BIT Individual Assignment - Esquel LTD
BIT Individual Assignment - Esquel LTD
BIT Individual Assignment - Esquel LTD
Table of Content
Abstract............................................................................................................................. 1
Chapter 1 Introduction....................................................................................................... 4
Chapter 2 Company Profile................................................................................................ 5
Transaction Process system......................................................................................... 7
MIS.............................................................................................................................. 7
DIS............................................................................................................................... 7
Chapter 3 -Evaluation of Current Business IT Solutions.....................................................8
HRIS Human Resources Information System.............................................................8
eSCM Esquel Supply Chain Management System.....................................................9
MES Manufacturing Execution System......................................................................9
EASN........................................................................................................................... 9
Roles of Information System (IS) in the business............................................................9
Value chain................................................................................................................ 12
Inbound logistic......................................................................................................... 12
Business Drivers.............................................................................................................. 14
Electronic Commerce and Business (ECB)....................................................................14
Application of Technology Drivers.............................................................................14
IT Strategy....................................................................................................................... 15
1.
Office 365........................................................................................................... 15
2.
E-payslip System................................................................................................. 15
3.
4.
IT Models......................................................................................................................... 17
Advantage................................................................................................................. 17
The types of knowledge applied in the company.........................................................18
Structured documents............................................................................................... 18
Use of IT System for Enterprise Resource Planning.........................................................19
HRIS Human Resources Information System..............................................................19
Chapter 4 Propositions for New Business and IT Solutions..............................................20
Use of IT as a competitive strategy..........................................................................20
IT Governance................................................................................................................. 20
Why the need of IT governance in Esquel....................................................................20
References....................................................................................................................... 28
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Esquel Group is one of the world's leading producers of premium cotton shirts in the garment making
industry with production facilities from China, Malaysia, Vietnam, Sri Lanka and Mauritius. It has a
solid network of branch offices servicing key markets worldwide for proximity to our dedicated
customers. The Group is one of the most dynamic and progressive global-scale textile and apparel
manufacturers in the present time.
Esquel Group is a vertically integrated and fast growing company operating on the global niche
market namely, with presence in the USA, Europe, mainland China, Hong Kong and Japan. Besides
providing garments manufacturing opportunities, it also offers sales and merchandising services.
The main strength of Esquel Group is that it produces its own yarns, which is the main raw material
used. It thus helps in reducing costs and increasing its profitability. Furthermore Esquel has an overall
end-to-end control over the its production process and is completely independent of the limited supply
or price fluctuation of raw materials. The company has full control from its input, output and
distribution processes.
Esquel Mission
To be the best cotton shirt partner
Esquel Vision
Fun people serving happy customers
Esquel Commitment
To provide total shirt solutions helping customers businesses grow
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Management level
Page 3 of 26
Budget
Budget
allocation
allocation
Expansion
-new
-new
branches
branches
Exportation
Exportation cost
cost
transportation cost
transportation
cost
look
look for
for the
the best
best export
export services
services
Payroll system
Employee
Employee management:attendance
management:attendance of
of workers,erformance
workers,erformance of
of workers
workers
Production
Production dept:Cutting,sewing.
dept:Cutting,sewing. washing,
washing, Iron
Iron and
and packing
packing dept
dept
Machinery maintenance
Day to day expeses
MIS
Employee management needs to have a report based on workers performance; this will help them to
know what motivational strategies can be applied in order to boost their performance. Whether new
workers are required or training must be given to improve workers production level.
The daily report compiled in TPS, the manager should be aware what is going the production level.
He must identify if the target set will be met on time, if not then find an alternative solution like
recruiting or do machinery maintenance in order to optimize the production process.
Here they use MES Manufacturing Execution System
DIS
On this level, the company managerial department focuses on the best means and less costly ways to
sell/deliver the product the targeted market. To find the best and safest way to export the products and
how to tackle the market, verify and proper decision making regarding to client satisfaction and all
other stakeholders and review strategies based on policies sent by stakeholders like government.
The last, where the final decisions are taken such as budget allocated to each departments and the
progress report of the production level. Identify new markets, whether new plants should be set up in
order to have more production.
