Case Study 5 HatchAsiadotcom

Jude Martin M.
De Guzman CASE STUDY # 5 BSACT2H | BMG 114
I. Title: HatchAsia.Com
II. Time Context: 2001
Summary:
HatchAsia.com is an incubator that provided e-commerce entrepreneurs

education and incubation experience that substantially reduced the attendant risks of
operating a high tech start-up company at Internet speed. The scope and services that
they provide includes education and corporate training, management consultancy, office
facilities and services, access to legal services or expertise, human resources, and
public relations. Ramon Garcia, Jr., the vice president and director for marketing and a
visionary who is also the CEO of DNN, Inc., came up with the development of Hatch
Asia along with other respective members that has big names when it comes to the
business world. The increase in the use of internet and its way of entertaining and
educating people has come to the minds of Hatch Asia which leads them to a whole
new opportunities and ideas when it comes to e-commerce and their incubation upon
the potential members of their organizations. An incubator companys goal is to help a
start-up company grow from concept to a viable business enterprise. The foremost
priority for most Internet-based companies is fast time-to-market growth, which means
three to six months can easily mean the difference between market leadership and
bankruptcy. At that time, there were about 30 incubators in Asia many of them had been
launched by international venture capitalists, local property and family conglomerates
for it is the most viewed as an increasingly attractive business model for sourcing
potential transactions and nurturing future lucrative e-businesses. Not quite some time,
Hatch Asia was greatly affected by a bubble burst and in order for them to cope, they
started rethinking its business model while maintaining their purpose of helping aspiring
technopreneurs, the reformulation of their strategy happened in two fold. First is Hatch
Asia started an educational initiative and the second is to became a service facilities
provider.
Vision
To build an entity where potential members are enhanced and created in our own
hands molding them to become a great e-businesses one day..
Mission
To help aspiring technopreneurs by teaching them how to create a company from

scratch to a great substance.
III. Objectives
To be recognized as a great educational institution for potential members within

our organization.
To maintain our purpose which is to help technopreneurs
To be one of the most successful e-businesses in the Philippines
To gain more additional Hatchlings
To ensure transparency and compliance with regulated market practices in the
Philippines.
IV. Statement of the Problem
The vision and the mission statement are lacking on its purpose and they still
need to improve their policies when it comes to their management and restructuring.
V. Areas of Consolidation
Strengths
They have senior members with big names in the world of business
The company has a unique way of developing and incubating programs
The company has a large space which is 7,000 sq. m.
Hatch Asia developed an educational initiative for the senior members to teach
them new ways of doing e-commerce
They are serving high-technology work than most typical business does
The company is well-funded and it is very broad when it comes to their terms and
services
Weaknesses
Lack of IT maintenance
Based on their financial statement they incurred a huge net loss
They are not consistent when it comes to their purpose or mission
Lack of management when it comes to their financing
Opportunities
New way of advertising using the internet

Expansion of the service line to new entertainment like Gaming and Video editing
services
New ideas on how they can entertain and attract potential members of their
institutions
New ways of formulating strategies and management control
There are only two incubating companies in the Philippines
Threats
Fast changes when it comes to technology and economy

There are companies that are rising and its outdoing them
Another economic crisis
The rise of IT Companies providing services that is necessary for consumers
Not all people can avail start-ups from incubators
A number of companies had shut down, had entered into merger or had been
acquired by larger and stronger firms
Educational institutions are now providing services that Hatch Asia provides
VI. Alternative Courses of Action
These are the possible solutions to the problem with corresponding

advantages/disadvantages:
1.) Gaming platforms are rising today and it is very popular to young people and we
can see potential business in it.
Advantages Disadvantages
1. More young people will be 1. A lot of research and new
interested in this kind of business development is acquired.
2. Huge amount of money would be
and can lead to new potential
lent to this kind of services.
members.
3. Other companies are also doing this
2. More advertising revenues from
kind of business and it would be a
other game developers.
3. New way of entertainment could be hard competition since some
brought up following with new ideas companies are focusing on this kind
to attract investors. of platform.
2.) Having new ways of using the Internet and doing Non-related IT products and
services.
1. It would make them broad for other 1. A huge cost would be applied and it
opportunities to come. would take some time for it to be
2. It would be a great attraction for
accepted and imposed
other potential members in other 2. It would create a large amount of
fields of business. policy taking a huge amount of time
focusing on other things.
3.) Focus on the companys current business model and enhance it while making
sure that the company retains its common purpose.
1. They would create new innovative 1. It may seem that they are not
ideas specifically for that kind of diversified enough for other
field. members
2. It would enhance their services and 2. Many opportunities would be
making it a priority which can lead wasted if they only focus in a
to a great performance for the specific kind of field.
company.
VII. Strategy Formulation / Recommendation
I therefore conclude that the best solution to the problem is alternative course of
action No. 2 Having new ways of using the Internet and doing Non-related IT products
and services. While the other two looks appealing, for me it would be more efficient to
use this alternative course of action mainly because it is diversified and people these
days likes to work on a company that is very open to everyone and they are looking for
huge opportunities and expand the horizons in their life and by being diverse it would
really attract and make new potential members and great opportunities come within the
organization.
VIII. Plan of Action
1. Expand their service line and create new ideas on how they can improve their
major service lines.
2. Know the venue of growth in the financial performance and try to learn and adapt
it to other service lines for improvements.
3. Make a new policy that has a specific purpose and create a risk management.
4. Reduce expenses that are not necessary for the company and its services.
IX. Potential Problems
1. What if the large educational institution are adapting to this kind of services?
2. What if a great wide economic crisis started?
3. What if the technology expenses are too much for the company?
X. Contingency Plan
1. Try to come up with a new plan that can attract new students and show them that
since the company is focusing right now on an IT based institution it would give
them a more enhanced teachings since it is the companys forte.
2. Insured the company and try to come up with a backup plan in case of a crisis.
3. As an IT based company, try to develop their own programs that can help and
necessary for the services and educational purpose of the business.

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Jude Martin M.

De Guzman CASE STUDY # 5 BSACT2H | BMG 114

II. Time Context: 2001

HatchAsia.com is an incubator that provided e-commerce entrepreneurs

To help aspiring technopreneurs by teaching them how to create a company from

To be recognized as a great educational institution for potential members within

IV. Statement of the Problem

New way of advertising using the internet

Fast changes when it comes to technology and economy

VI. Alternative Courses of Action

These are the possible solutions to the problem with corresponding

VIII. Plan of Action

IX. Potential Problems

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