VCG Adidas Brand Audit PDF
VCG Adidas Brand Audit PDF
VCG Adidas Brand Audit PDF
Bryanna Robbins
Elizabeth Yanak
Elle McGlocklin
Hannah Ricker
Jachen DeVol
Table of Contents
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
Executive Summary.2
Brand Identity.3-7
2.1
Brand Portfolio.4-5
2.2
Product and Positioning Matrix..5
2.3
Brand Hierarchy..6
2.4
Competitive Positioning Matrix......7
Visual Identity Analysis .8-12
3.1
Brand Logo...8
3.2
Brand Symbol..9
3.3
Brand Word Mark9
3.4
Brand Slogan.10
3.5
Brand Colors..11
3.6
Brand Discussion...12
Brand Exploratory.13-19
4.1
Individual Brand Interviews..14-19
4.1.1
Sierra Dawson....14
4.1.2
Colton Miller...15
4.1.3
Laurissa Baer..16
4.1.4
Kiley Brown..17
4.1.5
Christopher Messerer...18
4.1.6
Amanda Porter & Matthew Dray.19
Brand Descriptive.20-24
5.1
Knowledge Structure.23-24
Strategic Recommendations25-31
6.1
Adidas Associations.25
6.1.1
Desired Associations..25-27
6.1.2
Unwanted Associations..27
6.2
Implementation Strategy.28-31
6.2.1
Product28
6.2.2
Price..28
6.2.3
Distribution..29
6.2.4
Promotion..30-31
Conclusion...32
References.33-34
Appendix35-66
9.1
Individual Brand Interviews...35
9.1.1
Sierra Dawson..35-36
9.1.2
Colton Miller.....36-37
9.1.3
Laurissa Baer.37-38
9.1.4
Kiley Brown..38
9.1.5
Christopher Messerer.38-39
9.1.6
Amanda Porter & Matthew Dray...39-40
9.1.7
Interview Questions..41
9.2
Brand Descriptive Survey Data..42-60
9.3
Adidas Survey Questions..61-66
1.0
Executive Summary
Viking Consulting Group has conducted an exhaustive Brand Audit of Adidas corporate
brands and the follow report entails our findings and strategic recommendations to
improve brand equity. This audit has allowed us to investigate Adidas brand and
product lines, marketing strategy, as well as segmenting, targeting, and positioning
strategy in an effort to expose areas of brand inconsistency and weaknesses.
Adidas was founded in 1949 by Adolf Dassler, and gained notice by placing the three
stripes brand logo on Olympians apparel and shoes. Adidas has three modifier brands:
Stella McCartney, Adidas NEO, and Adidas Originals that are profiled in this report.
Each has a separate, specific target profile and appeal to either lifestyle or Athletic
usage targeting consumers 13 to 54 years of age. Adidas has high brand awareness in
the United States and Europe with an emerging presence in Russia and China. Its
competitive strategy is one of differentiation through value added by producing high
quality, apparel which stems from their Olympic roots. Adidas has seized market share
through providing a strong product as well as successful celebrity endorsement and
associations, namely David Beckham, Katy Perry, Derrick Rose, and most recently
Kanye West.
The Brand Inventory revealed the Adidas Modifiers offered a very diverse and wide
product lines and by doing so fail to provide one value proposition to consumers. Its
modifiers aim to please tennis players to hipster teens, which created a flighty brand
image. Through a Brand Exploratory conducted by the Viking Consulting Group, it was
found that Adidas apparel and shoes are closely associated with European-style,
soccer, and are seen as inferior to Nike products. These association were expected,
while other associations such as sporty, affordable and high quality also emerged. Our
research included 64 respondents of differing ages and socioeconomic status, but
mainly those between the ages of 18-25. This provided a rich set of data to intake and
interpret moving forward into our audit.
Based on our extensive research it is recommended that Adidas streamline its product
lines, and add focus to its brand strategy. Though research it was found that Adidas
does not hold strong associations beyond particular sports and items. It is
recommended that Adidas decrease the overall number of SKUs available in the
marketplace and decrease breath and focus on depth. VCG also encourages Adidas to
focus primarily on Soccer, Basketball, and Tennis related sports apparel and shoes
because we believe these sports have the capacity for market penetration. Additionally,
we recommend that Adidas work to integrate strength, durability, and superior technical
performance into their integrated marketing communications with a long-term aspiration
to build brand resonance with Adidas.
