Customer Satisfaction Towards Vishal Megamart
Customer Satisfaction Towards Vishal Megamart
Customer Satisfaction Towards Vishal Megamart
INTRODUCTION
1
INTRODUCTION OF INDI AN RETAIL INDUSTRIES:
recent year there are a number of companies have expressed their interest
towards retail sector outlets. As a result numbers of shopping malls have started
their operations in metro and urban areas. Pantaloon, big bazaar, Vishal Mega
Mart, Reliance Fresh are the best known examples of retail sector outlets in
India.
Retailing is the interface between the producer and the individual consumer
buying for personal consumption. This excludes direct interface between the
manufacturer and institutional buyers such as the government and other bulk
customers. A retailer is one who stocks the producers goods and is involved in
retailing is the last link that connects the individual consumer with the
include:
customers.
2
Fitting any size and or location
It is assumed that due to the entry of a number of retail outlets in the urban and
semi urban areas, the mindset of the existing customers have undergone drastic
changes. Besides it is also reported that the traditional retailing such an age old
Grocery shops have directly faced competition with the organized retailing
sector. In some parts of the country, it is reported that the traditional retails are
resisting the entry of organized shopping malls. For instance the traditional
retails of Bhubaneswar with the active support of the consumers at large didnt
RECENT TRENDS
in the graph
India is rated the fifth most attractive emerging retail market: a potential
goldmine.
estimated at 24%
3
Retailing in India: the present scenario
The present value of the Indian retail market is estimated by the India Retail
Report to be
around Rs. 12,00,000 crore($270 billion) and the annual growth rate is 5.7
percent. Retail
market for food and grocery with a worth of Rs. 7, 43,900 crore is the largest of
the different
outlets help
India win the crown of having the highest retail outlet density in the world. The
contribution
in GDP (in %)
India 10
USA 10
China 8
Brazil 6
Retail sector is
a sunrise industry in India and the prospect for growth is simply huge. There are
many factors
4
that have stimulated the rise of the shopping centers and multiplex-malls in a
jiffy. Some of
The rise in the per capita income in the last few years has been magnificent.
This has led to the generation of insatiable wants of the upper and middle class.
The demand of new as well as second hand durables has risen throughout the
5
Favorable to farmers- retailing has helped in removing the middlemen and has
agricultural sector in India and will go a long way in amending the condition of
Use of credit- a typical Indian is most conversant with using credit cards than
carrying money. These have led to a shift of the consumer base towards
for the generation-Y. People and kids prefer to shop in an air conditioned a tech
savvy manner. The retail industry is the second largest employer in India. It
currently employs about 7 percent of the total labor force in India. Finance
only about 4.6% of the total retail trade is in organized sector. It generates about
Rs.55, 000 crore ($12.4 billion). The major and minor players desperately need
to work hard in this direction so that next time the figures look more decent.
political instability and infrastructure namely power and roads are the major
6
Components of Retail Sector
Durables, Apparel, Footwear and leather, Watches, Jewellery, and Health and
Beauty The anatomy of the retail market has shown that the clothing and
textiles constitutes 39 percent of the organised retail pie, followed by food and
Chamber of Commerce and Industry (FICCI), among these, the food and
7
OBJECTIVES OF THE STUDY
Marketing help to define the business for the customer's interests, not your own.
It is the process of learning what customers want or need and determining how
to satisfy those wants or needs. It is also used to confirm whether the customer
include:
Learning how to reach your customers and how frequently you should try
Learning which advertising appeals are most effective and which ones get
no response.
8
LIMITATION OF THE STUDY
Although it would have been nice to conduct a perfect research study, but this
study is conducted under certain limitations, which were faced while doing this
1. LIMITATION OF DATA
secondary source of data and to generate such data on the primary source
2. LIMITATION OF TIME
The limitation of time was another constraint in the study as the study
left unexplored. Research period is not just much enough to know fully
The respondents did not reply the question with precision as they were
busy with their own work or they were not interested in taking part in
9
4. RESEARCH HAS BEEN CONDUCTED IN A LIMITED AREA
The research has been conducted for the Vishal mega mart(Shastri Nagar
Garh Road,Meerut) but not all their retail outlet have been covered
therefore it has been mentioned that the research has been conducted in a
limited area.
