DATA ANALYSIS AND INTERPRETATION

Table no.1: CONSUMPTION OF COLD DRINK

No. of respondents Percentage

Yes 70 70
No 30 30
Total 100 100

Chart no.1: CONSUMPTION OF COLD DRINK

Sales

30
yes
No
70

INFERENCE

From above table it is concluded that 70% of the respondents consume cold drink and 30%
of the respondents does not consume cold drink

Table no.2: Frequency

 How frequently you take No of Respondents Percentage
cold drink
Once a day 15 15
Twice a day 15 15
More than twice 20 20
Not regular drinker 50 20
Total 100 100

Chart no.2: Frequency

70 50
60
50
40 15 50
30 No of Respondants
20 15
10 15 15 20 20 Percentage
0
Once a day Twice a More than Not
day twice regular
drunker

INFERENCE

From the above table it is concluded that 15% of respondents take cold drinks once in a
day, 15% of the respondents take twice a day, 20% of the respondents take more than twice
in a day and 50% of the respondents dont drink regularly

Table no.3: Availability

Name of cold No of Percentage

drinks respondents
 Coca cola - -
Pepsi - -
Fanta - -
Limca - -
Mirinda - -
Thums-up - -
Maaza - -
All the above 100 100
Total 100 100

Chart no.3: Availability

150
100 100
100
100 100
50

0
All the above Total

Respondents 50 Percentage 100

INFERENCE

From the above table it is concluded that 100% of the respondents use all the above .

Table no.4: Favourite cold drink

Which cold drink you No of respondents Percentage

like most
 Coca cola 15 15
Pepsi 35 35
Fanta 10 10
Limca 6 6
Mirinda 10 10
Thums-up 10 10
Canada dry 4 4
Maaza 10 10
Total 100 100

Chart no.4: Favourite Cold Drink

30
15 35
25 10
20
6
15 15 35
10
10 6 4
10
4 10
5 10 10 10 10
0

Respondents Percentage

INFERENCE

From the above table , it is concluded that 15% of the respondents favourite is Coco cola,
35% of the respondents favourite is pepsi , 10 % of the respondents favourite is Fanta ,10%
of the respondents favourite is Limca, 4% of the respondents prefer Miranda , 10% of the
respondents favourite is Thums-up , 8 % of the respondents favourite is Canada Dry and 6
% of the respondents favourite is Maaza

Table 5: PREFERENCE OF COLD DRINKS

Flavors No of respondents Percentage

Cola 40 40
 Lemon 10 10
Orange 20 20
Mango 10 10
Others 20 20
Total 100 100

Chart no.5: Preference of Cold Drink

70
40
60
50
40
40
30
20 20
10 20 20
10
10 10 10 20
0
cola lemon orange mango others

Respondents Percentage

INFERENCE

From the table , it is concluded that 40% of the respondents prefer Coco-cola , 10% of the
respondents prefer lemon, that 20 % of the respondents prefer Orange , 10 % of the
respondents prefer Mango and 20 % of the respondents prefer others

Table no 6: Advertisement

Have you seen the No of respondents Percentage

advertisement of cold
drink you like most
Yes 95 95
 No 5 5
Total 50 100

Chart no.6 Advertisement

120
95
100
80
60 95 No of respondents
40 Percentage
20 5 5
0
Yes No

INFERENCE

From the above table , it is concluded that 95% of the respondents watches the
advertisement of their favourite cold drink and 5% of the respondents do not watch the
advertisement of their cold drink

Table no .7: Media

Media No of respondents Percentage

TV 60 60
Newspaper 20 20
Magazine 3 3
Other 17 17
 Total 100 100

Chart no.7 Advertisement

100 60
90
80
70
60
50 60 Respondents
40 Percentage
30
20
10 20 20 3 3 17 17
0
Tv Newspaper Magazine Other

INFERENCE

From the above table , it is concluded that 60% of the respondents watches advertisements
through Media , 20% of the respondents see advertisements through Newspaper , 3% of the
respondents see through Magazine and 17% of the respondents sees advertisements through
other

Table no .8: No of preferred Brand

No of advertisement No of respondents Percentage

1 22 22
2 28 28
3 22 22
4 28 28
Total 50 100
Chart no.8 No of preferred Brand

30 28 28
25 22 22
20
28 28
15 22 22
10
5
0 No of respondents
1 2 3 4 Percentage

INFERENCE

From the above table , it is concluded that 22% of the respondents prefer only 1 brand ,
28% of the respondents prefer 2 brands , 22% of the respondents prefer 3 brands and 28% of
the respondents prefer 4 brands

Table no. 9 Favourite Cold Drink Slogan

Slogan No of respondents Percentage

Taste the thunder 14 14
My style 28 28
My heart want more 42 42
Life begins here 16 16
Total 100 100

Chart no.9 Favourite Cold Drink Slogan

 35 42
30 28
14
25
20 42 16
28
15 14 No of respondents
10 16
percentage
5
0
Taste of My style Myheart Life
thunder want begins
more here

INFERENCE

From the above table , it is concluded that 14% of the respondents favourite slogan is Taste
of Thunder , 28% of the respondents favourite is My Style, 42% of the respondents favourite
is My heart want more and 16 % of the respondents favourite is Life begins here .

