Product of Ceramic
Product of Ceramic
Product of Ceramic
White Horse Ceramic Berhad offers three types of product which are
ceramic wall tiles, ceramic floor tiles and porcelain tiles. There are several
sizes of ceramic that included in these different types of ceramic.
Ceramic wall tiles (contain 5 different sizes)
200 MM x 250 MM
250 MM x 330 MM
250 MM x 500 MM
250 MM x750 MM
300 MM x 600 MM
Each of these sizes contain many types of ceramic wall. Below are
the examples of each size of ceramic walls tiles.
200 MM x 200 MM
250 MM x 250 MM
300 MM x 300 MM
300 MM x 600 MM
400 MM x 400 MM
500 MM x 500 MM
Each of these sizes contains many types of ceramic floor. Below are
some of the examples of each size of ceramic floor tiles.
Porcelain tile can be divided into three types that are double
loading, glazed porcelain and polished porcelain. Each types of
porcelain also has many sizes.
Double loading (contains 3 different sizes)
600 MM x 600 MM
800 MM x 800 MM
600 MM x 1200 MM
300 MM x 300 MM
300 MM x 600 MM
300 MM x 900 MM
600 MM x 600 MM
600 MM x 600 MM
800 MM x 800 MM
INTERNAL FORCES
All organizations have strengths and weaknesses in the functional areas of
business. Internal strengths and weaknesses, coupled with external
opportunities and threats. A clear statement of mission provide the basis
for establishing objectives and strategies. There are several internal forces
that contribute to the strengths and weaknesses of the White Horse
Ceramic Berhad such as human resource, production, marketing and
financial.
Strength of Human Resource
White Horse Berhad does not have job enrichment (job multitasking)
as the worker did the same job every day. Thus the worker will be
bored and this affects the productivity of the company. These also
may lead to absenteeism of the worker.
Strength of Production
The White Horse Berhad utilizes high end, imported Italian machines
and technologies in their ceramic tiles manufacturing. This
technology helps to improve the quality and quantity of ceramic
tiles produced in period of time.
Weaknesses of Production
White Horse Ceramic uses raw material which exports clay from
Hong Kong such as white clay, kaolin clay, feldspar, profilit glazed
porcelain stone, and feldspar diopsid. This imported raw material
gives high impact in production costs (Okfalisa, 2007).
Strength of Marketing
Weaknesses of Marketing
White Horses product does not follow the latest design to meet
customer demand.
Strength of Financial
Debt ratio for White Horse Berhad has increased. It shows that the
company assets are still able to cover the companys long term
obligations.
The time interest earned ratio increase and this indicate that the
company have enough income to pay for the total interest.
Weaknesses of Financial
Low current ratio shows the company has problems with inventory
management,
ineffective
or
lack
standards
for
collecting receivables.
A lower net profit means that the company is weak to control the
cost.
STRENGTH
WEIG
HT
RATI
NG
WEIGHT
ED
SCORE
WEAKNESSES
0.04
0.16
0.03
0.12
0.03
3
3
0.09
0.12
0.24
3
4
0.09
0.32
0.20
4
4
0.32
0.32
0.04
0.06
0.03
0.08
0.05
0.08
0.08
WEIG
HT
RATI
NG
WEIGHT
ED
SCORE
0.04
0.12
0.04
0.12
0.03
0.09
0.04
0.12
0.05
0.15
0.05
0.15
0.05
0.15
0.05
0.20
0.05
0.15
0.04
0.12
0.04
0.12
3.47
Weig
ht
Ratin
g
Scor
e
White Horse
Ratin
g
Scor
e
Seacera
Ratin
g
Scor
e
STRENGTH
1. Involvement of the
combination
of
technical
expertise
and
creative
excellence
in
designees.
0.10
0.40
0.40
0.30
0.07
0.21
0.21
0.21
0.40
0.30
0.30
0.27
0.27
0.18
0.42
0.56
0.56
0.40
0.30
0.30
0.27
0.27
0.27
0.36
0.27
0.27
3. Provide an education
and training programs
to help employee.
