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    Angela Business Plan

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    Agatha Dominique Bacani
    The document is a business plan for a new product called "Pizza ala Veggiefru" presented by students to fulfill their degree requirements. It includes sections on generating ideas, screening ideas, concept development and testing, and a marketing and business analysis section. The top idea selected was a vegetable and fruit pizza with toppings like avocado, cabbage and boiled egg. Customer surveys showed preference for this concept and provided suggestions to improve it. The marketing strategy will use price skimming and free samples to promote the product.

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    © All Rights Reserved
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    Angela Business Plan

    Uploaded by

    Agatha Dominique Bacani
    1K views11 pages
    The document is a business plan for a new product called "Pizza ala Veggiefru" presented by students to fulfill their degree requirements. It includes sections on generating ideas, screening ideas, concept development and testing, and a marketing and business analysis section. The top idea selected was a vegetable and fruit pizza with toppings like avocado, cabbage and boiled egg. Customer surveys showed preference for this concept and provided suggestions to improve it. The marketing strategy will use price skimming and free samples to promote the product.

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    The document is a business plan for a new product called "Pizza ala Veggiefru" presented by students to fulfill their degree requirements. It includes sections on generating ideas, screening ideas, concept development and testing, and a marketing and business analysis section. The top idea selected was a vegetable and fruit pizza with toppings like avocado, cabbage and boiled egg. Customer surveys showed preference for this concept and provided suggestions to improve it. The marketing strategy will use price skimming and free samples to promote the product.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    1K views11 pages

    Angela Business Plan

    Uploaded by

    Agatha Dominique Bacani
    The document is a business plan for a new product called "Pizza ala Veggiefru" presented by students to fulfill their degree requirements. It includes sections on generating ideas, screening ideas, concept development and testing, and a marketing and business analysis section. The top idea selected was a vegetable and fruit pizza with toppings like avocado, cabbage and boiled egg. Customer surveys showed preference for this concept and provided suggestions to improve it. The marketing strategy will use price skimming and free samples to promote the product.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 11

    International Business College

    ABE Las PiasCampus


    ABE INTERNATIONAL COLLEGE OF BUSINESS AND ACCOUNTANCY
    RCS Bldg. 3 Alabang-Zapote Rd. Pamplona 3, Las Pias City

    PIZZA ALA VEGGIEFRU BY HEALTHY HOUSE OF PIZZA COMPANY

    A Business Plan
    Presented to
    The Faculty of the College of Professional Studies
    In Partial Fulfilment of the
    Requirements for the Degree of
    Bachelor of Science in Business Administration

    Presented by:
    Cadano, Kheina
    Lorenzo, Mariel Paulene
    Tormon, Rica
    Valdez, Angela Cain R.

    Presented to:
    Mr. Jamaal T. Villapaa, MBA
    December 2016
    SECOND TRIMESTER
    S.Y. 2016-2017

