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    Sample Questions - Chapter 1 2

    Uploaded by

    Mehmet Ayhan
    This document contains 18 multiple choice questions that assess understanding of concepts related to innovation from chapters 1 and 2 of an unknown text. The questions cover topics such as types of innovation (incremental, radical, product, process), models of innovation (Abernathy-Utterback model, reverse product cycle theory, Henderson and Clark's architectural innovation), sources of competitive advantage through innovation, and researchers who studied innovation in industries and services. The document concludes by providing the solutions or answers to each multiple choice question.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Sample Questions - Chapter 1 2

    Uploaded by

    Mehmet Ayhan
    2K views3 pages
    This document contains 18 multiple choice questions that assess understanding of concepts related to innovation from chapters 1 and 2 of an unknown text. The questions cover topics such as types of innovation (incremental, radical, product, process), models of innovation (Abernathy-Utterback model, reverse product cycle theory, Henderson and Clark's architectural innovation), sources of competitive advantage through innovation, and researchers who studied innovation in industries and services. The document concludes by providing the solutions or answers to each multiple choice question.

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    innovation

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    This document contains 18 multiple choice questions that assess understanding of concepts related to innovation from chapters 1 and 2 of an unknown text. The questions cover topics such as types of innovation (incremental, radical, product, process), models of innovation (Abernathy-Utterback model, reverse product cycle theory, Henderson and Clark's architectural innovation), sources of competitive advantage through innovation, and researchers who studied innovation in industries and services. The document concludes by providing the solutions or answers to each multiple choice question.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    2K views3 pages

    Sample Questions - Chapter 1 2

    Uploaded by

    Mehmet Ayhan
    This document contains 18 multiple choice questions that assess understanding of concepts related to innovation from chapters 1 and 2 of an unknown text. The questions cover topics such as types of innovation (incremental, radical, product, process), models of innovation (Abernathy-Utterback model, reverse product cycle theory, Henderson and Clark's architectural innovation), sources of competitive advantage through innovation, and researchers who studied innovation in industries and services. The document concludes by providing the solutions or answers to each multiple choice question.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3
    At a glance
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    The passage discusses different models of innovation including the Abernathy-Utterback model, reverse product cycle theory, and Henderson and Clark's model of architectural innovation.

    In the fluid phase of an industry is there generally the most risk.

    According to Henderson and Clark, a modular innovation is one that changes the linkages between the components but leaves the components intact.

    Sample Questions Chapter 1 & 2

    1. Which of these would not normally be considered an incremental innovation?


    a) An electric car
    b) A low-fat hamburger
    c) Faster train journeys through better signalling
    d) Chicken and onion flavoured potato snacks

    2. Innovation can only happen in the private sector because the public sector is not
    concerned with making profits or competition between firms.
    a) True
    b) False

    3. Which of the following is NOT a source of strategic advantage through innovation?


    a) Complexity - offering something which others find it difficult to master
    b) Legal protection of intellectual property - offering something which others cannot do
    unless they pay a licence or other fee
    c) Scale of investment in R&D
    d) Novelty in product or service offering - offering something no one else can

    4. Haagen Daz ice cream was created to open up a new market amongst adults for what had
    traditionally been seen as a children's food. This is an example of position innovation.
    a) True
    b) False

    5. Which of the following is NOT an example of product innovation?


    a) A new toothpaste
    b) A new car design
    c) A new version of the iPod
    d) Computer-control of manufacturing operations

    6. Innovation always requires a radical flash of insight - a 'eureka!' moment.


    a) True
    b) False

    7. Which of the following would not normally be considered a radical innovation?


    a) The jet turbine engine
    b) Integrated circuits
    c) Increased colour choice on the Volkswagen 'Beetle' car
    d) Antibiotic drugs

    8. According to the Abernathy-Utterback model, what follows radical innovation?


    a) product innovation
    b) process innovation
    c) fluid phase
    d) specific phase
    9. According to the Abernathy-Utterback model, what causes the cycle of innovation to
    repeat?
    a) radical innovation
    b) incremental innovation
    c) fluid phase
    d) specific phase

    10. What is it called when technological innovation involves problem solving that improves
    the method of creating or delivering a product or service?
    a) process innovation
    b) product innovation
    c) radical innovation
    d) incremental innovation

    11. In what phase of an industry is there generally the most risk?


    a) process
    b) product
    c) fluid
    d) specific

    12. In which phase of an industry does competition typically shift away form design
    uniqueness to production costs as firms focus on achieving production efficiencies with the
    common design?
    a) process
    b) product
    c) fluid
    d) specific

    13. In which phase is there most likely to be the largest increase in the number of firms?
    a) process
    b) product
    c) fluid
    d) specific

    14. Which researcher(s) modified the Abernathy and Utterback model by applying it to service
    businesses?
    a) Barras
    b) Tushman
    c) Christensen
    d) Henderson and Clark

    15. What is most likely to occur in the second phase of the reverse product cycle theory?
    a) the adopted technology is employed to make existing services more efficient
    b) incremental improvements are most likely to occur
    c) the new technology is used to make the service more efficient
    d) the technology is used to create new services, making changes radical
    16. Which model was developed after observing that, in some cases, incumbent firms had
    little trouble transitioning to new radical technologies?
    a) model of competence destroying and competence enhancing innovation
    b) model of value networks and disruptive innovation
    c) model of reverse product cycle theory
    d) model of architectural innovation

    17. According to Henderson and Clark, which type of innovation is one that changes the
    linkages between the components but leaves the components intact?
    a) radical
    b) stable
    c) modular
    d) architectural

    18. According to Henderson and Clark, what type of innovation would occur if core concepts
    were reinforced and linkages were unchanged?
    a) incremental
    b) modular
    c) architectural
    d) radical

    Solution
    1) a
    2) b
    3) c
    4) a
    5) d
    6) b
    7) c
    8) c
    9) a
    10) a
    11) c
    12) d
    13) c
    14) a
    15) c
    16) a
    17) d
    18) a

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