I AM A CHANGEMAKER

Application Form

HOW DOES IT WORK?

I am A Changemaker operates like a business plan competition, awarding seed capital directly to the best
social enterprise idea that best meets our criteria.
It provides a vehicle for taking innovations from idea to reality, and is a real-world exercise for improving
your skills in:

Starting a Project/Business
Pitching ideas to possible investors
Building networks

No matter what your idea may be, we challenge you to unleash your ideas, energy and idealism to affect
positive social change in our society. The only limit to the range of projects eligible for the award is your
ambition and imagination.

WHO CAN JOIN?

Your Team

Entrants should be Filipino citizens, 16-28 years old. Proof of age will be required from all finalists.

Team members should not have been convicted in any court of a criminal offense or crime.

You can seek the advice of a mentor or an expert, but you must be the principal owners and
implementers of the venture.

Individuals or organisations funded by the private sector or local government units (LGUs) will not
be allowed to join to give opportunity to groups who do not have the financial resources to
implement their projects.

Individuals or organisations representing a non-profit (international or local), a private company or

its subsidiary will likewise not be allowed to apply.

Employees and relatives of British Council, Starbucks, SEDPI and Ateneo de Manila University (up
to the 2nd degree of consanguinity) are disqualified from joining the competition.

Your Enterprise Proposal

Your venture should exist primarily to address a social problem.

Only one (1) proposal can be submitted by a team.

Your venture should have demonstrable financial viability, whether it is for-profit or not-for-profit.

The United Kingdoms international organisation for cultural relations and educational opportunities. A registered charity: 209131 (England and Wales) SC037733 (Scotland).

Your proposal should not have won in other business plan or project grant competitions of the same
magnitude (national), or have received the same amount of funding for its implementation.

Your project should not have been entered on behalf of a non-profit, a private company or a local
government unit (LGU).

Your project plan must be written in plain English in the format prescribed by the British Council.

British Council reserves the right to disqualify any team that violates the rules, regulations or the spirit of the
competition.

COMPETITITON GUIDELINES
The competition will have a total of four (4) winners. Each winner will receive a prize of Php100,000 each.
Luzon
Visayas
Minadanao
NCR

1 winner
1 winner
1 winner
1 winner

Another Php100,000 is also at stake for finalists who meet the special criteria set by Starbucks.
The competition has three (3) elimination rounds: long listing, short listing, and final presentations. Only
the result of the short listing (finalist entries) and final presentations will be publicly announced.
Finalists are asked to submit a three-minute video pitch to sell their innovative ideas to the judges.
Instructions for video submission will be e-mailed to the finalists.
Finalists will also have an opportunity to attend a four (4)-day training on Social Enterprise Planning and
Development wherein they can also get some useful tips to help them prepare for the final presentation.
Teams selected for the final round of competition should consult the Final Presentation Guidelines posted
on the British council website when preparing for the trip to Manila.
Apart from the cash prize, winners also benefit from a business incubation facility to help increase their
ventures viability.

SELECTION CRITERIA
For the three (3) elimination rounds long listing, short listing, and final presentations the following
criteria will be used by judges at each round to eliminate contestants until five (5) winners are awarded
Php 100,000 each.
1. Overall Concept
originality
feasibility (can be done)
implementation plan and timetable
success measures
likelihood of achieving demonstrable results

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2. Community Impact
reach, depth and quality of impact (to what degree does the offered solution help solve the
identified problem?)
impact measures
relevance to the community being served
3. Sustainability
potential for project partnerships
potential to receive additional funding
feasibility of the venture's financial model and goals
potential for growth or replication (scalability)
4. Management Team
leadership potential ability to achieve results and promote change through working with
people
strength of the project team, including evidence of previous training or experience in
management, leadership, sales and marketing, technology and/or other industry-specific skills
previous work experience, where appropriate
5. Risk Assessment and Contingency Plans
identification of risk factors associated with the venture
assessment of the external environment
plan to mitigate risks
6. Market
evidence of demand in the marketplace
assessment of market size and growth opportunity
demonstrated knowledge of target market
competitive analysis, SWOT analysis
marketing plan (including timetables)

