2.2 Company Profile

Company Profile, Dominos
The dominos brand was founded in the United States of America in 1960 by Thomas and James
Monaghan. Since then, that business has grown into a global network of over 8,500 pizza stores
in more than 60 countries, involving over 2,000 franchises. Over its 49-year history, dominos
has developed a simple business model focused on delivering quality pizzas in a timely manner.
Dominos pizza, inc., completed its initial public offering in 2004 and is listed on the New York
stock exchange. (source: dominos pizza, inc.)
Domino's pizza India ltd. was incorporated in March 1995 as the master franchisee for India and
Nepal, of domino's pizza international inc., of U.S.A. Moreover, the company holds the master
franchisee rights for Sri Lanka and Bangladesh through its wholly owned subsidiary..
Dominos pizza India has a network of 274 stores, in 55 cities, in 20 states and union territories
(as on 31st august 2009). According to the India retail report 2009,dominos are the largest pizza
chain in India and the fastest growing multinational fast food chain between 2006-2007 and
2008-2009 in terms of number of stores.
Domino's vision is focused on " exceptional people on a mission to be the best pizza delivery
company in the world! ". Domino's is committed to bringing fun, happiness and convenience to
the lives of our consumers by delivering delicious pizzas to their doorstep in 30 minutes or less,
and its efforts are aimed at fulfilling this commitment towards its large and evergrowing
customer base.
Domino's pizza constantly strives to develop products that suit the tastes of its consumers and
hence delighting them. Domino's believes strongly in the strategy of 'think global and act local.
Thus, time and again domino's pizza has been innovating with delicious new products such as
crusts, toppings and flavors suitable to the taste buds of Indian consumers. Further, providing
value for money at affordable products to the consumers has been dominos motto. Initiatives
such as fun meal and pizza mania have been extremely popular with consumers.
The brand positioning of khushiyon ki home delivery (happiness home delivered) is the
emotional benefit dominos offer to consumers.
Major products they offer are pizzas, appetizers, pastas, cakes and beverages.
Company Profile , Pizza Hut
Pizza hut was started in 1958, by two brothers frank and dan carney in wichita, kansas. They had
the idea to open a pizza parlour. They borrowed $600 from their mother, and opened the very
first pizza hut. In 1959, the first franchise unit opened in topeka, kansas. Ten years later, pizza
hut was serving one million customers a week in their 310 locations. In 1970, pizza hut was put
on the new york stock exchange under the ticker symbol piz.
Until 1997, pepsi owned pizza hut, the company also controlled a vast network of fast-food
operations that included kfc, pizza hut, and taco bell. With 29,000 locations across the world, the
restaurant group was the largest in the world. However, pepsico decided to spin off its restaurant
business as a separate company.
Pizza hut is one of the flagship brands of yum! Brands, inc., which also has kfc, taco bell, a&w
and long john silvers under its umbrella. Pizza hut is the worlds largest pizza chain with over
12,500 restaurants across 91 countries
In India, pizza hut has 137 restaurants across 36 cities, including Delhi, Mumbai, Bangalore,
Chennai, Kolkata, Hyderabad, Pune, and Chandigarh amongst others. Yum! Is in the process of
opening pizza hut restaurants at many more locations to service a larger customer base across the
country
Pizza Hut Vision And Mission
Worldwide and in India, pizza hut has come to become synonymous with the best pizzas under
one roof. This is because at pizza hut the belief is that every pizza has its own magic, thus
making it a destination product which everyone seeks. It is this belief that has ignited the
passion to create, innovate and serve the finest product the industry has to offer, while setting
standards for others to strive to replicate.
Pizza hut is committed for providing uncompromising product quality, offering customers the
highest value for money and giving service that is warm, friendly and personal. A critical factor
in pizza huts success has been its unique dining experience. Crewmembers at pizza hut strive
each day to provide customer mania the kind of service that ensures that every visit of the
customer is a memorable one.
A critical factor in pizza huts success has been a menu that has constantly evolved and expanded
to cater to the changing needs and specific preferences of customers in different parts of the
world. In having understood the pulse of the customers in India, pizza hut has clearly established
itself as a brand with an Indian heart. Besides offering an extensive range of vegetarian pizzas, it
was the first pizza chain to open a 100% vegetarian restaurant in India in surat and later in
ahmedabad and chowpatty, where it offers a jain menu sans all root-based ingredients.
Over the years pizza hut has also developed and successfully introduced a range of products
especially suited to the Indian palate. These products like chicken tikka, spicy korma, picy
paneer and the masala and tandoori pizzas have been a tremendous success. What has also given
pizza hut a competitive edge is that in addition to an extensive range of internationally renowned
pizzas like the Italian, the proprietary pan pizza and stuffed crust, in India the menu offers the
option of a complete meal. It includes appetizers, a salad bar - where the customers can make
their own fresh salads, a range of soups, pastas and desserts etc.

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Company Profile, Dominos

Company Profile , Pizza Hut

Pizza Hut Vision And Mission

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