2.0
Brand Identity
Adolf Dassler, Adidas founder, grew up with shoes because his father was an employee
at a small shoe factory in Herzogenaurach, Germany. In 1924 Dassler developed his
first athletic shoe in his mothers kitchen (Adidas Group, 2015). In 1949, Adolf Dassler
founded Adidas, based off a family nickname Adi and first two letters of his last name
as forming Adidas. By 1951, Adidas acquired the signature three diagonal stripes from
Karhu Sports, a Finnish sports company, and became known as the three stripes
company (Douglas, 2010).
Originating as a sportswear company, Adidas crafts attire for soccer, football, tennis and
running. These categories primarily fall under its flagship collection, Adidas Orignials.
In recent years, Adidas has attempted a more fashionable approach to workout attire
under the designer Stella McCartneys collection. A lifestyle brand extension of Adidas
called Neo focuses on youth urbanites and features celebrities such as Selena Gomez,
Rita Ora, and Justin Bieber.
Product
Originals
812 Products
Neo
119 Products
Stella McCartney
109 Products
Apparel: Tops,
jackets, pants, tees,
dresses, skirts,
leggings
Apparel: Leggings,
tops, pants,
swimwear, jackets,
shorts and vests
Shoes: LifeStyle
(BBtis9 and Selena
Gomez)
Accessories:
Bags, hardware
(yoga mats) and
wallets
Accessories: Socks,
tech accessories,
watches, hats, bags,
sunglasses, headphones,
hardware (phone cases)
and wallets
Price
Shoes: Training,
running and tennis
Apparel: $10-$100
Apparel: $40-$500
Accessories: $8-$250
Accessories: $5-$35
Accessories: $50$250
Shoes: $20-$250
(Majority: $75-110)
Distribution Adidas.com
Amazon.com
Urban Outfitters
Footlocker
Department Stores
(Macys, Nordstrom,
Neiman Marcus)
Shoes: $40-$80
Promotion
Selena Gomez
Website promotion
Tumblr
Twitter
#nowoseverything
As Boys and girls
not men and women
Fresh, young, active
Adidas.com
Amazon.com
Department Stores
(Macys, Nordstrom,
Neiman Marcus)
Shoes: $100-$250
Adidas.com
Amazon.com
Department Stores
(Macys,
Nordstrom, Neiman
Marcus)
Stella McCartney
Fashion bloggers
Editorial focus
Edgy designs
Caroline Wozniacki
(US Open)
Olympics sponsorship
People
Young Adults
Hipsters
Urban sporty
Developed with a
fashion focus
Tennis, running,
yoga and cycling
oriented
Only womens
apparel
Originals
Men 18-34
HHI: $60-150K
Heavy Internet +
Magazine Usage
Watch On-Demand
in last 12 months
US-European
Secondary Target
Market
Men 35-54
China/Russia
Usage/Occasion
Fashion
Street wear
Everyday
Sportswear
Neo
Younger
Hipster
Urban Sporty
14-19 Gender
Neutral
HHI: $60-150K
Germany
US-European
25-34 Gender
Neutral
US +Europe
China/Russia/India
Stella McCartney
Females
18-24
Everyday
Sportswear
Street wear
Outerwear
Teen Fashion
Tennis
Yoga
Sporty chic (gym to
the city street)
Womens fashion
Athleisure
(Athletic leisure
clothing)
HHI: $60-150K
US-European
Females 25-54
China/Russia
Corporate
Brands
Individual
Brands
Modifier
Brands
Puma
Nike
Under Armour
Kering
Nike, Inc.