    International Business College


    ABE Las PiasCampus

    HEALTHY HOUSE OF PIZZA


    NEW PRODUCT DEVELOPMENT AND PROCESS
    1

    Generating Ideas

    Luya Candy

    Ampalaya
    Chocolate

    Eggplant wth
    Melting Cheese

    Vegetable and
    Fruit Pizza

    Tomato with
    salted Egg

    Ampalaya Ice
    Ceam

    Kalabasa Fries

    Vegetable Ice
    Cream

    Pizza Cupcake

    Vegetable Lumpia

    Potato Cue

    Fish Stick and


    Chocolate

    Kalabasa Cake

    Chocolate Bangus

    Mango Balls

    Mango Pancake

    Tuna Pizza

    Garlic Soup

    Ampalaya
    Chocolate
    Cupcake

    Mashed Kalabasa

    Lox Topped
    Pizza

    Pizza Pancake

    Tomato with
    salted Kalabasa

    Tilapia Ice Cream

    Bangus Ice
    Cream

    Deluxe Donuts

    Fried Tomato

    Fried Cucumber

    Pizza Donuts

    Cucumber Ice
    Cream

    Chocolate
    French Fries

    Tomato Cue

    Eggs Devaux

    ScrisachaSili

    Pizza with
    Chocolate Top

    Burger with
    Vegetable Patty

    Chocolate Chips
    Cookies

    Popsicle
    Mushroom

    Fried Mushroom
    with Choco

    Nachos with
    Chocolate

    Mushroom Chip

    Tilapia Chips

    Mango Bread

    Mango Pancakes

    Strawberry
    Pancakes

    Tuna Pizza Roll

    Onion Wine

    Wine Soup

    Spinach Egg

    Magnum Mango

    Mango Malunggay

    Topped Garlic

    Avocado
    Sinigang

    PaksiwnaBagoon
    g

    Ice Cream
    Bagoong

    TopoBagoong

    Magnum Hot

    Sili Ice Cream

    Egg Roll

    Mini Pizza Roll

    International Business College


    ABE Las PiasCampus

    Avocado Egg

    Magnum Buko

    Oreo Dip

    Spinach Shake

    Ramen Avocado

    Sweet Oreo

    Melona Pops

    Popsicle Berries

    Citrus Orange

    Sili Coffee

    Bocayo Ice
    Cream

    Snowwy
    Strawberry

    Berries Wine

    Chocolate
    Potato

    Chico Juice

    Chico Shake

    Apple Malunggay
    Shake

    Avocado Pie

    Pineapple Tea

    Apple Oreo

    Apple Bocayo

    Potato Pie

    Malunggay Tea

    Fish Ball Pizza

    Chicken Ice
    Cream

    Monkey Berries

    Apple Lychee

    Creamy Custard

    Mango Pastillas

    Oreo Shake

    Chocolate Dip

    Bocayo with
    Chocolate Dip

    Cookie Sandwich

    Avocado Soup

    Avocado Chip

    Choco Dip

    Cheese Price
    Roll

    Milk Berries

    Kalabasa chips

    Yema nut

    2. Idea Screening
    100 to 50 Ideas

    Luya Candy

    Ampalaya Chocolate

    Eggplant with Melting Cheese

    Vegetable and Fruit Pizza

    Tomato with salted Egg

    Ampalay Ice Cream

    Kalabasa Fries

    Vegetable Ice Cream

    Pizza Cupcakes

    Vegetable Lumpia

    Potato Cue

    Fish Stick and Chocolate

    International Business College


    ABE Las PiasCampus
    Kalabasa Cake

    Chocolate Bangus

    Mango Balls

    Mango Pancake

    Tuna Pizza

    Garlic Soup

    Spinach Egg

    Mango Malunggay

    Malunggay Ice Cream

    Avocado Sinigang

    Ice Cream Bagoong

    Sili Ice Cream

    Spinach Pizza

    Mini Pizza Rolls

    Egg Pizza

    Magnum Buko

    Oreo Dip

    Ramen Avocado

    Melona Pops

    Sili Coffee

    Bocayo Ice Cream

    Berries Wine

    Chocolate Potato

    Chico Juice

    Apple and Malunggay Shake

    Avocado Pie

    Malunggay Tea

    Milk Berries

    Cheese Fries Roll

    Mango Pastillas

    Egg Roll

    Mango Bread

    Onion Wine

    Wine Soup

    PaksiwnaBagoong

    Devaux Donut

    Cucumber Ice Cream

    Egg Devaux

    50 to 20 Ideas

    Luya Candy

    Ampalaya Chocolate

    Vegetable and Fruit Pizza

    Kalabasa Fries

    Pizza Cupcake

    Potato Cue

    International Business College


    ABE Las PiasCampus

    Mango Balls

    Tuna Pizza

    Garlic Soup

    Sili Ice Cream

    Mini Pizza Roll

    Oreo Dip

    Bocayo Ice Cream

    Apple and Malunggay Shake

    Avocado Pie

    Cheese Fries Roll

    Mango Pastillas

    Onion Wine

    Wine Soup

    Sili Coffee

    2.1 Proct idea rating device


    20 to 5 ideas
    Luya candy
    Product success
    requirements

    Relative weight (a)

    Product score (b)

    Product rating (c=


    axb)

    Unique or superior
    product

    20%

    7%

    14%

    High-performance to
    cost ratio

    30%

    6%

    18%

    High-marketing dollar
    support

    20%

    7%

    14%

    Lack of strong comp

    30%

    6%

    18%

    Total

    100%

    64

    Mango pastillas
    Product success
    requirements
    Unique or superior
    product

    Relative weight (a)

    Product score (b)

    Product rating (c=


    axb)

    30%

    6%

    18%

    International Business College


    ABE Las PiasCampus

    High-performance
    to cost ratio

    20%

    7%

    14%

    High-marketing
    dollar support

    20%

    7%

    14%

    Lack of strong comp

    30%

    6%

    18%

    Total

    100%

    64

    Vegetable & fruit pizza


    Product success
    requirements

    Relative weight (a)

    Product score (b)

    Product rating (c=


    axb)

    Unique or superior
    product

    40%

    8%

    32%

    High-performance to
    cost ratio

    40%

    8%

    32%

    High-marketing dollar
    support

    10%

    5%

    0.05%

    Lack of strong comp.