The sample size taken for this thesis is small; it may not actually
These limitations were very common and yet we came across these with a
positive note and the subsequent chapters in this report shall explain the
10
SCOPE OF STUDY
marketing strategies adopted by the Vishal mega mart because it includes the
service offered by them. The study also identifies the attitudes and preference of
the consumers. The study also focused on Media through which the product
practically.
11
RESEARCH METHODOLOGY
Definition of Research
The word research is derived from the Latin word meaning to know. It is a
to a larger population
For the proper analysis of data simple statistical techniques such as percentage
were use. It helps in making more generalization from the data available. The
12
data which was collected from a sample of population was assumed to be
income and educational background was used for the classification purpose.
effective analysis.
attitude etc.
Exploratory Research: This is used when one is seeking insight into the
13
price will lead to an increase in the sales of a product, or whether the
outlet, etc.
Once the researcher has decided the Research Design, the next job is of
conclusions.
Depending upon the sources utilized, whether the data has come from
actual observations or from records that are kept for normal purposes, statistical
Communication
Observation
Questionnaire
14
2.3 Secondary Data:
When an investigator uses the data, which has already been collected by
others such data is called secondary data. This data is primary for the agency
that collects it and becomes secondary data for someone else who uses this data
Companys web
Journals
Reports
Newspapers
Government Publications
In the project, both primary and secondary data were used for the research
process. Secondary data are data that were collected for another purpose and
already exist somewhere. In this project the secondary data are collected
from internet, newspapers and text materials. This constitutes the chief
problem in hand. Primary data are original in character. Primary data was
In the project primary data was collected through observation research, surveys
and secondary data from internet, books and text materials. In observation
research. Basically secondary data was used for evaluating the performance of
stock market.
For carrying out any research or study on any subject it is very difficult to cover
even 10% of the total population. Therefore the sample size has to be decided
for a meaningful conclusion. For designing the sample size, it was thought
The method used for sample technique was non probability convenience
sampling is used because only those people will be asked to fill the
sample size of 200 people in specific age groups. Scientific method is not
16
adopted in this study because of financial constraints and also because of lack of
time; also the basic aim of doing the research is academic, hence most
I used random sampling method for my research. Where, I have selected the
The next step is together the requisite data. There are two types of data
I have used the questionnaire method in sample survey. If one wishes to find
what people think or know, the logical procedure is to ask them. This has lead
In this method questionnaire were distributed to the respondents and they were
question asked was logical for the study; no question can be termed as
irrelevant.
17
The questionnaire, were non-disguised because the questionnaire were
were aware of the objective. They knew why they asked to fill the
questionnaire.
comes to the decision which is precise and rational. The study is conclusive
because after doing the study the researcher comes to a conclusion regarding the
position of the brand in the minds of respondents of different firms groups. The
study is statistical because throughout the study all the similar samples are
selected and group together. All the similar responses are taken together as one
Thus, this, conclusive descriptive statistical study is the best study for this
concrete decision.
18
COMPANY PROFILE
Future is thinking beyond horizon & in order to keep its pace with the modern
retail, Vishal Retail Limited is spreading its wings. Instead of resting on its
laurels the Group are busy identifying new avenues of growth by venturing in
other formats like cash & carry, convenios as well as specialty stores and
inspiring local retailers to grow along with the big names. The group has tied up
with HPCL to open corner stores at their petrol pumps and in addition to the
above Vishal has come up with an institute to train manpower for the service
industry.
which are operated by their franchisees. These 172 stores are spread over about
24,00,000square feet and are located in 24 states across India. In its efforts to
strengthen thier supply chain, it has set up seven regional distributions centres
Hyper Market stores with an average area of 25,000 to 30,000 sq. ft.
