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    Weekly Log Book: Weeks Activities Performed

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    Raj Padshah
    My 8-week internship at GCMMF Ltd. in Rajkot, India involved understanding marketing concepts, especially market penetration for Amul beverages. Over the internship I visited distributors and retailers to analyze sales and customer awareness. I also surveyed customers and uncovered more Amul Preferred Outlets. In the final week, I analyzed the potential of starting a push-cart business for Amul beverages based on sales data collected over the internship.

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    Weekly Log Book: Weeks Activities Performed

    Uploaded by

    Raj Padshah
    710 views2 pages
    My 8-week internship at GCMMF Ltd. in Rajkot, India involved understanding marketing concepts, especially market penetration for Amul beverages. Over the internship I visited distributors and retailers to analyze sales and customer awareness. I also surveyed customers and uncovered more Amul Preferred Outlets. In the final week, I analyzed the potential of starting a push-cart business for Amul beverages based on sales data collected over the internship.

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    Weekly Log Book

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    My 8-week internship at GCMMF Ltd. in Rajkot, India involved understanding marketing concepts, especially market penetration for Amul beverages. Over the internship I visited distributors and retailers to analyze sales and customer awareness. I also surveyed customers and uncovered more Amul Preferred Outlets. In the final week, I analyzed the potential of starting a push-cart business for Amul beverages based on sales data collected over the internship.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    710 views2 pages

    Weekly Log Book: Weeks Activities Performed

    Uploaded by

    Raj Padshah
    My 8-week internship at GCMMF Ltd. in Rajkot, India involved understanding marketing concepts, especially market penetration for Amul beverages. Over the internship I visited distributors and retailers to analyze sales and customer awareness. I also surveyed customers and uncovered more Amul Preferred Outlets. In the final week, I analyzed the potential of starting a push-cart business for Amul beverages based on sales data collected over the internship.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    WEEKLY LOG BOOK

    My internship at GCMMF Ltd., Rajkot started on 23-May-2016 with an objective of


    understanding the concepts involved in Marketing (especially Market Penetration). It went on
    for 53 days i.e. till 15-July-2016. Below is the weekly summary of the activities I performed
    during my internship:

    Weeks
    Week 1: Induction
    (23-May to 26-May)

    Activities Performed
    I was briefed about the history of AMUL, its business model and its
    current stats. They provided me the Paint Catalogue which carried the
    design of all the Amul Beverages along with their colour codes.

    They provided me the On-field training of how to approach retailers


    On-Field Training

    and get their responses. Later, I went to the first Distributor SWEET

    (27-May to 29-May)

    CENTRE who had closed all of its operations for provision stores and
    are only supplying to the big departmental stores.

    Week 2: Market
    Visits
    (30-May to 4-June)

    The second distributor was SUBIN ENTREPRISE and I covered 6


    routes in the week. The areas covered were 150 ft ring road, Jagnath,
    Jagnath-2, Raiya Road, and Airport Road. The last day I visited all the
    Amul Preferred Outlets to ensure the on-time delivery of their orders.

    The third distributor was BHAGIRATH ENTERPRISE who is the


    Week 3: Market

    main distributor of Amul in Rajkot city. His transactions are almost

    Visits

    done over phone and other routes covered Kothariya Nagar, Gayatri

    (6-June to 11-June)

    Nagar, Vidhya Nagar, Ramnagar, Krushnagar, and Bhaktinagar. Here,


    the route Gayatri Nagar was created on the day.

    Week 4: Market
    Visits
    (13-June to 18-June)

    The next distributor was SRI HARI AGENCY. He was new in the
    pipeline and thus, we developed routes for them. The areas covered
    were University Road, Ambika Township, Nana Mava, Mavdi Chowk,
    Kalavad Road, and Punit Nagar.

    Week 5: Chain

    In this week, I visited all the big chains of stores to know their daily

    Stores

    sales, analyse the competitors market, their grievances with the Amul,

    (20-June to 25-June)

    their reasons for not stocking whole of the Beverages Range.

    Now, I prepared the questionnaire for customers to know their


    Week 6: Customer

    awareness level regarding the Amul Beverages and to determine the

    responses

    most effective advertisement tool. I collected responses from various

    (27-June to 2-July)

    locations like Race Course at morning and evening times, Gardens, and
    Super-markets.

    I did the survey of Amul Preferred Outlets located on the Railway


    Week 7: Uncovered
    APOs.
    (4-July to 9-July)

    station and near bus stand. Also, I contacted various gymnasiums and
    other fitness centres and explained them the benefits of drinking Amul
    Pro (as it contains Weigh Protein), and tried to convince the
    management of HEMU GADVI HALL for stocking the products
    during the shows.

    In this week, I visited Race Course at night time because of heavy rush
    Week 8: Analysed

    at that time and analysed the success potential of starting a push-cart

    Push-Cart Potential

    and gave the details to my mentor Sh Uchit M Desai. Because of

    (11-July to 13-July)

    limited time, I was unable to perform breakeven analysis and other


    financial details.

    On 14-July-2016, I made my report along with the analysis and interpretation of data. On the
    next day, 15-July-2016, I submitted my report and returned the Paint Catalogue to my
    mentor. He provided me the certificate of Internship completion after the verification of my
    report.

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