Psig Brochure

PSIG is a privately owned conglomerate operating in food/beverage, automotive, and real estate development. It started in import/export and has since expanded, establishing several major subsidiaries including Danone Multi Nutrition (infant formula producer), Multicafé (instant coffee producer), and automotive parts manufacturers Partsazan Forging, Partsazan Mechanism, and Partsazan Propeller Shaft. PSIG utilizes strategic partnerships, investments in new technology, and a focus on quality to achieve leadership positions across its industries.

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Psig Brochure

Uploaded by

Behnam

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Fifty years of

entrepreneurial experience
PSIG is a privately owned industrial
conglomerate, with activities in the
food/beverage, automotive and real
estate development sectors

PSIG`s current industry focus lies in food/beverage, automotive

and real estate development.
Our first major venture was in the import of cars and spare parts, which
has grown into one of the largest automotive part manufacturing groups
in the Middle East. Alongside this PSIG became activein real estate
development, successfully executing construction and development
projects across the industrial, commercial and residential sectors.
In the late 90s PSIG started its first major investment in nutritional food
products, setting up the first infant formula baby food plant in the Middle
East. In 2008 Danone Group bought a majority stake inthe company,
which resulted in the creation of Danone Multi Nutrition, the leading
company of its kind in the Middle East.
A further milestone of PSIGs Food & Beverages division was set by
the foundation of Multicaf, the largest producer of Instant Coffee in
the Middle East.

Danone Multi Nutrition

Danone Multi Nutrition
is the largest producer of
infant milk powder and other
fortified milk powders
in the Middle East

The manufacturing of a highly sensitive product like infant milk powder

presented many challenges, requiring numerous licenses and technology
transfer agreements to acquire the necessary technical expertise
and meet stringent government requirements. With the assistance of
leading international suppliers of machinery for powder production,
PSIG successfully established a plant with an annual production capacity
of 15,000 tons and packing facilities in excess of 30,000 tons.
PSIG has now successfully developed a complete range of products
and brands, which were launched in markets in the Middle East.
In 2008 Groupe Danone acquired a majority stake in the company.
www.multimilk.com

Multicaf
Multicaf is the largest producer of
instant coffee in the Middle East.
It supplies a comprehensive range of
products and services based on
spray and agglomeration technology
as well as various mix drinks
such as 3in1, cappuccino
or hot chocolate

With a capacity of 4,000 MT/p.a. Multicaf offers services for the

private label industry along the whole value chain, starting from the
procurement of green coffee, blending processes, individual packaging
services and ending with tailor made instant coffee products in
supermarket shelves. Multicaf also offers assistance in new product
developments and in professional sales & marketing services, thus
offering a total solution to our regional and international customers.
Another focus of Multicaf is the retail channel: In-house expertise
and experience in establishing brands in the food industry have been
applied to develop strong instant coffee brands such as Multicaf
and Ino, each focused on specific target customer groups with their
own distinct expectations in taste, quality and lifestyle-statements.
www.multicafe.info

Automotive
Partsazan Forging
Partsazan Forging has grown since its
foundation by PSIG into the second
largest producer of forged parts in the
Middle East, with a number of international
OEMs in the automotive industry among
its clients. Other focus segments are the
petrochemical and energy sector

Partsazan Forgings commitment to continuous improvement and a

planned expansion of capacity from currently 16,500 MT/year up to
25,000 MT have resulted in a considerable increase of its export share.
Thanks to its integrated production from hot and cold forging to heat
treatment, Partsazan Forging is recognized as a premier supplier,
focused on high margin custom forgings, rather than lower margin
commodity items.
This success has been achieved by using CAD/CAM and in house die
production facilities for high quality dies. Critical parts like axle parts,
knuckle arms, suspension and transmission parts, connection rods
and shafts are among the many items produced by the hot forging
facilities. The cold forging plant produces high volume symmetrica
parts. These parts include ball pins, cups, bolts, nuts and connecting
rods for the automotive industry as well as the petrochemical
and gas industries.

Automotive
Partsazan Mechanism
Partsazan Mechanism was founded by
PSIG as a manufacturer of high quality
automotive suspensions, steering, ball
joints and tie rods. Our product range has
expanded to include a comprehensive
range of systems such as steering gears,
steering pumps and axle assemblies
for automotive OEMs

Through the use of advanced assembly lines and machinery such

as external broaching, induction, CNC machining centres, lathes
and milling machines, Partsazan Mechanism has enjoyed considerable
growth throughout recent years. Today it delivers complete tailor made
mechanisms and solutions for various international car brands like
Peugeot and Kia. Its production capacity comprises 450,000 steering
mechanisms, 400,000 triangles and over 1 million ball joints p.a.
Partsazan Mechanisms core strength is in its flexible approach to meet
specific customer needs. The company also continuously works on
technical improvements involving new materials, new manufacturing
techniques and process innovations. Partsazan Mechanisms world
class standards in the design and production of automotive related
products has been recognised by the award ofan ISO/TS 16949
certificate (equivalent to the Total Quality Management ISO 9000
certificate,specifically for the auto industry).

Automotive
Partsazan Propeller Shaft
Partsazan Propeller Shaft, located in
Mashad (Iran), is the first domestic
propeller shaft manufacturer.
Today, we are the market leader
with an annual production capacity
of more than 250,000 units

The manufacturing portfolio of Partsazan Propeller Shaft comprises

complete propeller shafts for cars and pick-up trucks as well as a
comprehensive list of safety parts, such as universal joints, shaft
assemblies, centre support bearings, axle shafts, steering knuckles
or transmission flanges.
Partsazan Propeller Shaft supplies leading international OEMs like
Nissan, Mazda and Toyota as well as major domestic automotive
companies like Iran Khodro and Saipa. To meet the stringent
requirements of its clients, the company utilizes state of the art
machinery like CNC special purpose boring, internal broaching
and dynamic balancing machines.
In the future, the company intends to broaden its drive train
portfolio by expanding into constantvelocity joint production.

Real Estate Development

PSIG provides a wide range of real
estate development services, ranging
from large scale industrial plants,
high end residential housing
and bespoke office buildings

Our flexibility enables us to offer turn-key projects as well as

specialized services along the value chain of construction and real
estate development.
PSIG covers a complete range of services, from planning to completion,
remodelling to construction, and consultation to project management.
Real estate development projects are complex undertakings, often
involving dozens of contractors and suppliers. Orchestrating such
operations demands first-rate management something PSIG provides
for projects large and small. By incorporating our construction expertise
early in each phase of a projects life cycle, we can help generate
significant project savings by proactively anticipating, identifying
and resolving potential challenges.

Corporate Social
Responsibility
Society and business are not
independent. The well-being of one
depends on the well-being of the other.
PSIG is aware of its impact on people
and strives to strike a balance between
the company's interests with those of the
broader society

Our policy operates according to a clearly defined set of principles

which, taken together, amount to a statement of, and commitment
to, corporate social responsibility.
For us, this term encompasses employee rights, environmental
protection, community involvement, supplier/contractor relations
and stakeholder rights.
The underlying driver of our Corporate Social Responsibility program
is stakeholder dialogue, talking to the people who are affected by
our operations.
If we can understand their hopes, fears and aspirations, we can try
to accommodate their interests alongside our own, to produce a
course of action that is beneficial to all.

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