General Principles of Assessment
General Principles of Assessment
General Principles of Assessment
Assessment involves "...making our expectations explicit and public; setting appropriate criteria and high expectations for learning quality;
systematically gathering, analyzing, and interpreting evidence to determine how well performance matches those expectations and
standards; and using the resulting information to document, explain, and improve performance..." (Thomas Angelo, Reassessing and
Redefining Assessment. AAHE Bulletin, November 1995, Volume 48 Number 3, pages 7-9).
There are literally hundreds of guiding principles generated by various sources such as institutions of higher education, governmental
agencies, educational organizations, and even individual scholars and faculty. In fact, recent search for "assessment principles" using the
google.com search engine identfied approximately 51,300 relevant websites. Below are a sampling some worth our consideration because
most contain some form of truth and/or can be applied to any/every level of assessment -- course, discipline, or program. In many cases,
these principles are adaptations of adaptations...of adaptations of principles.
American Association for Higher Education (AAHE) - 9 Principles of Good Practice for Assessing Student Learning
1. The assessment of student learning begins with educational values. Assessment is not an end in itself but a vehicle for educational
improvement. Its effective practice, then, begins with and enacts a vision of the kinds of learning we most value for students and strive to help
them achieve. Educational values should drive not only what we choose to assess but also how we do so. Where questions about educational mission
and values are skipped over, assessment threatens to be an exercise in measuring what's easy, rather than a process of improving what we really
care about.
2. Assessment is most effective when it reflects an understanding of learning as multidimensional, integrated, and revealed in
performance over time. Learning is a complex process. It entails not only what students know but what they can do with what they know; it
involves not only knowledge and abilities but values, attitudes, and habits of mind that affect both academic success and performance beyond the
classroom. Assessment should reflect these understandings by employing a diverse array of methods, including those that call for actual performance,
using them over time so as to reveal change, growth, and increasing degrees of integration. Such an approach aims for a more complete and
accurate picture of learning, and therefore firmer bases for improving our students' educational experience.
3. Assessment works best when the programs it seeks to improve have clear, explicitly stated purposes. Assessment is a goal-oriented
process. It entails comparing educational performance with educational purposes and expectations -- those derived from the institution's mission,
from faculty intentions in program and course design, and from knowledge of students' own goals. Where program purposes lack specificity or
agreement, assessment as a process pushes a campus toward clarity about where to aim and what standards to apply; assessment also prompts
attention to where and how program goals will be taught and learned. Clear, shared, implementable goals are the cornerstone for assessment that is
focused and useful.
4. Assessment requires attention to outcomes but also and equally to the experiences that lead to those outcomes. Information about
outcomes is of high importance; where students "end up" matters greatly. But to improve outcomes, we need to know about student experience
along the way -- about the curricula, teaching, and kind of student effort that lead to particular outcomes. Assessment can help us understand which
students learn best under what conditions; with such knowledge comes the capacity to improve the whole of their learning.
5. Assessment works best when it is ongoing not episodic. Assessment is a process whose power is cumulative. Though isolated, "one-shot"
assessment can be better than none, improvement is best fostered when assessment entails a linked series of activities undertaken over time. This
may mean tracking the process of individual students, or of cohorts of students; it may mean collecting the same examples of student performance or
using the same instrument semester after semester. The point is to monitor progress toward intended goals in a spirit of continuous improvement.
Along the way, the assessment process itself should be evaluated and refined in light of emerging insights.
6. Assessment fosters wider improvement when representatives from across the educational community are involved. Student learning
is a campus-wide responsibility, and assessment is a way of enacting that responsibility. Thus, while assessment efforts may start small, the aim over
time is to involve people from across the educational community. Faculty play an especially important role, but assessment's questions can't be fully
addressed without participation by student-affairs educators, librarians, administrators, and students. Assessment may also involve individuals from
beyond the campus (alumni/ae, trustees, employers) whose experience can enrich the sense of appropriate aims and standards for learning. Thus
understood, assessment is not a task for small groups of experts but a collaborative activity; its aim is wider, better-informed attention to student
learning by all parties with a stake in its improvement.
7. Assessment makes a difference when it begins with issues of use and illuminates questions that people really care about. Assessment
recognizes the value of information in the process of improvement. But to be useful, information must be connected to issues or questions that
people really care about. This implies assessment approaches that produce evidence that relevant parties will find credible, suggestive, and applicable
to decisions that need to be made. It means thinking in advance about how the information will be used, and by whom. The point of assessment is
not to gather data and return "results"; it is a process that starts with the questions of decision-makers, that involves them in the gathering and
interpreting of data, and that informs and helps guide continuous improvement.
