Strategy Analysis
Strategy Analysis
2
Study Session Schedule
Session Date Chapters Topics
1 Jan 25 1&2 Introduction and BA Key Concepts
9 Oct 18 10 Techniques
Strategy Analysis 5
INTRODUCTION
Purpose
Describes the business analysis work to collaborate with
stakeholders to identify the business need, enable the
organization to address the need and align the resulting
strategy for change with other strategies.
Define the future and any transition states needed to address
the business need.
Discover possible solutions to apply the capabilities of the
organization in order to reach the desired set of goals and
objectives.
Ongoing activity as changes in the business need occurs or
new information results in an adjustment to the change
strategy.
A strategy may be captured in a strategic plan, product vision,
business case, product roadmap or other artifacts. Strategy Analysis 6
INTRODUCTION
Strategy Analysis 7
INTRODUCTION
Strategy Analysis 8
STUDY AID
Task Mne- # of # of # of # of # of
monic Inputs Elements Outputs Tech- Stake-
niques holders
Analyze C 2 8 2 26 !!! 10
Current State
Define Future F 1 11 ! 3 23 !! 10
State
Assess Risks R 6 5 1 12 8
Define S 4 5 2 20 ! 10
Change
Strategy
Take predictability of outcome into account:
Predictable range of outcomes? = Clear strategy
Unpredictable? = mitigate risk, test assumptions, try different strategies
(change course) Strategy Analysis 9
INTRODUCTION - APPLYING THE BUSINESS
ANALYSIS CORE CONCEPT MODEL
Core Concept Usage in Strategy Analysis
Change Define the future state and develop a change strategy to
achieve the future state
Need Identify and prioritize needs from the current state to
determine the desired future state
Solution Define the scope of a solution as part of developing a
change strategy
Stakeholder Collaborate to understand the business need and develop
change strategy and future state to meet needs
Value Examine the potential value of the solution to justify the
change
Context Consider context of the enterprise in developing a change
strategy
Strategy Analysis 10
6.1 Analyze Current State
6.1 ANALYZE CURRENT STATE
Purpose
Understand the reasons why an enterprise needs to change.
Understand what would be directly or indirectly affected by the change.
Description
Change occurs in a context of existing stakeholders, processes,
technology and policies of the enterprise.
Current state can be described on different levels, from the entire
enterprise to small components of the solution.
The current state is rarely static while a change is being developed.
Changes to the current state may force alterations in the desired future
state, change strategy or requirements and designs.
Strategy Analysis 12
6.1 ANALYZE CURRENT STATE
Strategy Analysis 13
6.1 ANALYZE CURRENT STATE
Elicitation Results
Used to define and understand the current state.
Needs
The problem or opportunity often launches business
analysis work to better understand these needs.
1.
Inputs
Strategy Analysis 14
6.1 ANALYZE CURRENT STATE
Business Needs
Problems and opportunities of strategic importance.
May be identified at different levels of the organization.
Need to ensure the correct problem is being solved.
Strategy Analysis 15
6.1 ANALYZE CURRENT STATE
Capabilities and Processes
Activities, knowledge, products and services, supported
functions and decision making methods that differentiate
the enterprise.
Capability-centric view: identify innovative solutions
using existing capabilities.
Process-centric view: improve current activity
2. performance.
Elements
Technology and Infrastructure
Information systems.
Physical components and capabilities.
Strategy Analysis 16
6.1 ANALYZE CURRENT STATE
Policies
Guide operations and decision making of the enterprise
and support governance.
Identify relevant policies that may shape solution scope
or constrain potential solutions to pursue.
Business Architecture
2.
Understand the context of the current state in order to
Elements recommend changes that provide value.
Ensure that needs being met by the existing business
architecture continue in the future state.
Internal Assets
Identify resources used in the current state.
Strategy Analysis 17
6.1 ANALYZE CURRENT STATE
External Influencers
May present constraints, dependencies or drivers on the
current state:
Industry Structure
Competitors
Customers
2. Suppliers
Political and Regulatory Environment
Elements
Technology
Macroeconomic Factors
Strategy Analysis 18
6.1 ANALYZE CURRENT STATE
Business Analysis Approach
Guides analysis of the current state.
