National Economics University Btec HND in Business: Assignment Front Sheet
National Economics University Btec HND in Business: Assignment Front Sheet
National Economics University Btec HND in Business: Assignment Front Sheet
Y/601/0546/QCF Level 5
Unit 1 Business Environment
Student name
10140267
Assessor name(s)
Daniel Vanhoutte
Date issued
Assignment title
Student to indicate clearly on the Evidence (Page no) their answers against the following
assessment criteria that can be found.
Learning
Outcome
LO1
Learning
outcome
Understand
the
organizational
purposes of
businesses
Assessment
Criteria
Task
no.
Evidence
(Page no)
1.1
10
1.2
14
1.3
16
Student declaration
I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in
the work. I understand that false declaration is a form of malpractice.
Student signature:
Date:
BE A1 Sep 2015
In addition to the above PASS criteria, this assignment gives you the opportunity to submit
evidence in order to achieve the following MERIT and DISTINCTION grades
Grade Descriptor
M2 Select/design and
apply appropriate
methods /techniques
Indicative characteristic/s
a range of methods
and techniques have
been applied
a range of sources of
information used
a range of methods of
presentation have been
used and technical
language has been
accurately used
communication has
taken place in familiar
and unfamiliar contexts
N/A
substantial activities,
projects or
investigations have
been planned,
managed and
organised
activities have been
managed
the unforeseen has
been accommodated
N/A
M3 Present and
communicate
appropriate findings
D2 Take responsibility
for managing and
organising activities
D3 Demonstrate
convergent/lateral/creati
ve thinking
Contextualisation
BE A1 Sep 2015
Assignment Brief
Qualification
Assessor name
Daniel Vanhoutte
Date issued
Hand in deadline
Assignment title
Case Study 1:
Vinamilk has become a familiar brand to Vietnamese and international consumers after 38
years of continuous innovation and development.
Vinamilk has been proving itself of strong spirit of constantly improving, innovating, seeking
new directions so that the Company gets stronger and stronger.
Case Study 2:
You have been appointed as Highland coffee representative in London where you are looking
to open a cafereria. You have been tasked with writing a short report.
Task 1 (OC 1.1) Write a report to identify the purposes of the organization of Vinamilk:
Describe the activities of Vinamilk in the respect of size, legal status and economic
level of activity.
Describe vision, mission, core values, goals, and objectives. Are their objectives
SMART?
Apply the BSC model to assess the performance for the organization.
Task 2 (OC 1.2) Write a report to describe the extent to which Vinamilk meets the objectives of
different stakeholders:
Identify the three most important stakeholders of Vinamilk and explain who they are,
their objectives, and why they are the most important.
Use the three stakeholders you have just identified, explain three conflicts of interests
that might occur between them.
Task 3 (OC 1.3) You have been appointed as Highland coffee representative in London where
you are looking to open a cafeteria. Therefore, you are looking to hire some local British
people.
Inform your directors of the possible legal issues that you might face when hiring and
paying your staffs.
Compare and contrast these issues with the situation of Vietnam.
Inform your directors of the three most important laws that protect consumers buying
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PRESENTATION
1. The assignment should have a cover page that includes the assignment title,
assignment number, course title, module title, Lecturer/tutor name and students
name. Attach all the pages of assignment brief/achievement summary with your
report and leave them blank for official use.
2. Ensure that authenticity declaration has been signed.
3. This is an individual assignment.
4. Content sheet with a list of all headings and page numbers.
5. A fully typed up professionally presented report document. Use 11 point Arial or 12
point Times New Roman script.
6. Your assignment should be word-processed and between 2,500 to 3,000 words in
length.
7. Use the Harvard/ APA referencing system.
8. Exhibits/appendices are outside this limit.
9. The assignment should contain a list of any references used in the report.
10. Submit both a hard (printed) and soft (electronic in DOCX format) copy by the
deadline listed above. The soft copy should be submitted to Turnitin and the subject
for your submission must include your student ID and your name (or group name).
NOTES TO STUDENTS FOR SUBMISSION
Check carefully the submission date and the instructions given with the assignment.
Late assignments will not be accepted.
Ensure that you give yourself enough time to complete the assignment by the due
date.
Do not leave things such as printing to the last minute excuses of this nature will
not be accepted for failure to hand-in the work on time.
You must take responsibility for managing your own time effectively.