8. Assessment is most likely to lead to improvement when it is part of a larger set of conditions that promote change. Assessment alone
changes little. Its greatest contribution comes on campuses where the quality of teaching and learning is visibly valued and worked at. On such
campuses, the push to improve educational performance is a visible and primary goal of leadership; improving the quality of undergraduate education
is central to the institution's planning, budgeting, and personnel decisions. On such campuses, information about learning outcomes is seen as an
integral part of decision making, and avidly sought.
9. Through assessment, educators meet responsibilities to students and to the public. There is a compelling public stake in education. As
educators, we have a responsibility to the publics that support or depend on us to provide information about the ways in which our students meet
goals and expectations. But that responsibility goes beyond the reporting of such information; our deeper obligation -- to ourselves, our students, and
society -- is to improve. Those to whom educators are accountable have a corresponding obligation to support such attempts at improvement.
Thomas A. Angelo and K. Patricia Cross - 7 Assumptions upon which Classroom Assessment is based
1. The quality of student learning is directly, although not exclusively, related to the quality of teaching. Therefore, one of the most promising ways to
improve learning is to improve teaching.
2. To improve their effectiveness, teachers need first to make their goals and objectives explicit and then to get specific, comprehensible feedback on
the extent to which they are achieving those goals and objectives.
3. To improve their learning, students need to receive appropriate and focused feedback early and often; they also need to learn how to assess their
own learning.
4. The type of assessment most likely to improve teaching and learning is that conducted by faculty to answer questions they themselves have
formulated in response to issues or problems in their own teaching.
5. Systematic inquiry and intellectual challenge are powerful sources of motivation, growth, and renewal for college teachers, and Classroom
Assessment can provide such challenge.
6. Classroom Assessment does not require specialized training; it can be carried out by dedicated teachers from all disciplines.
7. By collaborating with colleagues and actively involving students in Classroom Assessment efforts, faculty (and students) enhance learning and
personal satisfaction.
University of San Francisco - 10 Principles of What Assessment Is... and 8 Principles of What It Is Not
ASSESSMENT IS:
1. A goal-oriented process that is based on explicit criteria, including student learning outcomes, program goals and objectives, and the mission and
goals of the University;
2. A collaborative and interactive process involving students, faculty, staff and administrators;
3. An ongoing process that promotes the lifelong learning of mature men and women in an atmosphere of academic freedom;
4. A professional responsibility of the faculty delivering instruction and the individuals delivering student development and support services;
5. A compendium of multiple methods, modes, and contexts that reflect the unique nature of each program, unit, or individual involved in the process;
different methods of assessment are used at different times and with different programs;
6. A structure to incorporate feedback to students to help them improve as learners and develop as individuals;
7. A cumulative, long-term, and dynamic process;
8. A flexible process designed to meet changing needs of learning and teaching, as well as those of programs and the institution as a whole;
9. A process that actively involves students and includes student self-assessment components; and
10. A communication process that is regular and group results are distributed to the university community for discussion and decision making.
Pellissippi State - Teaching Resources for Assessment and Innovations in Learning (TRAIL) - What is Academic
Assessment?
1. Academic assessment is the careful examination of student learning.
2. It is a process which requires that we review, respond, and reflect upon the teaching/learning practice.
3. Traditionally, academic assessment has focused upon student learning within programs, yet as classroom educators, we are concerned with
evaluating this teaching/learning dynamic on a daily basis.
4. Much of what we know and believe about what occurs in our classrooms is often a product of our informed intuitions.
5. Essentially, we seek answers to two basic questions: (1) How well are our students learning? and (2) How effectively are we teaching?
6. Classroom assessments techniques (CATs) are ways to help make the task of assessment more comfortable and meaningful to faculty.
7. In addition to classroom assessment techniques which reflect student learning and development, surveys can be a useful method of gathering
information which can be used to assess experiences, expectations, attitudes toward disciplines, learning strategies, learning styles, and student
satisfaction.