According to Mr. Ram Chandra Agarwal, CMD, Vishal Retail Limited, the
group owes its origin to a small 50 sq ft shop in Kolkata's Lal Bazaar that
started selling readymade garments. In tune with the pulse of the market, he
envisioned a mega store that would sell garments at prices none other could
match. . The first big store opened in Calcutta's Esplanade area in 1997, under
the banner of Vishal Garments. He was involved in all the aspects of the
19
business: right from sourcing the garments to interacting with customers. And
After identifying the immense market in fashion garment for the masses,
He moved to Delhi in 2001 and opened his first store in Delhis Rajouri
Garden by the name of Vishal Mega Mart (The jewel in Vishal Groups crown)
and then there was no looking back for Mr. Ram Chandra Agarwal. At present,
in addition to garments, Vishal Mega Mart stores retail the entire range of
household products, FMCG and electronic goods. Vishal's prices are roughly 15
Mr. Ram Chandra Agarwal, CMD, Vishal Retail Limited believes that the
income, higher aspirations, relative increase in the younger population, and the
change in attitudes towards shopping. The emphasis has changed from price
consideration to design, quality and trendy. Age is also a major factor that
important factor that affects the economic growth and development in a country.
shopper everyday.
Keeping this in mind, the group is now looking for franchisees to join
hands with Vishal and grow under common banner. This partnership will help
20
their competitiveness. Small stores can avail of the benefits on account of the
As per the plans, Vishal Retail will completely take over the supply chain
of its franchisees and provide them with technology, new practices, visual
merchandising skill and special promotional schemes, besides its brand and
customer base.
Mens Fashion
Footwear
Home General
Convenience (FMCG)
CDIT
Watches
Mobile
It follows the concept of value retail in India. In other words, their business
shop convenience for their customers and to cater to the needs of the entire
family. It believes this concept has helped them grow to thier current size within
21
a short time frame of their years. Mr. Ram Chandra Agarwal has been ranked as
supply chain, it has set up seven regional distribution centres located around
developing a cost and time efficient distribution and logistics network, which
transportation.
consumers are not being met under the existing facilities. Therein lies the road
22
Board of Directors:
Mr. Agarwal has more than 20 years of experience in the retail industry and has
She holds a bachelors degree in arts. Mrs. Agarwal has more than 7 years of
experience in the retail industry. She has been associated with accounts
department of VRPL.
years of experience in the retail industry. He has been associated with store
leather garments and accessories and has more than 23 years of work
23
Mr. Rakesh Aggarwal, Independent Director
Our Promoters
24
VISION STATEMANT:
We share the vision and belief that our customers and stakeholders shall be
served only by creating and executing future scenarios in the consumption space
greater work pressure and greater commuting time, convenience has become a
priority for Indian customers. They want ever thing under one roof for easy
retailing is driven by two main factors lower prices and benefits the customer
cant resist. India is rapidly involving into a competitive market place with
potential target consumers in the niche middle class segments. The market trend
MISSION STATEMENT:
VRPLs BUSINESS:-
portfolio of offerings to include other retail goods. Currently, VRPL sell ready-
made apparels and a wide range of household merchandise and other consumer
25
goods such as footwear, toys, watches, toiletries, grocery items, sports items,
VRPL follow the concept of value retail in India. In other words, VRPLs
from small and medium size vendors and manufacturers). VRPL endeavor to
needs of the entire family. VRPL believe this concept has helped them grow to
supply chain, VRPL have set up seven regional distribution centers located
Further, VRPL have focused on developing a cost and time efficient distribution
and logistics network, which currently comprises seven distribution centers and
26
Establishment of Stores:
Selection of location
In selecting location for a new store, VRPL start by identifying the city/town.
VRPL target primarily cities/towns which may be classified as Tier II or Tier III
occupation and income levels. Within a city/town, VRPL target locations with
electricity, parking, security and other basic amenities. VRPL prefer to locate
their stores in areas where real estate is available at reasonable prices. The
efforts of VRPLs retail business are targeted towards families having total
income which can be classified under the lower middle and middle income
groups. Accordingly, VRPL plan their strategy to search for areas within cities
where such customers are domiciled in large numbers and make efforts to locate
VRPL believe that adoption of standard formats for their stores has led to their
brand establishment and identification among their customers and will increase
their base of loyal customers. In pursuance of this, they have adopted standard
formats
of their stores, VRPL consider various factors, such as internal and external
dcor and colour schemes, allocation of store space, stock mix and pricing and
accounting methods.
