Big Bazaar GYAN
Big Bazaar GYAN
Big Bazaar GYAN
Future Group is one of the countrys leading business groups present in retail, asset
management, consumer finance, insurance, retail media, retail spaces and logistics. The
groups flagship company, Pantaloon Retail (India) Limited operates over 10 million square
feet of retail space, has over 1,000 stores and employs over 30,000 people.
Future Group is present in 61 cities and 65 rural locations in India. Some of its leading
retail formats include, Pantaloons, Big Bazaar, Central, Food Bazaar, Home Town, eZone,
Depot, Future Money and online retail format, futurebazaar.com.
Future Group companies includes, Future Capital Holdings, Future Generali India Indus
League Clothing and Galaxy Entertainment that manages Sports Bar, Brew Bar and Bowling
Co. Future Capital Holdings, the groups financial arm, focuses on asset management and
consumer credit. It manages assets worth over $1 billion that are being invested in developing
retail real estate and consumer-related brands and hotels.
The groups joint venture partners include Italian insurance major, Generali, French
retailer ETAM group, US-based stationary products retailer, Staples Inc and UK-based Lee
Cooper and India-based Talwalkars, Blue Foods and Liberty Shoes.
Future Groups vision is to, deliver Everything, Everywhere, Every time to Every
Indian Consumer in the most profitable manner. The group considers Indian-ness as a core.
value and its corporate credo is - Rewrite rules, Retain values. Futurebazaar.com is owned and
operated by Future Bazaar India Ltd., a subsidiary of Pantaloon Retail (India) Limited
Future the word which signifies optimism, growth, achievement, strength, beauty,
rewards and perfection. Future encourages us to explore areas yet unexplored, write rules yet
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unwritten; create new opportunities and new successes. To strive for a glorious future brings
to us our strength, our ability to learn, unlearn and re-learn our ability to evolve.
We, in Future Group, will not wait for the Future to unfold itself but
create_future_scenarios in the consumer space and facilitate consumption because
consumption is development. Thereby, we will effect socio-economic development for our
customers, employees, shareholders, associates and partners.
Our customers will not just get what they need, but also get them where, how and when
they need.We will not just post satisfactory results, we will write success stories.We will not
just operate efficiently in the Indian economy, we will evolve it.
We will not just spot trends; we will set trends by marrying our understanding of the
Indian consumer to their needs of tomorrow.
It is this understanding that has helped us succeed. And it is this that will help us succeed in
the Future. We shall keep relearning. And in this process, do just one thing.
Group Vision:
Future Group shall deliver Everything, Everywhere, Every time for Every Indian Consumer in
the most profitable manner.
Group Mission:
We share the vision and belief that our customers and stakeholders shall be served only by
creating and executing future scenarios in the consumption space leading to economic
development.
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We will be the trendsetters in evolving delivery formats, creating retail realty, making
consumption affordable for all customer segments for classes and for masses.
We shall ensure that our positive attitude, sincerity, humility and united determination shall
be the driving force to make us successful.
Big Bazaar:
Big Bazaar is a chain of department stores in India, currently with 92 stores. It is owned by the
Pantaloon Retail India Ltd, Future Group. It works on the same economy model as Wal-Mart
and has considerable success in many Indian cities and small towns.
The goods are supplied from the MUMBAI branch of Big Bazaar. The Big Bazaar, DELHI
branch consists of 200 employees. It has 18 departments.
The functional areas in Big Bazaar are Human resource, marketing, IT, admin, commercial,
tailoring and logistics.
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11. Depot
12. Crockery
13. Utensils
14. Future money
15. Plastics
16. Toys
17. Food Bazaar
18. Customer service desk
The sales persons working there are well trained to serve the customers. They are getting
promotion as team leader for their best performance with increase in salary and incentives are
also given. Employee discount cards are given to every employee for their purchasing in Big
Bazaar.
The idea was pioneered by entrepreneur Kishore Biyani, the CEO of Future Group.
It is the biggest and the fastest growing chain of department store and aims to have 150 by June
2009 and 350 stores by the end of year 2010. Currently Big Bazaar stores are located only in
India.
Big Bazaar is not just another hypermarket. It caters to every need of a family. Where Big
Bazaar scores over other stores is its value for money proposition for the Indian consumers.
At Big Bazaar, we can get the best products at the best prices - thats what they guarantee.
