The petitioner Hickok Manufacturing Co. sought to cancel the trademark registration of respondent Lim Bun Liong for using the name "Hickok" for his Marikina shoes. The Director of Patent initially granted the petition but the Court of Appeals reversed, finding the trademarks were different in design, coloring, and words on ribbons. The Supreme Court affirmed, noting that while trademarks need not be identical, they must be considered in their entirety in relation to the goods. Emphasis is on similarity of products, not classification. The Court found the products were unrelated and non-competing, as petitioner's goods were men's accessories manufactured in the Philippines but labeled as foreign, while respondent's shoes were clearly labeled "Made in Marik
The petitioner Hickok Manufacturing Co. sought to cancel the trademark registration of respondent Lim Bun Liong for using the name "Hickok" for his Marikina shoes. The Director of Patent initially granted the petition but the Court of Appeals reversed, finding the trademarks were different in design, coloring, and words on ribbons. The Supreme Court affirmed, noting that while trademarks need not be identical, they must be considered in their entirety in relation to the goods. Emphasis is on similarity of products, not classification. The Court found the products were unrelated and non-competing, as petitioner's goods were men's accessories manufactured in the Philippines but labeled as foreign, while respondent's shoes were clearly labeled "Made in Marik
The petitioner Hickok Manufacturing Co. sought to cancel the trademark registration of respondent Lim Bun Liong for using the name "Hickok" for his Marikina shoes. The Director of Patent initially granted the petition but the Court of Appeals reversed, finding the trademarks were different in design, coloring, and words on ribbons. The Supreme Court affirmed, noting that while trademarks need not be identical, they must be considered in their entirety in relation to the goods. Emphasis is on similarity of products, not classification. The Court found the products were unrelated and non-competing, as petitioner's goods were men's accessories manufactured in the Philippines but labeled as foreign, while respondent's shoes were clearly labeled "Made in Marik
The petitioner Hickok Manufacturing Co. sought to cancel the trademark registration of respondent Lim Bun Liong for using the name "Hickok" for his Marikina shoes. The Director of Patent initially granted the petition but the Court of Appeals reversed, finding the trademarks were different in design, coloring, and words on ribbons. The Supreme Court affirmed, noting that while trademarks need not be identical, they must be considered in their entirety in relation to the goods. Emphasis is on similarity of products, not classification. The Court found the products were unrelated and non-competing, as petitioner's goods were men's accessories manufactured in the Philippines but labeled as foreign, while respondent's shoes were clearly labeled "Made in Marik
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HICKOK MANUFACTURING CO., INC.
, vs, COURT OF APPEALS and SANTOS
LIM BUN LIONG, G.R. No. L-44707 August 31, 1982 Facts: Petitioner Hickok Manufacturing Co. is a foreign corporation which registered the trademark HICKOK for its various products of leather wallets, key cases, money folds made of leather, belts, mens briefs, neckties, handkerchiefs and mens socks; its products are manufactured by Quality House, Inc., a Philippine-based company. On the other hand, private respondent Lim Bun Liong is registrant of a trademark of the same name HICKOK for its Marikina shoes. Both products have different channels of trade. Hickok filed a petition to cancel the respondents registration of the trademark. The Director of Patent granted the petition of Hickok. On appeal, the Court of Appeals reversed the directors decision and dismissed Hickoks original petition for cancellation on the ground that the trademarks of petitioner and that of the registrant were different in design and coloring, as well as in the words on the ribbons. Hence, this present appeal. Issue: WON the registration of Lim Bun Liongs trademark for his Hickok Marikina shoes should be cancelled Held: NO Ruling: The Court affirmed the appellate courts decision. While the law does not require that the competing trademarks be identical, the two marks must be considered in their entirety, as they appear in the respective labels, in relation to the goods to which they are attached. Emphasis should be on the similarity of the products involved and not on the arbitrary classification or general description of their properties or characteristics and that the mere fact that one person has adopted and used a trademark on his goods does not prevent the adoption and use of the same trademark by others on unrelated articles of a different kind. Petitioner, a foreign corporation registered the trademark for its diverse articles of men's wear such as wallets, belts and men's briefs which are all manufactured here in the Philippines but are so labelled as to give the misimpression that the said goods are of foreign (stateside) manufacture and that respondent secured its trademark registration exclusively for shoes (which neither petitioner nor the licensee ever manufactured or traded in) and which are clearly labelled in block letters as "Made in Marikina, Rizal, Philippines," no error can be attributed to the appellate court in upholding respondent's registration of the same trademark for his unrelated and non-competing product of Marikina shoes.