Summer Internship Report On Hreo Honda

PROJECT REPORT
ON
A STUDY OF ADVERTISING AND SALES PROMOTION OF HERO TWO WHEELERS
IN SHREE SAI MOTORS, NANDED
TOWARDS FULFILLMENT FOR THE POST GRADUATE DEGREE IN MASTER OF

MANAGEMENT STUDIES (MMS)
AS PER
UNIVERSITY OF MUMBAI
KOHINOOR BUSINESS SCHOOL,

KURLA (W), MUMBAI.
UNIVERSITY OF MUMBAI
A PROJECT REPORT ON
A STUDY OF ADVERTISING AND SALES PROMOTION OF HERO TWO WHEELERS

IN SHREE SAI MOTORS, NANDED
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Kohinoor Business School
Mumbai
University
SUBMITED BY
SATISH CHANDU BHANDWALE
MARKETING
(2012-2113)
UNDER THE GUIDANCE OF

PROF. Dr. Bharti Deshpande
CORE FACULTY
UNIVERSITY OF MUMBAI.
KOHINOOR BUSINESS SCHOOL,
KURLA (W), MUMBAI.
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CERTIFICATE
This is to certify that the project entitled A STUDY OF ADVERTISING AND SALES
PROMOTION OF HERO TWO WHEELERS is successfully
Completed by Satish chandu bhandwale during the second year of her course, in partial
Fulfillment of the Master of Management Studies, under the University Of Mumbai, through
KOHINOOR BUSINESS SCHOOL, Kurla,
Mumbai-400070.
Date:
Place: Mumbai
Professor Name: Dr. Bharti Deshpande
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ACKNOWLEDGEMENT
I am grateful to Dr. Subodh kulkarni sir Director. Of Kohinoor business school,

