Cultural Intertexts Year 1 Vol.

1-2/2014

Childrens Literature - A Cinderella Story

Irina RA*1

Abstract
Childrens literature is probably the most controversial and belittled literary genre,
except, maybe, for that of popular literature. It is subject to a permanent debate: firstly,
due to its lack of consistency with genre definitions; secondly, due to the fact that it
contains multiple genres; and, finally, due to the fact that it has ethical issues. It is
constantly ignored by the world of literary critics, academics, and even by the popular
opinion, being continually compared to popular literature; it is dismissed as too simple,
and often assimilated with genre literature. This article is an attempt to examine the
origins of this situation; to look into the similarities and differences between childrens
literature and adult fiction from a narratological point of view; to summarise the issues
of childrens literature as a genre; to try to define the popular literature as a genre; to
discover the common traits of childrens literature and popular literature; but, most
importantly, to point out the differences between the two genres. It will try to address
the qualities that make childrens literature a unique genre, deserving to be considered
worthwhile, and seen as literature at its best.

Keywords: childrens literature; narratology; popular literature; genre

literature; kidult.

Childrens books are the first books one reads, and, considering this fact,
they are probably the most important books in everyones life. However,
these books are largely ignored by critics and academics. Aside from the
specialists working with children educators and librarians, who are
mostly interested in childrens books educational value there is an
enthusiastic, relatively small number of childrens literature specialists,
passionate about children and their books, attempting to redeem the
literary worth of these books; and, in order to achieve that, the first and
foremost discussion led by these specialists is related to the definition of
childrens literature genre.
Childrens literature is a genre hard to define, mostly due to the
fact that it does not fit any genre definitions; it contains multiple genres
(mystery, fantasy, science fiction, crime fiction etc.), multiple literary

* PhD student, Dunrea de Jos University of Galai, [email protected]

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forms (poetry, prose, and drama) (Nodelman 2008: 133-142), mirroring

literature per se. There are voices stating that childrens literature should
not be considered a separate genre. As Cunningham argues: children
and childhood are social constructs determined by socioeconomic
conditions and have different meanings for different cultures (1995 in
Zipes 2001: 40). Therefore, according to Cunningham, childrens
literature is an imaginary concept, as well. Zipes proposes, based on
Bourdieus theory of the cultural field, the idea that childrens literature
should be considered a cultural production field (Nodelman 2008: 118).
Considering these, the field of childrens literature should include
not only the children, but the entire childrens publishing industry, along
with those involved in childrens education: teachers, librarians, parents,
as well as all of the business corporations producing books related
memorabilia (magazines and posters, candy, action figures, collectibles,
etc.), including mass media promoting the goods; all of these using
children as mere commodities (2008: 118). The fact that our society is a
Consumer Society only encourages this proliferating trend. The
childrens literature publishing has become a major industry in the last
thirty years. The number of books printed in one edition has increased
exponentially. In 2000 the popularity of the first two books in the Harry
Potter series determined The New York Times to introduce a new category
in the best-sellers list (Smith 2000). At first, the childrens best-sellers list
had the books for all age ranges fit in a single category, but the
increasing sales and popularity of the genre determined The New York
Times to further divide the childrens books into several categories:
Childrens Picture Books, Childrens Middle Grade, Young Adult,
Childrens Series, Hardcover Graphic Books, Paperback Graphic Books
and Manga. The popularity of childrens books changed the perspective
on childrens literature as a genre; unfortunately the change is not
necessarily a positive one. This popularity brought them to the publics
attention; however it only gave one more reason for the conservative
academic world to dismiss them, as in their eyes childrens books
became a subgenre of popular literature; thus the necessity of genre
definition.
In their attempt to define childrens literature, critics like
Nodelman, McDowell, Hillman and others list a series of features or
characteristics specific to the genre. As Weinreich (2000: 34) declares: I
prefer to see childrens literature as a genre and by genre I mean here a
notion of a group of texts characterised by recurrent features.
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According to Hillman (1999: 3 cited in Nodelman 2008: 189), childrens