German/European
sportswear,
fashionable
sportswear, gear for
both lifestyle and a
variety of sports
Fashionable sportswear,
gear for both lifestyle and
a variety of sports
Points of
Difference
Target Market
(Gender/Age)
Fashionable
sportswear,
lifestyle brand,
globally
recognized, gear
for both lifestyle
and a variety of
sports
Innovation in
technology and
design, NikeID
(custom design),
strong relationship
with brands such
as Apple (Nike +
iPod), one of the
biggest global
brands, #1
sportswear brand
in the world
Men and women
(with a growing
emphasis on
women) between
18- 35 (Soni, 2014)
10
Image Portfolio
11
12
13
Champion
Adidas
Reebok
Price (Low)
Price (High)
Ascics
14
4.1.2 Colton Miller: Male, 22, White, Student, Income below 15K
Colton offered several insights into why Adidas may not be able to capture the millennial
generation, however three of are the utmost importance. Firstly, Adidas was not
associated with versatility as they applied to sports. My interviewee saw Nike as offering
a versatile product line for a wide range of activities, whereas Adidas primarily offered
Soccer-related products. Notably, he was able to recall a specific Celebrity
Endorsement (Masse), which suggests Adidas is able to gain brand awareness in its
product line associated with Soccer. Secondly, Adidas has a connotation with being
basic, unoriginal, and clich in the mind of this interviewee. He offered a story about
how an old man, who he considered to have no style to wear Adidas, and therefore he
thought of the brand as something old men wear, not something stylish and trendy as
Nike does. However, he was able to clearly recall the tracksuits, and Adidas designs,
which suggest his brand and product recognition was strong. Finally, when asked about
purchasing behavior he offered he could be easily persuaded to buy another brand,
should this other brand have comparable product attributes (wicking, light-weight, quick
drying), which offers an opportunity to gain market share through the promotion of
features and benefits of the Adidas products.
Price (High)
Puma
Quality (Low)
Nike
Adidas
Asics
TNF
Quality (High)
Reebok
Fila
Under Armour
Price Equity (Low)
15
4.1.3 Laurissa Baer: Female, 21, White/Hispanic, Student, Income below 10K
Laurissa considers herself athletic, and enjoys running on a regular basis, which stems
from her involvement with the cross-country team in high school. She loves being
outside and keeping active, but is also concerned with fashion and comfort. Day-to-day,
Laurissa tends to alternate between fashionable and athletic. When it comes to athletic
clothing specifically, her consumption varies depending of the fit and feel. For her,
athletic wear is relatively similar, unless she is considering shoes. Overall, Laurissa is
not brand loyal, but she religiously uses Asics athletic shoes. Her perception of the
Asics brand is strong due to personal experience with the product. She is open to
buying elsewhere, even ones that are new, such as Old Navy. When probed about
Adidas, she inferred that she has little knowledge of the brand, and from her point-ofview, it does not have much brand equity that would give them an advantage over the
other competing brands. One connection she made between the Adidas name was that
it is strongly associated with soccer, and other ball sports as opposed to running. As the
interview progressed, she offered that Adidas is seen as a brand that is connected to
fashion, and also saw this relationship with Nike. Her perception of price differentiated
Adidas from the main cluster of brands, and could be a possible area of growth and
differentiation.
Quality (High)
Under Armour
Asics
Brooks Solomon
Nike
Adidas
Price (Low)
New Balance
Price (High)
Reebok
Champion
Sketchers
Old Navy
Quality (Low)
16
Under Armour
Nike
Price (Low)
Price (High)
Adidas
Fashion (Low)
17
Nike
Under Armour
Adidas
Durability (Low)
Puma
Durability (High)
Fashion (Low)
18
Zella
Fit (Low)
Fit (High)
Adidas
Champion
Under Armour
Asics
New Balance
Paran
Fashion (Low)
19
Adidas was most closely associated with sports such as Soccer (89.9%), basketball
(29.9%), Running (45.45%), and Tennis (32.73%).
Adidas was most closely associated with Shoes (62.9%) over apparel, Accessories
or Professional Sports Team Attire.
Respondents were Satisfied (Mean =3) with Adidas Product Quality, Durability, and
Style (See Graph Below).
20
Adidas was most frequently described by adjectives such as Sport (79.6%) and
Old-School (38.9%) both of which are associations we can work to strengthen
brand equity.
21
When Comparing the 5 top Athletic Brands, Nike was ranked number one for 36/53
respondents, whereas 11 respondents ranked Adidas as first. This suggests that our
main competitor is Nike, and therefore we will need to create strong points of
differentiation from Nike products to capture market share.
The findings of the primary quantitative survey distributed must be considered, but
again are limited due to a limited sample size in demographic, geographic, and
socioeconomic factors.