If you are unable to hand in your assignment on time and have valid reasons such as
illness, you may apply (in writing) for an extension.
Failure to achieve a PASS grade will results in a REFERRAL grade being given.
Take great care that if you use other peoples work or ideas in your assignment, you
properly reference them in your text and any bibliography.
NOTE: If you are caught plagiarizing, the University policies and procedures
will apply.
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Achievement Summary
Qualification
Assessor
name
Unit Number
and title
Student name
Evidence
checklist
Task 1
Task 2
Task 3
Criteria
Referenc
e
LO 1
To achieve the
criteria the
evidence must
Assessment comments
show that the
student is able
to:
Be able to use recruitment, selection and retention
procedures
1.1
Identify the
purposes of
different types of
organization
1.2
Describe the
extent to which
an organization
meets the
objectives of
different
stakeholders
BE A1 Sep 2015
Daniel Vanhoutte
Evidence presented
Achieved
?
(tick)
Internal
Verified
1.3
Explain the
responsibilities of
an organization
and strategies
employed to
meet them
Grade descriptor
Internal
Verified
Grade descriptor
Achieved
?
(tick)
Internal
Verified
Assignment Feedback
Formative Feedback: Assessor to Student
Action Plan
Summative feedback
Assessor
declaration
I certify that the evidence submitted for this assignment is the learners own.
The learner has clearly referenced any sources used in the work. I
understand that false declaration is a form of malpractice.
Assessor
Signature
Date
BE A1 Sep 2015
Student Signature
Date
: .......................................................................
VERIFIED BY : .......................................................................
NAME
: .......................................................................
Table of conten
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I.Introduction.......................................................................................................................... 9
II.MAJOR FINDINGS............................................................................................................10
TASK 1............................................................................................................................. 10
1.
Size.................................................................................................................... 10
2.
Legal Status........................................................................................................10
3.
4.
Purposes of organization....................................................................................11
5.
Balance Scorecard.............................................................................................13
TASK 2............................................................................................................................. 14
1.
Identify stakeholder............................................................................................14
1.1.
Manager......................................................................................................14
1.2.
Shareholders...............................................................................................14
1.3.
Government.................................................................................................15
2.
Objectives of stakeholders..................................................................................15
3.
Conflicts of interests...........................................................................................15
3.1.
3.2.
3.3.
TASK 3............................................................................................................................. 16
1.
Legal issues........................................................................................................16
2.
III.Conclusion....................................................................................................................... 18
IV.References....................................................................................................................... 19
BE A1 Sep 2015
I.
Introduction
In this report, I will identify the size, legal form and level activity, vision, mission, core
value of Vinamilk. I also show off the goals and objectives and evaluate each objects to find
which is SMART. End of task 1, I will apply the balance scorecard to Vinamilk. After that, I
will show 3 most important stakeholders and the reason why I choose them. In task 2, I also
answer the conflict between stakeholders. Finally, in task 3, I will inform some possible
issues in London, compare and contrast with the situation in Vietnam. I also inform 3 laws
that protect consumers and explain implication in this task.
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II.
MAJOR FINDINGS
TASK 1
1. Size
In order to identify the size of Vinamilk Company, we can see the detail in this table.
Size
Very small
Small
Employee
Number
Total asset
Medium
Employee
Number
Total asset
Employee
Number
200
20 100 billion
VN
200
20 100 billion
VN
50
10 50 billion
VN
50 100 people
Area
I. Primary Level
< 10 people
< 20 billion 10
people
VN
II. Secondary Level
< 10 people
< 20 billion 10
people
VN
III. Tertiary Level
< 10 people
< 10 billion 10
people
VN
Profit
Assets employed
2013
6.534 billion VN
22.875 billion VN
2014
6.068 billion VN
25.770 billion VN
Moreover, in 2013, Vinamilk had around 5000 employees (Baohaiquan.vn, 2015). Thus,
we can conclude that Vinamilk is a large business.
2. Legal Status
The first time Vinamilk Company joined in HOSE stock market was January 19th, 2006
with the code VNM (Vietstock.vn, 2006). At that time, there were 3.198 shareholders and
the price was 500.000VND per share. The report also shows that there were 50,01% of
share belong to government, the internal shareholders kept 8,87% of them and 41,12% of
total shares was owned by external shareholders. The information above prove that Vinamilk
is a public limited company.