FairTest - The National Center for Fair & Open Testing - 7 Principles and Indicators for Student Assessment Systems
1. The Primary Purpose of Assessment is to Improve Student Learning. Assessment systems, including classroom and large-scale assessment,
are organized around the primary purpose of improving student learning. Assessment systems provide useful information about whether students
have reached important learning goals and about the progress of each student. They employ practices and methods that are consistent with learning
goals, curriculum, instruction, and current knowledge of how students learn. Classroom assessment that is integrated with curriculum and instruction
is the primary means of assessment. Educators assess student learning through such methods as structured and informal observations and
interviews, projects and tasks, tests, performances and exhibitions, audio and videotapes, experiments, portfolios, and journals. Multiple-choice
methods and assessments intended to rank order or compare students, if used, are a limited part of the assessment system. The educational
consequences of assessment are evaluated to ensure that the effects are beneficial.
2. Assessment for Other Purposes Supports Student Learning. Assessment systems report on and certify student learning and provide
information for school improvement and accountability by using practices that support important learning. Teachers, schools and education systems
make important decisions, such as high school graduation, on the basis of information gathered over time, not a single assessment. Information for
accountability and improvement comes from regular, continuing work and assessment of students in schools and from large-scale assessments.
Accountability assessments use sampling procedures. Rigorous technical standards for assessment are developed and used to ensure high quality
assessments and to monitor the actual educational consequences of assessment use.
3. Assessment Systems Are Fair to All Students. Assessment systems, including instruments, policies, practices and uses, are fair to all students.
Assessment systems ensure that all students receive fair treatment in order not to limit students' present and future opportunities. They allow for
multiple methods to assess student progress and for multiple but equivalent ways for students to express knowledge and understanding. Assessments
are unbiased and reflect a student's actual knowledge. They are created or appropriately adapted and accommodations are made to meet the specific
needs of particular populations, such as English language learners and students with disabilities. Educators provide students with instruction in the
assessment methods that are used. Bias review committees study and approve each large-scale assessment.
4. Professional Collaboration and Development Support Assessment. Knowledgeable and fair educators are essential for high quality
assessment. Assessment systems depend on educators who understand the full range of assessment purposes, use appropriately a variety of suitable
methods, work collaboratively, and engage in ongoing professional development to improve their capability as assessors. Schools of education
prepare teachers and other educators well for assessing a diverse student population. Educators determine and participate in professional
development and work together to improve their craft. Their competence is strengthened by groups of teachers scoring student work at the district or
state levels. Schools, districts, and states provide needed resources for professional development.
5. The Broad Community Participates in Assessment Development. Assessment systems draw on the community's knowledge and ensure
support by including parents, community members, and students, together with educators and professionals with particular expertise, in the
development of the system. Discussion of assessment purposes and methods involves a wide range of people interested in education. Parents,
students, and members of the public join a variety of experts, teachers, and other educators in shaping the assessment system.
6. Communication about Assessment is Regular and Clear. Educators, schools, districts, and states clearly and regularly discuss assessment
system practices and student and program progress with students, families, and the community. Educators and institutions communicate, in ordinary
language, the purposes, methods, and results of assessment. They focus reporting on what students know and are able to do, what they need to
learn to do, and what will be done to facilitate improvement. They report achievement data in terms of agreed-upon learning goals. Translations are
provided as needed. Examples of assessments and student work are made available to parents and the community so they know what high quality
performance and local students' work looks like. Assessment results are reported together with contextual information such as education programs,
social data, resource availability, and other student outcomes.
7. Assessment Systems Are Regularly Reviewed and Improved. Assessment systems are regularly reviewed and improved to ensure that the
systems are educationally beneficial to all students. Assessment systems must evolve and improve. Even well-designed systems must adapt to
changing conditions and increased knowledge. Reviews are the basis for making decisions to alter all or part of the assessment system. Reviewers
include stakeholders in the education system and independent expert analysts. A cost-benefit analysis of the system focuses on the effects of
assessment on learning. These Principles, including "Foundations," provide the basis for evaluating the system.
Western Washington University - Center for Instructional Innovative - How Assessment Works/Assessment Learning
Cycle
1. Step one is to define intended program learning objectives: specifically, what do we want our graduates to know and actually to be able to do?
2. Step two is to define measurable outcomes that will serve as evidence of how well each objective has been met, and then actually to measure them.
Because this step requires explicit articulation of program success criteria, it often has the added benefit of clarifying faulty assumptions.
3. Step three is to compare actual observed outcomes to intended program objectives: how well did we meet our objectives in general, and our student
learning objectives in particular?
4. Finally, in step four, based on how well or how poorly achieved outcomes compare to intended outcomes, elements of the program (including
assessment elements) are redesigned as appropriate, and a new assessment cycle begins.