With the ever increasing array of private labels, it has opened the doors into the world of fashion
and general merchandise including home furnishings, utensils, crockery, cutlery, sports goods
and much more at prices that will surprise you. And this is just the beginning. Big Bazaar plans
to add much more to complete your shopping experience.
Many Big Bazaar stores have a grocery department and vegetable section called the Food
Bazaar. Big Bazaar stores in Metros have a gaming area and kids' play area for entertainment.
These have proven to be very popular as a hang-out area for people of all age groups.
LINES OS BUSINESS:
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E-TAILING
FOOD
BOOKS/MUSIC
FASHION
TELECOM/IT
HOME/ELECTRONICS
GENERAL MERCHANDISE
LEISURE/ENTERTAINMENT
Board of Directors:
Kishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and the
Group Chief Executive Officer of Future Group. He has led Pantaloon Retails emergence
as the Indias leading retailer operating multiple retail formats that now cater to almost the
consumption basket of a large section of Indian consumers.
Kishore Biyani led the companys foray into organized retail with the opening up of the
Pantaloons family store in 1997. This was followed in 2001 with the launch of Big Bazaar, a
uniquely Indian hypermarket format that democratized shopping in India. It blends the look,
touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and
quality. This was followed by a number of other formats including Food Bazaar, Central and
Home Town.
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The year, 2006 marked the evolution of Future Group, that brought together the multiple
initiatives taken by group companies in the areas of Retail, Brands, Space, Capital, Logistics
and Media. Kishore Biyani advocates Indianness as the core value driving the group. The
groups corporate credo is Rewrite Rules, Retain Values.
Kishore Biyani was awarded the Ernst & Young Entrepreneur of the Year 2006 in the
Services Sector and the Lakshmipat Singhania - IIM Lucknow Young Business Leader Award
by Prime Minister, Dr. Manmohan Singh in 2006. He was also awarded the CNBC First
Generation Entrepreneur of the Year 2006.
Kishore Biyani was born in August, 1961 and is married to Sangita and they have two
daughters. He recently authored a book, It Happened In India that captures his
entrepreneurial journey and the growth of modern retailing in India.
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Mr. Anil Harish Independent Director
Most Admired Food & Grocery Retail Visionary of the Year: Kishore Biyani
Most Admired Food & Grocery Retailer of the Year Supermarkets: Food Bazaar
Most Admired Food & Grocery Retailer of the Year - Hypermarkets: Big Bazaar
Most Admired Retailer of the Year - Dynamic Growth in Network Expansion across Food,
Beverages & Grocery: Future Group
Most Admired Food & Grocery Retailer of the Year - Consumer's Choice: Big Bazaar
The Coca-Cola Golden Spoon Awards 2008, were given away for the first time as a
culmination of the Food Forum India 2008 a two day convention which saw the
participation of leading brands, retailers & retail support organizations from across the globe.
The awards were presented to honour enterprise, innovation and achievement in the food
retailing business as a benchmark of excellence.
The Reid & Taylor Awards for Retail Excellence are an important feature of the Asia
Retail Congress - Asias single most important global platform to promote world-class retail
practices - and are aimed at honouring the best, in Asian Retail scenario. India played host to
Asia Retail Congress 2008.
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Growth of the Organization (since its inception, & the milestones)
Company Timeline
Major Milestones
1987 Company incorporated as Manz Wear Private Limited. Launch of Pantaloons trouser,
Indias first formal trouser brand.
1991 Launch of BARE, the Indian jeans brand.
1992 Initial public offer (IPO) was made in the month of May.
1994 The Pantaloon Shoppe exclusive menswear store in franchisee format launched across the
nation. The company starts the distribution of branded garments through multi-brand retail
outlets across the nation.
2001 Big Bazaar, Is se sasta aur accha kahi nahin - Indias first hypermarket chain launched.
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2002 Food Bazaar, the supermarket chain is launched.
2004 Central Shop, Eat, Celebrate In The Heart Of Our City - Indias first seamless mall is
launched in Bangalore.
2006 Future Capital Holdings, the companys financial arm launches real estate funds Kshitij and
Horizon and private equity fund in division. Plans forays into insurance and consumer credit.