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Earn 3 billion
USD
S
M
A
R
T
The objective is SMART
Specific
Revenue in the end of 2017
Measurable Earn 3 billion USD (about 60.000 billion VND)
Attainable
By 2013, the revenue of Vinamilk is 31.586
billion VND and 2014 is 35.704VND (archive)
Result
Van archive the objective
Timely
5 years, 2012-2017
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Become a
S
Specific
corporation
M
Measurable
which has the
A
Attainable
satisfaction
about the
R
Result
quality, price
T
Timely
and best
distribution
system in
Vietnam.
The objective is not SMART
A company
S
Specific
M
Measurable
which has a
A
Attainable
professional
structure.
R
Result
T
Timely
The objective is not SMART
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N/A
5 dairy farm and 5900 heads
Received awards on Asias Best Corporate
Governance in 2014
Archived
N/A
5. Balance Scorecard
Perspectiv
e
Objective
Measure
Targets
Result
Indication
Learning
and Growth
New
product
Archived.
The product
has been
selling in the
public
N/A
Process
-To become
a company
which has a
suitable
environment for
employees to
show off all their
talent.
- A company
which has a
professional
structure.
Become a
corporation
which has the
satisfaction
about the
quality, price
and best
distribution
system in
Vietnam.
Earn 3 billion in
the end of 2017.
Pay annual
dividend rate of
30%
Companys
environment
and
structure
Archived
N/A
Product and
-More than 10
Service
brands and 200
products.
Archived
N/A
Revenue
and
dividend
Archives
N/A
Customer
Financial
-Earn a half of 3
billion in 2014
(35.704 billion)
(Vinamilk.com.vn, 2015)
Following the table above, we can see that Vinamilk is a company which care about the
innovation of service and product. They always find the other goods which have different
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benefit to improve life and satisfy the customers. They always try to bring the best quality for
buyers to archive the objective that become one of 50 company which product goods from
milk. However, they also care about revenue. In the end of 2017, they want to earn 3 billion
USD. For the large company like Vinamilk, they product goods with high quantity so they can
reduce the cost. Thus, we can conclude that the performance of Vinamilk is effiency.
TASK 2
1 Identify stakeholder
Three most important stakeholders of Vinamilk Company:
Internal stakeholder: Manager
Connected stakeholder: Shareholders
External stakeholder: Government
1.1. Manager
Following Reh, F (2015), a manager is the person who leader a group of individuals and
have authority to monitor people. Moreover, manager can make a plan and strategy for
everyone in group. Finally, manager have to correct the result of each person. In a large
company like Vinamilk, the managers always a group of people who have the great
knowledge about finance, strategy, human behaviour Especially, they have the own vision
aand try the best to archive the objectives. The managers of company also have power to
hire or fire employees and change the assignments of team members.
In the Vinamilk Company, the leadership includes:
Chief Executive Officer: Mrs. Mai Kieu Lien
Executive Directors:
- Dairy Development Division: Mr. Trinh Quoc Dung
- Supply Chain: Mrs. Nguyen Thi Thanh Hoa
- Production and P&D: Mr. Nguyen Quoc Khanh
- Finance: Mrs. Ngo Thi Thu Trang
- Project: Mr. Tran Minh Van
- Sale: Mr. Mai Hoai Anh
- Marketing: Mr. Phan Minh Tien
- Human Resource Administration & Public Relation: Mrs. Bui
Thi Huong
1.2. Shareholders
Shareholders are the owners of company. In that company, they invest their own money
to do project and earn more profit. They also have rights to vote for the directors in the
company. When the profit of company is higher and the price of share increase, they are the
ones who have benefit directly, such as dividend. However, they also deal with the problem
when the performance is bad. Although shareholders are owners, they do not play the main
part in running the company (Fontinelle, 2003)
The main shareholders in the Vinamilk Company:
- Mrs. Mai Kim Lien Chairman and CEO of Vinamilk
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1.3. Government
Government is a group of people who have authority to control and give the suitable law,
rights for all the people in that country. All the people in group were voted by people.