literature texts commonly display five specific characteristics: typical
childhood experiences written from a childs perspective, children or
childlike characters, simple and direct plots that focus on action, a
feeling of optimism and innocence, a tendency toward combining reality
and fantasy. McDowell (1973: 51) offers a list of childrens literature
characteristics as well: generally shorter books, that favour an active
rather than a passive treatment; the usage in childrens books of dialogue
and incident, rather than of description and introspection; children
protagonists are the rule; the usage of conventions; the story develops
within a clear-cut moral schematism ignored by adult fiction; childrens
books tend to be optimistic rather than depressive; language is simple
and child oriented; plots are presented in a distinctive order; probability
is often disregarded; these books present an endless usage of magic,
fantasy, simplicity, as well as adventure.
However, these features and characteristics are problematic,
because when trying to use them as a checklist to determine if the
analysed book pertains to the childrens literature genre, one discovers
that a large number of books, traditionally considered as childrens
books, should be excluded from this category for not displaying these
characteristics. According to these, the main character in childrens
books is always a child or a teenager, and the book is describing typical
childhood experiences. In this case one unwittingly ends up putting the
bildungsroman novels in the childrens literature genre. This way, books
like The Life and Adventures of Nicholas Nickleby, Oliver Twist, David
Copperfield, Great Expectations, despite being classics of English literature
are also childrens literature classics. On the other hand, in books like A
Christmas Carol, Gullivers Travels or Robinson Crusoe, Wind in the Willows,
the main characters are not children, nor childlike characters, nor do
they describe typical childhood experiences, but they are considered
childrens books nevertheless; even if, for example Gullivers Travels and
Wind in the Willows were not even intended for children in the first place.
While these books present the tendency to combine the reality with
fantasy, they do not display the other genre characteristics. The
assumption that childrens books are shorter does not account for the
length of such books as David Copperfield, The Hobbit, or There and Back
Again, The Chronicles of Narnia, Harry Potter series, The Book Thief, etc; nor
does the assumption about the vocabulary simplicity, seen in the
aforementioned books, manifested in the increased number of
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polysyllabic words, difficult, and even invented words (The Hobbit, Harry
Potter, His Dark Materials, etc.). As for the obligatory happy endings, such
books as The Boy in the Striped Pajamas, The Bunker Diary, Soldier Bear,
Russian Roulette, The Last Battle, etc. have rather depressing endings.
Nevertheless, these books are still considered childrens books. As for
the other traits of childrens literature - the usage of the active narrative
is preferred over the descriptive, passive one, as a feature intended to
attend to childrens shorter attention spans. Related to the narrative,
Hugh Crago states that: Childrens literature has in a sense taken over
the tradition of fiction as a primarily narrative experience (Crago 1983:
62 cited in Nodelman 2004: 214).
If one considers the descriptive fiction of adult literature, with its
focus on techniques, style, characters and settings, as an evolved form of
action centred narrative, then childrens literature is less evolved from
this particular point of view. However, this leads to the childrens
literature higher sophistication in its absolute simplicity (Butler cited
in Nodelman 2004: 216). These traits that make childrens literature a less
evolved form of adult fiction are mostly restrictions applied by adults
writing childrens literature, and are based on adults assumptions
related to the child and childhood. Consequently, it would be interesting
to see the childrens literature texts analysed from another point of view,
ignoring the imposed features of childrens literature, in order to see
how they are different from the adult ones.
Seen from the point of view of narratology, childrens literature
narratives offer an interesting subject of study. Most childrens books
follow the typical linear plot structure presented in Aristotle Poetics:
beginning-middle-end or exposition-complication-climax-reversal-
catastrophe, according to Freytag (Prince 1989), however certain
childrens books, deviate from this order. Instead, they present a
nonlinear narrative, starting in media res as in: Harry Potter and the
Philosophers Stone where the book starts with a boy brought to the
doorstep of his relatives, the main reason for that being disclosed later in
the book; technically the main events: the killing of Harrys parents, and
his survival have taken place already, by the time the book starts. Other
examples are The Catcher in the Rye, Hexwood, etc. Or the narrative that
takes the form of a slice of life, a middle narrative, without a natural
beginning or end (Nikolajeva 2003: 6), such as in the books like: Anne of
Green Gables, The Adventures of Tom Sawyer, The Book Thief, Ramona the
Pest. The plots are not simple or clearly cut in every childrens book;
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multiple plots, with numerous subplots and multiple secondary