Multiple retail formats including Collections, Furniture Bazaar, Shoe Factory, EZone, Depot and
futurebazaar.com are launched across the nation. Group enters into joint venture agreements with
ETAM Group and Generali.
2007 Pantaloon Retail wins the International Retailer of the Year at US-based National Retail
Federation convention in New York and Emerging Retailer of the Year award at the World Retail
Congress held in Barcelona.
2008 Future Capital Holdings becomes the second group company to make a successful Initial
Public Offering in the Indian capital markets.Big Bazaar crosses the 100-store mark, marking
one of the fastest ever expansion of a hypermarket format
President
Vice President
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Marketing HR manager Category Manager Finance Manager Operation Manager
Manager
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INDUSTRY PROFILE
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In India, organized retail constitutes about 3% of total retail and is poised to reach 15-20% in
the next few years, which translates into a 40% CAGR. This indicates tremendous potential
for the sector for the next few years. The future will also see the pantaloon of several new
concepts targeted at the Indian consumer.
Further, retail development will not just occur in Tier 1 cities, but will have far more
significance in Tier 2 & 3 cities as well. The consumption drive would be fueled in smaller
towns and cities. There would be definite customer responsiveness towards Value Added
products and services in the next few years. Since value retailing touches the mass of the
population, and with organized retailing at about US $ 300 billion at present, value retailing
has the scope to almost double.
Retail is Indias largest industry, according for over 10 per cent of the countrys GDP and
around eight per cent of the employment. Retail industry in India is at the crossroads. It has
emerged as one of the most dynamic and fast paced industries with several players entering
the market. But because of the heavy initial investments required, break even is difficult to
achieve and many of these players have not tasted success so for. However, the future is
promising; the market is growing, government policies are becoming more favorable and
emerging technologies are facilitating operations.
Retailing in India is gradually inching its way toward becoming the next boom industry. The
whole concept of shopping of shopping has altered in terms in terms of format and consumer
buying behavior, ushering in a revolution in shopping India. Modern retail has entered India
as seen in sprawling shopping centers, multi-stored malls and huge complexes offer
shopping, entertainment and food all under one roof, the Indian retailing sector is at an
inflexion point where the growth of organized retailing and growth in the consumption by the
Indian population is going to take a higher growth trajectory. The Indian population is
witnessing a significant change in its demographics. A large young working population with
median age of 24 years, unclear families in urban areas, along with increasing working-
women population and emerging opportunities in the service sector are going to be the key
growth drivers of the organized retailer sector in India. The market size of Indian retail
industry is about US $312 billion Organized retailing comprises only 2.8 per cent of the total
retailing market and is estimated at around US$8.7 billion.
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CHAPTER-2
The present study is undertaken to understand the impact of customer services provided by Big
Bazaar. The study will be helpful in finding out the profile, preferences, perception and
satisfaction level of the customers who visit the outlet of Big Bazaar at wazirpur , New Delhi
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SCOPE OF THE STUDY
The study was aimed at measuring the customers satisfaction level towards customer
preference in big bazaar through well designed questionnaires.
The study may help the company to device new strategies.
The study will also help the company to know about the demographics of the customers
and their respective choices for products.
To know the customers view and factors related to preference that attracts them to
purchase from the hypermarket.
The study will help the company to identify its pitfalls and also how to improve them.
PRIMARY OBJECTIVE
SECONDARY OBJECTIVE
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1. Primary objective:
2. Secondary objective:
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The survey was limited only to the customers of Big Bazaar outlet at Wazirpur stores in
New Delhi.
A sample size of only 200 respondents could be taken.
Time is the major limiting factor as the available time for survey was only three months.
The accuracy of the findings is trusted by the accuracy of the statistical tools used for
analysis.
Few respondents were reluctant while answering the questions due to their busy schedule
REVIEW OF LITERATURE
Customer preference analysis is the process that can allow an organization to concentrate
its limited resources on the greatest opportunities to increase sales and achieve a sustainable
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competitive advantage. Customer preference analysis should be centered on the key concept that
customer satisfaction is the main goal.
Customer preference analysis can serve as the foundation of a marketing plan. A
marketing plan contains a set of specific actions required to successfully implement a marketing
strategy.
A strategy consists of a well thought out series of tactics to make a marketing plan more
effective. Marketing strategies serve as the fundamental underpinning of marketing plans
designed to fill market needs and reach marketing objectives. Plans and objectives are generally
tested for measurable results.
