational guidance and training to them to minimize its impact on work
behaviour. Most literature, in this area, generally suggests a positive relationship between
adjustment and job satisfaction. People with lower level of anxiety and low neuroticism have
been found to be more satisfied with their jobs
.
1. Organizational variables:
9
a) Occupational Level:
The higher the level of the job, the greater is the satisfaction of the individual.
This is because higher level jobs carry greater prestige and self control.
b) Job Content:
Greater the variation in job content and the less repetitiveness with which the
tasks must be performed, the greater is the satisfaction of the individual involved.
c) Considerate Leadership:
People like to be treated with consideration. Hence considerate leadership results
in higher job satisfaction than inconsiderate leadership.
2. Personal Variables:
For some people, it appears most jobs will be dissatisfying irrespective of the
organizational condition involved, whereas for others, most jobs will be satisfying. Personal
variables like age, educational level, sex, etc. are responsible for this difference.
(a)Age:
10
Most of the evidence on the relation between age and job satisfaction, holding
such factors as occupational level constant, seems to indicate that there is generally a positive
relationship between the two variables up to the pre-retirement years and then there is a sharp
decrease in satisfaction. An individual aspires for better and more prestigious jobs in later years
of his life. Finding his channels for advancement blocked his satisfaction declines.
(d)Sex:
There is as yet no consistent evidence as to whether women are more satisfied with
their jobs than men, holding such factors as job and occupational level constant. One might
predict this to be the case, considering the generally low occupational aspiration of women.
Some other determines of job satisfaction are as follows:
(i) General working conditions.
(ii) Grievance handling procedure.
(iii) Fair evaluation of work done.
(iv) Job security.
(v) Company prestige.
(vi) Working hours etc.
satisfaction in the EUREKA FORBESand to know the problems faced by the employees. The
specific objectives as follows:
Finally to offer the suitable suggestions for improving the job satisfaction
measures.
LIMITATIONS
However maximum efforts have been put to avoid any limitation but the
present study may suffer from the following limitations.
The limitations regarding each and every aspect of the organization is
necessary to make a complex and exact report. Due to shortage of time the information regarding
each and every aspect could not be gathered.
Moreover some of the employees have not shown interest in filling the
questionnaire and some did partially.
There is every possibility of deviations in the answering pattern from what he
respondents really feel.
REASERCH MEHODOLOGY
1. DATA COLLECTION:
13
The data for present study is collected from two sources. They are
I)
Primary Data.
II)
Secondary Data.
II.PRIMARY DATA:
Following three methods have been adopted in collection of the primary data.
1) Questionnaire
2) Observation &
3) Interviews.
SAMPLE SIZE:
Sample size taken for the study 50 and the sampling technique used is simple
random sampling.
14
as compared to previous fiscals due to improving demand and expanding production capacity. In
2011, the organised water purifier market stood at INR1,500 Crore. Given the increasing
awareness, and largely untapped market potential, the sector is expected to grow at a CAGR of
more than 20 percent till 2016. RO water purifier is the largest segment accounting for 42
percent of the market in 2011, while offline water purifiers contributed for about 20 percent of
the market. However, by 2016, offline water purifier segment is expected to grow at a very rapid
pace and increase its share to about 38 percent of the total market and is a key focus area for
water purifier manufacturers, due to the large target customer base it offers, is expected to
continue its rapid growth.
TechSci Research conducted a survey across 10 major cities in India with 500 users of water
purifier to understand the market size, growth drivers, issues and buying behaviour patterns, etc.
The cities covered in survey were, Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad,
Ahmedabad, Chandigarh, Pune and Bhopal. The Indian market has tremendous potential which
is more evident from the fact that global majors such as Philips and Hindustan Lever have
stepped in and are looking to increase their share of the market. The three principal players today
are Eureka Forbes, KENT RO and HUL. In the years to come, we are likely to see others
entering the fray. India Water Purifier Market Forecast & Opportunities 2011-2016 discusses
the following opportunities in the Indian water purifier industry:
Industry Sales
Competitive Landscape
India Water Purifier Market Forecast & Opportunities 2011-2016 gives a detailed and unbiased
unprejudiced overview on the Water Purifier market in India. This report help readers to identify
the on-going trends in the industry and expected anticipated growth in the coming years or
16
future, as a consequence of depending upon changing industry dynamics in the coming years.
The report will help industry consultants, water purifier companies and other stakeholders to
align their market-centric strategies according to on-going and expected future trends in future.
LUCKNOW: Concerned over the mushrooming of local water purifier manufacturers peddling
sub standard products the large established players have taken on an initiative to set
manufacturing standards for the industry.
