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    Masculinity

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    Didi Gump Eddie
    This document discusses cultural dimensions of masculinity versus femininity. Societies with high masculinity values emphasize achievement, heroism, assertiveness, and material success over caring for others. Gender roles are distinct and society is competitive. In contrast, feminine societies value caring for others, quality of life, cooperation and modesty over success. Gender roles overlap and society emphasizes consensus. Work-life balance is more important than work. High masculine cultures prioritize economic growth and resolving conflicts through force, while high feminine cultures prioritize environmental protection and resolving conflicts through negotiation.

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    Masculinity

    Uploaded by

    Didi Gump Eddie
    136 views17 pages
    This document discusses cultural dimensions of masculinity versus femininity. Societies with high masculinity values emphasize achievement, heroism, assertiveness, and material success over caring for others. Gender roles are distinct and society is competitive. In contrast, feminine societies value caring for others, quality of life, cooperation and modesty over success. Gender roles overlap and society emphasizes consensus. Work-life balance is more important than work. High masculine cultures prioritize economic growth and resolving conflicts through force, while high feminine cultures prioritize environmental protection and resolving conflicts through negotiation.

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    This document discusses cultural dimensions of masculinity versus femininity. Societies with high masculinity values emphasize achievement, heroism, assertiveness, and material success over caring for others. Gender roles are distinct and society is competitive. In contrast, feminine societies value caring for others, quality of life, cooperation and modesty over success. Gender roles overlap and society emphasizes consensus. Work-life balance is more important than work. High masculine cultures prioritize economic growth and resolving conflicts through force, while high feminine cultures prioritize environmental protection and resolving conflicts through negotiation.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    136 views17 pages

    Masculinity

    Uploaded by

    Didi Gump Eddie
    This document discusses cultural dimensions of masculinity versus femininity. Societies with high masculinity values emphasize achievement, heroism, assertiveness, and material success over caring for others. Gender roles are distinct and society is competitive. In contrast, feminine societies value caring for others, quality of life, cooperation and modesty over success. Gender roles overlap and society emphasizes consensus. Work-life balance is more important than work. High masculine cultures prioritize economic growth and resolving conflicts through force, while high feminine cultures prioritize environmental protection and resolving conflicts through negotiation.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 17
    At a glance
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    The text discusses the cultural dimensions of masculinity and femininity and how they impact gender roles and societal norms in different countries.

    High masculine societies value achievement, success, heroism and material rewards while high feminine societies value caring for others, cooperation, quality of life and serving others.

    High masculine societies prioritize economic growth and resolve conflicts through force while high feminine societies prioritize environment protection and resolve conflicts through negotiation.

    Masculinity - Femininity

    Cultural Dimensions - Cultural Organizations: So"ware of the Mind


    Based on: Geert Hofstede, with Gert Jan Hofstede & Michael MInkov

    Masculinity - Gender roles distinct


    Dominant values in society are
    achievement and success.
    A preference for heroism, assertiveness,
    and material reward for success.
    Society is more competitive.
    Performance ambition, a need to excel,
    admiration for the successful achiever
    Tendency to polarize
    Big and fast are beautiful
    Decisiveness oriented

    Femininity - Gender roles overlap


    Dominant values in society are caring
    for others, serving others, and quality
    of life.
    A preference for cooperation, modesty,
    caring for the weak. Society at large is
    more consensus oriented.
    Work in order to live
    Small and slow are beautiful
    Sympathy for the unfortunate
    Intuition oriented

    Social Norms

    High Masculine: ego oriented, money


    and things are important, live in order
    to work.
    High Feminine: relationship oriented,
    quality of life and people are important,
    work in order to live.

    Politics and Economics

    High Masculine: Economic growth is


    given a high priority. Conflict is
    resolved through force
    High Feminine: Environment protection
    is given a high priority. Conflict is
    resolved through negotiation.

    Religion

    High Masculine: Most important in life.


    Only men can be clergy.
    High Feminine: Less important in life.
    Both men and women can be clergy.

    Work
    High Masculine: Larger wage gap
    between genders, fewer women in
    management. A preference is given to
    higher pay.
    High Feminine: Smaller wage gap
    between genders, more woman in
    management. A preference is given to
    fewer working hours.

    Family and School


    High Masculine: Traditional family
    structure. Girls cry, boys dont. Boys
    fight, girls dont. Failing is a disaster.
    High Feminine: Flexible family
    structure. Both boys and girls cry,
    neither fights. Failing is a minor
    accident.

    Masc/Fem: Scores by Country


    Top 5: Japan 95, Austria 79, Venezuela 73, Italy 70,
    Switzerland 70
    Bottom 5: Sweden 5, Norway 8, Netherlands 14, Denmark 16,
    Costa Rica 21
    USA 62 vs. Brazil 49
    Latin America: Mexico 69, Colombia 64, Ecuador 63,
    Argentina 56, Panama 44, Spain 42, Peru 42, El Salvador 40,
    Uruguay 38, Guatemala 37, Portugal 31, Chile 28

    Swedish Army Advertisements


    Puzzle http://
    www.youtube.com/watch?
    v=xe48VqBLVqE&feature=related
    Cube http://www.youtube.com/
    watch?v=_j_62oHLlck
    Dogs http://www.youtube.com/
    watch?v=J-Oab6nvJuE
    Team Test http://
    www.youtube.com/watch?
    v=xC9AD-ERlpU

    USA Army/Marine Advertisements


    They lead http://
    www.youtube.com/watch?
    v=5que1bcww7Q
    Army Strong http://
    www.youtube.com/watch?
    v=ml0M_HuMbhY
    The few, the proud, the marines
    http://www.youtube.com/watch?
    v=inSzBLaTiNI
    I am a champion http://
    www.youtube.com/watch?

    Dolce & Gabbana


    http://www.dolcegabbana.com

    National Organization of Women


    Beyond offensive, with a scene evoking a gang rape and
    reeking violence against women.
    http://loveyourbody.nowfoundation.org/

    Japanese Baseball Commercial


    http://www.youtube.com/watch?v=D-B52PV876I/

    Ines Sainz and the New York Jets


    http://www.cnn.com/video/data/2.0/video/showbiz/
    2010/09/13/behar.ines.sainz.intv.hln.html

    Global Gender Gap Index


    Economic Participation, Education Attainment, Health and Survival,
    Political Empowerment (World Economic Forum):
    Top 5: Iceland .873, Finland .842, Norway .841, Sweden .812,
    Philippines .783
    Bottom 5: Mexico .691, Senegal .692, Tanzania .692, Thailand, .692,
    Ukraine .694
    Brazil ranks 62/68 at .694. USA rands 23/69 at .739

    Other thoughts related to Brazil

    Dont confuse femininity with sexuality. Brazil is more open sexually


    than they are in terms of gender roles. This is one reason why Brazil scores
    higher on the masculinity index and higher on the global gender gap index.
    There are tons of Brazilians who feel weird about Carnaval, others relish in
    the celebration. Gender roles are reinforced, and challenged in interesting
    ways.
    PBS Report on Womens Changing Roles
    http://www.pbs.org/newshour/bb/world/july-dec11/brazil_08-30.html

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