Customer preference analysis often integrates an organization's marketing goals, policies,
and action sequences (tactics) into a cohesive whole. Similarly, the various strands of the strategy
, which might include advertising, channel marketing, internet marketing, promotion and public
relations can be orchestrated. Many companies cascade a strategy throughout an organization, by
creating strategy tactics that then become strategy goals for the next level or group. Each one
group is expected to take that strategy goal and develop a set of tactics to achieve that goal. This
is why it is important to make each strategy goal measurable.
Marketing strategies are dynamic and interactive. They are partially planned and partially
unplanned. As Big Bazaar is a hypermarket, we are going to analyze the 7Ps of marketing mix
handled by them in order to know about their effective sales with regarding to their customers
opinion.
Product:
The product management and product marketing aspects of marketing deal with the
specifications of the actual goods or services and how it relates to the end-users needs and
wants.
Pricing:
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Promotion:
Refers to the various methods of promoting the product/service, brand or company which
includes advertising, sales promotion, publicity and personal selling.
Placement:
The locations for distribution, which explains how the products get to the customer.
People:
All people that are directly or indirectly involved in the consumption of a service are an
important part of the Extended Marketing Mix. Knowledge workers, employees, management
and consumers often add significant value to the total product or service offering.
Process:
Procedure, mechanisms and flow of activities by which services are consumed (customer
management processes) are an essential element of the marketing strategy.
Physical Evidence: The ability and environment in which the service is delivered. Both tangible
goods that help to communicate and perform the service, and the intangible experience of
existing customers.
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CHAPTER-3
RESEARCH METHODOLOGY
RESEARCH PLAN:
RESEARCH INSTRUMENT:
The research instrument used for collecting primary data were the questionnaire
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METHODOLOGY ADOPTED FOR THE STYDY:
Observing the working of various department like finance, safety, human resources,
production, purchasing etc.
Discussion with the company executives, managers and employees.
Visiting and surfing website of the company
Customer survey.
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CHAPTER-4
GENDER
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GENDER No. of respondent Percent
Male 81 40.5
Female 119 59.5
TABLE: 1 TABLE SHOWING THE GENDER OF RESPONDENTS
Inference:
From the above table it is clear that 40.5% of respondent were male and 59.5% of respondent
were female
AGE
TABLE: 2. TABLE SHOWING AGE OF RESPONDENTS
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Age group No. of respondent Percent
18-20 37 18.5
21-30 82 41
31-50 68 34
Above 50 13 6.5
Inference:
From the above table it is clear that 18.5% of respondent belongs to the age group of 18-20, 41%
of respondent belongs to the age 21-30, 34% of respondent belongs to the age 31-50 and 6.5%
of respondent belongs to the age 50 above.
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No. of member No. of respondent Percent
2 14 7
3 40 20
4 53 26.5
Above 5 93 46.5
Inference:
From the above table it is clear that the highest no. of family size is about 46.5%, next come the
family size is 26.5%, than 20% family size of respondent and the minimum family size of
respondent is 7%.
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TABLE: 4. TABLE SHOWING BUY PRODUCT TO BIG BAZAAR
Myself 71 35.5
Family 122 61
Office 7 3.5
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Inference:
From the above table it is clear that the highest no. of respondent buy product by family is about
61%, the next is to whom the respondent buy the product is myself is about 35.5%, and the
minimum to whom the respondent buy the product is office about 3.5%
Inference:
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From the above table it is clear that around 43.5% respondent visit big bazaar once in a month,
26.5% of them visit once in two month, 21% visit once in a week and remaining 9% visit rarely
in big bazaar
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Inference:
From the above table it is clear that the 35% of respondent prefer big bazaar for the price of the
product, 23.5% prefer big bazaar for the availability of all product under one roof, 16.5% prefer
for the convenient shopping , 13.5% prefer for the customer service of big bazaar and remaining
11.5 prefer product for their quality.
Inference:
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From the above table it is clear that the 34.5% of respondent would like to purchase home and
kitchen appliances more, 27% prefer to purchase electronic goods from big bazaar, 20.5% prefer
to purchase garments, 7.5% prefer to purchase bags and luggages, and remaining 3.5% prefer
mobiles and camera.
