Business Plan
Business Plan
Address: Farooqa Road near Government Girls College Tehsil Sahiwal District
Sargodha
Contact: 03046889208
Contents
Layout of Business...4
Vision...5
Mission.....5
Business overview...... 5
Business Nature.......6
Management plan.7
Roles and Responsibilities of Members...7
HUMAN RESOURCES MANAGEMENT....9
MARKETING PLAN...9
Product..9
Packaging.10
Price..10
Place.10
Promotion.10
Customer profile...11
OPERATING PLAN...14
Land Requirement
14
Animal Housing..14
Uses of milk machines..
...14
Farm
....15
Machinery..
References
.29
Executive summary
Pure Milk business is a partnership type of business. First it was family business of one of their
partner now they decided to convert it into partnership. It is dairy business its main products are
milk and special Halwa. It is situated in Tehsil Sahiwal District Sargodha. Its tag line is All is
pure. Marketing of products on the basis of quality and price. In this area farmers are charging
very high prices and quality of milk is also low. It required 4 acres more land to continue its
operations thats why they purchased. Milk machines also import form china for extracting milk.
They also obtain loan from ZTBL to meet their financing needs. Their target market will be from
Sargodha city. This investment has 3 years and 2 months pay back period. They will also
provide chiller to their main customers for storing milk. Their strategy to share profit is they will
distribute 30% of net income annually. Balance will be shifted to retained earnings for future
expansion. Advertising will be done through local newspaper, Radio, Cable network. They will
also provide credit facility to their customer but for one month. They have good profits in first
three years and they are expecting more profit in future.
Layout of Business
Vision
4
Through superior performance and sound operations Pure Milk will be the marketplace of choice
for employees and the supplier of choice for customers.
Mission
To make available the highest quality, pure milk and best tasting sweets at reasonable price.
Business overview:
We are three people we want to start a new business. One of our fellows Muhammad Ali Raza
from Sargodha gave us a suggestion that I have my family business of Dairy Farming. He wants
to expand his family business but due to limited resources he cannot do this. Thats why we
decided to invest in his family business and to make some innovations in his business. He has
already 10 Cows in his farm we decided to purchase more 50 buffalos and 50 Cows for Rs.9
Million. Then we will have total 110 animals. We purchased these cows from Sahiwal district
and from other different cities. Approximately we both have Rs.70-80 Million. Nature of our
business will be partnership. Our business will be situated at Farooka road Tehsil Sahiwal
District Sargodha. He has already 1Acre land. We purchase 4 Acres land for Rs.4 Million. Our
target market will be from Sargodha city. We also purchased different office equipment and
furniture. We purchased Chiller to store milk. Our products will be Milk, and special Halwa.
We will provide fresh milk in a special packing. We will differentiate our milk on the basis of
purity and freshness. Thats why we named our business Pure Milk. Our tag line is All is
pure. We will not compromise on our quality. Because there is lot of competitors exists in this
market thats why we will differentiate our products on the basis of quality and price. We will
offer credit facilities to our regular customers. We purchased a vehicle to supply the milk. Our
customers will be households, Cafes and restaurants. Our main customers will be Taj Mahal
5
Sweets, Ambalah Sweet Baker, Shaheen Sweets and Bakers. We will provide milk to our
customers at their door step. We will offer discounts to our customers who will purchase milk in
large quantity. We will get services of medication and vaccination from Dairy Care Pakistan
We also install a shed for animals to protect them from environmental effects. We will also open
a shop at 47 pull Kainchi mor Sargodha. We will also sale our products in this shop. We
purchased cows from Sahiwal. These cows famous and give milk in greater quantity as compared
to others. We estimated that 1 cow will give approximately 10 kg per day. Means 110*10=1100
kg milk will be produced by them in a day.
In start we hired 13employees for our company. Four for animals at farm, two farmers for green
fodder growing, one driver, one Halwaai and five employees for shop. We all are educated
enough to deal with marketing, finance and HR issues of our company. Thats why we didnt hire
any manager for our company. Mr. Ali Raza will deal with finance, Mr. tasleem will make
Marketing strategies and Mr. Faisal will deal with HR and Admin issues.
Business Nature
The nature of business is partnership. We all have unlimited liability. When business will be
dissolve the expenses paid also from personal property in case when assets and cash not enough.
Management plan:
The responsibility of outlet management and demand creation will be at the part of
Tasleem Ahmed.
Building good relations with customers.
3. MUHAMMAD ALI RAZA
HEAD OF FINANCE AND SUPPLY CHAIN CONTROL
MPA from QASMS, QAU, Islamabad.
Major in Finance
Good financial management skills
Local market knowledge and personal relations.
He would be responsible to manage supply chain of company in effective and efficient
manner.
