Victoria Chemicals PLC Questions

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Case Link

https://cb.hbsp.harvard.edu/cb/pl/25801706/25801711/9b77de72
4c47a8e6e15ebb046aff3c64
Case Study Guidelines

Students are required to read closely the assessment criteria for both case study presentation and
written report as listed on the course outline (page 5 to 6).

Case Study Questions

Presenting groups need to address the following questions in their presentations.

Victoria Chemicals Plc.: The Merseyside Project

1) Case Exhibit 2 indicates that the Merseyside project has an NPV of 10.57 and an IRR of 24.3
percent. What do these figures tell you about the project? How should you interpret them?

2) What changes if any should Lucy Morris ask Frank Greystock to make in his discounted cash flow
analysis? Why? What should Morris be prepared to say to the Transport Division, the Director of
Sales, her Assistant Plant Manager, and the analyst from the Treasury Staff?

3) How attractive is the Merseyside project, by what criteria?

4) Should Morris continue to promote the project for funding?

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