characters are quite frequent (e.g.: Heroes of Olympus series, Harry Potter
series, etc.). The anachronies, under the form of analepsis or prolepsis can
be found in childrens literature, as well. Prolepsis, which is rarely used
outside the myth or religious prophecy, is frequent, as in: The Magicians
Nephew, Emily of the New Moon. The iterative narrative specific to Proust
in adult fiction can be found in childrens books as well, because the
events are often routinely described, acquiring a special significance, and
reflecting the child's perception of time as cyclical, non-linear, as in: The
Adventures of Pippi Longstocking, The House at the Pooh Corner (Winnie-the
Pooh). The second person narrative is present in childrens books, as in
the first chapter of Winnie-the-Pooh. The voice and the point of view
seldom coincide in childrens literature, since the narrative voice belongs
to an adult, while the point of view is that of a child, as in Harriet the Spy.
Collective or multiple protagonists, an achievement of modernism are
present in childrens books as well, in: Mary Poppins, The Lion, the Witch
and the Wardrobe, Heroes of Olympus series. Narratologists often use What
Maisie Knew as a unique example of a description of a childs naive and
innocent perception, due to the fact that readers share both Maisies
literal and her transferred point of view, but in childrens books this
device is quite common (Nikolajeva 2004: 167-176); in books ranging
from Curious George, and Ramona the Pest to The Giver and Bridge to
Terabithia. In Narrative Theory and Childrens Literature Nikolajeva argues
that: [g]eneral narratologists fail to acknowledge that many supposedly
unique narrative devices are a rule rather than an exception in childrens
books (2004: 166).
So, as one may see childrens books are far from being simple, or
easy to define and classify. Rare literary techniques and devices are used
in childrens literature narrative, as well. Some of the main features of
childrens literature like: a child or childlike as a main character,
childhood experiences described from a childs perspective, shorter
books, simple language, action oriented plot and its didacticism, are
mostly imposed by adults and their ideas about children and childhood.
Since adults assume that children are interested mostly in reading about
other children or childlike characters (animals, childish adults); that
children have shorter attention spans (action-oriented, short books); that
children have basic vocabularies (simple language, simple words); and
that children are in need of education (moral schematism, didacticism),
the books they write for children reflect most of these ideas. Which
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makes one wonder: if one removes these assumptions, what traits would
remain to reflect the true characteristics of childrens literature? Would
there be any specific characteristics at all? McDowell argues that: [t]he
distinction between adult and childrens fiction is an artificial one,
maintained for administrative convenience (1973: 50). Numerous
childrens writers like P. Travers, S. ODell, L. M. Boston etc. state that
they do not write specifically for children, and that publishers are mainly
responsible for classifying their books as childrens books (Nodelman
2008: 140). Nevertheless, childrens literature is still considered as a
separate genre. McGillis (1996: viii) proposes another type of definition
centering the books written, addressed, published and marketed for
children, within the age range: from birth to eighteen. Similarly, Hunt
(1974: 117) states that if the author wrote the book for children, then it is
a childrens book. Except that if one considers that most of the childrens
books are written by adult authors, one faces another ethical dilemma:
the cognitive gap between the addresser and addressee puts them in a
position of asymmetry. The adult is in the position of power in this
context, and most of time he uses it to influence readers opinions, views;
to teach; to manipulate; to mold the children according to their
conceptions about children and childhood. Wall (1991 cited in
Nikolajeva 2004: 166) in examining the consequences of this asymmetry,
talks about three possibilities: single address, when an adult addresses
the child from the position of superiority and power; double address,
when an author is pretending to address the child, in fact addressing the
adult behind the child; and dual address, when the author addresses the
adult and the child simultaneously, on different, but equal premises. The
narrator, an adult pretending to be a child, so that the child reader
would relate to his story, infuses his writing with his memories about
childhood, not even a real childhood, but rather an imaginary one, an
ideal one (in the writers opinion). The child, whom the narrator
addresses, is not a real child, but rather the concept of a child, an
imaginary child or an idealized child, that the author tries to educate and
influence one way or another. This is exactly the position of power of the
adult over the child that so many childrens literature critics are
denouncing. The literature published for children is a form of
colonizing (or wrecking) the child (Rose 1984: 26). McGillis (2002: 7)
argues that children are always influenced by the attitudes of an elder
generation. Those who are responsible for childrens education: parents,
educators and librarians, those who publish childrens books: editors,
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publishers, are the persons that choose, recommend, impose and