Enterprise Limitation
Helps to understand challenges within the enterprise.
3. Organizational Strategy
Guidelines Set of goals and objectives that guide operations,
establishes direction and provides vision for the future
and Tools state.
Implicitly or explicitly stated.
Strategy Analysis 19
6.1 ANALYZE CURRENT STATE
Solution Limitation
Used to understand the challenges of the existing solutions
within the current state.
Strategy Analysis 20
6.1 ANALYZE CURRENT STATE
Benchmarking and Market Analysis
Provides an understanding of where there are
opportunities for improvement.
Strategy Analysis 21
6.1 ANALYZE CURRENT STATE
Business Cases
Captures business need and opportunity information.
Concept Modeling
Defines key terms and concepts in the business
domain and their relationships.
4.
Data Mining
Techniques
Obtain information on enterprise performance.
Document Analysis
Review existing documentation to better understand
current state.
Strategy Analysis 22
6.1 ANALYZE CURRENT STATE
Financial Analysis
Understand the profitability of the current state and
financial capability to deliver change.
Focus Group
Solicit feedback from customers or end users about
the current state.
4.
Techniques Functional Decomposition
Break down components of the current state.
Interviews
Dialogue with stakeholders to understand current
state and their needs.
Strategy Analysis 23
6.1 ANALYZE CURRENT STATE
Item Tracking
Manage issues discovered about the current state.
Lessons Learned
Assess failures and opportunities for improvement in
past initiatives.
4.
Metrics and Key Performance Indicators (KPIs)
Techniques
Assess performance of current state.
Mind Mapping
Explore current state and better understand factors
affecting the business need.
Strategy Analysis 24
6.1 ANALYZE CURRENT STATE
Observation
Insights into needs within the current state not previously
identified.
Organizational Modeling
Roles, responsibilities and reporting structures within the
current state.
4.
Techniques Process Analysis
Identifies opportunities to improve current state.
Process Modeling
Describes how work occurs within the current solution.
Strategy Analysis 25
6.1 ANALYZE CURRENT STATE
Risk Analysis and Management
Identifies risks to the current state.
Survey or Questionnaire
Better understand current state from stakeholders.
Strategy Analysis 26
6.1 ANALYZE CURRENT STATE
SWOT Analysis
Evaluate strengths, weaknesses, opportunities and
threats of the current state.
Vendor Assessment
Determine if current state vendors are meeting
commitments or if changes are needed.
4.
Techniques Workshops
Stakeholders collaborate to describe the current
state and their needs.
Strategy Analysis 27
6.1 ANALYZE CURRENT STATE
Key Stakeholders
Customer
Domain SME
End User
Implementation SME
Operational Support
5.
Stakeholders Project Manager
Regulator
Sponsor
Supplier
Tester
Strategy Analysis 28
6.1 ANALYZE CURRENT STATE
Current State Description
The context and relationship among the enterprises
scope, capabilities, resources, performance, culture,
dependencies, infrastructure and external
influences.
Business Requirements
6. The problem, opportunity or constraint defined
Outputs based on an understanding of the current state.
Strategy Analysis 29
6.1 ANALYZE CURRENT STATE
Exercise
31
a. Internal assets
b. Capabilities
c. Business architecture
d. Macroeconomic factors
32
Description
Define the future state at an appropriate level of detail:
Allows strategies to achieve the future state to be identified and
assessed
Provides clear definition of outcomes to satisfy business needs
Future state value can be assessed
Consensus among stakeholders of shared vision of the outcome
Identify components of the enterprise affected by the change and
their boundaries
Define appropriate performance measures
Strategy Analysis 34
6.2 DEFINE FUTURE STATE
Strategy Analysis 35
6.2 DEFINE FUTURE STATE
Business Requirements
Problems, opportunities or constraints that the future
state will address.
1.
Inputs
Strategy Analysis 36
6.2 DEFINE FUTURE STATE
Business Goals and Objectives
Describes the ends that the organization is seeking
to achieve.
Longer term goals broken down into specific
objectives and linked to measures to assess
achievement.
