A Study On Customer Satisfaction Towards Samsung Mobile Phone at

A STUDY ON CUSTOMER SATISFACTION TOWARDS SAMSUNG
MOBILE PHONE AT
COIMBATORE CITY.
PROJECT REPORT
Submitted to the Bharathiar University in partial fulfillment of requirements for

the degree of
BACHELOR OF COMMERCE WITH INFORMATION TECHNOLOGY

BHARATHIAR UNIVERSITY
SUBMITTED BY
S.SARAVANA (Reg. No 152AJ0203)
SARUMATHI (Reg. No 152AJ0204)
V.SARADHA PRIYA (Reg. No 152AJ0205)
SATHYA (Reg. No 152AJ0206)
G.SURYA (Reg. No 152AJ0207)\
PP.SOUNDHERYA (Reg. No 152AJ0208)
R.SUBASHINI (Reg. No 152AJ0210)
Under The Guidance Of

S.NITHYA PRABHA M.COM., C.A., MBA.
Assistant professor
Department of commerce with information technology
KG COLLEGE OF ARTS AND SCIENCE

Saravanampatti, coimbatore-641 035
OCTOBER-2016
DECLARATION
DECLARATION
We hereby declare that the dissertation entitled A STUDY ON CUSTOMER

SATISFACTION TOWARDS SAMSUNG MOBILE PHONE AT COIMBATORE CITY.
submitted for the Bachelor of commerce with Information Technology. It is the record
of our original work done under the supervision and guidance of Mrs.S.NITHYA PRABHA
M.COM., C.A., MBA. Assistant professor Department of commerce with information
technology, kg college of arts and science, Coimbatore-35 and the dissertation has not
formed the basis for the reward of B.Com(IT) or any other similar titles to any
candidate of any university.
---------------------- ---------------------- ----------------------

S.SARAVANA SARUMATHI V.SARADHA PRIYA
(Reg. No 152AJ0203) (Reg. No 152AJ0204) (Reg. No 152AJ0205)
---------------------- ---------------------- ----------------------

SATHYA G.SURYA PP.SOUNDHERYA
(Reg. No 152AJ0206) (Reg. No 152AJ0207) (Reg. No 152AJ0208)
-----------------------
R.SUBASHINI
(Reg. No 152AJ0210)
------------------------------------- ----------------------------------
SIGNATURE OF THE GUIDE SIGNATURE OF THE HOD
CERTIFICATION
CERTIFICATION
This is to certify that the project report entitled A STUDY ON CUSTOMER

SATISFACTION TOWARDS SAMSUNG MOBILE PHONE AT COIMBATORE
CITY. submitted to Bharathiar university in a partial fulfillment of the requirements for the
award of the degree of Bachelor of commerce with Information Technology is a record of
original work done by us during the period of 2016 at KG COLLEGE OF ARTS AND
SCIENCE, under the supervision of Mrs.S.NITHYA PRABHA M.COM., C.A., MBA.
Assistant professor in commerce with Information Technology.
Place: --------------------------
Date: Signature of the guide
----------------------- -------------------------
Signature of HOD signature of the principal
Viva-voce examination held on
---------------------- ----------------------
Internal examiner external examiner
ACKNOWLEDGEMENT
ACKNOWLEDGEMENT
We express my sincere thanks to Mr. ASHOK BHAKTHAVASALAM

and Mrs. DIVYA ASHOK managing trustee and trustee, KG College of arts
and science for giving me an opportunity to undergo this course of study and to
undertake this project work.
We extend my thanks and indebtedness to Dr. R .RAVICHANDRAN

secretary, KG College of arts and science for constant encouragement and
valuable guidance given to me to complete this project.
We take this opportunity to extend my thanks to Dr. R. ANUJA,
PRINCIPAL, KG College of arts and science for providing us necessary
facilities in carrying out the course of bachelor of commerce with information
technology and also for the valuable suggestions and to under this project.
We would also like to thanks Mrs. R. KANCHANA, Head of the

department of commerce IT for her constant encouragement.
Last but not least, we express our warmth filled thanks to my guide
Mrs. S. NITHYAPRABA M.COM..,M.B.A.., assistant professor of the
department commerce with information technology for her valuable guidance
and support.
CONTENTS
CONTENTS
CHAPTER PARTICULER PAGE NO
NO
CHAPTER- INTRODUCTION&DESIGN OF STUDY
I
1.1 Introduction 1
1.2 Introduction to the study 2
1.3 Objectives 3
1.4 Research Methodology: 4
1.5 Limitations 4
1.6 Review of the literature 5
1.7 Chapter scheme 6
CHAPTER- COMPANY PROFILE

