Chapter 4 Product Design Management
Chapter 4 Product Design Management
Chapter 4 Product Design Management
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Outline I
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Outline II
3
Technology in Design
Computer-Aided Design(CAD)
Computer-Aided Manufacturing(CAM)
CAD/CAM System
Computer-Aided Engineering (CAE)
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Outline III
5
Future of Manufacturing
Additive Manufacturing
Augmented Reality
Product Service System
References
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Introduction
What is a product?
Product
A product is something sold by an enterprise to its customers [3]. In the
technical or engineering perspective, the term refers to engineered product.
Examples:
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Product Lifecycle I
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Product Lifecycle II
The four phases in the lifecycle of a product[2]:
Introductory Phase: large initial expenditure on product research,
development, modification and enhancement.
Growth Phase: product design has begun to stabilize, and effective forecasting
of capacity requirements is necessary. Management of production planning,
supply chain, etc. to cover increased product demand is necessary through
upgrading existing capacity.
Maturity Phase: product is matured and competitors are present. Strategies for
profitability and market share include cost control, reductions in options, and
high-volume production.
Decline Phase: market needs are declining with introduction of new products or
emergence of new technology. Production should be slowed down or even
terminated for cost control.
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Design Opportunities
Design Opportunities I
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Design Opportunities
Design Opportunities II
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Kanos Model
Kanos Model
Dissatisfier: is a product
characteristic that customer takes for
granted, but may not tell you. If its
missing, that will cause
dissatisfaction.
Satisfiers: are the explicit customers
wants. The more, the better.
Delighter: is a pleasant surprise
(Wow! Factor ). It is optional but wont
cause any trouble when it is absent.
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Definition
A method for developing a design quality aimed at satisfying the consumer and
then translating the consumers demand into design targets and major quality
assurance points to be used throughout the production phase [1].
QFD was founded by Profesor Shigeru Mizuno and Yoji Akao in the 1960s
QFDs basic idea is to transform Voice of Customers (VoCs) into specific
design requirements
QFD starts by obtaining VoCs, and then systematically transformed it into
technical requirements
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One-of-a-Kind Production
One-of-a-Kind Production
Production strategy where products are produced in small batches and driven by
customer orders [7]
Some Concepts [7]:
1
2
3
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Mass Production
Mass Production
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Mass Customization
Mass Customization
The use of flexible computer-aided
manufacturing systems to produce
customizable products that are near
mass production efficiency.
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Design for X
X indicates a wide range of design focus. Design for X refers to a set of design
know-how that are focused in improving the X domain.
Design for manufacture and assembly: focuses on the effect of design on
assembly. Allows designers to examine the integration of product designs before
the product is manufactured.
Design for Disassembly: focuses on the disassembly of products after
expiration
Design for Environment: focuses on reducing the environmental impact during
the design, manufacturing process, consumption and disposal of products.
Johnson Lim, Ph.D. (UTHM)
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Technology in Design
Computer-Aided Design(CAD)
Computer-Aided Design(CAD)
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Technology in Design
Computer-Aided Manufacturing(CAM)
Computer-Aided Manufacturing(CAM)
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Technology in Design
CAD/CAM System
CAD/CAM System
The benefit of CAD/CAM System:
Product quality: CAD permits the designer to investigate more alternatives,
potential problems, and dangers
Shorter design time: a shorter design phase lowers cost and allows a more
rapid response to the market
Production cost reductions: Reduced inventory, more efficient use of
personnel through improved scheduling, and faster implementation of design
changes lower costs.
Database availability: Provides information for other manufacturing software
and accurate product data so everyone is operating from the same information,
resulting in dramatic cost reduction
New range of capabilities: The abilities to rotate and depict objects in 3D form,
to check clearance, to relate parts and attachments, and to improve the use of
numerically controlled machine tools - all provide new capabilities for
manufacturing.
Johnson Lim, Ph.D. (UTHM)
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Technology in Design
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Future of Manufacturing
Additive Manufacturing
Additive Manufacturing
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Future of Manufacturing
Augmented Reality
Augmented Reality
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Future of Manufacturing
Service Design
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References
References I
[1] A KAO, Y. Quality Function Deployment - Integrating Customer Requirements into
Product Design. Productivity Press, 2004.
[2] H EIZER , J., AND R ENDER , B. Operations Management. Prentice Hall, 2008.
[3] U LRICH , K. T., AND E PPINGER , S. D. Product Design and Development, 5th ed.
McGraw-Hill, 2012.
[4] VONDEREMBSE , M., AND W HITE , G. Core Concepts of Operations Management.
Wiley Press.
[5] W IKIPEDIA. 3d printing.
[6] W IKIPEDIA. Augmented reality.
[7] W ORTMANN , J. Towards one-of-a-kind production: The future of european
industry. Advances in Production Management Systems (1991).
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References
The End
Thank You.
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