Table no. 10 Reason for liking Advertisement

Reasons for liking the No of respondents Percentage

advertisement
Its theme 60 60
It has film stars 14 14
Because of good music 14 14
Other reasons 12 12
Total 100 100

Chart no.10 Reason for liking Advertisement

 70
60
60

50

40
60
30 No of respondents

20 percentage
14 14 12
10 14 14 12

0
Its theme It has film Because other
stars of good reasons
music

INFERENCE

From the above table 60 % of the respondents likes to watch advertisements for its theme,
14 % of the respondents likes to watch because of the film stars , 14 % of the respondents
likes to watch because of good music and 12 % of the respondents like to watch for other
resons

Table no. 11 Consumption because of Advertisements

Do you think Ads effect the No of respondents Percentage

consumption of cold drink
Yes 66 66
No 4 4
Cant say 96 96
Total 100 100

Chart no.11 Consumption because of Advertisements

 50 66
45
40
4
35
30
25 66 no of respondents
96
20 percentage
15 96
10
5 4
0
Yes No can't say

INFERENCE

From the above table, it is concluded that 66 % of the respondents accept that adds effect
the consumption of cold drink and 4 % of the respondents do not accept and 96 % of the
respondents cant say that adds effect consumotion of cold drink

Table no. 12 Best media for adds

Best media for advertisement No of respondents Percentage

TV 100 100
Newspaper - -
Magazine - -
Others - -
Total 100 100

Chart no.12 Best media for adds

 120
100
100
80
60 100
No of repondents
40
percentage
20
0 0 0 0 0 0
0

INFERENCE

From the above table , it is concluded that 100 % of the respondents prefer tv as the best
media for adds.

Table no. 13 Adds necessary for cold drinks

Necessity of advertisement No of respondents Percentage

Necessary 30 30
Very necessary 68 68
Cant sat 2 2
Total 50 100

Chart no.13 Adds necessary for cold drinks

 80
68
70
60
50
40 68 No of respondents
30 percentage
30
20 30
10 2
2
0
Necessary very necessary can't say

INFERENCE

From the above table it is concluded that 30% of the respondents it is necessary to publish
adds for cold drinks, 68 % of the respondents says its not necessary , 2 % of the respondents
cant say it is necessary or not

Table no. 14 Effectiveness of Expenditure on Adds

Effectiveness of No of respondents Percentage

expenditure incurred on
advertisement
Yes 86 86
No 4 4
Cant say 10 10
Total 100 100

Chart no.14 Effectiveness of Expenditure on Adds

 100
90 86
80
70
60
50 86 No of respondents
40 percentage
30
20
10 4 4 10 10
0
Yes no can't say

INFERENCE

From the above table , it is concluded that 86 % of the respondents says there is
effectiveness in expenditure on adds, 4% of the respondents says ther is not effectiveness and
10 % of the respondents cant say whether it effective or not

Table no. 15 Necessity of adds for the company

Necessity of advertisements No of respondents Percentage

effectiveness
Yes 96 96
No 2 2
Cant say 2 2
Total 100 100

Chart no.15 Necessity of adds for the company

 60
96
50
40
96 No of respondents
30
20 percentage
10
2 2 2 2
0
Yes No can't say

INFERENCE

From the above table, it is concluded that 96 % of the respondents says its effective for the
company to publish adds , 2% of the respondents says its not effective and 2 % respondents
cant say that whether they are effective or not

SUMMARY AND CONCLUSION

4.1 Findings

After going through the project and the collected data, I found that:

All the respondents are drinking cold drinks.

Some 30%of the respondents drink it once a day, 4% twice a day, 2% more than twice
and 32% drink it into regularly.
All of the respondents are of the view that all the mentioned cold drinks are available
in the market.
Some 60% of the respondents like the cola flavor of cold drinks, 14% like the lemon
flavor and same percentage of respondents like the orange flavor of cold drinks.
About half of the respondents are of the view that advertisement forced them to
consume product more and the rest of them has view that advertisements dont force
them to consume the product.
TV is the most effective media of advertisement.
 Most of the respondents said that they the advertisement of cold drinks because of its
theme whereas, the rest that they like celebrities in advertisement.
Some 32% of the respondents said that MY HEART WANTS MORE is the most
popular slogan whereas , the 28% of the respondents said that MY STYLE is the
popular slogan.
Majority of respondents are of the view that advertisement is very necessary for cold
drinks.
Majority of respondents like cola flavour of cold drinks.
Equal number of respondents likes the brand of Coca Cola and Pepsi.

4.2 Suggestions

Advertisement should not be too expensive, because the advertisement leads and
increase the prize of the product.
Media should be selected according to the choice of customers.
In rural areas media should be according to the choice of the people.
To give more attention in making the advertisement to make it effective for the sale of
cold drink.
Price should be decreased so as to attract the consumers to use product more.
To give attention on the weak media of advertisement so that the consumers comes to
know about the product.
It should be attractive one so that people are attracted towards the advertisement.

1.3 Conclusion

From this I conclude that all the channels should focus more on promoting the
advertisements in channels which is major twist in their turnover . Hence Raj Tv must focus
more on marketing field by publishing more advertisements and effective slogans . This
effective advertisements makes the viewers to increase and increases the performance of the
company