Government can be understand as a system which was found to control the country, avoid
as much as problem and keep the life better by law. (Study.com, 2015)
6. Objectives of stakeholders
Manager is people who spend whole the time in company and use all of the knowledge
to improve the company. Manager always find other way such as product a new good or
improve service. They also discuss to minimize the cost while the quality of product still
archive the high grade. Moreover, they want more and more customers know about their
brand through advertising because their objective is the organizations continuation and
growth. Whereas, shareholders interest in the return and dividend. The reason when they
invest in a company is to make more money from their own asset. So objectives of
shareholders are high dividend per share and high price of share in stock market. The last
stakeholder is Government. The objective of Government control the company by collecting
taxes. (BPP, page 36-37)
Managers, shareholders and Government are 3 the most important stakeholder because
in Vinamilk they play the main role. For managers, they always find the best way to develop
and innovate the products to satisfy the customers. Moreover, they want more and more
people know about their brand so they focus on the advertising and organising the events.
Managers also the ones who lead every employees and find the strategy to develop
company. In 2013, Vinamilk was voted to be 1 in 50 listed company in Vietnam
(Vinamilk.com.vn, 2015). Beside that, the shareholders are people who invest their own
money to do the project. Managers lead the company, but shareholders provide money for
each of activities of company. Following to Financial Statement 2015 (Vinamilk.com.vn,
2015) in June 30th 2015 the equity was 10.006 billion VND. The last one is Government.
Government decide the law to protect the Vietnamese company, such as Nguoi Viet dung
hang Viet. Besides that, they raise the tax for milk products which were import up to 20%
(Tinmoi.vn, 2015). So that they are also the most important stakeholders.
3.1.
7. Conflicts of interests
Between Managers and Shareholders
The objective of managers is the organizations continuation and growth, so they want to
use the profit to use in other project, such as innovate or create a product. These activities
will help the company improve the image in customers mind. The more people know about
the brand of product, the bigger the company is. Therefore the companys product not only
exist in the market but also bring more money back to them and create the belief in
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customers. The profit of Vinamilk in 2013 and 2014 is 6.534 billion and 6.068 billion VN
(Vinamilk.com.vn, 2013 & 2014). While the objectives of shareholders are high dividend and
high shares price. If the manager use too much money from profit to invest to other project,
the receivable dividend per share will go down. No shareholders are satisfied when they let
company owe amount of money but the dividend is too low. According to Financial
Statement 2013 (Vinamilk. com.vn, 2013) in 2013, dividend per share in April 26 th is 1.800
VND, in July 31st is 2.000 VND and in November 30th is 800 VND.
3.2.
The objective of Government is collecting taxes of company. There are so many kind of
tax: income tax, VAT, Every company has to pay 28% of profit before tax for government
(Giai phap Excel, 2015). However, when the company must to pay tax for Government, the
net profit is lesser, so they can invest in many project.
3.3.
Both shareholders and Government want to receive as much as money from company.
However, the profit has to pay for tax before. After that, the shareholders decide how much
dividend per share is. The tax for company is 28% of profit before tax (Giai phap Excel,
2015). So if the money which is paid for tax too much, the net profit is less and the
shareholder also receive less dividend.
TASK 3
1 Legal issues
Pay:
In London, the minimum salary was discriminated by age. According to GOV.UK (Gov.uk,
2015), from October 2015, the salary for employees who from 21 and over is 6.70 per
hour. From 18 to 20, they can earn 5.30. For people who under 18 years old, their salary
will be 3.87
Year
21 and over
18 to 20
Under 18
Apprentice*
6.70
5.30
3.87
3.30
2014
6.50
5.13
3.79
2.73
2013
6.31
5.03
3.72
2.68
16
Working Hour
A policy which Highland Coffee should care is law about the limited time a employee in
the company. In London, the maximum time an adult can do in a week is 48 hours (Find
Laws, Legal Information, News & Solicitors - Findlaw UK, 2015). Following
Baodientu.chinhphu (Baodientu.chinhphu.vn, 2015) likely London, the government decided
that an adult can do in the same period of time. Because Highland want to hire the local
British so the directors should care about that to discuss how they can treat with the
employees.
Equality Act
In London, the company can hire the teenagers who under 15 years old. However, the
children just do the job which can have bad affect for their education, life health
(Nidirect.gov.uk, 2015). Likely UK, in Vietnam, the company can hire the teenagers who from
13-15 years old. The employees can bring the products which not weigh over 15kg for man
and 12 kg for woman (Luong.com.vn, 2015).
8. Customers protection laws
The Trade Descriptions Act (1968)
The law protects the buyers who were given the wrong impression about taste, quality,
quantity, etc(Legislation.gov.uk, 2015). When Highland coffee provide the product with bad
quality or the quality, they have to deal with the penalty following to the policy such as stop
the advertising. Moreover, they have no belief from the customers anymore, so the revenue
and growth was effected directly.