II
2.1 History 11
2.2 Profile 14
2.3 Mission 15
2.4 vision 16
2.5 Rewards & achievements 17
2.6 Organization charts 19
2.7 Samsung models 20
CHAPTER- ANALYSIS AND INTERPRETATION OF 23to44
III DATA
CHAPTER- FINDING SUGGESTION&CONCLUSION
IV
4.1 Findings 45
4.2 Suggestions 46
4.3 Conclusion 47
CHAPTERI APPENDIX
-V
5.1 Bibliography 48
LIST OF TABLES
LIST OF TABLES
S.NO PARTICULARS PAGE NO
1 GENDER OF RESPONDENTS 13
2 SHOWING THE AGE LEVEL OF THE RESPONDENTS 15
3 SHOWING THE OCCUPATION OF THE RESPONDENTS 17
4 SHOWING THE FAMILY'S MONTHLY INCOME OF THE 19
RESPONDENTS
5 SHOWING THE RESPONDENTS USING SAMSUNG 21
MOBILE PHONE
6 SHOWING THE FREQUENCY OF PURCHASE 23
7 SHOWING THE NO OF SAMSUNG MOBILE PHONE 25
NEEDED EVERY MONTH
8 SHOWING THE INFLUENCES OF PURCHASE 27
9 SHOWING THE RESPONDENTS LIKINGS TOWARDS 29
SAMSUNG MOBILE PHONE
10 SHOWING THE DISLIKES OF THE RESPONDENTS 31
11 SHOWING THE RESPONDENTS CHANGE IN BRAND OF 33
THE SAMSUNG MOBILE PHONE
12 SHOWING THE FREQUENCY OF CHANGE IN BRAND 35
13 SHOWING THE BRAND OF SAMSUNG MOBILE PHONE 37
USED
14 SHOWING THE EASY AVAILABILITY OF THE SAMSUNG 39
MOBILE PHONE
15 SHOWING THE AWARENESS OF THE SAMSUNG MOBILE 41
PHONE
16 SHOWING THE EFFECTIVE FORM OF ADVERTISEMENT 43
17 SHOWING CELEBRITY ENDORSEMENT PROMPT ON 45
PURCHASES
18 SHOWING THE EFFECT OF SAMSUNG MOBILE PHONE 47
ON HEALTH
19 SHOWING THE PREFERED FLAVOUR OF SAMSUNG 49
MOBILE PHONE
20 SHOWING THE OFFERS THAT INFLUENCES THE 51
PURCHASE
21 SHOWING THE SIZE OF THE SAMSUNG MOBILE PHONE 53
LIST OF CHARTS
LIST OF CHARTS
S.NO PARTICULARS PAGE NO
1 GENDER OF RESPONDENTS 14
2 SHOWING THE AGE LEVEL OF THE RESPONDENTS 16
3 SHOWING THE OCCUPATION OF THE RESPONDENTS 18
4 SHOWING THE FAMILY'S MONTHLY INCOME OF THE 20
RESPONDENTS
5 SHOWING THE RESPONDENTS USING SAMSUNG 22
MOBILE PHONE
6 SHOWING THE FREQUENCY OF PURCHASE 24
7 SHOWING THE NO OF SAMSUNG MOBILE PHONE 26
NEEDED EVERY MONTH
8 SHOWING THE INFLUENCES OF PURCHASE 28
9 SHOWING THE RESPONDENTS LIKINGS TOWARDS 30
SAMSUNG MOBILE PHONE
10 SHOWING THE DISLIKES OF THE RESPONDENTS 32
11 SHOWING THE RESPONDENTS CHANGE IN BRAND OF 34
THE SAMSUNG MOBILE PHONE
12 SHOWING THE FREQUENCY OF CHANGE IN BRAND 36
13 SHOWING THE BRAND OF SAMSUNG MOBILE PHONE 38
USED
14 SHOWING THE EASY AVAILABILITY OF THE SAMSUNG 40
MOBILE PHONE
15 SHOWING THE AWARENESS OF THE SAMSUNG MOBILE 42
PHONE
16 SHOWING THE EFFECTIVE FORM OF ADVERTISEMENT 44
17 SHOWING CELEBRITY ENDORSEMENT PROMPT ON 46
PURCHASES
18 SHOWING THE EFFECT OF SAMSUNG MOBILE PHONE 48
ON HEALTH
19 SHOWING THE PREFERED FLAVOUR OF SAMSUNG 50
MOBILE PHONE
20 SHOWING THE OFFERS THAT INFLUENCES THE 52
PURCHASE
21 SHOWING THE SIZE OF THE SAMSUNG MOBILE PHONE 54

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A STUDY ON CUSTOMER SATISFACTION TOWARDS SAMSUNG

Submitted to the Bharathiar University in partial fulfillment of requirements for

BACHELOR OF COMMERCE WITH INFORMATION TECHNOLOGY

Under The Guidance Of

KG COLLEGE OF ARTS AND SCIENCE

We hereby declare that the dissertation entitled A STUDY ON CUSTOMER

---------------------- ---------------------- ----------------------

(Reg. No 152AJ0203) (Reg. No 152AJ0204) (Reg. No 152AJ0205)

---------------------- ---------------------- ----------------------

(Reg. No 152AJ0206) (Reg. No 152AJ0207) (Reg. No 152AJ0208)

This is to certify that the project report entitled A STUDY ON CUSTOMER

Date: Signature of the guide

Viva-voce examination held on

We express my sincere thanks to Mr. ASHOK BHAKTHAVASALAM

We extend my thanks and indebtedness to Dr. R .RAVICHANDRAN

We would also like to thanks Mrs. R. KANCHANA, Head of the

CHAPTER- COMPANY PROFILE

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