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    23 - Pdfsam - Part2mba General Scheme Final

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    Kapil Vats
    Guru jambeshwar university 2nd semester syllabus from mba 201 to mba 207 for 2015-16 batch onwards

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    23 - Pdfsam - Part2mba General Scheme Final

    Uploaded by

    Kapil Vats
    51 views8 pages
    Guru jambeshwar university 2nd semester syllabus from mba 201 to mba 207 for 2015-16 batch onwards

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    23_pdfsam_part2mba General Scheme Final

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    Guru jambeshwar university 2nd semester syllabus from mba 201 to mba 207 for 2015-16 batch onwards

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    51 views8 pages

    23 - Pdfsam - Part2mba General Scheme Final

    Uploaded by

    Kapil Vats
    Guru jambeshwar university 2nd semester syllabus from mba 201 to mba 207 for 2015-16 batch onwards

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 8

    MBA-201

    MARKETING MANAGEMENT
    Time Allowed: 3 Hours
    M.M:70
    Objective: The purpose of this course is to develop an understanding of the underlying concepts,
    strategies and issues involved in the marketing of products and services.
    Course Contents:
    UNIT-I
    Nature, Scope and concept of marketing; Corporate orientations towards the marketplace; the
    Marketing Environment and Environment Scanning; Marketing Information System and
    Marketing Research; Understanding consumer and Industrial markets; Market segmentation,
    Targeting and positioning.
    UNIT-II
    Product decisions- product mix, product life cycle, new product development, branding,
    packaging and labeling decisions; Pricing decisions- setting the price, adapting and responding
    the price changes.
    UNIT-III
    Promotion decisions- promotion mix, advertising, sales promotion, publicity and personal
    selling; Channel management- types and functions, selection, cooperation and conflict
    management, vertical marketing implementation and systems; Market logistics decisions.
    UNIT-IV
    New issues in marketing- Globalization, Consumerism, Green marketing, Direct Marketing,
    Network Marketing, Event Marketing, Rural Marketing, Ethics in Marketing.
    Suggested Readings:
    1.
    Kotler, P & Keller, K., Marketing Management, Prentice Hall of India.
    2.
    Kotler, P. & Armstrong, G., Principles of Marketing, Prentice Hall of India.
    3.
    Perreault, William D. & McCarthy, Jr. E. Jerome, Basic Marketing, TMH.
    4.
    Saxena, R. ,Marketing Management, McGraw Hill.
    5.
    Ramaswamy, V. S. & Namakumari, S. Marketing Management: Planning, Control,
    Macmilian.
    Note:
    1. The list of cases and specific references including recent articles will be announced in the
    class at the time of launching of the course.
    2. The examiner is required to set nine questions in all. The first question will be compulsory
    consisting of seven short questions covering the entire syllabus. In addition, eight more
    questions will be set comprising two questions from each unit. The students shall be required
    to attempt five questions in all selecting one question from each unit in addition to the
    compulsory Question No. 1. All questions shall carry equal marks.

    23

    MBA-202
    HUMAN RESOURCE MANAGEMENT
    Time Allowed: 3 Hours
    M.M:70
    Objective: In a complex world of industry and business, organizational efficiency is largely
    dependent on the contribution made by the members of the organization.. The objective of
    this course is to sensitize students to the various facets of managing people and to create an
    understanding of the various policies and practices of human resource management.
    Course Contents:
    UNIT-I
    Introduction to HRM: Concepts and Perspectives of Human Resource Management; Human
    Resources Management in a Changing Environment; Managerial and Operative Functions of
    HRM, Strategic HRM.
    UNIT-II
    Recruitment, Placement and Retention Strategies: Human Resource Planning; Job Analysis;
    Methods of Manpower Search; Attracting, Selecting and Retaining Human Resources; Induction
    and Socialization.
    UNIT-III
    Training and Development: Manpower Training and Development; Performance Appraisal and
    Potential Evaluation; Career and Succession Planning; Talent Management.
    UNIT-IV
    Employee Relation and Compensation Administration: Job Evaluation and Compensation
    Management; Incentives and Employee Benefits; Employee Welfare; Industrial Relation;
    Employee Separation Practices, HR Accounting and audit.
    Suggested Readings:
    1.
    2.
    3.
    4.
    5.
    6.
    7.