Mobiles & 15 22 39 83 41
camera
Electronics 25 51 57 37 30
items
Inference:
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From the above table it is clear that the most of the respondent are satisfied to home and kitchen
items .
Yes 166 83
No 34 17
Inference:
From the above table it is clear that 83% of respondent were prefer other shop apart big bazaar
and 17% not prefer any other shop apart big bazaar.
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PREFER OTHER THAN BIG BAZAAR
Inference:
From the above table it is clear that the 34% of the respondent prefer to purchase product from
the reliance fresh , 27% from other shop, 20% from vishal mega mart, 10.5% prefer more, and
remaining 8% from the shoppers stop.
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COME TO KNOW ABOUT BIG BAZAAR
Inference:
From the above table it is clear that a majority of respondent are aware about big bazaar through
the various newspaper, t.v. advertisement about 78.5%, 22.5% through the internet, 16.5%
through their friends and remaining 6.5% come to know through others.
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KNOWLEDGE ABOUT BIG BAZAAR
Inference:
From the above table it is clear that the highest no. of respondent get knowledge about big bazaar
through newspaper about 55.5%, 13.5% through leaflets, 13% through banner and auto
announcement, remaining 5% through others.
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AGREE WITH PUNCH LINE
No 87 43.5
Inference:
From the above table it is clear that the 56.5% majority of respondent agree with the punch line
and 43.5% not agree with big bazaar punch line.
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RATE OF ACTIVITIES
TABLE: 14. TABLE SHOWING RATE OF ACTIVITIES.
Arrangement 33 51 96 20 0
of product
Inference:
From the above table it is clear that most of the people are highly satisfied to discount, offers and
advertisement of the big bazaar
Inference:
From the above table it is clear that the most of the people highly satisfied with the availability of
product and price in big bazaar
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RANK WEIGHT FREQUENCY SAMPLE WEIGHT
1 5 88 440
2 4 61 244
3 3 22 66
4 2 21 42
5 1 8 8
200 800
CALCULATION OF WEIGHTED AVERAGE:-
TABLE 8:- Showing the distribution of samples surveyed on the Basis of attributes. There
are totally five attributes.The Researcher has applied weighted Average method for Deciding
upon the factor that dominates amongst the five
Table:8(a):- Showing the distribution of sample surveyed on the basis of HOME AND
KITCHEN ITEM attribute through weighted average method.
= 800/200
= 4
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Table:8(b):- Showing the distribution of sample surveyed on the basis of bags and luggages
attribute through weighted average method.
1 5 67 335
2 4 52 208
3 3 51 153
4 2 25 50
5 1 5 5
200 751
= 751/200
= 200
Table:8(c):- Showing the distribution of sample surveyed on the basis of toys and games
attribute through weighted average method.
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RANK WEIGHT FREQUENCY SAMPLE
WEIGHT
1 5 81 405
2 4 50 200
3 3 49 147
4 2 12 24
5 1 8 8
200 784
= 784/200
= 3.92
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Table:8(d):- Showing the distribution of sample surveyed on the basis of mobiles and
cameras attribute through weighted average method.
= 755/200
= 3.8
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Table:8(e):- Showing the distribution of sample surveyed on the basis of electronic item
attribute through weighted average method
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= 685/200
= 3.4
Hence from the above it is clear that the people are like most home and
kitchen items section.
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CALCULATION OF WEIGHTED AVERAGE:-
TABLE 15:- Showing the distribution of samples surveyed on the Basis of attributes. There
are totally five attributes.The Researcher has applied weighted Average method for Deciding
upon the factor that dominates amongst the five
Table:15(a):- Showing the distribution of sample surveyed on the basis of attribute through
weighted average method.
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RANK WEIGHT FREQUENCY SAMPLE WEIGHT
1 5 73 365
2 4 46 184
3 3 37 111
4 2 32 64
5 1 12 12
200 736
= 736/200
= 3.68
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Weighted Average = Sample Weight/Frequency
= 705/200
= 3.56
Table:15(c):- Showing the distribution of sample surveyed on the basis of PRICE attribute
through weighted average method.