22
23
24
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In order to achieve brand awareness and move towards loyalty, VCG will focus Adidas
on a few key areas in an attempt to differentiate from competitors. Competitors, namely
Nike, have been increasingly focusing on penetrating every market possible that athletic
wear has to offer. For Adidas, it is important that the brand is not spread too thin, and
therefore, moving forward Adidas will focus on depth and refrain from product line
extensions. Specifically, VCG will work on adapting and strengthening coherence,
relevance, and participation to shorted the required though processes customers
undergo before choosing athletic wear.
Coherence: of Adidass closely held association to soccer, basketball and tennis.
Repeat this until Adidas and soccer, tennis, and basketball become synonymous.
Eventually, a hedonic shortcut will allow purchase decisions from Adidas to happen with
little thought; it will be the right decision to make without pain felt by the customer.
Relevance: will be made because Adidas represents the best fit for the customer. By
showing the brand as sporty, technical and high-quality active wear for serious athletes.
Specifically, for those who are serious, or aspire to be serious athletes, its product
quality and overall offerings with clearly reflect this. For example, technical gear specific
to soccer, basketball, and tennis will be heavily advertised in comparison to everyday
athletic wear to further associate Adidas with committed athletes.
Participation: will be created by opening up the brand and allowing the target market to
engage on a deeper level with the brand. This should be done through various platforms
such as social media, and can include sponsored posts by both professional and
everyday athletes, contests and branded hashtags, and taking consumer inputs into
consideration. Social media is an excellent platform to drive customer loyalty and
emphasize the following key brand associations (see graph below).
26
Unloyal: A lack of brand loyalty conflicts with the Adidas core brand value of
authenticity. In order for its customers to remain faithful to the brand, Adidas
needs to remain authentic and narrow its focus to sportier clothing and athletes.
Casual: Adidas should distance its athletic wear from its casual lines to appeal to
serious athletes. Advertising the casual lines as different from the sportswear
lines would allow Adidas to create multiple brands and resonate with more
athletic individuals.
27
6.2.1 Product
By decreasing Adidas brand portfolio, and creating clear separation between Adidas
lifestyle brands and its athletic apparel, the unwanted associations of Adidas as a
casual brand will decrease. In order for Adidas to gain resonance with serious athletes,
it must develop new technologies in athletic apparel for soccer, basketball, and tennis
players. These products will first be distributed to professional athletes, for trial and
sponsorship. If an athlete is seen wearing the product and using the new technologies,
Adidas will likely gain the respect of other aspiring professionals. From there, word of
product performance and quality will trickle down and proliferate these specific
industries and their associated tribes. True to its sports: soccer, tennis and basketball,
Adidas will decrease the creation of workout gear unassociated to sports. By doing so, it
will essentially discourage the Adidas sportswear name from being tarnished by
individuals wearing Adidas apparel in everyday situations. This will be achieved by the
technicality of the product and general quality. Increasing the complexity and specificity
of the product has the potential to lessen inclusion of some individuals all together,
which could be seen negatively for Adidas initial overall market share. However, this
unapologetic branding is consistent with Adidas mission to be authentic and will help to
increase positive associations of quality, sports and technicality, while decreasing
negative associations of un-loyal individuals and casual wear. Eventually, this strategy
will allow Adidas to gain nearly the entire market share for soccer, basketball, and
tennis.
6.2.2 Price
Everything communicates, and price has the ability to tell a story and allow individuals
to identify the product and place it on a perceptual map in the minds of the consumer.
Gathered from our primary data, individuals saw Adidas as having a comparable price
(Page 41, Appendix 9.2). In individual interviews respondents placed the price of
Adidas sportswear near, or just below competitors offerings (Page 14-16,17) indicating
that Adidas has some room to grow before meeting the consumers willingness to pay.
With that being said, Adidas should proceed with caution and continue providing
transactional value in comparison to the customers reference price.
28
6.2.3 Distribution
Vital to the success of implementation is the location in which Adidas promotions,
apparel and shoes, and support will be located. It was found in the quantitative primary
research that Adidas is seen as a European brand. This association is not inherently
negative, and while it exists, Adidas can employ some breakaway positioning from AllAmerican brands into global markets. For example, soccer is one of the most popular
international sports, and one of the main associations VCG will employ in the rebranding of Adidas. Currently, Adidas has high brand awareness in the United States
and Europe with an emerging presence in Russia and China (graphic below), an
advantage that will be pivotal in capturing Adidas beachhead of serious athletes.