    Aswathappa, K., Human Resource and Personnel Management, Tata McGraw Hill.
    Dessler, G., Human Resource Management, Pearson Education.
    Venktesh, D.N. & Jyothi P., Human Resource Management, Oxford University Press.
    Bohlander, G. & Snell, S., Human Resource Management, Cengage Learning.
    Patnayak, B., Human Resource Management, PHI Learning.
    Rao,V.S.P., Human Resource Management, Excel Books.
    Cascio,W.Y., Managing Human Resources, Irwin-McGraw Hill.

    Note:
    1. The list of cases and specific references including recent articles will be announced in the
    class at the time of launching of the course.
    2. The examiner is required to set nine questions in all. The first question will be
    compulsory consisting of seven short questions covering the entire syllabus. In addition,
    eight more questions will be set comprising two questions from each unit. The students
    shall be required to attempt five questions in all selecting one question from each unit in
    addition to the compulsory Question No. 1. All questions shall carry equal marks.

    24

    MBA-203

    FINANCIAL MANAGEMENT

    Time Allowed: 3 Hours


    M.M:70
    Objective: The purpose of this course is to acquaint the students with the broad
    framework of financial decision-making in business.
    Course Contents:
    UNIT-I
    Financial Management: meaning, objectives and scope; types of financial decisions, risk-return
    framework for financial decision-making, time value of money.
    Capital Budgeting Decisions: nature, importance and types of investment decision; techniques of
    evaluating capital budgeting decisions, risk analysis in capital budgeting.
    UNIT-II
    Capital Structure Decisions: optimum capital structure; theories of capital structure; factors
    determining capital structure. Sources of long term and short term finance.
    Cost of Capital: concept and importance; computations of cost of various sources of finance;
    weighted average cost of capital.
    UNIT-III
    Working Capital Management: Concept and types of working capital; operating cycle,
    determinants of working capital, estimation of working capital requirement; working capital
    policy; Management of cash, accounts receivables and inventories; financing working capital.
    UNIT-IV
    Dividend Policy: Dividend and its forms, theories of dividend policy and their impact on the
    value of a firm; types of dividend policy. An overview of Corporate Restructuring.
    Suggested Readings:
    1.
    2.
    3.
    4.
    5.

    Van Horne, James C., Financial Management and Policy, Prentice Hall of India.
    Pandey I. M., Financial Management, Vikas Publishing.
    Damodaran, A, Corporate Finance: Theory and Practice, John Wiley & Sons.
    Hampton, John. Financial Decision Making, Englewood Cliffs, Prentice Hall Inc.
    Khan, M.Y. & Jain, P.K., Financial Management, McGraw Hill.

    Note:
    1. The list of cases and specific references including recent articles will be announced in the
    class at the time of launching of the course.
    2. The examiner is required to set nine questions in all. The first question will be
    compulsory consisting of seven short questions covering the entire syllabus. In addition,
    eight more questions will be set comprising two questions from each unit. The students
    shall be required to attempt five questions in all selecting one question from each unit in
    addition to the compulsory Question No. 1. All questions shall carry equal marks.