demand certain books from the child reader. Lesnik-Obestein (1994: 2 in
Nodelman 2004: 152) states: [c]hildrens literature criticism is about
saying I know what children like to read / are able to read / should
read, because I know what children are like.
Rose agrees with Lesnik-Oberstein, and affirms that the adults
writing children's fiction and evaluating it, take into account not the
audience of real children, but rather the adults concept of what children
ought to be and ought to learn, without ever addressing a real child.
Therefore most childrens books have a double agenda, hiding under the
entertaining content, the subversive one. On the one hand, childrens
books are supposed to be entertaining; on the other hand, they are
supposed to be didactic. This ambivalence of the adults project is called
by Rose securing the child (Rose 1984 cited in Nodelman 2004: 169). In
The Case of Peter Pan or the Impossibility of Children's Fiction, Rose comes
with the idea of impossibility of childrens fiction. Childrens fiction is
considered impossible by Rose, because of the inexistence of the implied
reader of the books, written by adults for children. This implied reader is
not a real child, but rather the authors projection of a child, based on his
assumptions, and his own childhood and experiences. Karin Lesnik-
Oberstein in Children's Literature - Criticism and the Fictional Child (1994)
introduces the notions of the real child and the fictional child. The
real child notion refers to the reader that ends up reading the book,
written for a fictional child that represents the authors projection of a
child; and whom the author is trying to teach, influence, or guide, thus
being in a position of power over this child reader.
The position of power of the adult author over the child reader
leads childrens literature critics to talk about colonialism. This child or
childlike being of the adults colonial project is simultaneously a creature
in the process of becoming an adult and a creature alien from and
opposite to adult humanity (Nodelman 2008: 181). The adults
representations of children that are either innocent or wild, but definitely
different from adults, determine the apparition of so called childrens
otherness. The discussion about childs otherness increased in the last
decade of the twentieth century, including among childrens literature
scholars such names as Kristeva (social and cultural otherness), Lesnik-
Obestein, Rose, McGillis, Hazard, etc. This attitude toward the child as
being different from adult has led to debates related to the childs
otherness, that materialised in such disciplines as child psychology

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and psychiatry, that focus obsessively on the otherness of children and

of childlike thinking, on the conceptions of different stages of cognitive
development, and characterizations of who children in various age
groups are, and what they like or need (Nodelman 2008: 142). McGillis
(1997a: 7, 1997b) argues that children remain the most colonized
persons on the globe. Childrens books are inherently didactical, even
those which are mostly entertaining for their readers contain a hidden
agenda of teaching morals, ideas or guide children through certain
situations or emotions. These attempts to influence and manipulate
children are seen as a colonial enterprise by many childrens literature
critics, as McGillis, Rose, Stephens, Nodelman (Orientalism), etc.
Nodelman points out that the colonialist thinking represents people as
colonisable, by perceiving them as childlike, thus the adult thinking
about childhood is colonialist as well (2004: 163). The childrens books
are produced mainly by adults; they are intended for double audience,
and their most important discourses are obviously intended for adults,
because the adult audiences of parents, teachers, librarians, etc. are the
ones to choose the books for children to read and study. Therefore these
books must represent the adults values, morals, knowledge, ideas that
are manipulating the child reader. Nodelman points out that: [w]e
write books for children to provide them with values and with images of
themselves we approve of or feel comfortable with (1992: 30).
McGillis (2002: 7) states that: [c]hildrens literature has most often
favoured a social vision of the group over the individual. Thus adults
interests prevail in childrens books ideology. And adults interests in
childrens books, more often than not, are adult centered, rather than
child centered. The adults want their children subdued, polite, compliant
and easily controlled. In Of Mimicry and Man (1994), Bhabha talks about
the ambivalence of the colonial discourse in general; an ambivalence that
is also present in childrens books discourses. These books invite the
children to mimic not the adults behaviour, but rather the childhood
that the adults imagine for them (Nodelman 2004: 186). Shavit states that
childrens books are inherently ambivalent, because they belong
simultaneously to more than one system, since they were intended from
the start for double audience: that of children and that of adults. Each of
these audiences reads these books differently without even realising it
(2004: 208). Nodelman argues that childrens narratives ambivalence
consists of their doubleness. They address simultaneously a double
audience of adults and children; they are set on entertaining children,
while simultaneously teaching them morals; they present a double
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vision of childhood and children, first one presenting how childhood or

child is, and the opposite teaching the child how childhood or the child
ought to be. The childrens texts are structured on two levels, one simple
surface narrative addressing the child, and a shadow text addressing the
complex adult knowledge. This doubleness of the text consists of
binary opposites between childhood and adulthood that are specific to
childrens literature texts. The shadow text implies a more complex
knowledge that is understood by adults, and while the children do not
understand it, they are aware of its existence nevertheless (Nodelman
2004: 179-197). This ambivalence of childrens books that Shavit and
Nodelman talk about, is considered as subversiveness by Lurie, who
argues that childrens books are subversive in their intention of teaching
children and adults as well, how to be the right kind of childlike being:

The great subversive works of childrens literature suggest that there are
other views of human life beside those of the shopping mall and the
corporation. They mock current assumptions and express the
imaginative, unconventional, non-commercial view of the world in its
simplest and purest form. They appeal to the imaginative, questioning,
rebellious child within all of us, renew our instinctive energy, and act as a
force for change. (1998: X-XI in Nodelman 2008: 182)

Reynolds talks about childrens literature ambivalence, as well, stating

that, on the one hand it depends on and respects the educational system,
but on the other hand it mocks and critiques the values and practices of
the same system, being simultaneously subversive and liberating
(Nodelman 2008: 183). McGillis explains these by the dependence of the
publishing industry on the book sales that ensure its solvency. The
publisher has to make sure that nothing in the books s/he publishes do
not alienate the potential readers, implicitly the adults responsible for
the acquisition of books (2008: 183). Which brings the question to
another controversial point: should be the genre called childrens
literature, when it clearly is produced by adults?
The denomination of the genre is subject to debate, as well; why call
it childrens literature, when almost no childrens books are written,
illustrated, edited, published, marketed, sold, selected, bought or taught by
children (there is only a small number of childrens books actually written
by children or teenagers)? Children do not have much to say about what
ends up being considered appropriate, and deemed as childrens literature.
Adults and their ideas of children and childhood are entirely
responsible for the creation of childrens literature. The childrens books
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appeared out of the adults need to educate, manipulate and control

children. In the beginning there were no books specifically intended for
children. They happened to read whatever the adults read, especially
considering that there was a little number of children reading. The changing
in the attitude towards children, as a result of Enlightenment and
Romanticism ideas, brought the development in childrens education, and
implicitly the apparition of childrens books. The twentieth century came to
be known as the century of child, due mostly to the effect of the two
world wars that brought the focus on the new generation. In the post-war
era, children became the target for market consumption (McCulloch 2011:
22). Suddenly, there were books, toys, movies, radio and, later, television
programmes for children. Nevertheless, this brought a new category of
adults consuming childrens products: movies, toys, games, and literature;
in an attempt to cling to the childhood nostalgia (McCulloch 2011: 24-25). A
trend that can be seen in childrens literature, in the increased numbers of
kidults or kiddults adults that tend to read childrens books, and in
the large number of such books read both by children and adults. This trend
was named by Postman as the rise of adultified child and of the
childified adult (Postman 1982: 126 cited in McCulloch 2011: 25). Every
day, worldwide, there are marketed, publicised, and sold books, sometimes
randomly assigned to childrens literature genre without a second thought.
After the success of certain childrens and young adult books in the last ten
to fifteen years, many authors, either traditionally published or self-
published, saw the potential for their books to reach easily a wider
audience; to become part of the large crossover category. So, many books
these days are being marketed as childrens books rather than just genre
books. Harold Bloom, Byatt, Furedi and others argued that for adults to
read such lightweight fiction is degrading and infantilising (Falconer 2009:
43). The sociologist Furedi named the phenomenon cultural infantilism
and expressed his concern related to the adults that refuse to grow up. This
category of kidults or boomerang-children is formed of adults that indulge
in childhood activities, trying to relive their childhood. Therefore a new
crossover market formed around children who aspire to grow up, and the
adults who want to behave like children (Furedi 2003 cited in Falconer 2009:
43). The phenomenon is so wide-spread that literary critics become
concerned with this new trend, as well, but whether their concern is
legitimate or not, the criticism against childrens books has reached new
heights lately. The fact that the phenomenon of adults reading childrens
books is considered degrading does not help the case for the worth of
childrens books.
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Childrens literature is considered to be less demanding than the

literature for adults, and, therefore, of less value or interest. The
academic world and most of today literary critics still regard with
contempt the genre, despite the major attempt of the childrens literature
critics, in the last fifty years, to redeem its worth. In December 2013, a
scandal related to a statement, made in the description of the creative
writing course, on the University of Kent website, provoked an outburst
of indignation. The creative writing course description said:

We love great literature. We are excited by writing that changes the

reader, and ultimately even if it is in a very small way the world. We
love writing that is full of ideas, but that is also playful, funny and
affecting. You won't write mass-market thrillers or children's fiction on
our programmes. You'll be encouraged to look deep inside yourself for
your own truth and your own experiences, and also outside yourself at
the contemporary world around you. Then you'll work out how to turn
what you find into writing that has depth, risk and originality but is
always compelling and readable (Said 2013).