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Weighted Average = Sample Weight/Frequency
= 524/200
= 4.12
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Weighted Average = Sample Weight/Frequency
= 874/200
= 4.37
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Weighted Average = Sample Weight/Frequency
= 725/200
= 3.62
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Weighted Average = Sample Weight/Frequency
= 823/200
= 4.11
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Weighted Average = Sample Weight/Frequency
= 861/200
= 4.30
a. Availability of product
b. Customer service
c. Price
d. Display of product
e. Service
f. Billing rules
g. quality
Hence from the above it is clear that the availability of product is the best
service provided by big bazaar.
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GENDER MALE FEMALE
/FREQUENCY
Once in week 17 25 42
Once in a 35 52 87
month
Once in two 22 31 53
month
Rare 7 11 18
ANALYSIS OF VARIANCE(ANNOVA)
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H0:- The customers are not uniformly distributed among male and female.
H1: The customers are uniformly distributed among male and female.
22 31
7 11
(Total sum of square)TSS =
(172+3 81 119 52+222+72+252+522+312+112)
C.F
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6458 5000 = 1458
ANNOVA TABLE
MEAN
SOURCE SUM OF DEGREE
SUM OF F.CAL F. TAB DECISION
OFVARIATIONS SQUARE FREDOM
SQARE
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ME2 =
ERROR 1277.5 82=6 1277.5 / 6
= 212.92
MC2 / ME2 C.V < T.V
= 180.5 / F 0.05 1, 6 WE
TOTAL 1458 8 1 =7 212.92 =5.99 ACCEPTED
=0.848 H0
CONCLUSION:
The calculated value is less than tabulated value, so that null hypothesis(H0) is accepted, i.e,
customers are not uniformly distributed among male and female.
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CHAPTER-5
FINDING:
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BIG BAZAAR PRODUCT BOUGHT BY THE FAMILY MEMBER MORE THAN THE
MYSELF AND OFFICE
PEOPLE PREFER RELIANCE MORE APART BIG BAZAAR AND PREFER LESS
SHOPPER STOP.
MOST OF THE PEOPLE AWARE AND GOT KNOWLEDGE ABOUT THE BIG
BAZAAR THROUGH NEWSPAPER AND T.V.
AMONG 200 PEOPLE ONLY 113 PEOPLE AGREE TO THE PUNCH LINE OF BIG
BAZAAR i.e. ISSE ACHA AUR SASTA KAHIN NAHIN.
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SUGGESTIONS
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Variety of products with good quality should be brought in.
Improve the billing process.
CONCLUSION
The research work is done with a very definite proposition of finding the customer satisfaction
and expectation in Big bazaar, Wazirpur New Delhi. People prefer more branded and variety of
Customers also feel that there should be proper customer service. As customer satisfaction
marketing activities will improve company reputation and create loyal customers.
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BIBLIOGRAPHY
BOOKS
2. Philip Kotler, Marketing Management, Revised Edition, Prentice Hall of India, New
Delli, 2006.
3. Philip Kotler and Kevin Lane Keller, Marketing Management, Dorling Kinersley(India)
Pvt Ltd, 2007
Websites
1.www.bigbazaar.com
2.www.pantaloon.com
3.www.workforce.com
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QUESTIONNAIRE
Name: - _______________________________________________________
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d) Convenient for shopping e) Customer service
a) Home and Kitchen items b) Bags and Luggage c) Toys and Games d) Mobiles
and Cameras
e) Electronic Goods
Sections 1 2 3 4 5
Home and
Kitchen items
Bags and
Luggage
Toys and Games
Mobiles and
Cameras
Electronic
Goods
7. Rate your satisfaction level for the services offered by Big Bazaar
Services 1 2 3 4 5
Quality
Price
Availability of
products
Billing
facilities
Display of
products
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Customer
Service
1 Highly satisfied
2- Satisfied
4 Dissatisfied
5 Highly dissatisfied
a) Yes b) No
10. Which of the following you prefer other than Big Bazaar?
Others: - ___________________________
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12. Are you aware of the offers from Big Baazar?
a) Yes b) No
13. Which of the following means was most helpful in increasing your knowledge about big
bazaar and its product?
Leaflets Newspaper
Banner Auto announcement
Other.
14. Big bazaar punch line is isse acha aur sasta kahin nahin do you agree with this?
a) Yes b)No
Activity 1 2 3 4 5
Advertisement
s
Punch Line
Offers
Discounts
Arrangement
of products
1 Highly satisfied
2- Satisfied
4 Dissatisfied
5 Highly dissatisfied
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Any Suggestions: _____________________
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