The assessment cycle is an integral part of student-centered education. It provides an ongoing mechanism for challenging tacit assumptions about program
effectiveness, identifying conflicting program elements, and assuring that student learning objectives are met. It also allows for evolution of program goals over
time. Although it is by no means an easy task to define learning objectives and measurable outcomes for an educational program, faculty engaged in the
process inevitably and uniformly are rewarded by identifying with heightened clarity what it is they are trying to accomplish and how they can better go about it.
Western Washington University - Center for Instructional Innovative - Basic Assumptions to Good Assessment Practices
1. The first precept of good assessment practice is to assess what is most important.
2. Anything that can be taught or learned can be assessed.
3. Assessment should be applied at course, program, and institutional levels.
4. Every program and every course should be organized around clearly articulated learning goals and objectives, explicit assessment methods, and
measurable outcomes.
5. An assessment process should be logistically feasible and practically manageable to insure that it is regular and ongoing.
6. What is important varies by program and program level, and program competencies are often sequentially developed; general education
competencies tend to be first steps in the development of a range of integrative abilities across the curriculum.
7. Clearly major programs must focus on developing the specific competencies of their fields; but they also have responsibility to develop in their
students this broad range of general abilities. These responsibilities include integrating the particular skills and abilities of the major with the general
developmental skills and abilities.
Arthur Chickering and Zelda Gamson - 7 Principles for Good Practice in Undergraduate Learning
1. Good practice encourages student-faculty contact. Frequent student-faculty contact in and out of class is the most important factor in student
motivation and involvement. Faculty concern helps students get through rough times and keep on working. Knowing a few faculty members well
enhances students' intellectual commitment and encourages them to think about their own values and future plans.
2. Good practice encourages cooperation among students. Learning is enhanced when it is more like a team effort than a solo race. Good
learning, like good work, is collaborative and social, not competitive and isolated. Working with others often increases involvement in learning.
Sharing one's own ideas and responding to others' reactions improves thinking and deepens understanding.
3. Good practice encourages active learning. Learning is not a spectator sport. Students do not learn much just sitting in classes listening to
teachers, memorizing pre-packaged assignments, and spitting out answers. They must talk about what they are learning, write about it, relate it to
past experiences, and apply it to their daily lives. They must make what they learn part of themselves.
4. Good practice gives prompt feedback. Knowing what you know and don't know focuses learning. Students need appropriate feedback on
performance to benefit from courses. In getting started, students need help in assessing existing knowledge and competence. In class, students need
frequent opportunities to perform and receive suggestions for improvement. At various points during college, and at the end, students need chances
to reflect on what they have learned, what they still need to know, and how to assess themselves.
5. Good practice emphasizes time on task. Time plus energy equals learning. There is no substitute for time on task. Learning to use one's time
well is critical for students and professionals alike. Students need help in learning effective time management. Allocating realistic amounts of time
means effective learning for students and effective teaching for faculty. How an institution defines time expectations for students, faculty,
administrators, and other professional staff can establish the basis for high performance for all.
6. Good practice communicates high expectations. Expect more and you will get it. High expectations are important for everyone--for the poorly
prepared, for those unwilling to exert themselves, and for the bright and well motivated. Expecting students to perform well becomes a self-fulfilling
prophecy when teachers and institutions hold high expectations for themselves and make extra efforts.
7. Good practice respects diverse talents and ways of learning. There are many roads to learning. People bring different talents and styles of
learning to college. Brilliant students in the seminar room may be all thumbs in the lab or art studio. Students rich in hands-on experience may not do
so well with theory. Students need the opportunity to show their talents and learn in ways that work for them. Then they can be pushed to learning
in new ways that do not come easily.
California Academic Press - Student Outcomes Assessment: Suggestions for Getting Started
1. Start by framing outcomes assessment in terms of the program as a whole, not in terms of individual courses, particular
experiences, or required parts. E.g. What habits of mind do we want our MBA graduates to bring with themselves to the workplace?
2. Frame questions from the perspectives of the clients, not the perspective of the providers. Eg. What do the humanities faculty want
students to have learned by studying the natural sciences?
3. Use areas of overlap as focal points of consensus. Eg. Faculty from across the entire college think of reasoning skills as important outcomes of
their courses and programs, so lets take reasoning skills as one key outcome of our program.
4. Conceive of the process as a research project. Eg. What do our graduates believe they have learned as a result of their work in this program?
Eg. How would a social scientist measure student attitudes? What sorts of student projects might reveal whether the exiting students had attained
the technical skills and the depth of knowledge of our discipline?