This statement obviously provoked a storm of criticism coming from

childrens writers, childrens literature critics, and from a large number
of people unrelated to childrens literature, as well. This kind of
statement however is not a unique occurrence, nor it is a mistake in the
authors judgement, more likely, it represents the position taken by the
great literature or mainstream literature academics and critics against
the genre of childrens literature. The problem with this statement is
related to the fact that its author sets a rhetorical system that places
great literature in opposition with childrens literature and popular
literature, represented by thrillers. Making thus the two terms mutually
exclusive, implying that childrens books cannot ever represent great
literature; that childrens books can never do what great literature is
doing (Said 2013); and thus associating them with popular literature.
However, if the criteria for defining literature are the way it influences
the reader in particular, and the world in general, than childrens books
should be considered good literature. One can think of no other genre
of literature that might influence the reader the way that childrens
literature does. Childrens books have the potential to be the most
influential books in someones life, being the first books that a person
reads; having the power to form the readers personality, character,
value system, and even the readers literary taste. The discussion about
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the childrens books value inevitably involves the notion of good

childrens books. C. S. Lewis stated that: I am almost inclined to set it
up as a canon that a childrens story which is enjoyed only by children is
a bad childrens story (1973: 233 cited in Nodelman 2008: 235).
Hillman (1999: 3 cited in Nodelman 2004: 145) argues that
literature has the following qualities: it is engaging the intellect,
displays beautiful language, and deep and subtle human motives. In
this case, one can argue that since childrens literature possesses all of
these qualities, then it should not be that different from mainstream
literature. In fact, as it has been mentioned before, there are many voices
among childrens literature critics arguing that childrens literature is in
fact an artificially created genre, rather than an entirely different
category. Nodelman argues that: Good childrens books might well
have something in common with good adult books, if only because
quality or the best are so tied up in subjective opinion (2004: 145).
In fact there are many childrens books that are considered literary
classics: Alices Adventures in Wonderland, Wind in the Willows, Oliver Twist,
David Copperfield, etc. If according to Collins English Dictionary classic
means an author, artist, or work of art of the highest excellence, then
there should be no discussions about the inferiority of the childrens
literature; however this is not the case. As it was mentioned before, the
wide popularity of Harry Potter has led to the introduction of a new
category in The New York Times best-sellers list, the Childrens Literature
Best-Sellers. While the large sales of the books should have been greeted
with enthusiasm, after all children were reading actual books in the era of
the extraordinary popularity of media, the fact only encouraged critics to
dismiss the books, associating them with popular literature, seen by
Nagourney as a catch-all phrase usually including all the texts best-
sellers [that] happen to be commercially successful in the culture at a
given time (1982: 99).
In other words, the texts that are read the most become popular
literature, regardless of their quality or literary worth. In the category of the
most read must be included the childrens literature successful writers as:
Beatrix Potter, C. S. Lewis, Roald Dahl, J. K. Rowling, Diana Wynne Jones,
Philip Pullman, etc. Most of the aforementioned authors received numerous
honours and awards; most of their work represent crossover books, read
both by children and by adults; considering these, do all these honours and
awards have any value for the critics, if they are dismissing these books
solely on the basis that they are best-sellers? According to the above
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definition, one could easily include authors like Dickens or Shakespeare in

