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    Consumer Behaviour Buying Having Being

    Uploaded by

    Veni Cahaya Putri
    This document provides a course outline for MARK 202 (Distance) Buyer Behaviour taught at Victoria University of Wellington during Trimester One 2012. The course is delivered entirely online through video lectures, case studies and activities provided on a USB drive, as well as communication and assessment on the Blackboard learning platform. The course aims to help students understand consumer and organisational buying behaviour through 10 modules covering topics like decision making processes, internal and external influences on consumers, and ethics. Assessment includes an online test, written assignment, discussion board posts and a final exam. Students must meet mandatory requirements around participation, assignments and exams to pass the course.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Consumer Behaviour Buying Having Being

    Uploaded by

    Veni Cahaya Putri
    349 views6 pages
    This document provides a course outline for MARK 202 (Distance) Buyer Behaviour taught at Victoria University of Wellington during Trimester One 2012. The course is delivered entirely online through video lectures, case studies and activities provided on a USB drive, as well as communication and assessment on the Blackboard learning platform. The course aims to help students understand consumer and organisational buying behaviour through 10 modules covering topics like decision making processes, internal and external influences on consumers, and ethics. Assessment includes an online test, written assignment, discussion board posts and a final exam. Students must meet mandatory requirements around participation, assignments and exams to pass the course.

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    This document provides a course outline for MARK 202 (Distance) Buyer Behaviour taught at Victoria University of Wellington during Trimester One 2012. The course is delivered entirely online through video lectures, case studies and activities provided on a USB drive, as well as communication and assessment on the Blackboard learning platform. The course aims to help students understand consumer and organisational buying behaviour through 10 modules covering topics like decision making processes, internal and external influences on consumers, and ethics. Assessment includes an online test, written assignment, discussion board posts and a final exam. Students must meet mandatory requirements around participation, assignments and exams to pass the course.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    349 views6 pages

    Consumer Behaviour Buying Having Being

    Uploaded by

    Veni Cahaya Putri
    This document provides a course outline for MARK 202 (Distance) Buyer Behaviour taught at Victoria University of Wellington during Trimester One 2012. The course is delivered entirely online through video lectures, case studies and activities provided on a USB drive, as well as communication and assessment on the Blackboard learning platform. The course aims to help students understand consumer and organisational buying behaviour through 10 modules covering topics like decision making processes, internal and external influences on consumers, and ethics. Assessment includes an online test, written assignment, discussion board posts and a final exam. Students must meet mandatory requirements around participation, assignments and exams to pass the course.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6
    At a glance
    Powered by AI
    The key takeaways are that the course covers consumer behaviour theories and their application in both consumer and organisational settings. It aims to provide an understanding of how consumers make purchase decisions and how various factors influence these decisions.

    The main topics covered in the course are defining consumer behaviour, consumer decision making processes, internal influences on behaviour such as needs and attitudes, and external influences such as marketing communications, reference groups and culture.

    The assessment components for the course include compulsory discussion board posts, a practice multiple choice quiz, an online multiple choice test, a written assignment, and a final exam. Students must achieve at least 50% overall and meet other mandatory requirements.

    See

    discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/27476273

    Consumer behaviour : buying, having, being


    Article January 2002
    Source: OAI

    CITATIONS

    READS

    2,758

    4 authors:
    Michael Robert Solomon

    Stephen Dann

    Saint Joseph's University (PA, USA)

    Australian National University

    169 PUBLICATIONS 4,338 CITATIONS

    46 PUBLICATIONS 239 CITATIONS

    SEE PROFILE

    SEE PROFILE

    Susan Dann

    Rebekah Russell-Bennett

    Australian Catholic University

    Queensland University of Technology

    32 PUBLICATIONS 121 CITATIONS

    130 PUBLICATIONS 1,220 CITATIONS

    SEE PROFILE

    SEE PROFILE

    Available from: Susan Dann


    Retrieved on: 07 August 2016

    School of Marketing & International Business

    MARK 202 (DISTANCE) BUYER BEHAVIOUR


    Trimester One 2012
    COURSE OUTLINE
    Contact Details
    The Course Co-ordinator and Lecturer for MARK 202 (Distance) is Dr Micael-Lee
    Johnstone.
    E-mail: [email protected]
    Your first point of contact should be the course tutor(s) through the online discussion boards
    on Blackboard.
    Trimester Dates
    Teaching Period: Monday 5 March Friday 8 June
    Study Period: Monday 11 June Thursday 14 June
    Examination Period: Friday 15 June Wednesday 4 July (inclusive).
    The mid trimester study break is from the Friday 6 April Sunday 22 April 2012. The
    Discussion Boards will not be checked during this time.
    Withdrawal from Course
    1. Your fees will be refunded if you withdraw from this course on or before Friday 16
    March 2012.
    2. The standard last date for withdrawal from this course is Friday 18 May 2012. After
    this date, students forced to withdraw by circumstances beyond their control must
    apply for permission on an Application for Associate Deans Permission to Withdraw
    Late including supporting documentation.
    The application form is available from either of the Facultys Student Customer Service
    Desks.
    Class Times and Room Numbers
    As this is a distance course, there are no class times.