Strategy Analysis 37
6.2 DEFINE FUTURE STATE
Constraints
Describe aspects of the current state and future
state that may not be changed.
Carefully examine to ensure they are accurate and
justified.
Strategy Analysis 38
6.2 DEFINE FUTURE STATE
Technology and Infrastructure
May impose technical constraints on the solution.
Also may need to change.
Policies
Common source of solution constraints.
2. Identify necessary changes for the desired future
state.
Elements
Business Architecture
All elements of the future state must contribute to
the overall desired future state of the enterprise as a
whole.
Strategy Analysis 39
6.2 DEFINE FUTURE STATE
Internal Assets
Resources may need to be changed or increased to
implement the change strategy and support the
future state.
Identify Assumptions
Must be identified and clearly understood to enable
2. decisions if they later prove invalid.
Elements
Potential Value
Evaluate to see if the overall potential value of the
solution justifies a change compared to making no
change.
Strategy Analysis 40
6.2 DEFINE FUTURE STATE
Current State Description
Provides context for the work to be completed.
Starting point for the future state.
Strategy Analysis 41
6.2 DEFINE FUTURE STATE
Acceptance and Evaluation Criteria
Identify what makes future state acceptable and how
to evaluate options.
Balanced Scorecard
Set targets for measuring the future state.
4.
Benchmarking and Market Analysis
Techniques
Make decisions about future state business
objectives.
Brainstorming
Collaborate ideas for the future state.
Strategy Analysis 42
6.2 DEFINE FUTURE STATE
Business Capability Analysis
Prioritize capability gaps in relation to value and risk.
Business Cases
Capture the desired outcomes of the change initiative.
Decision Analysis
Compare different future states and understand which
is the best choice.
Strategy Analysis 43
6.2 DEFINE FUTURE STATE
Decision Modeling
Model complex decisions regarding future state options.
Financial Analysis
Estimate potential financial returns to be delivered.
4. Functional Decomposition
Techniques Break down complex systems for better. understanding
Interviews
Understand desired future state and needs of
stakeholders.
Strategy Analysis 44
6.2 DEFINE FUTURE STATE
Lessons Learned
Determine which opportunities for improvement to
address and how current state can be improved.
Organizational Modelling
Describe roles, responsibilities and reporting structures
within the future state organization.
Strategy Analysis 45
6.2 DEFINE FUTURE STATE
Process Modelling
Describe how work would occur in the future state.
Prototyping
Model future state options and their potential value.
4. Scope Modelling
Techniques Define boundaries of the enterprise.
Survey or Questionnaire
Understand desired future state of stakeholders and
their needs to be addressed.
Strategy Analysis 46
6.2 DEFINE FUTURE STATE
SWOT Analysis
Evaluate strengths, weaknesses, opportunities and
threats to be exploited or mitigated.
Vendor Assessment
Assess potential value provided by vendor solution
options.
4.
Techniques Workshops
Collaborate with stakeholders to describe the future state.
Strategy Analysis 47
6.2 DEFINE FUTURE STATE
Key Stakeholders
Customer
Domain SME
End User
Implementation SME
Operational Support
5.
Stakeholders Project Manager
Regulator
Sponsor
Supplier
Tester
Strategy Analysis 48
6.2 DEFINE FUTURE STATE
Business Objectives
The desired direction that the business wishes to
pursue in order to achieve the future state.
Strategy Analysis 49
6.2 DEFINE FUTURE STATE
Exercise
51
a. Business requirement
b. Business objective
c. Potential value
d. Business goal
52
Description
Analyze and manage risks related to the current state, future state, a
change itself, a change strategy or any tasks performed by the
enterprise.
Consequences if the risk occurs
Impact of those consequences
Likelihood of the risk
Potential time frame when the risk might occur
Used as an input to identify a change strategy.
Strategy Analysis 54
6.3 ASSESS RISKS
Strategy Analysis 55
6.3 ASSESS RISKS
Business Objectives
Desired direction used to identify potential risks.
1. Influences
Inputs Internal and external factors that impact future state.
Potential Value
Identify value of future state to assess risks.
Requirements (prioritized)
Influences the risks associated with the solution.
