Henrich Heine Norenzayan 2010 PDF
Henrich Heine Norenzayan 2010 PDF
Henrich Heine Norenzayan 2010 PDF
OPINION
Most people are not WEIRD
Costly generalizations
29
GRACIA LAM
To understand human psychology, behavioural scientists must stop doing most of their experiments on
Westerners, argue Joseph Henrich, Steven J. Heine and Ara Norenzayan.