MGMT3347 Unit Outline S2 2015
MGMT3347 Unit Outline S2 2015
MGMT3347 Unit Outline S2 2015
MGMT3347
Strategic Management
Semester 2, 2015
Crawley Campus
Unit Coordinator: Dr Christopher Chalon
Business School
www.business.uwa.edu.au
* This Unit Outline should be read in conjunction with the Business School Unit Outline
Supplement available on the Current Students web site
http://www.business.uwa.edu.au/students
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licence administered by Copyright Agency Limited (CAL), granted to the University of Western
Australia pursuant to Part VB of the Copyright Act 1968 (Cth).
Copying of this material by students, except for fair dealing purposes under the Copyright Act, is
prohibited. For the purposes of this fair dealing exception, students should be aware that the rule
allowing copying, for fair dealing purposes, of 10% of the work, or one chapter/article, applies to the
original work from which the excerpt in this course material was taken, and not to the course
material itself.
UNIT DESCRIPTION
Introduction
Welcome to the Strategic Management unit. This unit is designed to provide you with the
opportunity to develop an essential managerial tool confidence in your ability to
structure problems and to make decisions. This unit provides you with an opportunity,
perhaps unique to your undergraduate experience, to synthesize the functional areas of
accounting, marketing, finance, law, information systems, engineering and economics
into a comprehensive strategic analysis of a firm. The confidence acquired should
increase your ability to make strategic decisions within an integrative framework.
Unit content
This unit introduces students to the key parameters of strategic management, covering
the evaluation of the organizations internal and external environments, the formulation of
basic organizational missions, purposes, and objectives; the development of policies and
strategies to achieve them and, the efficient execution of implementation processes that
result in the achievement of organisational objectives.
Learning outcomes
On completion of this unit, you should be able to:
1.
2.
3.
4.
5.
The emphasis is on strategic thinking and critical analysis and students will be
encouraged to go beyond the prescriptive approach of what to do and explore the why
and how elements of decision making. Research skills and the ability to access up to
date information, as well as creative thinking and successful presentation of ideas will be
important. Teamwork and communications skills are also essential in this course.
Educational principles
In this unit, you will be encouraged and facilitated to develop the ability and desire to:
Understand the global forces and issues which serve to precipitate rapid
change in the way that organisations compete to achieve long-term
performance;
Develop an awareness of the range, scope, and complexity of the issues and
problems related to achieving long-term strategic competitiveness.
Case analyses, text review questions and discussions will be the predominant focus of
the tutorial sessions. For each week, students should prepare the relevant text review
questions and/or case analyses (as set out in the unit outline) in advance of the tutorial,
and come prepared for discussion. Two cases from the textbook will be covered in the
tutorials Woolworths and Coles (week 3) and McDonalds (week 4), and students
should prepare by applying key concepts from the textbook readings and lectures to the
assigned cases. Each student will complete an individual case analysis of the Lego case
(see unit outline for due date and submission details). Students will get a chance to
discuss this case in their tutorials (weeks 5 and 6).
A group project will be completed by groups of 34 students formed within the larger
tutorial groups. The group will perform a comprehensive analysis of a company (AirAsia
X, Apple, GEOX or Cirque du Soleil). The objective of the project is to evaluate the
impacts of external environmental and internal resources on the companys current
strategic direction and performance, and make recommendations for future sustainable
performance. Students will get a chance to discuss these cases in their tutorials (weeks
7, 8 and 9).
Your group project presentation gives you the opportunity to articulate your analysis and
recommendations in front of an audience. The main objective of this task is to develop
your ability (as a group) to articulate, explain and defend (through Q&A sessions) your
evaluation and recommended course of action. This presentation (together with the group
project) requires each group to work very much as a team, a key characteristic of work in
contemporary organisations.
Finally, the examination will test the students understanding of lecture and reading
materials, as well as their ability to apply strategy theories and concepts to real-life
business problems and scenarios.
Ensuring that all relevant lectures to the group project are delivered early in
the Semester enabling additional time to prepare the group report;
Ensuring that students are exposed to real life organisational situations and
given the opportunity to apply the unit content in addressing actual problems.
Attendance
Participation in class, whether it is listening to a lecture or getting involved in other
activities, is an important part of the learning process. It is therefore important that you
attend classes. More formally, the University regulations state that to complete a course
or unit students shall attend prescribed classes, lectures, seminars and tutorials.
CONTACT DETAILS
We strongly advise students to regularly access their student email accounts. Important
information regarding the unit is often communicated by email and will not be
automatically forwarded to private email addresses.
Unit coordinator/lecturer
Name: Dr Christopher Chalon
Email: [email protected]
Consultation hours: By appointment
Lecture times: Thursday 2:00-3.45
Lecture venue: Wesfarmers Lecture Theatre
Tutors
Name: Sue Bamford
Email: [email protected]
TUTORIAL TIMETABLE
Time
Room
Building
Instructor
Monday 11am
Monday 12noon
Monday 1pm
Tuesday 10am
Tuesday 11am
Tuesday 12noon
Wednesday 8am
Wednesday 9am
Wednesday 10am
Thursday 9am
Thursday 10am
Thursday 11am
Thursday 4pm
SSCI: 216
SSCI: 216
PSYC: G41
SAND: G06
SAND: G06
SAND: G06
SSCI: LR2
SSCI: LR2
SSCI: 125
SAND: G10
MCS: G35
MCS: G35
BUSN: 164
Doug Moffat
Doug Moffat
Doug Moffat
Doug Moffat
Doug Moffat
Doug Moffat
Chris Chalon
Chris Chalon
Chris Chalon
Sue Bamford
Sue Bamford
Sue Bamford
Chris Chalon
Required text
Hanson, D., Dowling, P. J., Hitt, M. A., Ireland, R. D. and Hoskisson, R. E. (2011),
Strategic Management: Competitiveness and Globalisation (Asia Pacific 5th ed.),
Cengage Learning, Melbourne.