Strategy Analysis 56
6.3 ASSESS RISKS
Unknowns
Assess risks based on current understanding.
Estimate impact of unknown or uncertain events using:
Historical context from similar situations
Lessons Learned from past changes
Expert Judgement from stakeholders
2.
Constraints, Assumptions and Dependencies
Elements
May help identify risks or managed as risks themselves.
Strategy Analysis 57
6.3 ASSESS RISKS
Risk Tolerance
Amount of uncertainty the organization is willing to
accept in exchange for potential value.
Attitudes toward risk:
Risk-aversion
Neutrality
2. Risk-seeking
Elements
Recommendation
Understand overall risk level and stakeholder
tolerance toward risk to recommend a course of
action.
Strategy Analysis 58
6.3 ASSESS RISKS
Business Analysis Approach
Guides how risks are analyzed.
Business Policies
Defines limits for decisions and may mandate
aspects of risk management.
3.
Change Strategy
Guidelines
Provides transition plan from current to future state.
and Tools
Current State Description
Provides context for work to be completed.
Strategy Analysis 59
6.3 ASSESS RISKS
Future State Description
Determines risks associated with the future state.
Identified Risks
Starting point for thorough risk assessment.
Strategy Analysis 60
6.3 ASSESS RISKS
Brainstorming
Collaborate on identity of potential risks for assessment.
Business Cases
Capture risks associated with alternative change
strategies.
4.
Decision Analysis
Techniques
Used to assess problems.
Document Analysis
Analyze existing documentation for potential risks,
constraints, assumptions and dependencies.
Strategy Analysis 61
6.3 ASSESS RISKS
Financial Analysis
Understand the effect of risks on the financial value
of the solution.
Interviews
Understand what stakeholders think might be risks.
4.
Lessons Learned
Techniques
Foundation of past issues that might be risks.
Mind Mapping
Identify and categorize risks and understand their
relationships.
Strategy Analysis 62
6.3 ASSESS RISKS
Risk Analysis and Management
Used to identify and manage risks.
4. Survey or Questionnaire
Techniques Understand what stakeholders think might be risks.
Workshops
Understand what stakeholders think might be risks.
Strategy Analysis 63
6.3 ASSESS RISKS
Key Stakeholders
Domain SME
Implementation SME
Operational Support
Project Manager
Regulator
5.
Stakeholders Sponsor
Supplier
Tester
Strategy Analysis 64
6.3 ASSESS RISKS
Risk Analysis Results
An understanding of the risks associated with
achieving the future state and the mitigation
strategies used to prevent, reduce the impact or
likelihood of risk occurring.
6.
Outputs
Strategy Analysis 65
6.3 ASSESS RISKS
Exercise
a. Risk-aversion
b. Risk threshold
c. Neutrality
d. Risk-seeking
67
d. Utilize lessons learned from past projects and expert judgment from
pertinent stakeholders.
68
Description
Content: Describes the nature of the change in terms of:
Context of the change
Identified alternative change strategies
Justification for the recommended change strategy
Resources required to move to desired future state
How the enterprise will realize value after solution delivery
Key stakeholders involved in the change
Transition states while working toward future state
Formats: depends on perspective of change team and stakeholders
e.g., part of business case, SOW, enterprise strategic plan
Strategy Analysis 70
6.4 DEFINE CHANGE STRATEGY
Strategy Analysis 71
6.4 DEFINE CHANGE STRATEGY
Current State Description
Provides context about the current state and
includes assessments of internal and external
influences to the enterprise.
Strategy Analysis 72
6.4 DEFINE CHANGE STRATEGY
Solution Scope
Defines the solution boundaries in enough detail to
enable stakeholder understanding.
Describes how the proposed solution enables the
future states goals.
20 components categorize for easier memorizing:
Main Components Additional Components
2. Capabilities Functions
Elements Data
Process Workflows, events and sequences
Resources Knowledge and skills
Business rules Business logic and business decisions
Organization structure Locations, markets and motivations
Technology Networks
Strategy Analysis 73
6.4 DEFINE CHANGE STRATEGY
Gap Analysis
Difference between current and future state
capabilities.