Under the banner of the Water Quality Association (WQA), India chapter the big water purifier
manufacturers hope to educate the masses about sub standard products thronging the market and
persuade industry players to follow minimum standards for pure and healthy drinking water to
customers.
CEO Direct Sales, Eureka Forbes, Marzin R Shroff who is also the head of WQA, India, said that
manufacturers peddling cheap products are playing with the health of the people as many tend to
use punctured membrane rejected by Chinese manufacturers.
"The number of local manufacturers I shuge and most often than not they use cheap imported
parts which are mostly rejects and do not conform to safety standards. These products fail to
provide safe drinking water while most local manufacturers shut shop after a couple of years and
then relaunch under a different name" said Shroff.
WQA which has among its members all large established players has now started putting
together a minimum standard of manufacturing to be followed by the Rs 1,700 crore water
purifier industry.
"By the middle of next year we hope to finalise the minimum standards and make it a benchmark
for the industry. We will also encourage manufacturers to get their products certified so that the
consumer is assured of a quality product. Also we will be undertaking mass awareness
campaigns to educate people about inferior products" said Shroff.
17
He said that Eureka Forbes which is a market leader in the water purifier segment with 52 per
cent of the market share is all set to enter some new segments to expand the portfolio of products
it already has. Besides water purifiers, vacuum cleaners, the company is also in the home
security, solar lights segments. It is geared up to launch a new product segment in October and
enter other categories over the next few months.
As part of the companies social initiative Eureka Forbes has also started " Aquaguard Water
Shops" for rural areas, where in a small water purifier plant is set up in a village by NGO's which
supply pure water to villagers at 1520 paise per litre.
"An average village household can fulfill its daily need of pure water for about Rs 10 a day
making it a viable option for villagers" said Shroff. The initiative has already covered about 140
villages and some villages in UP are also beneficiaries.
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BHUBANESWAR: The water purifier market in India is expected to grow 229 per cent, up from
Rs.18.64 billion in 2012 to Rs 61 billion in 2017, market research firm Market Pulse said on
Thursday.
The firm carried out an extensive survey among 10,000 households in 62 towns to glean
consumer behaviour over the last few years to arrive at its conclusion.
"Nearly 67 per cent of the Indian households do not treat drinking water and those who treat
were found to be relying largely on age-old boiling method. This situation has given rise to the
water purifier market," Market Pulse chief executive officer Ejaz Hoda said.
The industry offers three types of water purification technology - reverse osmosis (RO),
ultraviolet (UV) and offline or storage water purifiers.
The RO purifier market is likely to grow to more than three million units valued at almost Rs 41
billion in 2017 from the existing 786,000 units valued at almost Rs 10 billion, he said.
In the category of RO water purifiers, Kent and Eureka Forbes are the largest players; they have
a combined market share of more than 70 per cent.
Pureit water purifiers from Hindustan Unilever and TATA Chemicals' Swach are the main players
in the offline category.
Aquasure and AquaGuard from Eureka Forbes continue to dominate the ultraviolet water purifier
category.
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Essel Nasaka
Hi Tech RO Systems
HUL
During the past decade, the Indian population has witnessed considerable improvement in
accessing drinking water. However, the poor quality of the water supplied by the civic authorities
still remains a challenge. Diarrhoea, a disease resulting from consumption of contaminated water
accounts for 13% of overall deaths in children younger than 5 years of age. Poor water quality
and complications associated with it are contributing to the increasing demand for water purifiers
in Indian market. Water purifier in India is no longer a consumer electronic good limited to
affluent households as it is available at low prices and has started to penetrate in lower income
and rural households.
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According to India Water Purifier Market Forecast & Opportunities, 2018 the four edition of it
water purifier report, the Indian market has shown tremendous growth during the last few years.
The water purifier market revenues in India are expected to grow at the CAGR of 24% till 2018.
High metal content in water sources in areas such as West Bengal, Bihar, Rajasthan and Orissa,
Tamil Nadu, Andhra Pradesh are contributing to the water purifier demand in Tier II and Tier III
cities. Till recently, rural Indian markets were not exposed to water purifiers as a result of
economic factors and poor sales and distribution networks in these areas. However, companies
with innovative products are now targeting this segment and the rural Indian markets now
indicates high growth potential, particularly for offline water purifiers.