Available for purchase through the Campus Bookshop. Some copies in Closed Reserve.
UNIT SCHEDULE
Lecture Schedule
Week
Week beg.
27 July
Topic
Course introduction
Readings
Chap 1
3 August
Chap 2
10 August
Chap 3
17 August
Chap 4
Articles on
Blackboard
24 August
Chap 5
31 August
Chap 6
7 September
Chaps 7 & 9
Cooperative strategy
8
14 September
21 September
28 Sept 5 Oct
Managing innovation
Chap 13
Strategic entrepreneurship
Articles on
Blackboard
10
5 October
Chap 8
11
12 October
Corporate governance
Chaps10 & 12
Articles on
Blackboard
12
19 October
Chap 11
13
26 October
Course revision
Exam overview
Final examination period begins 7 November
NB: Readings are assigned to the week where it would be best for you to have read
them before the lectures and tutorial of that week.
Tutorial Schedule
* Tutorial participation and discussions feature heavily in tutorials and it is important for
students to come prepared for discussion. The final participation mark will be based on
the students contribution in these tutorials.
Week
Week
beginning
3 August
Activity
Sort out tutorial allocation through OLCR in the first instance. If you
have a tutorial allocation problem/issue please contact the Management
and Organisations Administrative Team (6488 3757) or
[email protected]. Students
must attend their OLCR allocated tutorial. Tutors reserve the right
not to accept any student not on the official enrolment list.
Divide into groups for the group project (3 or 4 members in each group)
by the end of the tutorial each student must be attached to a group.
Discuss and plan your group project. In doing so, consider the following
questions:
3*
10 August
Week
Week
beginning
4*
17 August
Activity
5*
24 August
6*
31 August
7*
7 September
10
Week
Week
beginning
8*
14 September
Activity
9*
21 September
10*
5 October
11*
12 October
11
Week
Week
beginning
12*
19 October
Activity
13
26 October
Group project feedback: Tutors will hand back the group project and
provide feedback for future improvement
Course revision/exam preparation
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ASSESSMENT MECHANISM
The purpose of assessment
There are a number of reasons for having assessable tasks as part of an academic
program. The assessable tasks are designed to encourage you to explore and
understand the subject more fully. The fact that we grade your work provides you an
indication of how much you have achieved. Providing feedback on your work also serves
as part of the learning process.
Weight
Due date
15%
20%
5%
10%
12 tutorials
Examination
50%
TOTAL
100%
Note 1:
Note 2:
Assessment components
1. Individual case analysis report (15%)
Description and guidelines
Students will prepare an analysis of the Lego case (on LMS), and use the case analysis
framework outlined in LMS, as well as notes provided by the lecturer as a guide in their
case analysis.
Marking criteria
The report will be assessed based on the following criteria:
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The report is not to exceed 10 pages (12-pt font, 1.5 spacing), excluding cover sheet,
references and appendices. Appendices should contain only supporting diagrams, tables
and the like and should not be a proxy for additional text. This page limit will be strictly
enforced and tutors can choose not to read any pages beyond the 10-page limit.
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Marking criteria
The report will be assessed based on the following criteria:
The report is not to exceed 15 pages (12-pt font, 1.5 spacing), excluding cover sheet,
references and appendices. This page limit will be strictly enforced and lecturers/tutors
can choose not to read any pages beyond the 15 page limit.
Information regarding late submission outlined above applies to this assessment.
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4. Tutorials (10%)
The tutorial mark should represent the students preparedness and willingness for
consistent participation in tutorials. It is essential that students read the readings and case
studies that have been assigned for discussion each week, regardless of whether a case
submission is required. The tutor will use the following questions to assess the overall
performance of the student:
Was the quality of the students participation of a high level (i.e., critical
analysis, structured thinking, new/novel ideas, interesting insights, etc)?
The overall tutorial participation grade also includes attendance, punctuality and a
willingness to stay for the entire duration of the tutorial.
Criteria
Mark
Non attendance
Total
10
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Submission of assignments
An electronic submission is required by the due date. The individual assignment is to be
submitted via Blackboard (LMS), while the group assignment is to be submitted through
Uniprint.
FAILURE TO LODGE AN ASSIGNMENT BY THE DUE DATE WILL INCUR A PENALTY
(see next section). FOR THE GROUP ASSIGNMENT, PLEASE PRINT/RETAIN YOUR
UNIPRINT SUBMISSION RECEIPT AS PROVE OF ONLINE SUBMISSION.
If you have been granted additional time to complete an assignment or have missed the
deadline for submission, you can submit your assignment in hard copy to the Students
Centre. Please remember to attach an Assignment Cover sheet to the front of your
assignment. You can download the relevant Assignment Cover sheet from the Business
School Current Students web page.
http://www.business.uwa.edu.au/students/assessments
Late submission
Failure to submit by the due date will attract a penalty of 10% for each day beyond the due
date, including weekends. The lecturer only in exceptional circumstances will waive this
penalty. No work will be accepted after other students work has been marked and
returned. Equipment malfunction and work commitments will not be accepted as valid
reasons for late work.
Application for an extension must be made to the unit co-ordinator before the report is due.
Extensions will only be granted on medical grounds (with medical certificate provided) or in
substantial extenuating circumstances. Please note that a heavy study load (e.g. essays
due in other units) will not be accepted as grounds for an extension.
Student Guild
Phone: (+61 8) 6488 2295
Facsimile: (+61 8) 6488 1041
E-mail: [email protected]
Website: http://www.guild.uwa.edu.au
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