DATES AND DEADLINES

Call for Applications
Deadline for Applications

Jan 25, 2010

April 15, 2010 at 5:00 PM

Announcement of finalists

April 30, 2010

Biz Plan/Start-up training

Final Presentations & Awarding
Business Incubation

May 24-27, 2010

May 28, 2010
June to July 2010

APPLICATION FORMAT
To save on paper, we will not be accepting hard copies. Applications may be submitted by e-mail to
changemaker@britishcouncil.org.ph in Microsoft Word 2003 or PDF format (on A4 paper size) no later
than 5 PM, April 15, 2010.
For files exceeding 5 MB; please enclose a CD copy in a brown envelope addressed to:
I am A Changemaker

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c/o British Council Philippines

10th Floor, The Taipan Place
F. Ortigas Jr. Road, Ortigas Center
1605 Pasig City
What you need to submit

an application form
a social enterprise venture proposal

Forms and other important documents can be downloaded from the British Council website.
Venture proposals must be limited to 30 pages, NOT including appendices. Plans should be typed singlespaced, 12-point font, with one-inch margins, and include 2-page CVs of each team member.
Please do not send product samples or original drawings / illustrations.
Enquiries
Please direct all enquiries to changemaker@britishcouncil.org.ph

FINAL PRESENTATIONS
Finalist teams will travel to Manila to pitch their ideas live in front of a panel of judges. The judges will
deliberate and award the prizes at the reception following the final presentations. The judges decisions are
final.
The competition covers the accommodation and meals of up to two (2) members of each finalist team to
attend the training and final round of the competition.
The final presentations take place in Manila at a venue selected by the British Council. The final
presentations are open to the public, but pre-registration will be required to control audience numbers.
Final Presentation Guidelines

Final presentation details will be emailed to finalists accordingly.

Each finalist gets twenty (20) minutes to present their social enterprise venture plan, followed by a
ten (10)-minute question-and-answer session between the presenting team and the judges. Time
limits will be strictly enforced.

A maximum of two (2) members from each team can participate in the formal presentation of the
social enterprise venture plan. If necessary, additional team members who are present can be
called upon during the question-and-answer portion of the presentation to respond to a judge's
question.

Equipment needs: The presentation room will be set up with an LCD projector and presentations
will be loaded via flash drive on the event laptop prior to the start of the first presentation. Special
equipment needs should be discussed well ahead of the final event and care should be taken to
format your presentation for a PC PowerPoint 2003 display.

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Important Note:
Any data or information discussed or divulged in public sessions by entrants should be considered
information that will likely enter the public realm, and entrants should not assume any right of
confidentiality in any data or information discussed, divulged or presented in these sessions.
Since the final presentations and question/answer sessions are open to the public at large, any and all of
these public sessions may be broadcast to interested persons through media, which may include radio,
television and the Internet.
British Council may make photocopies, photographs, videotapes and/or audiotapes of the presentations,
including the business plan and other documents, charts or material prepared for use in presentations
during the competition. Entrants retain all proprietary rights. The British Council has non-exclusive rights in
all media, to use or to publish the materials presented in the competition, in any printed materials,
videotapes or other medium and to use the these materials in future editions of the competition and/or its
derivative products.

The application form should be no more than 2 pages.

PROJECT TITLE
ORGANISATION / TEAM
NAME
POSTAL ADDRESS
CONTACT PERSON
TEL NO(S)
include area code)

(pls

MOBILE
FAX
EMAIL
GEOGRAPHIC LOCATION

LUZON

VISAYAS

ORGANISATION BACKGROUND
Please tell us briefly how your organisation/team came about.

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MINDANAO

NCR

List down relevant projects/activities you have organised.