    Course Content
    The purpose of MARK 202 is to provide students with a greater understanding of how
    consumers choose, purchase, use (and/or dispose of) products and services. As a quick
    reference, the course is broken down into 10 modules.
    1
    2
    3
    4
    5
    6
    7
    8
    9
    10

    MODULE 1.1 Defining Consumer Behaviour & Market Segmentation


    MODULE 1.2 Consumer Decision-Making
    MODULE 2.1 Internal Influences: Needs, Motivations and Personality
    MODULE 2.2 Internal Influences: Perception and Learning
    MODULE 2.3 Internal Influences: Attitudes
    MODULE 3.1 External Influences: Communications & Reference Groups
    MODULE 3.2 External Influences: The Household and Social Class
    MODULE 3.3 External Influences: Culture and Subculture
    MODULE 4.1 Opinion Leadership and the Marketing of Innovations
    MODULE 4.2 Organisational Buying Behaviour and Ethics

    Course Learning Objectives


    By the end of this course, students should be able to achieve the following objectives:
    1. Apply the theories of buyer behaviour in both consumer and organisational settings
    2. Analyse consumer decision-making processes using buyer behaviour principles to
    make recommendations for marketing plans
    3. Critique purchasing decisions (their own and others), as well as existing marketing
    materials in light of buyer behaviour knowledge
    4. Explain the use and application of research strategies and tools that contribute to the
    development of buyer behaviour knowledge
    5. Explain ethical issues that relate to the field of buyer behaviour, and marketings
    subsequent responsibilities to consumers and society
    6. Communicate buyer behaviour theory and their ideas effectively, orally and in writing
    7. Generate and utilise critical and creative thinking skills, individually and within teams
    Course Delivery
    As this is a distance course, all course content is located on the USB/Flashdrive. The
    assessment and communication with classmates, tutors and the lecturer are accessed through
    Blackboard.

    USB/Flashdrive
    Instructions on how to run the USB/Flashdrive are included in the letter when the
    USB/Flashdrive is couriered to you and are also available on Blackboard.
    Blackboard
    Once students are enrolled onto the course, they can navigate around using the left hand panel
    (main menu).
    Please be aware that there is a $20 fee for any replacement course USB/Flashdrive.
    Expected Workload
    MARK 202 (Distance) is a 15-point course. In keeping with this, the workload expectations for
    this course amount to approximately 10 hours of study per week, over the trimester. This will
    be divided up between video lectures, video cases studies, interactivities, assigned reading,
    discussion board posting and assignment preparation.
    2

    Group Work
    There is no group work in MARK 202 (Distance).
    Readings
    The prescribed text for the course is:
    Authors:
    Title:
    Year:
    Edition:
    Publishers:

    Solomon, M., Russell-Bennett, R. and Previte, J.


    Consumer Behaviour: Buying, Having, Being
    2010
    2
    Pearson Australia

    You must have the 2nd edition as most of your mandatory Discussion Board Postings are
    based on the cases in the 2nd edition.
    An optional reading for Module 4.2 is as follows:
    Schiffman, Leon, Bednall, David, OCass, Aron, Paladino, Angela, Ward, Steven and Kanuk,
    Leslie (2008), Chapter 16: Organisational Buying, Consumer Behaviour, 4th Ed, Pearson
    Prentice Hall.
    You can find this reading on the MARK 202 (Distance) Blackboard site in the Course
    Resources folder.
    Please view the Report Writing video and read the accompanying PDF in the Report
    Writing Folder within the Course Resources folder on Blackboard. In addition, Writing
    Guidelines to be used for assignments is available in the Course Resources folder. Please
    familiarise yourself with these.
    Victoria Book Centre has copies of the textbook. For more information, you could contact Vic
    Books either on (04) 463 5515 or [email protected]
    Materials and Equipment
    Students are required to have access to personal computers and the Internet in order to prepare
    material for assignments, and discussion board postings. You will have received a USB/Flash
    Drive containing course lectures, notes and interactive exercises.
    Assessment Requirements
    Assessment

    Deadlines

    Value

    Test
    40 minutes
    Assignment
    2,500 words
    Discussion Board
    Postings
    Final Examination
    Period (2 hrs)
    Total

    6am, Tuesday 3 April until 6am, Thursday 5 April


    (NZ Time)
    Thursday 24 May, 8pm (NZ Time)

    10%

    Objectives
    Assessed
    17

    25%

    17

    Monday 5 March until Friday 8 June 2012

    15%

    17

    TBA

    50%

    1, 5, 7

    100%

    Discussion Board Postings


    This is an essential part of the course. Students must contribute to the weekly
    Discussion Board within the time frames outlined in the assessment folder on
    Blackboard. You must contribute to all 11 discussion boards, and you must not post
    late for more than two of these discussions to fulfil mandatory course requirements.
    Each posting will be assessed for quality and originality. Your discussion board
    postings will be evaluated and recorded at the end of each week by the tutors, using
    the rubric noted below.