    10%

    5%

    0.05%

    Total

    100%

    74%

    Pizza cupcakes
    Product success
    requirements

    Relative weight (a)

    Product score (b)

    Product rating (c=


    axb)

    Unique or superior
    product

    30%

    6%

    18%

    High-performance to
    cost ratio

    40%

    8%

    32%

    International Business College


    ABE Las PiasCampus

    High-marketing dollar
    support

    20%

    7%

    14%

    Lack of strong comp

    10%

    5%

    5%

    Total

    100%

    69%

    Mini pizza roll


    Product success
    requirements

    Relative weight (a)

    Product score (b)

    Product rating (c=


    axb)

    Unique or superior
    product

    10%

    5%

    0.05%

    High-performance to
    cost ratio

    20%

    7%

    14%

    High-marketing dollar
    support

    30%

    6%

    18%

    Lack of strong comp

    40%

    8%

    32%

    Total

    100%

    69%

    5 to 1 Idea
    1. Vegetable and Fruit Pizza

    3. Product Concept
    Vegetable and Fruit Pizza is the newly innovated pizza product. Target market
    are students, staffs, professors and teachers. This vegetable and fruit pizza is
    good for them because of its healthy toppings.

    International Business College


    ABE Las PiasCampus
    A. Vegetable and Fruit Pizza that made of dough with tomato sauce and
    toppings which are slices of avocado, cabbage and boiled egg and a melted
    cheese on top.
    B. Vegetable and Fruit Pizza that made of dough with tomato sauce and
    toppings which are slices of white onion, cabbage and pineapple and a melted
    cheese on top.
    C. Vegetable and Fruit Pizza that made of dough with tomato sauce and
    toppings which are slices of mushroom, cabbageand green pepperand a melted
    cheese on top.

    3.1 Product Concept Survey


    Question:
    1 Are you willing to eat other toppings of traditional pizza?

    International Business College


    ABE Las PiasCampus

    Yes

    No

    2 Which Pizza you prefer the most?

    Pizza that they prefer


    Dough with tomato sauce and toppings which are slices of avocado, cabbage
    and boiled egg and melted cheese on top.

    Dough with tomato sauce and toppings which are slices of white onion,
    cabbage and pineapple and melted cheese on top.

    Dough with tomato sauce and toppings which are slices of mushroom, cabbage
    and green pepper and melted cheese on top.

    3 Any suggestions for our products.


    Make your pizza crispy namaanghang.
    Fruit or Vegetable in one pizza only.
    Add more ingredients and use mozzarella cheese.
    Other kinds of cheese.
    More cheese.
    Pizza with French Fries.
    Tuna flavour.
    Spicy flavour.

    International Business College


    ABE Las PiasCampus

    Make it affordable.
    Add not familiar vegetable.
    More crispy.
    Make your pizza clean.
    The flavour should be balance,
    Half-cooked only.
    Make your dough thin.

    Marketing Strategy
    Pizza alaVeggiefru is a product made of dough, tomato sauce, toppings which
    are white onion, cabbage and pineapple with melted cheese on top, whereby the
    dough will be shaped into a square shape and spread tomato sauce on its top, after
    that, the slices of white onion, chopped cabbage and tidbits pineapple will be put
    together on top as toppings, then mozzarella cheese as its cover. The pizza will be
    put in oven for 10 to 15 minutes and wait for its crust to turn slightly brown to
    become the most tasty and delicious Pizza alaVeggiefru.
    In marketing our product, we used the price skimming because this
    pricing strategy, in which a marketer sets a relatively high price for a product or
    service at first, then lowers the price over time. It is a temporal version
    of price discrimination/yield management. As the demand of the first customers is
    satisfied, the firm lowers the price to attract another, more price-sensitive segment.

    10

    International Business College


    ABE Las PiasCampus
    We will also use the free taste sample marketing, which consists of giving away a
    free sample or free taste of our product to influence and attract those customers to
    purchase of our Pizza alaVeggiefru.

    BUSINESS ANALYSIS

    Particulars

    Price

    Dough

    P80.00

    Tomato Sauce

    P64.00

    Mozzarella Cheese

    P200.75

    White Onion

    P40.00

    Cabbage

    P40.00

    Pineapple Tidbits

    P62.50

    TOTAL

    P487.25

    Product Development

    INPUT
    Dough
    Tomato Sauce
    White Onion
    Chopped
    Cabbage
    Pizzatidbits
    Pineapple
    AlaVeggieFru
    Mozzarella

    1. Place the dough in a clean tray and


    pressed it until it become thin and
    shaped it into a square shape.
    2. Spread tomato sauce on the top of
    heart shaped dough until it is fully
    covered with
    sauce.
    TRANSFORMATION
    3. Put white onion, chopped cabbage
    and pineapple tidbits as toppings.
    4. Add mozzarella cheese for delicious
    taste.
    5. Put the dough inside the oven for 10
    to 15 minutes.
    6. Remove it from oven and serve .

    11

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