India Water Purifier Market Forecast & Opportunities, 2018 report elaborates following
particulars:
- India Water Purifier Market Size, Share and Forecast
- RO, UV and Filter based Water Purifier Market Size & Forecast
- Policy & Regulatory Landscape
- Pricing Analysis & Sales Channel Analysis
- Changing Market Trends & Emerging Opportunities
- Competitive Landscape & Strategic Recommendations
Why You Should Buy This Report
- To gain an in-depth understanding of water purifiers market in India
- To identify the on-going trends and anticipated growth in the coming years
- To help industry consultants, water purifier manufacturers and stakeholder to align their
market-centric strategies
- To obtain research based business decision and add weight to presentations and marketing
materials
- To gain competitive knowledge of leading players
- To avail 10% customization in the report without any extra charges and get the research data or
21
for its product led it to add more products into its interest. At present, it offers a number of home
products. It is highly trusted for its consumer durable products.
The company offers various products which are used for different purpose.
Therefore, it has developed customer care department. The customer care department has a
number of executives who are trained to help and guide customers to use their products and
services. A helpline number is provided to the customers which is operational for 24 hours. The
centres are located at various places including Mumbai. The customer care executives also help
individuals to buy the products. The company has well developed branches. It has a fleet of
mobile service vans which help to deliver products from place to place. It has more than 1,500
service centres. One can call on Eureka Forbes Customer Care (Mumbai) number to know more
details about the products. The customer care executives help with the required information.
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The company offers water purifiers, vacuum cleaners, fire extinguisher, automation solutions, air
purifiers and security systems. Eureka Forbes sells products to around 1,500 new customers
everyday. The products are stylish, durable and easy to use. Aquaguard is the flagship water
purification brand of the company. It provides pure and safe drinking water. It is the leading
brand among all the categories of products. The purifier is used by 40 million people.
The company has branches in more than 550 cities across India. At present, the company has
more than 1500 service centers. It has a wide consumer channel. It includes about 15,000 dealers
across 1,800 cities. The company has a team of highly qualified technicians. It has more than
5,800 trained technicians. It has over 1,100 service centers. The company provides technical help
to more than 25,000 customers through these service centers.
The customer has always been at the centre of our business and we are constantly
expanding our ways of reaching out to them to understand their needs and aspirations. Passion
for delivering with excellence has always motivated us to come up with high quality products to
ensure satisfaction and the wellbeing of the families.
In a similar endeavor, we introduced direct selling in India and pioneered the water
and air purification systems, vacuum cleaners and security systems. We have since added
channels to enhance our reach and respond effectively to the needs of our customers.
Our Consumer Channel was established to effectively respond to the expectations of
customers looking for the means to safer and healthier living. It offers them a range of water
purification and home cleaning products through a network that has rapidly spread to encompass
over 15,000 dealers across over 1,800 cities and towns across India.
Valuing the special bond it shares with customers, our team puts in extra efforts to
maintain and deliver products of unmatched quality. Strict adherence to quality control policies
ensures that its products meet the customer expectations in every way. Crafted carefully to meet
the needs and suit the lifestyle of modern-day customer base, these home products are extremely
convenient to use. Eureka Forbes products for home feature the latest technology that simplifies
tasks, enhance efficiency levels and save time.
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The comprehensive range of products offered by Eureka Forbes are a perfect blend of personal
touch with professional craftsmanship making them stand out.
We, at Eureka Forbes, always put our customers first. That is why we do everything to ensure
that the product you buy meets all your needs. Should you have any unresolved service request,
do get in touch with us right away. We will try our best to help you out.
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Air Purifiers
Eureka Forbes air purifier heducts are beneficial to allergic and asthmatic patients and can be
used in home and commercial establishments like
Vacuum Cleaners
Eureka Forbes vacuum cleaners are available under two categories: Euro-clean and Forbes.
Vacuum cleaners can also be classified as "only dry" OR "wet and dry". These vacuum cleaners
are air pumps which suck up dust and dirt in a dirt bag by creating partial vacuum.
Institutional Products
Industrial Water Purifiers
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Eureka Forbes offers customized total water treatment solutions for both commercial as well as
industrial purpose. These could be either membrane-based, reverse osmosis or UV-based
purifiers.
Cleaning Equipment
Eureka Forbes industrial cleaning equipment include commercial vacuum cleaner, hard floor
cleaner, scrubbers and maintenance equipment and high-pressure cleaners.
Services
Forbes facility services and Forbes Pro Railway Solutions are two of the services offered under
the ambit of Industrial services. It leverages its technical expertise and offers professional
mechanized housekeeping and other services to industrial customers. Forbes also offers
mechanized cleaning services to Indian Railways and is ISO 9000, 14000 and 18000 certified.
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An Institutional services offered by Eureka Forbes is one prime example of it. Conceived to
address intensive organizational requirements, this unique initiative targets to serve esteemed and
established industrial players.
