Stuart Shelton is a musician seeking to start a business composing, performing, and producing original jazz and new age music. His vision is to create inspiring music that makes a positive impact. The website will market his recordings and performances, featuring audio demos, photos, and contact forms. It will have a creative, expansive feel to invite return visits. The goals are to artistically produce unique music in these genres and use various marketing strategies like social media, email campaigns, and partnerships to reach audiences and differentiate from competitors.
Stuart Shelton is a musician seeking to start a business composing, performing, and producing original jazz and new age music. His vision is to create inspiring music that makes a positive impact. The website will market his recordings and performances, featuring audio demos, photos, and contact forms. It will have a creative, expansive feel to invite return visits. The goals are to artistically produce unique music in these genres and use various marketing strategies like social media, email campaigns, and partnerships to reach audiences and differentiate from competitors.
Stuart Shelton is a musician seeking to start a business composing, performing, and producing original jazz and new age music. His vision is to create inspiring music that makes a positive impact. The website will market his recordings and performances, featuring audio demos, photos, and contact forms. It will have a creative, expansive feel to invite return visits. The goals are to artistically produce unique music in these genres and use various marketing strategies like social media, email campaigns, and partnerships to reach audiences and differentiate from competitors.
Stuart Shelton is a musician seeking to start a business composing, performing, and producing original jazz and new age music. His vision is to create inspiring music that makes a positive impact. The website will market his recordings and performances, featuring audio demos, photos, and contact forms. It will have a creative, expansive feel to invite return visits. The goals are to artistically produce unique music in these genres and use various marketing strategies like social media, email campaigns, and partnerships to reach audiences and differentiate from competitors.
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Stuart Shelton
Vision& Mission Statement Development
Why are you in business? What do you want for yourself, your family and your customers? For myself, I want to be successful in producing and performing music that has artistic value and fills an inspirational need for customers interested in jazz and new age music. Think about the spark that ignited your decision to start a business. What will keep it burning? A feeling of creating something original, not only receiving monetary reward, but also I get inspiration from the listener who is inspired from my music. Who are your customers? Persons who enjoy Jazz and New Age Music. What can you do for them that will enrich their lives and contribute to their success--now and in the future? To provide art in the form of original music that will hopefully inspire the listener for a richer prospective on life. What image of your business do you want to convey? Customers, suppliers, employees and the public will all have perceptions of your company. A respected & emerging musician/composer providing original music for live and recording consumption. How will you create the desired picture? Creating this picture through a coordinated media & branding. Each medium reinforcing the other to make impact to the prospective public audience. What is the nature of your products and services? Music Production and Live Performance in Jazz and New Age music genres. New Age music is geared to a different audience that jazz, some overlapping maybe. What factors determine pricing and quality? The market will dictate. Supply and demand combined with like musicians and how they are setting the price for performance and recordings. Consider how these relate to the reasons for your business's existence. How will all this change over time? Volume of recording sales with change focus from performing to recording productions.
What level of service do you provide?
Most companies believe they offer "the best service available," but do your customers agree? Don't be vague; define what makes your service so extraordinary. Recording Studio Services: Expertise of medium to small recording projects that are budget minded finding ways to attain the end quality recordings. Years of experienced in the studio since the inception of the DAW Recording studio. Live Performance Live performance of Jazz and New Age Music has had a great reputation in the local area, public and musicians as well. Hope to span out performing in other areas state-wide then interstate. What roles do you and your employees play? Wise captains develop a leadership style that organizes, challenges and recognizes employees. My role is to compose, direct musicians and either record or perform the original music. Employees would be termed as fellow musicians here when in bands together or in the recording studio. The roles that they play are critical that they are very much a part of the creation process or original music. My leadership style must be able to nurture their interest both monetarily as well as artistically in musical ventures. What kind of relationships will you maintain with suppliers? Every business is in partnership with its suppliers. When you succeed, so do they. Suppliers again would be synonymous with fellow musicians however would span out to CD manufactures, media creators, venues, and volunteers. When I would succeed, that succession would translate into more involvement with suppliers. How do you differ from your competitors? Many entrepreneurs forget they are pursuing the same dollars as their competitors. What do you do better, cheaper or faster than other competitors? Music performance is better than most period given current local competition. How can you use competitors' weaknesses to your advantage? Weakness of competitors tends to be organization and effective marketing. These will be a continuing priority by
increasing email campaigns and local advertising of
performance. As for recording sales networking on a large scale to penetrate market in the New Age music sector. Airplay on Echos Radio Station will be a top priority with website in place. In addition direct marketing to massage therapist registered with state to develop mailing database. How will you use technology, capital, processes, products and services to reach your goals? As continued from abovenetworking with other websites, snail mail to target audience to develop email base, attaining specialty database list of New Age potential customers for example all the people that are members of Echos Radio station and if there is a way to get that. Local performance need a procedural process to media release in coordination with website and email campaign. Printed newspaper adds to farm emails as well (sign up on website). Making more contacts and relationships in the medias at large. A description of your strategy will keep your energies focused on your goals. What underlying philosophies or values guided your responses to the previous questions? Some businesses choose to list these separately. Writing them down clarifies the "why" behind your mission. My responsibility as an artist/musician to contribute in a meaningful way to society that will have inspiration and longevity. My relationship with churches and music venues have already proven this from live performances and hope to continue this trend at yet higher levels of musical expression.
Website Development Questionaire:
What we should know
1 Requirements 1 Website to be a public portal for marketing/networking/storefront of recordings of Stuart Shelton. Two basic sections-one for Jazz and second New Age. 2 Files that would be important will be audio demos, content, various photos & graphics that will portray the image/branding that will be focused and
developed. Sign up form for performances and
recordings. Business Details:
Vision- A world better through creative and
inspirational jazz and new age music. 1 Mission- (statements-other options)
1) To compose, perform and produce music of jazz and new age genres for a better world for today and tomorrow.
2) It is our goal to continue to artistically produce unique jazz & new
age music to stay pertinent in tomorrow's world. 3) It is our business to continue to artistically compose and perform world-class music as well as endeavor to produce unique music in these genres for consumption. 4) It is our vision to artistically produce unique new age and jazz music to inspire the world. 5) Our goal is to artistically productize unique jazz while endeavoring to produce world-class new age. Logo-Hand-drawn with word mark 3 Style to achieve: creative/musical/new age/jazz Website to accomplish: 1 Mood of website would feel expansive, moving, spacious, creative & interactive. 2 Inviting frequent visits with dated material pertinent to website. 3 Networking with Social sites, 4 Email Newsletter campaigns, Farming contact information. What to sell: 1 Recordings 1 New Age 2 Jazz 3 Services-performing musician, bands, recording studio services (redirect) How to sell: 1 Selling by storefront (?), redirection to iTunes and other storefronts 2 Audio demos, images, content 3 Social Media Sites 4 Email campaigns 5 Direct mail campaigns 6 Local media outlets such as newspaper, magazines and further networking