Kurla (w), Mumbai & Hero Motors, Nanded who has provide facility to make
this successful one.
We express my sincere gratitude to my Guide Prof. Dr. Bharti Deshpande and
team of shree sai Motors, Nanded. For their valuable guidance as and when I
required, moral support, their persistent encouragement during project work
and of course, for giving freedom during our project work by which we
enthusiastically completed it within stipulated time.
We would like to thank all staff member of Hero Motors, and Kohinoor
business school, Karla (w), Mumbai whose good wishes are behind the
success of this project.
As extending my words I am thankful to my family and friends who have
helped and supported me to make this project a success
SATISH C. BHANDWALE
(MMS)
KBS-KURLA (W) ,MUMBAI
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DECLARATION
I hereby declare that the project entitle A STUDY OF ADVERTISING AND SALES
PROMOTION OF HERO TWO WHEELERS carried out of IN SHREE SAI
MOTORS, NANDED is my work submitted in Partial fulfillment of the requirement
For Degree of UNIVERSITY OF MUMBAI from KOHINOOR BUSINESS SCHOOL,
KURLA, and MUMBAI and not submitted for the award of any degree, Diploma,
fellowship or any similar titles or prizes.
Date:
Place: Mumbai
Signature:
Professor Name: Dr. Bharti Deshpande
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INDEX
Chapter
Topic Name
Page no.
EXECUTIVE SUMMARY
1-3
INTRODUCTION
4-6
COMPANY PROFILE
7-12
OBJECTIVES
13-14
REASECH METHODOLOGY
15-18
LIMITATIONS
19-20
STUDY OF HERO MOTORS
21-40
DATA ANALYSIS & INTERPRITATION
41-50
FINDIGS, CONCLUSION & SUGGESTIONS
51-54
10
ANNEXURE
55-57
11
BIBLOGRAPHY
58-59
no.
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EXECUTIVE SUMMARY
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EXECUTIVE SUMMARY
Hero Motocorp Ltd. formerly Hero Honda is an Indian motorcycle and scooter
manufacturer based in New Delhi, India. Hero Honda started in 1984 as a joint venture
between Hero Cycles of India and Honda of Japan. The company is the largest two
wheeler manufacturer in India. The 2006 Forbes 200 Most Respected companies list has
Hero Honda Motors ranked at 108.
In 2010, When Honda decided to move out of the joint venture, Hero Group bought the
shares held by Honda. Subsequently, in August 2011 the company was renamed Hero
MotoCorp with a new corporate identity. On 4th June 2012,Hero Motocorp approved a
proposal to merge the investment arm of its parent-Hero Investment Pvt. Ltd. into the
automaker. The decision comes after 18 months of its split from Honda Motor.
Termination of Honda joint venture
Main article: Hero Honda split
In December 2010, the Board of Directors of the Hero Honda Group have
decided to terminate the joint venture between Hero Group of India and
Honda of Japan in a phased manner. The Hero Group would buy out the 26%
stake of the Honda in JV Hero Honda. Under the joint venture Hero Group
could not export to international markets (except Sri Lanka) and the
termination would mean that Hero Group can now export. Since the
beginning, the Hero Group relied on their Japanese partner Honda for the
technology in their bikes. So there are concerns that the Hero Group might
not be able to sustain the performance of the Joint Venture alone.
Hero MotoCorp
The new brand identity and logo, Hero MotoCorp, was developed by the
London firm Wolff Olins. The logo was revealed on 9 August 2011 in London,
the day before the third test match between England and India.
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Hero MotoCorp can now export to Latin America, Africa and West Asia. Hero
is free to use any vendors for its components instead of just Hondaapproved vendors.
Company performance
During the fiscal year 2008-09, the company sold 3.7 million bikes, a growth
of 12% over last year. In the same year, the company had a market share of
57% in the Indian market. Hero Honda sells more two wheelers than the
second, third and fourth placed two-wheeler companies put together. Hero
Honda's bike hero splendor pro sells more than one million units per year. On
1st June 2012, Hero MotoCorp reported its highest ever monthly sales at 5,
56,644 units in May, registering a growth of 11.28%.
According to my experience I found that overview about Hero motors.
Different types of sales promotion & techniques used to promote & increase
growth level of Hero Motocorp. Hero splendor pro & Hero passion pro of the
cash cow of the Hero Motocorp.
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INTRODUCTIONINTRODUCTION
Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is the world's largest manufacturer of two wheelers, based in India. In 2001, the company achieved the coveted position of being the largest twowheeler manufacturing company in India and also, the 'World No.1' two-wheeler company in terms of
unit volume sales in a calendar year. Hero MotoCorp Ltd. continues to maintain this position till date.
Hero MotoCorp two wheelers are manufactured across three globally benchmarked manufacturing
facilities. Two of these are based at Gurgaon and Dharuhera which are located in the state of Haryana
in northern India. The third and the latest manufacturing plant is based at Haridwar, in the hill state of
Uttrakhand.
In the 1980's the Company pioneered the introduction of fuel-efficient, environment friendly fourstroke motorcycles in the country. It became the first company to launch the Fuel Injection (FI)
technology in Indian motorcycles, with the launch of the Glamour FI in June 2006.
Its plants use world class equipment and processes and have become a benchmark in leanness and
productivity. Hero MotoCorp, in its endeavor to remain a pioneer in technology, will continue to
innovate and develop cutting edge products and processes.Hero MotoCorp offers wide range of two
wheeler products that include motorcycles and scooters, and has set the industry standards across all the
market segments.
The Company's growth in the two wheeler market in India is the result of an intrinsic ability to increase
reach in new geographies and growth markets. Hero MotoCorp's extensive sales and service network
now spans over to 5000 customer touch points. These comprise a mix of authorized dealerships, service
& spare parts outlets, and dealer-appointed outlets across the country.
The new Hero is rising and is poised to shine on the global arena. Company's new identity "Hero
MotoCorp Ltd." is truly reflective of its vision to strengthen focus on mobility and technology and
creating global footprint. Building and promoting new brand identity will be central to all its initiatives,
utilizing every opportunity and leveraging its strong presence across sports, entertainment and groundlevel activation.
Total unit sales of 54,02,444 two-wheelers, growth of 17.44 per cent
Total net operating income of Rs. 19401.15 Corers, growth of 22.32 per cent
Net profit after tax at Rs. 1927.90 Corers
Total dividend of 5250% or Rs. 105 per share including Interim Dividend of Rs. 70 per share on face
value of each share of Rs. 2 each
EBIDTA margin for the year 13.49 per cent
EPS of Rs. 96.54
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Hero Motocorp Ltd formerly Hero Honda is an Indian motorcycle and scooter
manufacturer based in New Delhi, India. Hero Honda started in 1984 as a joint venture
between Hero Cycles of India and Honda of Japan. The company is the largest two
wheeler manufacturer in India. The 2006 Forbes 200 Most Respected companies list has
Hero Honda Motors ranked at 108.
In 2010, When Honda decided to move out of the joint venture, Hero Group bought the
shares held by Honda. Subsequently, in August 2011 the company was renamed Hero
MotoCorp with a new corporate identity. On 4th June 2012,Hero Motocorp approved a
proposal to merge the investment arm of its parent-Hero Investment Pvt. Ltd. into the
automaker.The decision comes after 18 months of its split from Honda Motor.
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COMPANY PROFILE
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Corporate Office
Headquarter of New Delhi, India.