Soccer games, basketball games, tennis matches, and respective athletes will be
sponsored by Adidas to further associations. Technical and quality apparel will be sold
in sports specific locations to ensure that an educated sales team can inform customers
of the benefits of Adidas sportswear. For a product of its quality and price it is pivotal
that a helpful, education, and on-brand sales force be present to further strengthen the
brand and provide context for the product. Place provides non-verbal cues to customers
and communicated who the target customer is and why the product is at the set price
point. Customers committed to their sport will enjoy the exclusivity of the Adidas
shopping experience.
29
6.2.4 Promotion
The focus on Adidas promotion will be in achieving resonance. Specifically, intensity
factors such as attitudinal attachment and sense of community will lead to activity
resonance like behavior loyalty and active engagement. This will be achieved by
promotions relying heavily on social listening in various online communities where
serious athletes reside. For example, Adidas will engage Twitter, Instagram, Facebook
and Snapchat users by employing relevant hashtags and competitions for apparel.
Currently, Adidas has a wide range of social media accounts. In order to communicate
consistency, these accounts will be narrowed down for each specific sport. This will
provide a community where its respective tribe members can feel a sense of
community, understanding, and belonging. From this, brand evangelists will appear,
which will be employed to increase active engagement. More often, individuals enjoy
seeing others unique content and will likely be encouraged to join if they feel this sense
of community, rather than strictly outbound marketing efforts.
In addition to social media engagement, Adidas will promote specifically within soccer,
basketball, and tennis professional and semi-professional teams. By gaining the loyalty
of these players, Adidas will appeal to the aspirational self of those who identify as
serious athletes and seek to be in those shoes. Promotions will be sport specific and
authentic. Specifically, sports professional in these areas will be used in images, with
strong poses and imply commitment and loyalty to the sport and Adidas.
The tagline Adidas is all in, with classic authentic Adidas black and white with athletes.
30
Sport specific images with All in tag line, while others encourage individuals to identify
with the Adidas tribe. This unified group of people will be referred to as the Adidas
Society.
Learning advantage through consistent brand message and allow for purchase
motivation and heuristic. Reverse-position brand of Adidas defies the augmented trend
and strips down brand extensions and adds richness simultaneously
31
7.0 Conclusion
Our research has brought Viking Consulting Group to recommend that Adidas
condense its product lines and focus on three particular sports and their related apparel:
soccer, basketball, and tennis. As demonstrated in the Brand Inventory and
Exploratory, Adidas offers a diverse selection of sportswear to fit a wide variety of
lifestyles, which has created conflicting associations for the brand and a lack of one
overarching value proposition to create resonance with its target market.
By reducing its product selection and narrowing its focus on serious athletes, the Adidas
brand will be able to better position itself to consumers and become the most accessible
brand in the minds of the target market. By re-focusing on the authenticity of the brand
and its core values, and positioning itself for serious athletes, Adidas can create key
points of difference to better compete in the sportswear industry while turning its
competitors points of difference into points of parity.
32
8.0 References
Adidas Group. History. (2015). Retrieved April 16, 2015, from http://www.adidasgroup.com/en/group/history/
David Beckham. (2015, April 17). Retrieved April 19, 2015, from
http://en.wikipedia.org/wiki/David_Beckham
Douglas, S. (2010, May 4). Logo oddities. The strange story of Adidas. Retrieved
April 16, 2015, from http://www.thelogofactory.com/logo_blog/index.php/logooddities-the-strange-story-of-adidas/
Evans, G., & Stewart, C. (2014, February 3). How the Adidas logo earned its stripes.
Retrieved April 15, 2015, from http://www.creativebloq.com/logo-design/howadidas-logo-earned-its-stripes-11135390
Green, T. (2014, April 22). Adidas' Music Gamble: Why They're Betting on Pharrell
Williams and Kanye West. Retrieved April 19, 2015, from
http://www.billboard.com/articles/columns/the-hook/6062768/adidas-musicgamble-why-theyre-betting-on-pharrell-williams-and
Inside Puma's branded content strategy - Digiday. (2014, December 15). Retrieved
April 19, 2015, from http://digiday.com/brands/nielsenes-puma-branded-content/
ITC Avant Garde Medium. (2000). Retrieved April 18, 2015, from
http://www.identifont.com/show?N6
Moses, L. (2014, December 15). Inside Puma's branded content strategy - Digiday.