Eureka Forbes delivers customized solutions to multiple institutions operating in different
industrial spaces. Driven by cutting-edge technology, institutional services offered by Eureka
Forbes include professionally mechanized housekeeping, water treatment solutions, mechanized
cleaning services that have become integral for the smooth functioning of various client
organizations. Extremely economical from business point of view, the services rendered by
Eureka Forbes are truly world-class. Not just that, these robust institutional services can be
conveniently implemented in the operational chain.
Log a Service Request:
Step 1
For quick servicing of your product, call our 24 hours customer care helpline on 3988 3333.
We will contact you within 24-72 hours.
Escalate your request:
Step 2
If not satisfied with solution you received, email our Customer Care Executive Ms. Anu Kotian.
We will contact you within 24-48 hours.
Step 3
Escalate your request to our Head of Customer Care, Ms. Vinath Hegde .
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S.No
Response
No.Of
Percentage
Yes
Respondents
46
92
No
Total
50
100
29
Interpretation:
92% of employees said that their job suited to their educational qualification. Only 8% of
employees said that their job not suited to their educational qualification.
Response
No.Of Respondents
Percentage
1
2
3
Challenging
Responsible
Motivating
2
38
2
4
76
4
4
5
Secured
Total
8
50
16
100
30
Interpretation:
Above data states that 76% of employees feel that their job is more responsible, 16% of
employees feel that their job is more secured, 4% of employees feel that their job is motivating
and 4% of employees feel that their job is more challenging.
3. Whether the employees have faced any stress in their job.
Sl.No
Response
No.Of
Percentage
Yes
Respondents
32
64
No
18
36
Total
50
100
31
Interpretation:
From the above data analysis it is clear that 64% of employees are not feeling stress and 36% of
employees are feeling stress.
Sl.No
Response
No.Of
Percentage
Yes
Respondents
15
30
No
35
70
Total
50
100
32
Interpretation:
The data states that 70 % of employees are not paid with performance linked salary and 30% of
employees are paid with performance linked salary.
Sl.No
Response
No.Of
Percentage
Highly satisfied
Respondents
0
2
3
4
Satisfied
Dissatisfied
Highly dissatisfied
42
8
0
84
16
0
Total
50
100
33
Interpretation:
Above data states that 84% of employees are satisfied with their pay package and 16% of
employees are dissatisfied with their pay package.
6. Satisfaction with the present position in the organization.
Sl.No
Response
No.Of
Percentage
Highly satisfied
Respondents
0
Satisfied
39
78
3
4
Dissatisfied
Highly dissatisfied
11
0
22
0
Total
50
100
34
Interpretation:
Above data represents that 78% of employees are satisfied with their present position in the
organization and 22% of employees are dissatisfied with their present position in the
organization
7. The organization provides flexible working hours.
Sl.No
Response
No.Of
Percentage
Yes
Respondents
41
82
No
18
Total
50
100
35
Interpretation:
The data states that 82 % of employees are comfortable with working hours provided by the
organization and 18% of employees are uncomfortable with working hours provided by the
organization.
8. Satisfaction with overall job security.
Sl.No
Response
No.Of
Percentage
Highly satisfied
Respondents
4
2
3
4
Satisfied
Dissatisfied
Highly dissatisfied
46
0
0
92
0
0
Total
50
100
36
Interpretation:
The above data represents that 8% of employees are highly satisfied with their overall job
security, 92% of employees are satisfied with their overall job security and no one is dissatisfied
with their overall job security.
9. Level of satisfaction regarding superior subordinate relationship.
Sl.No
Response
No.Of
Percentage
Highly satisfied
Respondents
0
2
3
Satisfied
Dissatisfied
45
5
90
10
Highly dissatisfied
Total
50
100
37
Interpretation:
The above data reveals that 90% of employees are satisfied with their superior subordinate
relationship, 10% of employees are satisfied with their superior subordinate relationship, and
no one is dissatisfied & highly dissatisfied with their superior subordinate relationship
10. Level of satisfaction regarding the work environment.
Sl.No
Response
No.Of
Percentage
Highly satisfied
Respondents
0
2
3
Satisfied
Dissatisfied
35
10
70
20
Highly dissatisfied
10
Total
50
100
38
Interpretation:
The above data denotes that 70% of employees are satisfied with their working environment,
20% of employees are dissatisfied with their working environment, and 10% employees are
highly dissatisfied with their working environment.