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EASN
eASN is divided into two parts of program. The first part (Front Office Part) of eASN System is a
program which is used by Production Department in the office for downloading PO, generating
picking list, pre-packing list & ASN as well as uploading ASN to Hong Kong. The second part
(Packing Part) is a program which is used by Packer for generating packing list by scanning and
packing garment and printing UCC Carton Label.
MATS
It helps to keep tracks of machines, spare parts, disposed asset, machine maintenance, and machine
breakdown.
This company uses multiple technologies to avoid data duplication and less wastage of time/materials.
Competitive Strategies
Gaining competitive advantage is vital for Esquel Group. Competitive advantages are typically
temporary as competitors often seek ways to duplicate the competitive advantage. In order to stay
ahead of competition, Esquel Group have to continually develop new competitive advantages, such as
producing its own yarns thus leading to reduction in cost as compare to other competitors.
To survive and succeed, Esquel Group has developed and implemented strategies to effectively
counter the Michael Porters Five Forces Model. The five competitive strategies are: cost leadership,
differentiation, innovation, growth, and alliance.
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Strategy
Cost
Esquel Group produces its own yarns. This not only help to reduce cost and
Leadership
increase its profitability but also to have control over the whole production
process; that is, from the input to the output process, and also the distribution
process.
Differentiation
competitors
differentiation
advantages,
i.e using EASN System for generating Advance Shipment Notice (ASN) It is a
program which is used by Production Department in the office for downloading
PO, generating picking list, pre-packing list & ASN as well as uploading ASN
to Hong Kong. Secondly Packing Part is a program which is used by Packer
for generating packing list by scanning and packing garment and printing UCC
Carton Label.
Innovation
Esquel Group has been efficient in its aim to promote sustainable development
across the world. It can be noted that it is the environmental caring aspect
which has contributed heavily to build a responsible and a caring company
image. An example will be the exploration of new ways of washing garment
that are environmentally friendly. It is inevitable that a factory in textile
industry produces waste being released in the environment but Esquel Group
has been successful in implementing ways to reduce the waste and new ways to
least have negative impact on the environment.
Growth
(including
mergers and
acquisitions)
Strategic
Esquel uses information systems to create and enhance relations with partners
Alliance
via applications
Page 9 of 26
Value chain
Another important concept and tool that can help Esquel group to identify competitive advantage and
opportunities for strategic use of information systems is Porters value chain model. The value chain
approach views the company as a chain of processes, and it classified an organizations activities into
two categories: primary activities (i.e., inbound logistics, operations, sales & marketing, customer
service, outbound logistics) and secondary activities (i.e., administration, human resources,
technology, procurement).
The value chain helps Esquel to determine the value of its business processes for its customers. By
adding value and thus creating competitive advantages, information systems could contribute to each
part of Esquel value chain and extended value chain (including interactions/ties with external partners
and strategic alliances). By leveraging on the Internet technologies, Esquel has created a value web.
Inbound logistic
Esquel produces its own raw materials which are of good quality.
Producing for own production mean auto sufficient raw materials to meet the demand in the market.
Operation
In house production, Esquel processes the product from raw material to finish product.
The production chain is well planned and set up in countries where labour cost is cheaper.
Being the fact of producing the raw materials, the company caters to fulfill all its orders on time.
They maintained their standard in the global market.
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Outbound logistic
Esquel Group is known to make its customers happy through an ethical behavior in all its operations
and processes. It completes the orders assign to it on time Esquel Group has been appreciated and
recognized for the quality products and services offered to the supplier.
Services
Esquel is not only innovating itself in the green society but also involving clients in its creation and
product development. Esquels efforts to engage with the community at large through encouraging
education for the underprivileged because education is an effective way to help rise out of poverty and
improve their future livelihood and educating children on how to protect our environment.
maintained.
Esquel has been working as a global team and has involved its clients in the creative and
product development process
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Business Drivers
Electronic Commerce and Business (ECB)
It is picking up as one of the most effective means of doing business in order to gain competitive
advantages over competitors. It is used to investigate and enter new and promising markets,
communicate in real time with potential clients, keep an open line of communication with suppliers
and buyers and also to boost the sales capacity of the organisation.