Retrieved April 19, 2015, from http://digiday.com/brands/nielsenes-pumabranded-content/
Rivera, J. (2014, January 1). Happy Adidas. Retrieved April 19, 2015, from
http://riverajoseph.com/projects/happy-adidas-advertisment/
Soni, P. (2014, December 2). Traditionally innovative: A must-know investor's guide
to NIKE. Retrieved April 19, 2015, from http://marketrealist.com/2014/12/nikesgrowth-drivers-in-the-us-and-overseas/
Under Armour (UA). (2015, April 17). Retrieved April 19, 2015, from
http://www.wikinvest.com/stock/Under_Armour_(UA)
Under Armour Broadens its Target Audience. (n.d.). Retrieved April 19, 2015, from
http://comissioncontent.com/under-armour-broadens-its-target-audience/
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Waiz, S. (2013, June 8). The Adidas Slogan: All You Need To Know. Retrieved April
16, 2015, from http://www.advergize.com/advertising/adidas-slogan/
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9.0 Appendix
9.1 Individual Brand Interviews
9.1.1 Sierra Dawson: Female, 22, White, Student
Once a month
Purchases 60% Nike, 30% Forever21, 10% other
Loves Nike
o Because of quality, strong marketing, cool thing to have
o If seeing a girl at the gym not wearing Nikes, she judges them
Very shocked if Nike went out of business, but there might be clearance that she
could stock up on
Feels connected to other Nike wearers, sometimes in a jealous way, be like
sup, you get me, we have this in common
Adidas makes her feel neutral, sometime she questions why they got Adidas and
not Nike
Doesnt talk about athletic clothing but does express her appreciation for the
company
Launches sales pitch to people who dont own Nike
Athletic clothing, swoosh (usually white on a black background)
Adidas: logo, the font they use, other than that, she doesnt know what the logo
looks like on clothing and doesnt picture anything and All day I dream about
sports
Nike means being fit and being in shape, encourages people to work out more
because its expensive and if you buy Nike, you should use it or it would be a
waste of money, clothing is comfortable and motivates and encourages her to
workout
o Only wears Nike shoes because of comfort/look/popularity/variety
o Nike is a fashion statement
o Lots of styles of Nike for what activity you want to do
Workout gear becoming popular is cultural shift to lose fashion and dont get
ready as much
o Clean and cool because you dont have to be fancy to be cool
o Nike appeals to many people because they can be worn with anything
Adidas: Neutral towards Adidas, but likes the name and name acronym
o Doesnt find Adidas as slick or as ascetically pleasing as Nike
Adidas is worn by people who cant afford Nike
Doesnt know what Adidas shoes look like
Never had a running shoe that wasnt a Nike
Very brand loyal to Nike and couldnt see switching
o Everybody knows that Nike has the most comfortable shoes and she
might wear them because everyone else does
Purchases at Outlets, Sports Authority, Famous Footwear
Buys lots online, Nike.com
35
o When you know your size, its more comfortable to buy them online
9.1.2 Colton Miller: Male, 22, White, Student, Income below 15K
36
Nike is bold, and strong like Lebron James. I least like their ego. For example
how Oregon Football always has 50 different Jerseys, and free advertisement
constantly.
These brands run the industry, no little guys or startups. They only focus on the
main sports, and not smaller ones. They are the top of the top, no middle tier of
companies. Adidas and Puma are bigger in Europe.
Adidas: Soccer Player. Playing soccer, running, weight lifting. They get
compression, climate-control, and dryness from the product.
Nike: I think of more aggressive athletes in bigger sports(Football, basketball,
running, and football gloves).
Id say I am usually looking for something specific. You know what you need, and
look specifically for that when shopping.
What is the hardest thing about shopping for sports athletic wear?
o I'd say the prices. This is because sporting items are high prices, because
there is a large demand, therefore they raise prices.
Are you brand loyal for a specific athletic wear company?
o I dont think I am because price affects me highly in terms of what I buy. I
can be convinced to purchase another brand easily. As long as the
credentials: light-weigh and wicking are the same.
Online at discount prices. Why? Who doesnt love a discount? I will never buy
something full price, unless I am in dire need. Online has a better selection, and
better price options, and I can compare sites.
9.1.3 Laurissa Baer: Female, 21, White/Hispanic, Student, Income below 10K
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