PROJECT / ACTIVITY

HIGHLIGHTS

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DATE/S

I AM A CHANGEMAKER
General Terms and Conditions

TEAM MEMBERS
Please note: All project team members listed here will have an equal share of the venture, unless
otherwise indicated. Each project team member is required to submit a one-page resume. Add rows
as necessary.

NAME

ROLE

CONTACT NO. and EMAIL

ADVISER / MENTOR
Please provide the name of the adviser/mentor assisting you on the development of this project.
Please include:
Name
Job title/Position
Institution
Contact Nos.
Email
Involvement in project

Data Protection
Your personal information will be used in line with British Council standards. The British Council will treat all personal information in
accordance with UK law and its own privacy policy. The British Council will not sell or disclose your details to third parties for commercial
reasons.

The United Kingdoms international organisation for cultural relations and educational opportunities. A registered charity: 209131 (England and Wales) SC037733 (Scotland).

Please use this as your guide in submitting your enterprise proposal. Your application should be
no more than 30 pages. Please use Arial font, size 12, and one-inch margins.
I. PROJECT TITLE
Create a catchy title that sums up what your venture is about
II. PROJECT ABSTRACT
Describe your project in 100 words or less.
III. PROBLEM OR ISSUE STATEMENT
List down and briefly describe the problem(s) or issue(s) your project is attempting to solve or
address.
IV. BACKGROUND
Briefly narrate how your idea for the project proposal came about.
IV. PROJECT BENEFICIARIES
Who are the people and/or communities your project will help or provide service to?
V. YOUR SOLUTION
Briefly describe how your project (in general) will help solve the problem(s) or issue(s) you have
listed.
Also explain in 5 7 sentences each of the following items:
a) The product(s) you will introduce or the service(s) you will provide
b) The need for the product/service you are providing
c) Your product/services main features (tell us what its all about)
*you can provide illustrations/pictures (attach as Appendix)
d) What is needed to produce your product/service? Briefly outline costs, time requirements,
future plans)
VI. YOUR OBJECTIVES
What would be the objectives of your venture, drawing from the solutions you mentioned above?
VII. WHAT YOU WANT TO ACHIEVE
What positive result(s) do you hope to bring to the people/communities youve identified after the
implementation of your project?
VIII. ACTIVITIES
Outline the activities you plan to do in order to achieve those positive result(s).

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How will you measure your success?

IX. LOGIC MODEL
Create a 1-page logic model for your project using the Kellogg Foundation Logic Model
Development Guide as your template.
Link to http://www.wkkf.org/knowledge-center/Resources-Page.aspx (page 54)
X. PROJECT TEAM
Who are your team members? What makes you the best people to implement this idea?
Do you have a mentor? Mentorship with outside experts is encouraged and allowed. Please
identify mentors to your project and detail their involvement in the development of your idea.
XI. YOUR CUSTOMERS
Who are the people you intend to provide/sell your product/service to? Think of your ideal
customer and describe how your product/service is going to appeal to them.
XII. YOUR COMPETITORS
Are there people offering the same product/service? What are their strengths and weaknesses?
What will your product/service have that they dont? How will you make yours stand out from
theirs? How will you promote your product/service?
XIII. YOUR PROPOSED BUDGET
How will you use the P100,000 prize?
Please include:
- key assumptions
- costs of operating your project (expenses)
- estimated income
- timetable
If your venture is not-for-profit, how will you move from grants and donations to a self-sustaining
organization? (i.e. fee for your services, government support, volunteer labor)
XIV. RISK MANAGEMENT
What possible obstacles and risks will your venture encounter? What would be your contingency
plan if these would ever to happen?
XV. SOCIAL RESPONSIBILITY

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How will your venture take into account or help bring about improvement in any of the
following contexts?
- political
- legal
- economic
- environmental
- social
- technological
i.e., Consider the balance of these factors in the implementation of your project does it
reduce/add to an environmental issue? Promote/inhibit certain technologies? Boost/inhibit an
economic activity? Include/isolate certain groups?
XVI. APPENDICES
Project Team resumes
Product/service sample brochure/advertisement/etc.
Photographs/illustrations

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