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Company profile
Hero is the brand name used by the Munjal brothers for their flagship company Hero
Cycles Ltd. A joint venture between the Hero Group and Honda Motor Company was
established in 1984 as the Hero Honda Motors Limited at Dharuhera India. Munjal family
and Honda group both own 26% stake in the Company. In 2010, it was reported that
Honda planned to sell its stake in the venture to the Munjal family.
During the 1980s, the company introduced motorcycles that were popular in India for
their fuel economy and low cost. A popular advertising campaign based on the slogan 'Fill
it - Shut it - Forget it' that emphasized the motorcycle's fuel efficiency helped the
company grow at a double-digit pace since inception. The technology in the bikes of Hero
Honda for almost 26 years (19842010) has come from the Japanese counterpart Honda
Hero MotoCorp has three manufacturing facilities based at Dharuhera, Gurgaon in
Haryana and at Haridwar in Uttarakhand. These plants together are capable of churning
out 3 million bikes per year. Hero MotoCorp has a large sales and service network with
over 3,000 dealerships and service points across India. Hero Honda has a customer
loyalty program since 2000, called the Hero Honda Passport Program.
The company has a stated aim of achieving revenues of $10 billion and volumes of 10
million two-wheelers by 2016-17. This in conjunction with new countries where they can
now market their two-wheelers following the disengagement from Honda, Hero MotoCorp
hopes to achieve 10 per cent of their revenues from international markets, and they
expected to launch sales in Nigeria by end-2011 or early-2012. In addition, to cope with
the new demand over the coming half decade, the company was going to build their
fourth factory in South India and their fifth factory in Western India. There is no
confirmation where the factories would be built.
HERO Motor Co., Ltd. operates under the basic principles of "Respect for the Individual"
and "The Three Joys" - commonly expressed as The Joy of Buying, The Joy of Selling and
The Joy of Creating. "Respect for the Individual" reflects our desire to respect the unique
character and ability of each individual person, trusting each other as equal partners in
order to do our best in every situation. Based on this, "The Three Joys" expresses our
belief and desire that each person working in, or coming into contact with our company,
directly or through or products, should share a sense of joy through that experience. In
line with these basic principles, since its establishment in 1948, Honda has remained on
the leading edge by creating new value and providing products of the highest quality at a
reasonable price, for worldwide customer satisfaction. In addition, the Company has
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conducted its activities with a commitment to protecting the environment and enhancing
safety in a mobile society.
The Company has grown to become the world's largest motorcycle manufacturer and one
of the leading automakers. With a global network of 474* subsidiaries and affiliates
accounted for under the equity method, Honda develops, manufactures and markets a
wide variety of products, ranging from small general-purpose engines and scooters to
specialty sports cars, to earn the Company an outstanding reputation from customers
worldwide
Hero Motor Company, Ltd.
Type
Industry
Founded
Founder(s)
Public
(TYO: 7267) & (NYSE: HMC)
1.
Automotive
2.
Aviation
24 September 1948
1
Soichiro Honda
Takeo Fujisawa
Headquarters
Minato, Tokyo, Japan
Area served
Worldwide
Key people
Satoshi Aoki (Chairman)
Takanobu Ito (CEO)
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Products
Automobiles
Motorcycles
Scooters
ATVs
Electrical Generators
Water pumps
Lawn and Garden Equipments
Tillers
Outboard motors
10
Robotics
11
Jets
12
Jet Engines
Revenue
US$ 120.27 Billion (FY 2009)[1]
Operating income
US$ 2.34 Billion (FY 2009)[1]
Net income
US$ 1.39 Billion (FY 2009)[1]
Total assets
US$ 124.98 Billion (FY 2009)[1]
Total equity
US$ 40.6 Billion (FY 2009)[1]
Employees
181,876[2]
Subsidiaries
Acura
Honda Aircraft Company
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OBJECTIVES
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Objectives
To have an overview about Hero motors.
To study the consumer perception about the Hero motors.
To suggest few sales promotion techniques to improve the brand awareness amongst
consumers.
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RESEARCH METHODOLOGY
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RESEARCH METHODOLOGY
RESEARCH PROCESS:
Before embarking on the details of research methodology and techniques, it seems
appropriate to present a brief overview of the research process. Research process
consists of series of actions or steps necessary to effectively carry out research and the
desired sequencing of these steps.
1
Formulating the research problem
Extensive literature survey
Development of working hypothesis
Preparing the research design
Determining the research design
Collecting the data