Review of operating and capital budget
Record keeping, feeding, milking at dairy farm
Dealing with all activities related to finance.
Our primary product is highest quality fresh milk and our innovative product is best tasting and
pure Maava. The service of delivery will be provided to customers.
Competitive edge:
Our most important competitive edge is that we are supplying quality, fresh milk to our
customers at reasonable prices. As our competitors are unable to provide required quantity of
milk and they are charging more prices but we are meeting their demands at reasonable prices.
Packaging:
We deliver milk to households in packets. The cost of 1kg packet is Rs.1 2kg is Rs.2 and packet
of 5kg is Rs.5. We contracted with local publishing company they will provide us these packets
daily on these rates.
Price:
We are following competitive pricing. Per kg price will be Rs.80 for households and Rs.75 for
cafes, restaurant and sweet shops. Our promotion is also based upon our price strategy and
quality. We have decided to compete by our low price, quality and best taste. It will increase our
sale and ultimately increase our revenues.
Place:
The place of farm is at main Farooqa road near Government girls degree college sahiwal. It is
convenient for suppliers to supply feed ( khl, choker, wanda etc) except grass. It is also
convenient us to supply milk to our customers and our shop.
Promotion:
To aware the customers about our products we will organize inaugural ceremony. In ceremony
we will distribute special halwa (maava) made from pure milk. This ceremony is organized for
sharing information about PURE MILK with our potential customers. We are also giving
chillers free chillers to our main customers like cafes and restaurants and sweet shops. It is our
goal to spread information that qualitative, hygienic and fresh milk is for healthy Life in depth
of customers mind. And we will use different methods which are:
Banners
About twenty banners of (5*2 feet size) will be used for the information about PURE
MILK and these banners will be placed at main locations of city.
News papers
We use local news paper SAIFE-e-Haq for (4*5 inch size ) advertisement.
Radio
Customer profile:
Customer
City
Sargodha
Social class
All classes
Gender
Male, female
Age
All ages
10
Market Segmentation:
1. Market Area
The market has sound potential due to its surroundings. This whole market is comprised of
shopping, food, and residential areas. And it is even growing day bay day in terms of
becoming larger food market and household consumption.
2. Main Customers
TajMahal Sweets
Ambalah Sweet Baker
Shaheen Sweets and Bakers and other Cafes and restaurants.
Households
Total Supply:
Total supply of milk is 1100 kg. 400 kg for households, 4O0 kg for cafes, sweets shop and 300
kg for Halwa.
Market Analysis:
11
The milk producers in the market are at small scale and at prices Rs. 90/kg. The total supply of
milk in that market is low then the market demand of milk. Customers demand is not fulfilled.
Competitors:
The main competitors are Amjad cheema dairy farming, Rana Bilal dairy farm.
Marketing Budget:
12
The yearly marketing budget planned is approximately Rs. 50,000 for inauguration ceremony
(7,000), local cable network (36,000), radio (1,800), banners 5*2 feet size twenty banners
(3,200) and newspaper adds 4*6 inch size four ads (2,000).
Credit Policy:
We provide milk to households and cafes, restaurants and sweets shops on monthly credit basis,
whereas special halwa on cash basis.
OPERATION PLAN:
FARM INPUTS
Land Requirement
One of our partners already has 1 acre of land and about 4 acres of land will
be purchased for building a dairy farm project of animals starting from 110
animals and at a target of 300 animals in a period of 5 years. Land cost per
acre in Sahiwal Tehsil is approximately 1 million out of which 50 thousand is
used for legal (registration) requirement. We use 2.5 acres of land for
growing green fodder (maize etc) for which 2 employees will be hired to grow
grass. Almost 2.5 acres of land would be used for building sheds for the
animals to protect them from severity of the weather. Fodder will be
purchased in abundance at low price and then stored.
13
Animal Housing
Sheds of the animals would be well-ventilated with protection of the animals
from extreme temperatures and strong winds. The animal housing will be
facilitated with drinking water for animals. There is proper drainage system
to keep hygiene at the farm. It consists of a built up animal shed, one room
for milk storage, one room for storing farm equipment and one for compound
feed storage.
Explanation
Total Cost
Rs.
450,000
3,023,680
615000
500,000
350,000
600,000
300,000
150,000
800,000
6,788,680
Maize Cutter
Milking machine (milking parlor)
Milk Cooling Unit - 2000 Ltr
Generator (25 KVA)
Pump
Tractor
Heavy Duty Ventilation Fans
Trolly
Chiller(4)
Total Cost (Rs)
Animal Markets
Animal markets (mandies), Government and private livestock farms are the
main resource for acquisition of milk animals. There are different agents
available in the markets that help locating the proper animals. These agents
work on commission basis and the commission rate charged may vary from
1-2% of the animal price. We will purchase cows from district Sahiwal at Rs.
