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    Research Proposal

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    Corey Gayheart
    This document outlines Corey Gayheart's exploratory research project on the effect of social media on politics and its use in US political campaigns. The research questions examine how social media is used as a marketing tool, to promote certain issues, and how campaigns utilize social media. The intended audience is US citizens, particularly at the local level who often get news from social media rather than traditional sources. Key sources found so far include peer-reviewed journal articles, books, magazines, and research on the influence of social media on political participation.

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    Research Proposal

    Uploaded by

    Corey Gayheart
    92 views4 pages
    This document outlines Corey Gayheart's exploratory research project on the effect of social media on politics and its use in US political campaigns. The research questions examine how social media is used as a marketing tool, to promote certain issues, and how campaigns utilize social media. The intended audience is US citizens, particularly at the local level who often get news from social media rather than traditional sources. Key sources found so far include peer-reviewed journal articles, books, magazines, and research on the influence of social media on political participation.

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    This document outlines Corey Gayheart's exploratory research project on the effect of social media on politics and its use in US political campaigns. The research questions examine how social media is used as a marketing tool, to promote certain issues, and how campaigns utilize social media. The intended audience is US citizens, particularly at the local level who often get news from social media rather than traditional sources. Key sources found so far include peer-reviewed journal articles, books, magazines, and research on the influence of social media on political participation.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    92 views4 pages

    Research Proposal

    Uploaded by

    Corey Gayheart
    This document outlines Corey Gayheart's exploratory research project on the effect of social media on politics and its use in US political campaigns. The research questions examine how social media is used as a marketing tool, to promote certain issues, and how campaigns utilize social media. The intended audience is US citizens, particularly at the local level who often get news from social media rather than traditional sources. Key sources found so far include peer-reviewed journal articles, books, magazines, and research on the influence of social media on political participation.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    COREY GAYHEART

    TOPIC:
    I am studying the effect of social media on politics, and specifically the use of social media in
    political campaigns in the United States. My focus will be on U.S. politics.
    RESEARCH QUESTIONS:
    1. How is social media being used as a marketing tool?
    2. How is social media being used to make certain issues more prevalent than others? (i.e.
    3.
    4.
    5.
    6.
    7.

    Make this your profile pic to support Planned Parenthood, etc.)


    Despite its prevalence, is social media truly a reliable source?
    How do campaigns use social media to their advantage? (i.e. donations, websites, etc.)
    When did the social media in politics fad begin?
    How are news outlets using social media to spread factual information?
    What is the overall rhetoric of social media?

    AUDIENCE & SIGNIFICANCE:


    In order to help U.S. citizens and especially those in my local community understand that social
    media can be unreliable sometimes and they can be manipulated easily on social media. The
    citizens are stakeholders in this context. This is especially important at the local level because
    many people get their information/news from social media rather than the typical news source
    such as CNN or NY Times.
    CONTEXT:
    This issue is important and timely because many communities across this country are recovering
    and rebuilding from the Great Recession. Politics and who gets elected play an important role
    in how a community wants to rebuild/rebrand. My local community, for example, is going
    through a renaissance now that our local schools and government have recovered from
    financial hardships. Who gets elected plays a pivotal role in how our recovery plays out. Social

    media is being used increasingly as a news source and communication tool by candidates and
    governments.
    EXHIBIT:
    To illustrate my discussion of social media in politics, I plan to focus on the use of Social media
    in U.S. politics today, specifically the presidential election. Many candidates are finding new and
    innovative ways to communicate with their constituents through social media. Many news
    articles and publications have discussed this growing trend.
    KEY SOURCES FOUND SO FAR:
    MLA CITATION
    American Ethnologist,
    2015, Vol.42(1), pp.4-17
    [Peer Reviewed Journal]
    John Wiley & Sons, Inc.

    TYPE OF SOURCE

    SOURCE OFFERING

    Article/Journal

    Modern day example of


    social media with political
    issues.

    Schreiber, Rachel, ed.


    Modern Print Activism in the
    United States. Farnham,
    GBR: Ashgate Publishing
    Group, 2013. ProQuest
    ebrary. Web. 10 November
    2015.

    Book

    Transition from print to


    online media

    Carr, Nicholas. "How


    Social Media Is Ruining
    Politics." POLITICO
    Magazine. 2 Sept. 2015.
    Web. 10 Nov. 2015.
    CQ Researcher, 2012,
    Vol.22(36), pp.865-888
    Washington, D.C., United
    States: CQ Press CQ
    Researcher Online (CQ
    Press, an imprint of SAGE)
    Wihbey, John. "How Does
    Social Media Use
    Influence Political
    Participation and Civic
    Engagement? A Metaanalysis - Journalist's
    Resource." Journalists
    Resource. 18 Oct. 2015.
    Web. 6 Nov. 2015.

    Article/Magazine

    Modern day article on


    social medias role in
    politics

    Article

    View on social media and


    its affects.

    Article

    Journalists perspective
    on social media in
    politics.

    Corey Gayheart

    Dr. Erin McLaughlin


    Multimedia Writing & Rhetoric
    10 November 2015
    Exploratory Draft
    1.) I hope to expose the role of social media in U.S. Politics and the role it is playing in terms of
    communication amongst constituents, supporters, lobbyists, and politicians. I also want to
    explore how social media is changing public policy in terms of what things are being
    focused on. I find this topic interesting because have an extreme interest in politics and
    current events, especially the upcoming Presidential election; it is also an important election
    in my hometown as the Schools are putting a levy on the ballot to build new educational
    facilities, the city has a Police & Fire levy renewal on the ballot, and the local cement plants
    future is at stake with a vote on whether to allow them to mind farmland or not. All of these
    events are sparking my interest in politics. I am very involved in politics at the local level,
    as I support candidates, speak at public forums, and volunteer. I also hold elected office on
    the class council at Notre Dame. These experiences will assist me in describing a
    politicians view on social media and the role it plays. I hope to bring an unbiased view
    into my research as I try to expose the issues of social media paying a major role in politics
    and public policy.
    2.) The intended audience is all U.S. citizens, but specifically the citizens at the local level
    because the citizens at the local level tend to get more news and information from social
    media than they do from trusted news sources. People in my hometown are extremely active
    on social media, yet only 3,000 people out of a population of 32,000 people voted in the
    most recent election. Social media activism is very prevalent. Politicians probably will not
    like my research and findings as it will be harder for them to manipulate public perception

    through social media. Citizens are in a position to truly be positively effected through this
    research because they will be more knowledgeable about social medias role in politics and
    be less prone to be taken advantage of.
    3.) I believe that my essay will come together nicely because I have found multiple articles and
    web pages examining the current state of social media in politics and its ever-expanding
    role.
    Tentative outline:
    *Growth of Social Media, *General Role in Politics, *Politicians Today,
    *Upcoming Elections, *How do citizens use Social media, *How do politicians use social
    media, *Social media movements, *Issues brought to light because of social media,
    *Examples of issues over social media. (Organization of my research paper is still up in the
    air as I find more research and sources to use and discuss.
    4.) I have found plenty of articles and news outlets that provide a good source of information
    for the transformative role social media is taking on in politics. I need to find more scholarly
    sources for my research, however. My audience will probably expect scholarly research,
    opinion articles, and modern news examples as well as statistics.
    5.) I have no concerns at this time. I need to look into more resources/sources, especially
    scholarly statistics. I dont foresee myself running into any problems throughout the course
    of this project.

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