11. Satisfaction with team spirit in the work environment.
Sl.No
Response
No.Of
Percentage
Highly satisfied
Respondents
10
20
Satisfied
40
80
3
4
Dissatisfied
Highly dissatisfied
0
0
0
0
Total
50
100
39
Interpretation:
The above data denotes that 20% of employees are highly satisfied with their team spirit in
working environment, 80% of employees are satisfied with their team spirit in working
environment, and no one is dissatisfied &highly dissatisfied with their team spirit in working
environment.
12. Benefits that the organization is extending is sufficient.
Sl.No
Response
No.Of
Percentage
Fully sufficient
Respondents
0
Sufficient
42
84
3
4
Insufficient
Total
8
50
16
100
40
Interpretation:
The above data represents that 84% of employees are feeling sufficiency with their benefits &
incentives, and 16% of employees are feeling insufficiency with their benefits & incentives.
13. The employees are recognized as individuals.
Sl.No
Response
No.Of
Percentage
Yes
Respondents
26
52
No
24
48
Total
50
100
41
Interpretation:
84% of employees said that they are recognized as individuals, and 16% of employees said that
they are not recognized as individuals.
14. Whether the organization clearly communicates its goals and strategies.
Sl.No
Response
No.Of
Percentage
Yes
Respondents
46
92
No
Total
50
100
42
Interpretation:
92% of employees said that they had clear communication about the organizational goals and
strategies, and 8% of employees said that they did not have clear communication about the
organizational goals and strategies.
15. Opportunity to use new technology.
Sl.No
Response
No.Of
Percentage
Yes
Respondents
22
44
No
28
56
Total
50
100
43
Interpretation:
44% of employees said that they have the opportunity to use new technology, and 56% of
employees said that they had no opportunity to use new technology.
16. Ranks of the attributes of job satisfaction.
Rank
Response
No.Of
In
No.Of
In
No.Of
In
No.Of
In
Work environment
Resp.
5
%
10
Resp.
10
%
20
Resp.
25
%
50
Resp.
10
%
20
Job security
40
80
10
3
4
Salary
3
Superior-subordinate 2
6
4
25
12
50
24
5
15
10
30
17
21
34
42
relationship
Total
100
50
100
50
100
50
100
Sl.No
50
ii
Interpretation:
44
iii
iv
10% of employees had given first rank, 20% of employees had given second rank, 50% of
employees had given third rank, and 20% of employees had given fourth rank to work
environment. 80% of employees had given first rank, 6% of employees had given second rank,
10% of employees had given third rank, and 4% of employees had given fourth rank to job
security. 6% of employees had given first rank, 50% of employees had given second rank, 10%
of employees had given third rank, and 34% of employees had given fourth rank to salary. 4% of
employees had given first rank, 24% of employees had given second rank, 30% of employees
had given third rank, and 42% of employees had given fourth rank to Superior-subordinate
relationship.
Thus from the above table, it can be concluded that 80% of employees had given most important
to job security. Salary variable stands second in the ranking of attributes with 50%. Work
environment has been given third rank with 50% and the last rank has been given to superiorsubordinate relationship with 42%.
This can be interpreted that job security is the main criteria for the employees working in Diesel
loco shed. Salary, working environment have been rated second and third criteria for job
satisfaction. Superior-subordinate relationship has been given least importance by the most of
employees.
CONCLUSIONS
This study reveals the job satisfaction among the employees in EUREKA FORBES
high.The satisfaction regarding the working environment, performance linked salary, pay
package, present position in the organization, flexibility of working hours, and superior
subordinate relationship is high. They are satisfied with the organization culture.
Most of the employees are facing stress when they are performing the job.
The employees are satisfied team-spirit in working environment,
The employees are taking their jobs as responsible and some employees are viewing their jobs as
secured. The employees are proud to be the part of their organization, which takes care of their
working life.
45
The relationship between employees and management and the managerial communication in
decision making also satisfied the employees of EUREKA FORBES.
Training facilities are provided to the employees.
QUESTIONNAIRE
47
QUESTIONNAIRE
Date:-
[a]Yes
[b] No
[b] Motivating
[c] Challenging
[d] Responsible
[b] No
[b] No
[b ]Dissatisfied
[b ]Dissatisfied
[b] No
[a]Highly dissatisfied
[c]Satisfied
[b ]Dissatisfied
[b ]Dissatisfied
[b ]Dissatisfied
[b ]Dissatisfied
[b] Sufficient
[c]Fully sufficient
[a]Yes
[b] No
14. Whether the organization clearly communicates its goals and strategies.
50
[a]Yes
[b] No
[b] No
[b]Salary
51
BIBILOGRAPHY
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BIBILOGRAPHY
BOOKS:
WEBSITES:www.google.com
www.citeHR.com
www.business dictionary .com
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