5. Make something happen as a result. Eg. Since we have identified cultural sensitivity as an outcome of student development programming, lets
plan how to focus staff time, creativity, and financial resources on nurturing that sensitivity.
6. A small project with high validity and reliability is better than a massive project based on bad data. Eg. Lets use taped focus group
discussions, perhaps led by a trained senior undergraduate, of students talking with each other about decision making around current campus issues
to see the extent to which ethical considerations and levels of moral reasoning are manifest.
7. Use assessment to improve other processes. Eg. Shift the focus of student course evaluations to student learning by designing course
questionnaires around different identified learning outcomes. For example, if artistic sensitivity is an outcome of a course requirement in the fine arts,
one might build a course evaluation form using questions like, In this course I experienced what it was like to express my emotions and ideas
creatively and artistically. Through the assignments in this course I found myself being more conscious and aware of the artistic elements in life
outside of class. I doubt that this course caused me to see anything creative or beautiful other than those things which I had already known about.
8. Discuss the context, acknowledge and address the facultys deep concerns. Bright people have real anxieties with regard to why they are
being asked to engage in student outcomes assessment. The culture of the faculty on most campuses would find the call to student outcomes
assessment threatening, insulting, intrusive, and wrongheaded. But, in the final analysis, committed faculty want their students to learn. This
professionalism, if tapped, can become a legitimate and powerful source of positive motivation to undertake a well-conceived assessment project.
9. Plan a systematic, first things first approach. E.g. Before leaping to the issue of data gathering tools or strategies to use, make sure a full
exploration of the question: What might we possibly count as evidence that our students are achieving the targeted outcome? Use the expertise of
those who know statistical analysis, instructional measurement, and social science research design as consultants in the development data
gathering strategies and the analysis and presentation of findings. Treat the findings as the jumping off point for serious conversations regarding their
interpretation and significance. Arguably, if the process is working well, rather than firm and univocal answers, intelligent people will see that deeper
and more interesting assessment research questions emerge. Assessment research is like other kinds of research. We learn some things, and we also
learn how much we do not yet know about how well our students are achieving those learning outcomes we intend.
North Dakota State University - University Assessment Committee - 16 Principles for Assessment
1. The purpose of assessment is to improve student learning and development by identifying the intended student outcomes for each program,
providing feedback on the progress toward these outcomes, and using the feedback to modify aspects of the programs to ensure that the outcomes
are being achieved and student learning is improved.
2. Assessment examines both the product (quality education) and the process (how achieved).
3. Assessment plans use multiple approaches to assessment including both quantitative and qualitative data, and multiple indicators of effectiveness that
reflect the complexity of the goals of higher education and the diversity of the NDSU campus.
4. Effective assessment depends upon clearly stated, assessable outcomes; data collected which are meaningful, valuable, and accurate; data which are
analyzed, not merely tabulated; and results that are communicated. Unit assessment activities are "driven" by the unit-identified outcomes.
5. Assessment demands a holistic approach to students and student development.
6. Assessment plans, where possible and appropriate, make use of existing databases and evaluation programs already in place, e.g., information of
admissions, retention, and completion, results from surveys of students, alumni, and employers, findings of accreditation agencies, institutional
program reviews, etc.
7. Instruments used for assessment are expected to measure the intended student outcomes determined by the faculty to be important for each
program with acceptable levels of technical quality, e.g., validity, reliability, etc.
8. Faculty and students are to be involved in the development of assessment plans, in their implementation, and in the continuing efforts to use
assessment to improve institutional and student performance.
9. Assessment resides in the unit; ownership for effective teaching lies with the teacher; responsibility for learning lies with the student.
10. Effective assessment provides feedback to students and units with implications for improvement.
11. Students will participate in assessment activities. (This will be so noted in the University bulletin and in orientation programs.)
12. Assessment results will be used for program improvement. Such results will not be used to penalize students or faculty. Student performance on
assessment instruments will not become part of the transcript. Assessment is to be used to demonstrate current levels of achievement and to improve
future performance.
13. Effective assessment is continuous, creating a self-correcting loop of experimentation and measurement. Choices about what/when/how to assess are
continuously reviewed.
14. Units include assessment of student performance and satisfaction at appropriate times during college and of alumni after graduation.
15. Units will provide annual reports of assessment activities to the University Assessment Committee on the level of performance and trends over time,
especially in relation to institutional outcomes. These reports will include changes in programs and activities that result from problems or possibilities
identified in prior reports.