By observation through personal interview
By questionnaires
2
Execution of the project
Analysis of data
Hypothesis-testing
Generalization and interpretation
Preparation of the report
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RESEARCH PROCESS:The research was carried out as per steps of consumer research process. The figure
below depicts a model of consumer research process.
STEP1: DEFINEDefine
THE Othe Objectives of the Research
BJECTIVES OFCollecting and evaluating secondary data
G AND EVAL
Designing a primary research study
Collection of Primary data
Processing and Interpretation of Data
Therefore to achieve the objectives of my research I have used Descriptive method for
research
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SAMPLING PLAN FOR THE PROJECT:

1
Data source
: Primary & secondary
Research approach
: Survey method
Geographical area
: Nanded.
Sampling unit
: Shree Sai Motors, Nanded.
Sample size
: 100 Customers.
Research instrument
: Questionnaire.
Contact method
: Personal contact
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LIMITATIONS
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LIMITATIONS
The limitations are as follows:1
Some customers refuse to co-operate and do not disclose their

Genuine opinion.
Customer information is highly confidential, so organization doesnt disclose it properly.
Respondents answers might have influence or bias.
Information is collected from the customers and dealers only.
Making appointments to the Management personnel is tough job, because they are very
busy.
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PRODUCTS OF HERO MOTORS
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Products of Hero Motors:Overview of Hero Bikes:-
Hero cycle:-
Type
Industry
Founded
Private
company
Bicycles
1956
Hero Splendor pro:Page

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Splendor Model
1
1994 - Splendor
2004 - Splendor+
2005 - Super Splendor
2008 - Splendor NXG
2011 - Splendor Pro 2012

