Scribd Logo
Upload

Welcome to Scribd!

  • 484 views

    Dhirubhaism

    Uploaded by

    poojapladdha
    Dhirubhaism—The remarkable work philosophy of Dhirubhai Ambani attempts to capture the unique insights shared between Dhirubhai Ambani and the author. It outlines 15 of Dhirubhai's philosophies, or "Dhirubhaisms", which though simple, took courage to execute and achieved spectacular results. One example is "Bet on your people", having complete faith in employees' abilities. The book is a quick, engaging read that will make the reader contemplate each Dhirubhaism and Dhirubhai's efforts to live them. It is recommended for aspiring business leaders to understand Dhirubhai's philosophies that built Reliance into a mammoth company.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd

    Dhirubhaism

    Uploaded by

    poojapladdha
    484 views1 page
    Dhirubhaism—The remarkable work philosophy of Dhirubhai Ambani attempts to capture the unique insights shared between Dhirubhai Ambani and the author. It outlines 15 of Dhirubhai's philosophies, or "Dhirubhaisms", which though simple, took courage to execute and achieved spectacular results. One example is "Bet on your people", having complete faith in employees' abilities. The book is a quick, engaging read that will make the reader contemplate each Dhirubhaism and Dhirubhai's efforts to live them. It is recommended for aspiring business leaders to understand Dhirubhai's philosophies that built Reliance into a mammoth company.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Dhirubhaism—The remarkable work philosophy of Dhirubhai Ambani attempts to capture the unique insights shared between Dhirubhai Ambani and the author. It outlines 15 of Dhirubhai's philosophies, or "Dhirubhaisms", which though simple, took courage to execute and achieved spectacular results. One example is "Bet on your people", having complete faith in employees' abilities. The book is a quick, engaging read that will make the reader contemplate each Dhirubhaism and Dhirubhai's efforts to live them. It is recommended for aspiring business leaders to understand Dhirubhai's philosophies that built Reliance into a mammoth company.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    484 views1 page

    Dhirubhaism

    Uploaded by

    poojapladdha
    Dhirubhaism—The remarkable work philosophy of Dhirubhai Ambani attempts to capture the unique insights shared between Dhirubhai Ambani and the author. It outlines 15 of Dhirubhai's philosophies, or "Dhirubhaisms", which though simple, took courage to execute and achieved spectacular results. One example is "Bet on your people", having complete faith in employees' abilities. The book is a quick, engaging read that will make the reader contemplate each Dhirubhaism and Dhirubhai's efforts to live them. It is recommended for aspiring business leaders to understand Dhirubhai's philosophies that built Reliance into a mammoth company.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Dhirubhaism—The remarkable work philosophy of Dhirubhai Ambani – by AG Krishnamurthy is

    an attempt to capture the unique insights that Dhirubhai shared with the author during their long
    association. Accompanied by a Foreword by Mukesh Ambani, the Chairman of Reliance
    Industries Ltd., in which he reaffirms his father Dhirubhai’s unique ability to bring out the
    extraordinary in ordinary folk, this book is a handy compendium for all those who have often
    been curious about the ability of Reliance to build mammoth projects in seemingly impossible
    environments.

    Dhirubhaism, like most other isms is a philosophy or an attitude. The author, having closely
    observed Dhirubhai’s style of functioning has presented fifteen of them. They are not
    complicated attitudes either – they are simple viewpoints. But executing them took courage and
    as a consequence showed spectacular results. For example – one of the Dhirubhaisms is “Bet
    on your people”. At the root of it, it entreats the reader to trust the employee to execute a job,
    after a judicious assessment of his caliber. But the trust that it advocates is that of complete
    faith and not half measures. Complete faith in the person’s ability to execute a project
    accommodating his weaknesses, not being ignorant of it. This is the uniqueness of a
    Dhirubhaism. Stretching the limits of simple truths. Or rather, living it completely.

    The book, like the previous two: Invisible CEO and Desi Dream Merchants by AG
    Krishnamurthy is simple, crisp to the point and engrossing. The easy narrative is bound to keep
    the average Indian reader turning the page without the need to consult a dictionary. It is an
    effective echo of Dhirubhai’s famed ability to communicate his message in short, clear
    sentences.

    Dhirubhaism is a slim volume of 96 pages and would probably take the reader all of an hour to
    read it all. Contemplating each Dhirubhaism, the efforts it probably took Dhirubhai to live it, the
    impact of its spectacular success is probably what will make a reader go back to the book again
    and again. This is definitely a book to buy and keep and even a good one to gift aspiring
    Dhirubhais. The names on the cover give the book all the endorsement that it needs — all three
    formidable leaders in their respective fields: Dhirubhai, Mukesh Ambani and AG Krishnamurthy!
    The book is published by Tata McGraw Hill under their Leadership Essentials Series.
    •••
    Mr. A G Krishnamurthy is a History graduate from the University of Andhra Pradesh, but his
    greatest gurus, as he points out have been three of India’s brightest stars, Giraben Sarabhai,
    Dhirubhai Ambani and Dr. Verghese Kurien. With teachers like these, it is but natural that he, on
    behalf of the agency he nurtured, received the number of awards and the accolades (844 in all)
    that he did. But awards are secondary when compared to the brands he helped build – Vimal
    and Rasna, besides an institution for the advertising fraternity – MICA. In 1995, Mr.
    Krishnamurthy was nominated Advertising Person of the Year by A & M, India’s leading
    marketing journal. In 1997, he was inducted by The Advertising Club, Calcutta, into their `Hall of
    Fame’. The British Magazine `Media International’ in December 1998 nominated Mr. A. G.
    Krishnamurthy as one of the 25 key figures of the international advertising industry. In 1999, he
    was awarded the prestigious AAAI – Premnarayen Award in recognition of “his pioneering spirit
    and entrepreneurial vision”.

    You might also like