Mobile email one-drive is used to access documents & emails on mobile devices and
computers anywhere in the world.
2. E-payslip System
Workers can check their payslips via mobile computers in various locations in the factory.
The company has invested in several new wireless technologies such as the use of wireless
devices (printers, keyboards and mouse), wireless networks, and the use of mobile devices
such as laptops, Ipads and portable radio telephones (Walkie Talkie).
The company makes use of finger print scanners to track the daily attendance of its workers
and there is the presence of barcode readers in departments such as Ironing and Packing to
facilitate daily operations of sorting out different garment portions.
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Business Model
Esquel Ltd seeks to generate maximisation from its business process as a Garment production unit. It
depicts also its strategy of production, distribution, reduction of costs and maximisation of profits
through its marketing strategy. It also considers the internal players and external players to optimise the
conversion of inputs into outputs and the opportunity cost of capital. It provides the fundamental
linkage between product markets, within the industry, and the markets for the factors of production
such as labour and capital.
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5. Key resources
The key resources are of course, the people and their experience; however the company has
invested massively in hi-tech machines and equipments. These have been thoughtfully
calculated to ensure that recovery over capital investments are optimised for early return as
advised by the financial management department and after proper research and investigations.
6. Key activities
The key activities of the company is from the initial negotiations with potential buyers to agree
on the products to be delivered and the agreed price through contracts, purchase of raw
materials required, production and packing under strict quality control, shipment and
administrative supports.
7. Key Partners and their motivations
The key partners are the buyers, suppliers, management and factory workers, shipping
department, etc.. They are all informed at all stages of the process of the progress of the
activities and their collaborations are sought through engagements.
8. Revenue generated
This is an important component which requires diligence from the account and finance
departments to monitor that all supplies are being managed in a very timely manner to ensure
that other proceeding processes are not hindered or hampered. The marketing section is also
required to make proper technical specifications available and sound market surveys carried out
before any procurement.
9. Cost Structure
Costs analysis and forward planning is very important before the above proves is carried.
IT Models
Page 15 of 26
Increase production.
Potential external advantage
Disadvantage
The set up cost is very expensive.
Training is required to use work with it, each time new upgrade to software.
Workers can resist changes, people are not flexible and they do not adapt new things easily.
Every software got a limitation since it is human invention, so here also, there is a limitation
eg cannot migrate with other software.
Another major drawback, in case of system shut down, Esquel may be face heavy losses since
all information are in the system. For a while, they might be helpless therefore backup is
always required.
Page 17 of 26
After the shirt has been sewn and washed, buyer representative inspects the garments before
packing.
Esquel encourages Recycling; Paper, Water, and even unused Fabrics are recycled.
The company is constantly investing in new Green Technologies; for example, the Washing
Dept uses the E-Soft technology this technology enables using only 5 L of water to wash 100
pcs of garments (as compared to 1000 L for 100 pcs in old conventional washers).
4. Automation
Resorting to the use of new machinery to replace manual labour is proving to be more efficient
and is increasing productivity in the factory.
Spare parts
Raw Material and polybags
Information about machines
human resource allocation
Spare parts
Esquel uses high tech machineries for the production of the garments; however one problem is that due to
heavy wear and tear in everyday use there is frequent need to change parts and perform routine maintenance.
Many spare parts are not available in the local market and the procurement of these spare parts needs to be
imported which take about 1 month to come.
In some cases, according to reports, spare parts which were supposed to be available in the store, was not
found, Machines had to remain off for one month until the appropriate spare part shipment arrives.
One way to overcome this problem is to create a follow-up of the spare parts and setting up a system which will
easily be updated when someone takes a spare part from the store. Furthermore this system will issue a warning
when the stock of certain item is below certain stock level. The system will automatically issue a mail to the
concerning department with the current stock level and the history of allocation of these resource in the past
months. The department manager can use this information to decide on the order quantity and order the parts.
Raw material
A lot of wastage results from improper selection of the raw material for cutting, for example using a
cloth meant for an extra-large shirt to cut a large size shirt.