Eight different color shade designs are now available for Hero MotoCorp Splendor PRO
Bike. These color shades are named as Black Monotone, Black with Purple Stripe,
Candy Blazing Red, Cloud Silver, Excellent Blue, Heavy Grey, and Hi Granite Blue &
Palace Maroon. Along with extreme graphics Hero MotoCorp Splendor PRO has some
more features to design itself from outside as newly designed multi-reflector halogen
head lamp, body colored visor & highlighted Splendor PRO logo sticker on its body
Hero Karizma ZMR:Page
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The Hero Karizma ZMR is a motorcycle manufactured by Hero Motocorp. It was

launched in May 2003 and was given a cosmetic upgrade Karizma R in 2007. In
September 2009, it was supplemented by another variant Karimza ZMR. Karizma has
been designed specifically for the Indian market.
Hero MotoCorp Karizma ZMR Price in India - The Hero MotoCorp Karizma ZMR Bike
is now available with an attractive price tag of Rs 95500
Hero MotoCorp Karizma ZMR Technical Specifications
1
Two-Wheeler Bike Design
4 Stroke Engine
223 cc Engine Displacement
Single Cylinder
OHC Valve Mechanism

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Air Cooling Technology
Carburetor Fuel Injection
Max. Power of 17.6 BHP @ 7000 RPM
Max. Torque of 18.35 Nm @ 6000 RPM
10
13.6 liters Fuel Tank
11
Electric / Self Start
12
DC FTIS Ignition
13
5 Speed Gearbox
14
Constant Mesh Transmission
15
Diamond Frame Chassis
16
Spoke/ Cast Wheels
17
5 Spokes
18
18 X 1.85 Front Wheel
19
80/100 47P 18 inch Front Tire
20
18 X 2.15 Rear Wheel
21
100/90 56P 18 inch Rear Tire
22
Tubeless Tire
23
276 mm Dia Disc Brake @ Front
24
240 mm Dia Disc Brake @ Rear
25
1350 mm Wheelbase
26
2110 mm/ 805 mm/ 1175 mm Size (L/W/H)
27
159 mm Ground Clearance
28
159 kg Weight (Kerb)
29
12 volt -6 Ah Battery Capacity
30
Maintenance Free Wet Battery
31
Multi-reflector Head Lamp
32
35 watt (D.C) Halogen Bulb
33
LED Tail Lamp
34
Clear Lens Amber Bulb Turn Lamp
35
Speedometer
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Tech o meter
37
Low Fuel Indicator
38
Single-row Seat
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Hero Passion Pro:-
Price of passion pro is Rs. 46,300

Hero Passion Pro Mileage, Average and Fuel Economy
The stylish Hero Passion Pro is very powerful and fuel efficient bike in its
segment. Both the variants of the Hero Passion Pro are equipped with 97.2
cc engine capacity and generates amazing power and torque.
The new Hero Passion Pro offers a mileage of 69 kmpl and Hero Passion Pro
plus offers a mileage of 70 kmpl.
Hero Passion Pro Pick up

The new and classy Hero Passion Pro comes in two models- Pro and Plus.
Both the variants come in 97.2 cc engine displacement and sports air
cooled, single cylinder, 4 stroke, OHC power train. The new Hero Passion Pro
Pro generates a top power of 7.8 PS at 7500 rpm and develops a peak
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torque value of 8.04 NM at 4,500 rpm. The other variant Hero Passion Pro
Plus produces a maximum power of 7.5 PS at 8000 rpm and a max torque of
7.95 Nm at 5000 rpm. Both the variants with this amazing power and torque
offer zipper acceleration and pick up.
Colors of Hero Passion Pro

