Hickok Manufacturing Vs CA

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HICKOK MANUFACTURING CO., INC.

, vs, COURT OF APPEALS and SANTOS


LIM BUN LIONG,
G.R. No. L-44707 August 31, 1982
Facts:
Petitioner Hickok Manufacturing Co. is a foreign corporation which registered
the trademark HICKOK for its various products of leather wallets, key cases, money
folds made of leather, belts, mens briefs, neckties, handkerchiefs and mens socks;
its products are manufactured by Quality House, Inc., a Philippine-based company.
On the other hand, private respondent Lim Bun Liong is registrant of a trademark of
the same name HICKOK for its Marikina shoes. Both products have different
channels of trade. Hickok filed a petition to cancel the respondents registration of
the trademark.
The Director of Patent granted the petition of Hickok. On appeal, the Court of
Appeals reversed the directors decision and dismissed Hickoks original petition for
cancellation on the ground that the trademarks of petitioner and that of the
registrant were different in design and coloring, as well as in the words on the
ribbons. Hence, this present appeal.
Issue:
WON the registration of Lim Bun Liongs trademark for his Hickok Marikina shoes
should be cancelled
Held: NO
Ruling:
The Court affirmed the appellate courts decision. While the law does not
require that the competing trademarks be identical, the two marks must be
considered in their entirety, as they appear in the respective labels, in relation to
the goods to which they are attached.
Emphasis should be on the similarity of the products involved and not on the
arbitrary classification or general description of their properties or characteristics
and that the mere fact that one person has adopted and used a trademark on his
goods does not prevent the adoption and use of the same trademark by others on
unrelated articles of a different kind.
Petitioner, a foreign corporation registered the trademark for its diverse
articles of men's wear such as wallets, belts and men's briefs which are all
manufactured here in the Philippines but are so labelled as to give the
misimpression that the said goods are of foreign (stateside) manufacture and that
respondent secured its trademark registration exclusively for shoes (which neither
petitioner nor the licensee ever manufactured or traded in) and which are clearly
labelled in block letters as "Made in Marikina, Rizal, Philippines," no error can be
attributed to the appellate court in upholding respondent's registration of the same
trademark for his unrelated and non-competing product of Marikina shoes.

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