Machines
The new software will cater to track location of all the machines with the help of a tag. The tag will
contain information of the machine for eg the type of machine, the production line it is located, the
operation type, etc which will be stored in the database for tracking purposes. Using this information,
it will be easier to identify which machine located in which area is having problem and a mechanic
can be sent directly to that production floor. This will result in reduction of time the machine is not in
operation. Therefore it will serve as a competitive advantage as there will be reduction in wastage of
time. Moreover the system also allows retrieving report of a specific machine history. For example it
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Key Activities:
Transportation of machines from suppliers to factory premises
Minimize freight cost by ordering bulk quantities.
Buying from subsidiaries group will also help save cost of raw material
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Customer Relationships:
Establish a strong partnership with our customers. Maintain the trust and enforce the bond by
providing high quality products and services to them.
Customer Segments:
Tommy Hilfinger, Nautica, J-Crew are the main customers, and their main distribution channel is in
the US.
Key Resources:
Our Distribution channels are in strategic places around the world. Hong Kong, England, USA and
Canada are the hot spots for our customers warehouses.
Channels:
By making use of green technologies, and ensuring the highest quality of product produced, we are
reaching out to our customers by sharing their concerns for the environment.
Cost Structure:
Most important costs are cost of raw materials, machinery, labour, and freight charges. Among those,
the key resources are raw materials and cost of freight. Thus, by creating a partnership with DHL and
the raw materials supplier, Esquel is structuring its business model around reducing cost of the key
resources.
Revenue:
Page 21 of 26
IT Governance
IT governance is about putting structure around how Esquel align IT strategy with business strategy,
ensuring that the organization stays on track to achieve ways to measure ITs performance. IT
governance makes sure that all stakeholders interests towards Esquel are taken into account and that
processes provide measurable results.
Why the need of IT governance in Esquel
Implementing IT governance in Esquel will help to provide more assistance to top management such
as better view about financial situations, organizational environment, to plan the policies and
processes by using them in specific areas of operations. It is vital for Esquel to carefully plan strategy
prior to invest in any project to ensure with high confidence that they achieve their business
objectives, gain effective outcomes and attain higher business productivity.
Therefore, Esquel considers protecting their business from risks and uncertain situations by
implementing IT Governance to strengthen their business.
Improved
Esquel
performance
More Flexible
Fewer risks
More satisfied
with results
Save Time
More Effective
Decision Making
Quicker
Decision Making
More
Betterformal
quality of
Bettersavings
Fewer
More
conflicts
processes
delivery
relationship
productivity
Impacts of adopting
IT Governance in Esquel
More
sustainable
More reliable
Higher
Page 22 of 26
More
Acceptable
responsibility
Quicker
process
Quicker
project
development
in
Improvement
Better
cost
implementation
Business
control
Better
Communication
Chapter 5 : Conclusion
Today, information technology must be conceived of broadly to encompass the information that
businesses create and use as well as a wide spectrum of increasingly convergent and linked
technologies that process the information. In addition to computers, then, data recognition equipment,
communications technologies, factory automation, and other hardware and services are involved.
Page 23 of 26
References
Ankit Bhatnagar. (2006). Strategic Information Systems Planning: Alignment of
'IS/IT' Planning and Business Planning, Unitec New Zealand
Baltzan, p. & Phillips, A. 2010, Business Driven Technology, 4th edn, McGraw-Hill
Irwin, Boston, USA.
Blois, K., Trust in business to business relationships: an evaluation of its status,
Journal Management Science, Vol. 36, NY, 1999.
Page 24 of 26
Robert S. Kaplan AND David P. Norton , The Balance Scorecard: Translating Strategy
into Action
Robert S. Kaplan AND David P. Norton . Using the Balance Scorecard as a Strategic
Management System. July- August 2007.
Simon Rogerson and Christine Fidler (1994). Strategic Information Systems Planning:
Its Adoption and Use. Information Management & Computer Security journal, Vol.
12 Issue 3, Summer1994, pp. 12-17
Standaert. M.(2013), Interview: John Cheh , vice chairman and CEO of esquel
Group.
Wiseman, C. (1988). Strategic Information Systems, Irwin, Homewood, Illinois.
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