The new and elegant Hero Passion Pro is available in many exciting colors.
The colors available in Hero Passion Pro Plus are Black & Sport Red, Vibrant
Blue, Force Silver, Sports Red, Black & Frost Blue and Palace Maroon. The
colors available in Hero Passion Pro are Vibrant Blue, Black with sports Red,
Leaf Green Metallic, Black with Heavy Grey, Black with Frost Blue and Force
Silver. Body Color of the Hero Passion Pro attracts everybody and seems like
mixture of two colors.
The body color of the bike is painted at front mud-guard, hood's side panels,
fuel tank and its shrouds, side panels and rear side panels
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Hero CBZ X treme:-
CBZ X treme is a 150 cc motorcycle from Hero Motors which is the successor of the
Hero CBZ. The bike was introduced in the year 2008. Except for a mild resemblance to
the older CBZ's headlamp, the new model has little else in common.
Hero Moto corp single largest selling motorcycle manufacture in India -Hero Honda
flagged off improved version, tough bike-live of the edge_ CBZ Xtreme, four stroke
bike ,5 speed Gear Box with revolutionary technology, it uses to mix air and petrol in
combustion chamber in whirling motion to enhance more mileage and fuel efficiency. It
is eco friendly generate less pollution. It has anti Drag, large fuel tank to embark for
long journey. Simple appearance with tough muscles, the CBZ X treme available in six
color shades i.e. Sports Red, Digital silver, Max Brown Metallic, flaming Orange,
Panther Black Metallic.
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It has good ground clearance 145mm, and Halogen bulb Trapeze, 5 spoke cast Rim
wheel, The Rectangular swing arm with 5 step adjustable gas reservoir suspension in the
rear and Telescopic hydraulic type in the front makes you comfortable ride on the Indian
roads without any hitch. X treme body comes with secured key shutter for safe ignition.
Eye-catching Diamond luster Headlamp and prism shed tail lamp gives stunning new
look.
Hero CBZ-X treme Features:
1
New digital Analog combo meter console
All secure ignition switch with key shutter
Diamond lustre headlight
Anti drag fuel tank
5 spoke wheels & front and rear disc brakes.
Prism shell LED tail lamp
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Hero Hunk:-
Hero Hunk is a 150 cc motorcycle launched by Hero Honda Motors India Ltd in
October 2007. It is offered in two variants, kick-start and self- start. The new 2011
model is offered with either rear disc brake, or rear drum brake.
Comfort and handling
The Hunk has a stepped seat and rear-set foot pegs that give the rider a
sporty stance without sacrificing rider comfort. The vibrations are well
controlled. The bike also features gas-charged adjustable rear shock
absorbers and rear tire with a tuff-up tube.
Awards
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The Hunk has won the NDTV Profit Car India & Bike India Awards Viewers
Choice Award in the bike category.
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Hero Maestro:-
The Maestro is an automatic scooter unveiled by Hero MotoCorp at the 2012 Delhi Auto
Expo. The Maestro is powered by a 4-stroke engine which produces 8.2bhp at 7500rpm.
The Maestro will be sold from January 2012 onwards. The Maestro will be sold along
the Hero Pleasure.
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Hero Pleasure:-
This is the first time I am doing a review and road test of a Scooter, and I hope to do
more soon. Hero Pleasure is the first scooter launched by Hero in competition to the
Scooty Pep and Honda Activa. The price of this two wheeler is around Rs.36.5k (exshowroom) in Delhi. The high pricing is because of the 100cc engine and the bike
positions itself in the premium scooter segment.
Hero Honda Pleasure Specifications:

Engine:
102cc,
Maximum
Stroke,
Power:
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Air
Cooled
OHC
7.10ps@7000rpm
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Maximum
Torque:
Weight:
7.85nm@5000rpm
104.00
Ground
Clearance:
Fuel
Tank:
kg
125.00
10.00
Wheelbase:
1240.00
mm
liters
mm
Brakes: 130mm Drum brakes for both
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Hero Impulse:-
Impulse
Publisher
DC Comics
Legion
of
First
Super-Heroes
appearance
vol.
#12
(October 1990)
Kent
Shakespeare
Characters
Bart
Allen
Iris West
Flash
See also
Kid Flash
Impulse
Series publication information
Schedule
Monthly
Format
Ongoing series
Genre
Superhero
Publication
April 1995
date
Number
Page
of
issues
Main
character(s)
October 2002
42
90, 2 annual
Bart Allen
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Hero Glamour:-
Hero Honda Glamour Review

