Principles of Marketing
Principles of Marketing
Principles of Marketing
Marketing
Rupesh Sharma
Roll no.- 40
Idea Cellular
Idea Cellular Limited
Type
Industry
Telecom Services
Founded
1995
Headquarters
Mumbai, India[1]
Key people
Products
Mobile
telephony, wireless
broadband
Revenue
265
billion (US$4.0 billion)
(201314)[2]
Net income
19.68
billion(US$300 million)
(201314)
Total assets
Members
Number of
employees
6,481 (2010)
Parent
Aditya Birla
Group (49.05%)
Axiata Group
Berhad(19.96%)
Providence
Equity (10.6%)
Slogan
Website
www.ideacellular.com
History
During its inception in 1995, Aditya Birla Group, Tata
Group and AT&T Wireless each held one-third equity in the
company. Following AT&T Wireless' merger with Cingular
Operations
Idea competes with other major mobile operators
including Airtel, Vodafone, BSNL, Reliance
Communications, Aircel, Uninor andTata DoCoMo. On 19
May 2010, in the 3G spectrum auction Idea
paid 5,768.59 crore for spectrum in 11 circles.[6] On 28
March 2011, Idea launched 3G services in Gujarat, Himachal
Pradesh and Madhya Pradesh.[7] The launch cities
were Ahmedabad, ShimlaIndore.
Idea currently supports up to 21.1 Mbit/s over 2G speeds of
256 kbit/s.[8] It also offers GPRS services in urban areas. On
23 November 2011, Idea Cellular launched two 3G handsets
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