0.10
4. Utilize
high
imported
machines
technologies.
end,
Italian
and
5. Usage
of
different
promotion tools to
promote their product.
6. They supply products
with reasonable prices
and highly penetrate
in world market.
0.09
0.14
0.10
9. The
company
is
efficient
in
the
manufacturing
and
distribution process.
10.The company doing an
effective
job
of
0.09
generating sales.
4
0.48
0.48
0.48
0.40
0.40
0.40
0.09
0.12
0.10
TOTAL
3.61
3.46
3.27
CPM
3.61
3.46
3.27
Seacera
White Horse
Yi-Lai
CPM
SPACE MATRIX
Strategic Position and Action Evaluation of known as Space matrix is a
management tool used to analyze a company. It is to determine what type
of a strategy a company should undertake. Space matrix is a four
quadrant framework which indicates whether aggressive, conservative,
defensive or competitive strategies are most appropriate for a given
organization. Based on the calculation of financial position (FP),
competitive position (CP), stability position (SP) and industry position (IP),
White Horse Berhad is competitive company. Below is the calculation for
space matrix:
INTERNAL STRATEGIC POSITION
SWOT ANALYSIS
SWOT analysis is a simple framework for generating strategic alternative
from a situation analysis. It is a strategic planning method used to
evaluate the strengths, weaknesses, opportunities and threats involved in
a business venture. It involves specifying the objective of the business
venture and identifying the internal and external factors that are favorable
and unfavorable to achieving that objective.
SWOT MATRIX
1.
2.
3.
4.
5.
6.
1.
2.
3.
4.
5.
6.
OPPORTUNITIES
High profit in ceramic industry due to increase
in demand
Help improving the quality and create unique
ceramic for specific differentiated market
Implementing PR1MA and PPA1M increase
demand in ceramic industry
Existence of imported products increase the
propensity of customers to switch to
alternatives
Buyers can also demand higher quality of
services or products
Price negotiation with the seller
1.
2.
STRENGTHS
Utilize high end, imported
Italian
machines
and
technologies
Usage
of
different
promotion
tools
to
promote their product
They supply products with
reasonable
prices
and
highly penetrate in world
market
Company assets are still
able
to
cover
the
companys
long
term
obligations.
Company is efficient in the
manufacturing
and
distribution processes.
Company
has
enough
income to pay for the total
interest.
SO STRATEGIES
Using
experience
company to improve
efficiency, quality and
variety of products to
compete
in
market
abroad (S5,O2)
Use of specialized skilled
personnel in innovation of
manufacturing
and
marketing
products
(S2,O3)
1.
2.
3.
4.
5.
6.
WEAKNESSES
High cost of production arises from the
monthly maintenance and inspection
Imported raw material gives high impact
in production costs
White Horse Berhad produces only one
significant product
Taste and preferences of customer
always change through time
The company always sells their product
only by their dealers
Low
turnover
rate
may
indicate
overstocking of inventory, inefficiencies
in the product line and marketing effort.
WO STRATEGIES
1. Provide distinctive and unique products to
dominate certain sectors and markets
with high profitability (W3,O4)
2. Instituonalize a culture of customer
orientations and teamwork to succeed in
domestic and foreign markets. (W4,O2)
1.
2.
3.
4.
5.
6.
7.
THREATS
Fluctuation in economy.
Malaysian currency drops down.
Hi-tech machine needs high maintenance.
GST increase the cost of ceramic manufacturing
processes
House prices are too expensive
Facing an intense competition with low priced
goods
Inflation may cause increase in cost of raw
material
ST STRATEGIES
1. Support
innovations
in
order to response identify
and respond to the diverse
and changing needs of
customer (S1,T3)
2. Development
of
interaction with external
and professional sellers
international
marketing
(S3,T6)
WT STRATEGIES
1. Collaboration
with
suppliers
and
benchmarking of competitors to reduce
the problems of technology, reduce cost
and enhance quality (W2,T1)
2. Continuous in improvements of quality
and cost structure to increase in
international market (W1,T7)