16. Assessment feeds into planning, continuous improvement, and institutional and unit resource allocations.
The IDEA Center - IDEA Paper #35 - 8 Characteristics of Good Departmental-Level Assessment Plans
1. Principled. A good departmental assessment plan should be based on principles that are (ideally) defined at the university level.
2. Integrated. Department level assessment plans should be departmentally driven, but also tied to the university assessment initiatives and program
review, carrying through themes related to outcomes in the major and general education.
3. Ongoing. Department level assessment should be part of the ongoing business of the department, not only a priority during program review cycles
or prior to accreditation visits.
4. Comprehensive. Assessment activities should encompass students, faculty, and resources; inputs, process, and results.
5. Acculturated. Department level assessment can stand on its own, but to be optimally effective department level efforts need to be a valued and
supported part of the universitys culture.
6. Implemented gradually. Assessment needs to become part of the culture slowly, implemented in carefully orchestrated steps over time.
7. Practical. To be truly useful, department level assessment must stay on a practical level with obvious implications to faculty and students.
8. Self-Renewing. Assessment data and information must feed back into the system, both on the university level and departmental level.
National Center for Postsecondary Improvement - 7 Domains of an Institution's Student Assessment Strategy
1. Institutional context
2. External influences
3. Approach adopted
4. Institutional support patterns
5. Assessment management practices and policies
6. Assessment culture and climate
7. Institutional uses and impacts of student assessment
Steven M. Culver and Dennis R. Ridley - "How to Guarantee the Failure of Assessment at Any Institution by Following 17
Easy, Proven Rules" (Assessment Update, July-August 1995, Volume 7, Number 4)
1. Talk to the administration and make sure they understand that assessment is just a fad and that there is no reason to support it either with words or
cash.
2. When sharing the results of assessment with others on campus, give no thought to the political fallout that may be caused by the information
collected. Corollary: If a capital request is pending, the time is ripe to release any data showing that students do not need, would not use, the new
facility.
3. Point out as quickly and clearly as possible that the purpose of assessment is to root out those faculty who have gotten by on inferior teaching skills
for the past several years.
4. Always assume that results deeply buried in the assessment report's appendices will never be read or published in the newspaper because of the
Freedom of Information Act.
5. To implement assessment policies and procedures on your campus, create a large committee of at least 40 individuals so that all possible insights can
be gained before movement begins.
6. If no one on the faculty has asked to see the latest report on assessment, assume that they have no interest in assessment, wouldn't understand it
anyway, or are living the unexamined academic life and are unworthy to receive your pearls. Corollary: Be assured that after you have affixed an
attractive label on your report, your marketing efforts are complete.
7. Make sure that assessment information is interpreted apart from the context in which it was collected. This makes interpretation cleaner and less
complex.
8. Never delegate to others the actual analysis and interpretation of data. To ensure that the conclusions reached are infallibly accurate and wise, act
like an assessment oracle; that is, you are the one with all the answers.
9. Rely exclusively on hard data and stay away from squishy, qualitative, touchy-feely data. Corollary: Keep human relations-oriented, student-centered
people away from your assessment program.
10. Always assume that lightning only strikes the computer next door and that your computer's hard drive will never crash. Corollary: Only back up your
files as a last resort, on particularly slow days at the office.
11. Rely heavily on standardized testing that has been developed outside the university and provides an objective view of student progress. Corollary:
Adopting a "name brand" test will take care of your worries.
12. Always depend on slick PERT charts and checklists to manage your projects. Corollary: Once a report, its author, and the due date have been duly
listed, you can relax and wait confidently for that report to arrive in your mailbox on the appointed date.
13. If you hear of something going on at another school, use it at your school without delay. Conversely, if someone on your campus suggests something
that has never been done elsewhere, don't even consider trying it at your school.
14. Depend on it that new software always works perfectly the first time. Corollary: If you have used new software to generate information to share with
colleagues elsewhere, you need not check the disks before putting them in the mail.
15. So that longitudinal comparisons can be made, once measures have been put in place, they should remain forever. Change is a sign of weakness.
16. Never show up at faculty meetings lest faculty get the idea that assessment is connected with teaching and learning. This would undermine the
assessment mystique that you should strive to foster: that assessment is an esoteric, special activity that is simply beyond the average person.
17. No attempt should ever be made to evaluate the assessment process on your campus. Such an evaluation would just use up precious time and
resources and disrupt your established procedures.