the popular literature category, since both of them were and still are widely
popular. However, things are not that simple, since one hardly can compare
Dan Brown with Charles Dickens. Therefore, one must look for another
definition for popular literature. Cawelti proposes four categories for the
analysis of popular culture in general, that can be applied to popular
literature: the analysis of cultural themes; the concept of medium; the idea
of myth and the concept of formula (1969: 382). For the purpose of
describing the genre of popular literature and comparing it to childrens
literature genre, the concepts that interest us are: the cultural theme, the
myth and the formula, since the medium of transmission for both genres is
the same. Popular literature is represented by genre fiction: mystery, horror,
romance, fantasy, etc., which is certainly mirrored by childrens literature;
however, popular literature avoids treating in detail difficult or serious
themes, and while this might be applied for a certain category of childrens
books as well (again mostly due to the genre restrictions than to childrens
literature inherent features); other books, predominantly those for older
children (teens, young adult) treat such themes as: death A Monster Calls,
The Book Thief, Dance on my Grave, Lord of the Flies; war The Boy in the Striped
Pajamas, The Book Thief , The Diary of a Young Girl; kidnapping - The Bunker
Diary, The Winters in Bloom, Kidnapped; homosexuality Dance on my Grave,
Keeping You a Secret, Ask the Passengers; depression, thoughts of suicide
Dying to Know You, If I stay, Eclipse; faith and religion His Dark Materials
trilogy, Now I Know, etc. As one can see there is no shortage of serious
issues approached in childrens books. Coats states that:

Quite apart from its hard-hitting content, contemporary childrens fiction

can also be formally challenging. Anthony Browne, Aidan Chambers and
Alan Garner, to name only a few, have written experimental or
postmodern fiction for child readers. (2004: 162 cited in Falconer 2009: 6)

Another concept in analysing the popular culture is the myth, which

might be considered to be similar to theme or formula, nevertheless in
the sense used by Cawelti, it represents general conventions. According
to Cawelti:

All cultural products contain a mixture of two kinds of elements:

conventions and inventions. Conventions are elements which are known
to both the creator and his audience beforehand - they consist of things
like favourite plots, stereotyped characters, accepted ideas, commonly

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known metaphors and other linguistic devices, etc. Inventions, on the

other hand, are elements which are uniquely imagined by the creator
such as new kinds of characters, ideas, or linguistic forms. (1969: 384-385)

That is the myth represents a set of conventions shared by the author

and his audience that help the reader to recognise the theme, the issues,
the characters involved, etc.; thus connecting the reader to the work.
Childrens literature as a genre relies heavily on these types of
conventions, but so does not only childrens literature and popular
literature, but mainstream literature, too. What makes the difference
between good and bad fiction, is the amount of inventions in each
particular work. This is what in Caweltis words makes the distinction
between popular literature and mainstream literature, or between Dan
Brown and Shakespeare. While narrative fiction struggles with its
continuous quest for invention and innovation, the popular literature
uses less invention and more convention in its works. And despite the
genre restrictions, more and more childrens books are written in a
manner that makes them indistinct from mainstream adult fiction, which
makes some of them challenging to read. Another concept to analyse in
popular literature is the concept of formula, which is defined by Cawelti
as a conventional system for structuring cultural products (1969: 386).
He opposes formula to form, the way he opposed conventions to
inventions. Similarly, a piece of work with more formula would be
popular literature, while a piece of work with more form would be
deemed as literature. For a great artistic value, however it is not
sufficient to have only one concept from the list present in ones work to
obtain quality; because quality is a combination of features (Cawelti
1969: 386-387). Childrens literature, as it was mentioned before, contains
other genres: mystery, science fiction, fantasy, etc. and these genres
follow the formulaic restrictions too, but there are further childrens
literature genre restrictions applied to childrens books. This way, one
ends up with certain anomalies in childrens literature genre books, like:
detective stories with no bodies, no blood, no drugs, no alcohol, etc., so
the author has to innovate more to create interesting enough characters,
setting, plot, etc.; creating thus more form, and adding more innovation,
which is more likely to result in quality. That being said, it does not
automatically mean that every childrens book is better, or more
interesting, than a popular literature book, it only means that there are
more chances for the childrens author to go in search of originality in
form and content, if he cannot completely rely on formula fiction.

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In conclusion, childrens literature as a genre is greatly

underestimated, yet as it was stated it also has a lot to give. If given the
chance it may surprise the reader with unexpected depth and intricate
narratives, beautiful language and deep and subtle human motives,
literary innovations and difficult themes treated with grace. As a genre,
it mirrors the literature in general with all its genres and forms. All of
these make childrens literature an interesting object of study, where one
may rediscover the pleasure of reading, and uncover unknown things
about the genre of childrens literature. The amount of attention received
by childrens books has increased in the last decades, which can be a
great thing for childrens literature in general, and result in the increase
of attention from academia, leading to an increased quality of childrens
books, and thus in the cultivation of its readers literary tastes.

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