The Consumer Protection (1987)
In this law, the people are protected when the company provide them with the unsafety
or damaged products. If Highland coffee provide a cup which is unclean, they have to take
the responsibility. After that, the image of brand in customers mind will be effected badly.
This is one of the most problem which cannot happen because the brand may not survive
when the public find out it.
Consumer Product Safety Act (2005)
This law was found to protect the safety of customers when they buy goods and services
of a brand. (Inc.com, 2015). In any situation, Highland Coffee have to protect the customers.
They cannot provide a cup with toxic for customers. If they do this, they have to take
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responsibility following to policy. Of course, after that, lesser or no one can trust them
anymore, so they maybe disappear.
III.
Conclusion
After do the report, I identified exactly the activities of Vinamilk about size, legal status,
and economic level. The vision, mission, core values, goals and objectives were showed off
in the report. I also did a balance scorecard and apply the information of Vinamilk.
In this company, I thought 3 most important stakeholders were manager, shareholders
and government. In the report, I explained the reason why they are important and their own
objectives. Especially, the conflict between us was shown in this report
The final task, I showed 3 legal issues which Highland can face hen hiring and paying
the British, and compared and contrasted with the policies in Vietnam. Finally, I informed 3
most important laws which protect consumers and implicated in meeting these obligations.
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IV.
References
1) Baodientu.chinhphu.vn, (2015). [online] Available at:
http://baodientu.chinhphu.vn/Tra-loi-cong-dan/Quy-dinh-ve-thoi-gianlam-viec/182606.vgp [Accessed 9 Oct. 2015].
2) Baohaiquan.vn, (2015). Vinamilk - Thng hiu sa uy tn ca ngi
Vit | Bo Hi Quan. [online] Available at:
http://www.baohaiquan.vn/Pages/Vinamilk-Thuong-hieu-sua-uy-tin-cuanguoi-Viet.aspx [Accessed 8 Oct. 2015].
3) Business.gov.vn, (2015). Mc lng ti thiu ngi lao ng nm 2015
ti doanh nghip. [online] Available at:
http://www.business.gov.vn/tabid/200/catid/10/item/13802/m%E1%BB
%A9c-l%C6%B0%C6%A1ng-t%E1%BB%91i-thi%E1%BB%83u-ng
%C6%B0%E1%BB%9Di-lao-%C4%91%E1%BB%99ng-n%C4%83m2015-t%E1%BA%A1i-doanh-nghi%E1%BB%87p.aspx [Accessed 8 Oct.
2015].
4) Chinhphu.vn, (2015). [online] Available at:
http://www.chinhphu.vn/portal/page/portal/chinhphu/hethongvanban?
class_id=1&mode=detail&document_id=88612 [Accessed 8 Oct.
2015].
5) Find Laws, Legal Information, News & Solicitors - Findlaw UK,
(2015). Can I be made to work longer than 48 hours each week? | Find
Laws, Legal Information, News & Solicitors - Findlaw UK. [online]
Available at:
http://www.findlaw.co.uk/law/employment/pay_and_work_rights/working
_hours/8377.html [Accessed 9 Oct. 2015].
6) Fontinelle, A. (2003). Shareholder Definition | Investopedia. [online]
Investopedia. Available at:
http://www.investopedia.com/terms/s/shareholder.asp [Accessed 8 Oct.
2015].
7) Gii Php Excel, (2015). Thu doanh nghip bao gm cc loi no?.
[online] Available at:
http://www.giaiphapexcel.com/forum/showthread.php?46427-Thu
%E1%BA%BF-doanh-nghi%E1%BB%87p-bao-g%E1%BB%93m-c
%C3%A1c-lo%E1%BA%A1i-n%C3%A0o [Accessed 8 Oct. 2015].
8) Gov.uk, (2015). National Minimum Wage rates - GOV.UK. [online]
Available at: https://www.gov.uk/national-minimum-wage-rates
[Accessed 8 Oct. 2015].
9) Inc.com, (2015). Consumer Product Safety Commission (CPSC). [online]
Available at: http://www.inc.com/encyclopedia/consumer-productsafety-commission-cpsc.html [Accessed 9 Oct. 2015].
10)
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