    25

    MBA-204

    PRODUCTION AND OPERATIONS MANAGEMENT

    Time Allowed: 3 Hours


    M.M:70
    Objective: The Course is designed to acquaint the students with decision making in planning,
    scheduling and control of production operations in both manufacturing and service
    organizations.
    Course Contents:
    UNIT-I
    Nature and Scope of Production and Operations Management; Types of Manufacturing Systems
    Facility Location; Plant Layout: Layout Planning and Analysis.
    UNIT-II
    Production Planning: Capacity Planning, Aggregate Planning, Master Production Scheduling,
    Material Requirement Planning; Maintenance Management.
    UNIT-III
    Material Management: An overview of Material Management, Inventory Control, Purchase
    Management, Just in Time; Material Handling; Scheduling: Gantt Charts, Sequencing.
    UNIT-IV
    Quality Control: Statistical Quality Control, Acceptance Sampling, Total Quality Management,
    ISO-9000; Work Study: Method Study, Work Measurement.
    Suggested Readings:
    1.
    Heizer, J. & Render, B., Operations Management, Pearson.
    2.
    Gaither, N. & Frazier, G., Operations Management, Thomson.
    3.
    Adams, Everett E. (Jr.) and Ebert, Ronad J., Production and Operations Management:
    Concepts, Models and Behavior, Prentice Hall of India.
    4.
    Krajewski Lee J. & Ritzman Larry P., Operations Management: Processes and Value
    Chain, Pearson.
    5.
    Buffa, E. S. & Sareen, Modern Production Management, John Wiley.
    6.
    Chary, S. N., Production and Operations Management, Tata McGraw Hill.
    7.
    Richard, B. Chase, F. Robert Jacobs, Nicolas J. Aquilano & Nitin K Agarwal, Operations
    Management for Competitive Advantage, Tata McGraw Hill.
    8.
    Nair, N.G. Production and Operations Management, Tata McGraw Hill.
    Note:
    1. The list of cases and specific references including recent articles will be announced in the
    class at the time of launching of the course.
    2. The examiner is required to set nine questions in all. The first question will be
    compulsory consisting of seven short questions covering the entire syllabus. In addition,
    eight more questions will be set comprising two questions from each unit. The students
    shall be required to attempt five questions in all selecting one question from each unit in
    addition to the compulsory Question No. 1. All questions shall carry equal marks.

    26

    MBA-205

    INTERNATIONAL BUSINESS

    Time Allowed: 3 Hours


    M.M:70
    Objective:
    The objective of this course is to highlight the international environment,
    including relationships between business, government, economic groupings and the consumer.
    The course will also highlight the problems encountered and issues raised in managing overseas
    business.
    Course Contents:
    UNIT - I
    Overview of international business: Evolution and development of international business,
    Factors leading to growth in international business, Modes of international business.
    UNIT -II
    An overview of International trade theories, Trade barriers and their impact; Foreign Direct
    Investment, International financial environment: exchange rates and markets, Management of
    exchange rate and interest rate risk
    UNIT-III
    Environmental factors affecting International Business: Economic, Cultural, Political, Legal and
    Technological environment.
    UNIT-IV
    Strategies, planning, organizational structure and process of control of MNEs, Global HRM,
    International investment and financing strategy, global manufacturing, Multilateral regulation of
    trade and investment: GATT/WTO, UNCTAD.
    Suggested Readings:
    1. Korth, Christopher M., International Business Environment and Management, Prentice
    Hall.
    2. Ramu, S. Shiva, International Business: Governance Structure, Wheeler Publishing.
    3. Bhalla, V.K., International Business Environment and Management, Anmol Publications.
    4. Mithani, D.M., International Economics, Himalaya Publishing House.
    5. Jain, Subhash C., International Marketing Management; CBS Publisher & Distributors.
    6. Charles W.L. Hill, International Business, MC Graw-Hill.
    7. Czinkota, Ronkainen & Moffet, International Business, Thomson, South-Western.
    8. Daneiels, Radebaugh & Sullivan, International Business, Environments and Operations,
    Pearson Education.
    9. Sharan, V. International Business, concept, Environment and Strategy, Pearson Education.
    Note:
    1. The list of cases and specific references including recent articles will be announced in the
    class at the time of launching of the course.
    2. The examiner is required to set nine questions in all. The first question will be
    compulsory consisting of seven short questions covering the entire syllabus. In addition,
    eight more questions will be set comprising two questions from each unit. The students
    shall be required to attempt five questions in all selecting one question from each unit in
    addition to the compulsory Question No. 1. All questions shall carry equal marks.