Identifies gaps that prevent the enterprise from
meeting needs and achieving goals.
12 capabilities categorize for easier memorizing:
Change Strategy
Key activities and events used to transform the
organization from current to future state.
2.
Identify preferred change strategy from several
Elements options through a business case.
Strategy Analysis 75
6.4 DEFINE CHANGE STRATEGY
Business Analysis Approach
Guides definition of the change strategy.
Design Options
Describes ways to satisfy the business needs.
3. Solution Recommendations
Guidelines Identify possible solutions for the future state with
SMEs.
and Tools
Strategy Analysis 76
6.4 DEFINE CHANGE STRATEGY
Balanced Scorecard
Define metrics used to evaluate effectiveness of the
change strategy.
Strategy Analysis 77
6.4 DEFINE CHANGE STRATEGY
Business Cases
Capture information on change strategies.
4. Decision Analysis
Techniques Compare different strategies and chose the most
appropriate.
Estimation
Determine timeline for activities within the change
strategy.
Strategy Analysis 78
6.4 DEFINE CHANGE STRATEGY
Financial Analysis
Understand potential value of the change strategy.
Focus Groups
Solicit input on the solution and change strategy.
4. Functional Decomposition
Techniques Break down components of the solution.
Interviews
Obtain stakeholder input on solution scope, change
scope and change strategy.
Strategy Analysis 79
6.4 DEFINE CHANGE STRATEGY
Lessons Learned
Understand what went wrong in past changes to
improve this change strategy.
Mind Mapping
Develop and explore ideas for change strategies.
4.
Organizational Modelling
Techniques
Describe roles, responsibilities and reporting structures
for the change as part of the solution scope.
Process Modelling
Describe how work would occur during the change.
Strategy Analysis 80
6.4 DEFINE CHANGE STRATEGY
Scope Modelling
Define the boundaries on the solution scope and
change scope descriptions.
SWOT Analysis
Make decisions about which change strategy is
appropriate.
4.
Techniques Vendor Assessment
Determine if vendors are part of the change strategy.
Workshops
Work with stakeholders to develop change strategies.
Strategy Analysis 81
6.4 DEFINE CHANGE STRATEGY
Key Stakeholders
Customer
Domain SME
End User
Implementation SME
Operational Support
5.
Stakeholders Project Manager
Regulator
Sponsor
Supplier
Tester
Strategy Analysis 82
6.4 DEFINE CHANGE STRATEGY
Change Strategy
The approach that the organization will follow to
guide change.
Solution Scope
The scope of the solution that will be achieved
through execution of the change strategy.
6.
Outputs
Strategy Analysis 83
SUMMARY
84
SUMMARY IMPORTANT CONCEPTS
Needs
Objectives
Strategy
Business Requirements
Scope
Potential Value
Risks
Alternatives
85
SUMMARY PERSPECTIVES
Agile Perspective
Agile can be used if uncertainty about needs, unpredictable
outcomes
Strategy analysis is constant, every iteration are we still
providing value? Are we still meeting business needs?
Business Intelligence Perspective
Data can be used to identify alternatives, assess problems and
opportunities
Data is also part of the context and data models can be used to
describe current/future states
Information Technology Perspective
Strategy analysis may be focused on technology change
Also part of context and component to be described
86
SUMMARY PERSPECTIVES
Business Architecture Perspective
Can play significant role (element of 6.1)
Understand interrelated parts of an organization
Business Process Management Perspective
Understand role processes play and how they might change
87
Final
Exercise
a. Strategic Plan
b. Product Vision
89
Question 2
The starting point for any change is an understanding of (select the best
answer):
90
Question 3
Which of the following is NOT a part of the organizational culture:
a. Beliefs
b. Values
c. Norms
d. Rationale
91
Question 4
When creating the Future State, which of the following is NOT considered
an input:
a. Potential Value
b. Problems
c. Opportunities
d. Constraints
92
Question 5
Which is the best technique for making decisions about which change
strategy is appropriate:
a. Process Modelling
b. Mind Mapping
c. SWOT Analysis
d. Focus Groups
93
HOMEWORK
94
CHAPTER 6
Group Practice
Hand-outs