Hero Honda Glamour is a perfect blend between the higher end so called
sporty bikes and lower end 100cc bikes. Now Hero Honda has come up with
new variants of Glamour & Glamour Fi with some cosmetic changes and
technical changes. Now the 125cc engine comes with ASFS (advanced swirl
flow induction system) to deliver increased mileage and performance. ASFS
system creates swirl inside the combustion mixture for better burning of
fuel.
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VEHICLE SUMMARY
Name:
Type:
Top Speed:
Fuel Consumption:
City
Fuel Consumption:
Highway
Glamour
Commuter
94kph
62.00
80.00
ENGINE SPECIFICATIONS
Displacement:
Engine:
Maximum Power:
Maximum Torque:
Gears:
Clutch:
Bore:
Stroke:
Cylinder
124.7cc
124.7cc, OHC
9 Bhp @ 7000
rpm
10.35 Nm @ 4000
rpm
4 Speed
Multi Plate Wet
52.4
57.8
NA
Configuration:
Engine Block
NA
Material:
Tubular Double
Chassis Type:
Cradle Type
Air Cooling
NA
Cooling Type:
Carburetor:
ENGINE SPECIFICATIONS
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Displacement:
Engine:
Maximum Power:
Maximum Torque:
Gears:
Clutch:
Bore:
Stroke:
Cylinder
Configuration:
Engine Block
Material:
Chassis Type:
Cooling Type:
Carburetor:
124.7cc
124.7cc, OHC
9 Bhp @ 7000 rpm
10.35 Nm @ 4000 rpm
4 Speed
Multi Plate Wet
52.4
57.8
NA
NA
Tubular Double Cradle Type
Air Cooling
NA
ANALYSIS & FINDINGS

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Analysis:1. No. of people using two wheelers?

Yes : 70
No
: 30
Column1
Yes
No
Interpretation
After survey student found most of customers having bikes.
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2. Percentage of people using different brand?

Hero Moto
- 45%
TVS
- 5%
Honda
- 20%
Bajaj
- 20%
Other
- 10%
Column1
Hero moto
TVS
Honda
Bajaj
Other
Interpretation
After survey student found that most of the customers having Hero bikes.
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3. Does your purchasing decision affected by the brand name of the bike?
Yes
80
No
20
Yes
No
Interpretation
Most educated customers say yes.
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4. What is the opinion about the price policy of Hero products?

Expensive 40
Cheap
60
Expensive
Cheap
Interpretation
Most of the young riders say, it is quite cheap.
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5. For what purpose you buy Hero bike?

Official
25
Household
55
Business
10
Any other
10
60
50
40
30
20
10
0
Official
Hosehold
Business
Any other
Interpretation
Customers mostly preferred to use Hero bikes for their family itself.
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6. Have you faced any problem regarding power driving of the vehicle?
Yes 06
No
94
Yes
No
Interpretation
Customers were satisfied with engine performance.
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7. How does Hero have customer relations?

Satisfactory
88
Unsatisfactory
12
100
90
80
70
60
50
40
30
20
10
0
Satisfactory
Unsatisfactory
Interpretation
Customers are satisfied with Heros customer relations.
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8. Are you satisfied with Hero bikes?

Yes
80
No
20
Yes
No
Interpretation
Customers are satisfied with Hero bikes.
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9. How did you come to know about this model?

TV
: 30
Internet
: 10
Newspaper
: 12
Banners & Hoardings
: 10
Friends/Relatives
: 15
Road show
:8
Magazine
:5
Dealer
: 10
TV
Internet
Newspaper
Banner&Hoardings
Friends/Relatives
Roadshow
Magazine
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FINDINGS, CONCLUSSION & SUGGESTIONS
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Findings
1
After survey student found the satisfaction level of the Hero bike riders.
Most of the customers go for Hero because of its safe engine.
Youth feel very comfortable with it.
Hero technology is very innovative
High segment goes for name and goodwill.
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Suggestions
1
The company should increase their service stations.
More financing options should be available.
The company should provide more consumer value.
Follow-ups should be increased.
Efforts should be increased for Customer Relationship MANAGEMENT.
Special offer should be there for govt. employee.
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Conclusion
This survey was done to identify various problems and level of satisfaction of
consumers, advertising and sales promotion of Hero, so that efforts might done to satisfy
them which would result in building long-term relationships between customer and
company. Due to delivery in customer needs and expectations, it becomes a difficult task
to satisfy every customer, therefore to satisfy each and every customer the important of
building relationship with them existed, for this purpose a number of questions were
asked to find out behavior of the customers. This research is also done to know the
views of the customer towards the services and quality and supply chain management of
Hero Bikes.
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ANNEXURE
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ANNEXURE
Questionnaire
Name: .. Mobile: .
Address:
Occupation: - Student
1
-Govt. Employees
Teacher
-Own Business
- Shop Owner
-Other
1. Do you have vehicle?