80,000 including 5,000 used as transport charges.
Feed
Portion for Dairy Animals the portion is allowance of nutritionally balanced
feed in 24 hours. It includes dry matter and concentrate to increase animal
productivity. Wheat straw is also used as dry fiber along with green fodder
we use three acres of lands for cultivating green fodder ourselves. About 1
kg of Total mix portion on dry and green matter is required for the production
of 2 liters of milk. These feed ingredients when mixed according to feed
formula will provide adequate energy according to energy and protein
15
16
No
4
1
2
4
1
1
13
Salary/month/Pers
on
10,000
20,000
7,000
7,000
7,000
7,000
FARM OUTPUT
17
Annual Salary
(Rs)
480,000
240,000
168,000
336,000
84,000
84,000
1,392,000
Lactation Period
The lactation period is the period during which the animals yield milk. These
animals are called wet animals. Generally the lactation period of cows and
buffalo is 365 days.. The average milk yield of a cow and a buffalo is
estimated at 10 x 365 = 3650 kg per lactation. Those cows and buffalos
which are not producing good quantity of milk will be replaced by the good
one.
Milk Composition
Buffalo milk contains less water, more total solids, more fat, slightly more
lactose, and more protein than cow's milk. Cow's milk contains 12-14% total
solids and the butterfat content is usually between 3% and 5%.
Phospholipids are lower but cholesterol and saturated fatty acids are lower in
cows milk. Source: www.smeda.org
Financial Plan:
When anyone starts a new business the most important thing which he need
is capital. To meet this need we made a plan. We prepare our statement of
assets from this statement we analyses that we will have to have
Rs.37,000,000. So according to instruction given by Sir Nauman we decided
to get loan from financial institution. We decided that we will contribute 75%
and debt will be 25% of total project. For this purpose we visited different
commercial banks for loan but no one give us positive response mostly
refused with this logic that we dont finance new business. Then we visited
18
SME they gave us information that we will provide Debt@15% interest rate
for 7 years. After this we visited ZTBL they offer us at 12.5% interest rate. We
decided to get loan from ZTBL because it was less expensive as compare to
SME.
25%
75%
100%
9,250,000
27,750,000
37,000,000
Project
11.2%
879473.31
2 years and 7 months
19
0
1
2
3
(37,000,000)
7993260
15173321
23218948
2 years and 7 months
Dividend Policy:
We are three shareholders in this business. We all three has equal share in
business. We decided to distribute profit @30% of net income. Means every
year 30% of profit will be distributed between shareholders other will be
shifted to retained earnings. We also have plan to expand our business so
thats why we are distributing 30% other 70% will be used for expansion of
our business.
Financial Statements
Particulars
Revenues
Cost of goods sold
Gross Profit
General and Administration Expenses
Selling Expense
Misc. Expense
Advertising Expense
Salary Expense
Notes
1
2
Year1
39055000
20805000
18,250,000
Year2
44913250
23925750
20987500
Year3
51650238
27514613
24135625
3
4
5
6
1049375
1380000
57500
1642200
1206781
1587000
66125
1888530
Rent Expense
Office Expense(Stationary exp)
Professionals Fees
912500
1,200,000
50,000
1,428,00
0
180,000
50,000
200,000
207000
57500
230000
238050
66125
264500
8
20
Depreciation Expense
TotalGeneralandAdministrativeExpense
EBIT
Interest Expense
EBT
Tax
9
12
11
Net Profit
978546
(4999046)
13250954
(1,156,25
0)
14407204
(3647161
)
10760043
978546
(5602121)
15385379
(104339
7)
14341982
(3627595)
978546
(6295657)
17839968
(916436)
10714387
12521472
16923532
(4402060)
Amount(Rs.)
Cash
A/R
Fixed Assets
Land(5Acres)
Building/Infrastructure
Animals
FarmMachinery &
equipment
Furniture and Fixtures
Vehicle
2271,345
400,000
1,000,000
Office Equipment
75,750
27,750,000
Total Assets
37,000,00
0
37,000,000
5,000,000
11,664,225
9,800,000
6,788,680
21
Liabilities
Current liabilities
Amount(Rs.)
9,250,000
Owners Equity
Alis Capital
9,250,000
Assets
Cuurent Assets
Amount(Rs.)
Cash
A/R
Fixed Assets
Land(5Acres)
Building/Infrastructur
e
Animals
FarmMachinery&
equipment
Furniture and Fixtures
7993260
1885833
5,000,000
11,081,014
9,800,000
6,517,133
380,000
Vehicle
900,000
Office Equipment
71,962
Total Assets
43629202
Liabilities
Current liabilities
Owners Equity
Alis Capital
9,250,000
Tasleems Capital
9,250,000
Faisals Capital
9,250,000
RetainedEarning753203
0
Amount(Rs.)
