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    JMR, Journal of Marketing Research (Pre-1986) Nov 1971 8, 000004 ABI/INFORM Global

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    Dante Edwards
    The document reviews the relationship between personality and consumer behavior. It examines how personality traits influence purchasing decisions and brand preferences.

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    Download as PDF, TXT or read online from Scribd

    JMR, Journal of Marketing Research (Pre-1986) Nov 1971 8, 000004 ABI/INFORM Global

    Uploaded by

    Dante Edwards
    7 views10 pages
    The document reviews the relationship between personality and consumer behavior. It examines how personality traits influence purchasing decisions and brand preferences.

    Original Description:

    Artigo de comportamento do consumidor

    Original Title

    Personality

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    The document reviews the relationship between personality and consumer behavior. It examines how personality traits influence purchasing decisions and brand preferences.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    7 views10 pages

    JMR, Journal of Marketing Research (Pre-1986) Nov 1971 8, 000004 ABI/INFORM Global

    Uploaded by

    Dante Edwards
    The document reviews the relationship between personality and consumer behavior. It examines how personality traits influence purchasing decisions and brand preferences.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 10

    Personality and consumer behavior: A review

    Harold H Kassarjian
    JMR, Journal of Marketing Research (pre-1986); Nov 1971; 8, 000004; ABI/INFORM Global
    pg. 409

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

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