Yes
No
2. Which bike you have own?

Hero
TVS
Honda
Bajaj
Other
3. Does your purchasing decision affected by the brand name of the bike?
Yes
No
4. What is the opinion about the price policy of Hero products?

Expensive
Cheap
5. For what purpose you buy Hero bike?

Official
Household
Business
Any other
6. Have you faced any problem regarding power driving of the vehicle?
Yes
No
7. How does Hero have customer relations?

Satisfactory
Unsatisfactory
8. Are you satisfied with Hero bikes?

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Yes
No
9. How did you come to know about this model?

Internet
show
Newspaper
Banners & Hoardings
Road
Friends/Relatives
Magazine
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BIBLOGRAPHY
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BIBLOGRAPHY
BOOK REFERENCE
Referred Books:Principles of Marketing- Philips Kotler
Marketing Research-G.C Beri
WEBSITES:WWW. Heromotorcorp.com
WWW.Timesdrive.com
Various magazines such as
Overdrive
Wheelocity
Autobhan
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PROJECT REPORT

TOWARDS FULFILLMENT FOR THE POST GRADUATE DEGREE IN MASTER OF

KOHINOOR BUSINESS SCHOOL,

A STUDY OF ADVERTISING AND SALES PROMOTION OF HERO TWO WHEELERS

UNDER THE GUIDANCE OF

Professor Name: Dr. Bharti Deshpande

I am grateful to Dr. Subodh kulkarni sir Director. Of Kohinoor business school,

Professor Name: Dr. Bharti Deshpande

STUDY OF HERO MOTORS

DATA ANALYSIS & INTERPRITATION

FINDIGS, CONCLUSION & SUGGESTIONS

Headquarter of New Delhi, India.

Hero Motor Company, Ltd.

Minato, Tokyo, Japan

Satoshi Aoki (Chairman)

Takanobu Ito (CEO)

Lawn and Garden Equipments

US$ 120.27 Billion (FY 2009)[1]

US$ 2.34 Billion (FY 2009)[1]

US$ 1.39 Billion (FY 2009)[1]

US$ 124.98 Billion (FY 2009)[1]

US$ 40.6 Billion (FY 2009)[1]

Honda Aircraft Company

To have an overview about Hero motors.

To study the consumer perception about the Hero motors.

Formulating the research problem

Extensive literature survey

Development of working hypothesis

Preparing the research design

Determining the research design

Collecting the data

Execution of the project

Generalization and interpretation

Preparation of the report

Processing and Interpretation of Data

SAMPLING PLAN FOR THE PROJECT:

: Primary & secondary

: Shree Sai Motors, Nanded.

Some customers refuse to co-operate and do not disclose their

Customer information is highly confidential, so organization doesnt disclose it properly.

Respondents answers might have influence or bias.

Information is collected from the customers and dealers only.

PRODUCTS OF HERO MOTORS

Products of Hero Motors:Overview of Hero Bikes:-

Hero Splendor pro:Page

2005 - Super Splendor

2008 - Splendor NXG

2011 - Splendor Pro 2012

Kohinoor Business School

The Hero Karizma ZMR is a motorcycle manufactured by Hero Motocorp. It was

Two-Wheeler Bike Design

223 cc Engine Displacement

OHC Valve Mechanism

Kohinoor Business School

Air Cooling Technology

Carburetor Fuel Injection

Max. Power of 17.6 BHP @ 7000 RPM

Max. Torque of 18.35 Nm @ 6000 RPM