11
8347172
12
Total Equity
35282030
Total
Liabilities&Owners
Equity
43629202
Amount(Rs.)
Cash
A/R
Fixed Assets
Land(5Acres)
Building/Infrastructure
Animals
FarmMachinery&
equipment
Furniture and Fixtures
Vehicle
15173321
2168708
Liabilities
Current liabilities
5000000
10497803
9800000
6245586
Owners Equity
Alis Capital
9,250,000
360000
800000
Amount(Rs.)
7331491
Office Equipment
Total Assets
68174
50113592
42782101
50113592
Liabilities
Current liabilities
Amount(Rs.)
Amount(Rs.)
Cash
A/R
Fixed Assets
Land(5Acres)
Building/Infrastructure
Animals
FarmMachinery&
equipment
Furniture and Fixtures
Vehicle
23248948
2494015
340000
700000
Office Equipment
64386
57735980
Total Assets
5000000
9914592
9800000
6174039
6188849
Owners Equity
Alis Capital
9,250,000
51547131
57735980
Year0
Year1
Year2
Year3
10760043
978546
(1885833)
9852756
10714387
978546
(282875)
11410058
12521472
978546
(325307)
13174711
9,250,000
(902828)
(3228013)
(4130841)
(1015681)
(3214316)
(4229997)
(1142642)
(3756442)
(4899084)
27,750,000
37,000,000
23
Investing
Activities
Fixed assets
purchased
CFI
Net Cash
(35528655)
(35528655)
2271345
5721915
7180061
8075627
= Rs.32000
=Rs.30000
=Rs.45000
Note 2
Cost of Good sold
1.1 Expense of feed Rs.200@110
=Rs.22000
=Rs.35000
Note 3
Selling Expense
Rs.2500 expense of Vehicle*365
=Rs.912500
Note 4
Misc. Expense
Packing cost
1kg packet cost@ Rs.1= 100*1=Rs.100
24
=Rs.1,054,000
Total cost
=Rs.1,200,000
Note 5
Advertising Expense
Add at Local Cable Network. We will use 6 cable networks.
[email protected]= Rs.3000 per month. 3000*12
= Rs.36000
=Rs.3200
=Rs.2000
Radio
=Rs.1800
Inaguration Cermony
=Rs.7000
Total=Rs.50000
Note 6
Salary Expense
Description
No
4
1
2
4
1
1
13
Salary/month/Pers
on
10,000
20,000
7,000
7,000
7,000
7,000
25
Annual Salary
(Rs)
480,000
240,000
168,000
336,000
84,000
84,000
1,392,000
Note 7
Rent Expenses
Rent for shop Rs.15000 per month. 15000*12
=Rs.180,000
Note 8
Professional fees
Medication services for animals it is approximately assumed that Rs.200000 will be enough for
one year.
Note 9
Depreciation Expenses
Building/Infrastructure
FarmMachinery& equipment
Furniture and Fixtures
Vehicle
11,664,225
6,788,680
400,000
1,000,000
Office Equipment
We will depreciate our assets by using Straight Line Method
75,750
14,25,000
Loan
Balance
9250000
8347172
7331491
6188849
4903377
3457221
1830296
Installment
2059078
2059078
2059078
2059078
2059078
2059078
2059078
Interest(12.5%
)
1,156,250
1043397
916436
773606
612922
432153
228787
Principle
902828
1015681
1142642
1285472
1446156
1626925
1830296
9,250,000
End Loan
Payment
8347172
7331491
6188849
4903377
3457221
1830296
5
Note 12
Retained Earnings=Net profit- Dividends = 10760043-3228013= 7532030
Retained Earnings= Balance of RE+Net profit-Dividends = 7532030+10714387-3214316
=15032101
27
Breakeven Analysis
Fixed Cost:
Misc. Expense
Advertising Expense
Salary Expense
Rent Expense
Office Expense(Stationary exp)
Professionals Fees
Depreciation Expense
Interest Expense
4
5
6
7
1,200,000
50,000
1,428,000
180,000
50,000
200,000
978546
1,156,250
8
9
B.E.
Price
PV
After selling 35503.46 units annually our business will start making profit. At this point
we will earn no profit or no loss.
No. of
Animals
60
50
Milk Prod.
Milk Sold
600
500
600
200
28
Income
From Sale
47000
15000
Remarks
300 kg milk
will used in
Mavaa
Particulars
Quantity
Per Unit
Rate
Total Cost
Remarks
1.
2.
3.
Sr.no
Particulars
Quantity
Rate(per unit)
Total cost
4. A/R Record
Sr. no
Customer I.D
Amount Due
Source: www.smeda.org
References
1.
www.smeda.org
29
Date
Remarks