    Compulsory
    discussion
    board postings
    Quality &
    originality of
    posting

    Unacceptable
    (0)

    Ok
    (0.5)

    Good
    (1)

    Excellent
    (1.5)

    Comments are
    uninformative and
    unhelpful to the
    discussion.

    Comments are
    sometimes
    constructive, and
    show some
    relevance to the
    discussion.
    Demonstrates a lack
    of understanding in
    some areas.

    Comments are
    usually insightful
    and relevant, and
    make use of the
    course terminology.
    Provides a solid
    answer but it lacks
    originality.

    Comments are
    insightful and
    constructive to the
    discussion. Course
    terminology is used,
    demonstrating
    understanding and
    preparation.
    Demonstrates
    originality.

    Quality Assurance Note


    Your assessed work may also be used for quality assurance purposes, such as to assess the
    level of achievement of learning objectives as required for accreditation and audit purposes.
    The findings may be used to inform changes aimed at improving the quality of FCA
    programmes. All material used for such processes will be treated as confidential, and the
    outcome will not affect your grade for the course.
    Examinations
    Students who enrol in courses with examinations are obliged to attend an examination at the
    University at any time during the formal examination period.
    The final examination for this course will be scheduled at some time during the period from
    Friday 15 June Wednesday 4 July (inclusive).
    If you wish to apply for a sitting-out-of-place arrangement (this might include sitting on
    another date), please contact Faculty Examinations Co-ordinator, Robyn McNeil-McCallum
    ([email protected]).
    Penalties
    Assignments received after the deadline will have 10% deducted from the available grade,
    per day. For example, an assignment that is one day late will lose 10% of the available grade
    (i.e. a 78% becomes a 68%), 2 days late 20% (i.e. a 78% becomes 58%), etc. In addition, files
    that cannot be opened will be deemed late and incur penalties.
    There will be penalties associated with late submission of discussion board postings, both
    through loss of a punctuality mark and potential failure to meet Mandatory Course
    Requirements, as described below. Postings received after the deadline will have 0.5 mark
    penalty, per day. For example, a posting that is one day late will lose 0.5 mark, two days late
    will lose 1 mark, etc.
    Mandatory Course Requirements
    In addition to achieving a final mark of at least 50% in the course, you must also:
    4

    Contribute to all 11 compulsory discussion boards and you must not post late for more
    than 2 of these discussions.
    Complete the practice multi-choice test.
    Complete the online multi-choice test during the prescribed timeframe.
    Submit the assignment.
    Sit the final examination during the examination week.
    Achieve at least 40% in the final examination.

    Communication of Additional Information


    For any course content related questions or course administration queries or problems,
    including Blackboard issues, please first go into the appropriate Discussion as solutions or
    hints to these queries are often provided by your classmates and tutors will be overseeing and
    facilitating these discussions. For unresolved queries relating to the above issues, contact the
    MARK 202 (Distance) Course Co-ordinator, Micael-Lee Johnstone.
    Use of Turnitin
    Student work provided for assessment in this course may be checked for academic integrity
    by the electronic search engine http://www.turnitin.com Turnitin is an on-line plagiarism
    prevention tool which compares submitted work with a very large database of existing
    material. At the discretion of the Head of School, handwritten work may be copy-typed by the
    School and subject to checking by Turnitin. Turnitin will retain a copy of submitted materials
    on behalf of the University for detection of future plagiarism, but access to the full text of
    submissions will not be made available to any other party.
    For the following important information follow the links provided:
    Academic Integrity and Plagiarism
    http://www.victoria.ac.nz/home/study/plagiarism.aspx
    General University Policies and Statutes
    Find key dates, explanations of grades and other useful information at
    www.victoria.ac.nz/home/study
    Find out about academic progress and restricted enrolment at
    http://www.victoria.ac.nz/home/study/academic-progress.aspx
    The Universitys statutes and policies are available at www.victoria.ac.nz/home/about/policy,
    except qualification statutes, which are available via the Calendar webpage at
    http://www.victoria.ac.nz/home/study/calendar.aspx (See Section C).
    Further information about the Universitys academic processes can be found on the website of
    the Assistant Vice-Chancellor (Academic) at
    www.victoria.ac.nz/home/about_victoria/avcacademic/default.aspx
    AVC (Academic) Website: information including: Conduct, Academic Grievances,
    Students with Impairments, Student Support
    http://www.victoria.ac.nz/home/about_victoria/avcacademic/Publications.aspx
    Faculty of Commerce and Administration Offices
    http://www.victoria.ac.nz/fca/studenthelp/
    Te Putahi Atawhai
    Maori and Pacific Mentoring Programme
    http://www.victoria.ac.nz/tpa/

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