    27

    MBA-206

    MANAGEMENT SCIENCE

    Time Allowed: 3 Hours


    M.M:70
    Objective: The objective of this course is to develop an understanding of basic management
    science techniques and their role in managerial decision making.
    Course Contents:
    UNIT-I
    Management Science - Basic concepts and its role in decision-making. Linear programming:
    meaning, scope & assumptions, Formulation of linear programming problem & solution by
    graphical & Simplex methods, Some special cases like degeneracy, unboundedness, infeasibility
    and multiple optimal solutions.
    UNIT-II
    Sensitivity analysis: change in objective function coefficient and availability of resources with
    simplex method. Transportation - Some special cases like maximization, unbalanced problems,
    degeneracy in transportation models, Assignment models (HAM).
    UNIT-III
    Queuing theory (single channel poisson arrivals with exponential service time, infinite
    population model); Inventory management techniques (Deterministic Model), special techniques
    of inventory management; PERT/CPM - Network analysis, determining the critical path,
    calculation of float.
    UNIT-IV
    Game theory: Pure and mixed games, dominance and graphical method. Decision theory: one
    stage and multi stage decision trees; Integer programming (branch and bound method), Goal
    programming, Dynamic programming.
    Suggested Readings:
    1. Vohra, N.D. Quantitative Techniques in Management, Tata McGraw Hill.
    2. Budnik, Frank S. Dennis Mcleavey, Richard Principles of Operations Research, Richard
    Irwin, Illinois - All India Traveller Bookseller
    3. Sharma, J K. Operations Research: Theory and Applications, New Delhi, Macmillian India
    Ltd.
    4. Taha, H A.,Operations Research - An Introduction, New York, Mc-Millan.
    5. Narang, A S. Linear Programming and Decision Making, Sultan Chand.
    Note:
    1. The list of cases and specific references including recent articles will be announced in the
    class at the time of launching of the course.
    2. The examiner is required to set nine questions in all. The first question will be
    compulsory consisting of seven short questions covering the entire syllabus. In addition,
    eight more questions will be set comprising two questions from each unit. The students
    shall be required to attempt five questions in all selecting one question from each unit in
    addition to the compulsory Question No. 1. All questions shall carry equal marks.

    28

    MBA-207
    Time Allowed: 3 Hours

    BUSINESS RESEACRH METHODS


    M.M:70

    Objective: This course is designed to introduce the students to the fundamentals of research
    methods and to equip them to follow scientific methods in solving business problems.
    Course Contents:
    UNIT -I
    Introduction to Research: Defining Business Research, Types of Research; Scientific Method,
    Theory Building, Type of Variables; Research Process: Problem Definition, Exploratory
    Research.
    UNIT II
    Research Designs: Concept, Need and Types of Research Designs; Survey Research: Nature of
    Surveys, Errors in Survey Research, Personal Interview, Telephone Interview, Self-Administered
    Questionnaire; Observation Methods; Introduction to Experimental Research.
    UNIT -III
    Sampling Design: Census v/s Sampling, Sampling Methods, Determination of Sample Size;
    Measurement and Scaling Concepts, Attitude Measurement, Questionnaire Design, Basic
    Concepts of Reliability and Validity.
    UNIT IV
    Data Analysis: Descriptive Statistics, Univariate Statistics; Bivariate Analysis: Test of
    Difference, Measures of Association; Introduction to Multivariate Analysis; Report Writing.
    Suggested Readings:
    1. Zikmund,W. G. Business Research Methods. Thomson.
    2. Copper, D. R., Schindler P. S. & Sharma, J. K. Business Research Methods, McGraw Hill
    Education.
    3. Burns, R. B. & Burns, R. A. Business Research Methods and Statistics using SPSS, SAGE
    Publications Ltd.
    4. Bajpai, N, Business Research Methods, Pearson.
    5. Chawla, D. & Sondhi N., Research Methodology: Concepts and Cases, Vikas Publishing
    House.
    6. Panneerselvam, R, Research Methodology, Prentice Hall India.
    7. Kothari, C.R. Research Methodology & Technique, New Age International Publishers.
    Note:
    1. The list of cases and specific references including recent articles will be announced in the
    class at the time of launching of the course.
    2. The examiner is required to set nine questions in all. The first question will be compulsory
    consisting of seven short questions covering the entire syllabus. In addition, eight more
    questions will be set comprising two questions from each unit. The students shall be
    required to attempt five questions in all selecting one question from each unit in addition to
    the compulsory Question No. 1. All questions shall carry equal marks.

    29

    FINAL YEAR
    COMPULSORY PAPERS

    30

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