27
Insurance
special perils and burglary. Further, VRPL has filed a claim of Rs. 22.50 million
on account of fire in their store at Meerut as on July 7, 2006. In this regard, they
Factories
VRPLs existing manufacturing facilities are located at Plot No. 224, Phase 1
Udyog Vihar, Gurgaon, for which they have leasehold interest until May 4,
land admeasuring 7.24 acres in Dehradun, Uttaranchal, where they are exploring
Other Properties
Merchandise Planning
28
Apparels and Non Apparels
Under category management for, say, apparels, VRPL create and cater to
fabrics, designs, shapes, seasons, colors and sizes. VRPL formulate annual
factors such as past sales data, regional customer tastes and preferences, number
further divided into three major categories, namely, upper, lowers and sports
and ethnic wear). These major categories are in turn segregated into various
divided into several sub-categories such as formal shirts, casual shirts, party
wear etc. Each sub-category consists of pre-defined SKUs, which are classified
VRPL draw annual sales projections for different SKUs and, accordingly,
ascertain their sourcing requirements. Based on such information and lead time
estimates for supplies, purchase orders with delivery schedules are issued. The
inventory position for each SKU is reviewed fortnightly taking into account the
actual sales and variations from the budgeted plans. Regular visits to the stores
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For certain non apparel categories, their merchandise planning and scheduling
also depends on introduction of new products and schemes by the vendors. For
new version, then their planning for the product would need to be reviewed
In-house Manufacturing
with a competitive advantage in terms of value and cost. VRPL use their
experiences from manufacturing enable them to negotiate better terms from the
has a capacity to manufacture 5,000 pieces per day. The plant was
machines and is operated by 500 workers. Further, VRPL are exploring the
purposes of which they have acquired certain portions of land admeasuring 7.24
30
In addition to in-house manufacturing, they have outsourced some parts of the
pre-determined quality standards are met. To verify that the quantity of supplies
is as per the order, they undertake count-check for every receipt of the goods.
VRPLs manufacturing team works closely with their design team to understand
trends, develop products, value engineer and finally create season wise
Purchasing
business where one has to deal with multiple products. VRPL have in place a
vendor management system, under which they identify vendors all over the
country and overseas and seek to develop alliances and arrangements with them.
They regularly interact with the vendors and share information such that the
vendors remain familiar with their goals and targets. It has been their strategy to
procure goods from small and medium sized vendors and manufacturers, which
they believe has led to reduction in the cost of goods they sell and increase in
their profitability.
Upon ascertaining the procurements needs based on each SKU, VRPL explore
the various options for sourcing the products. They continuously strive to
procure goods from the place of origin to reduce the costs and control the
quality. For identifying the vendors, VRPL assess the various possible options
31
on factors such as capacity, credibility in the market, quality awareness and
experience.
After identifying the vendors for the goods, VRPL place purchase orders based
on their SKU-wise plan, estimated lead time of each vendor and quantity to be
negotiate better prices with the vendors and in certain cases they also release
way of random sampling at the time of receipt of the goods. To verify that the
of the goods. For FMCG products, VRPL procure from large as well as small
and medium size manufacturers. For procurement from the large manufacturers
or their distributors,
they endeavor to enter into formal arrangements for supply of products to all
VRPL stores, such that they are able to derive fixed margins from sales of such
from special discretionary discounts and offers directly from the manufacturers
or their distributors.
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VISHAL Apparels Brand
Vishal Mega Mart is one of Indias fastest growing retail chains.. The
chain currently has 172 company stores in 24 states / 110 cities in India. The
Vishal brand is known for great modern style for men, women and children.
Vishal offers high level fashion styling. Since 1986, our name has been
collection of clothes for the entire family. Each garment is hand selected for
garments and out sources some under its direct quality supervision. This
Our goal is to provide a range of fashion wear to suit every pocket. Our product
mix represents the most current fashion trends in tops, bottoms, formals and
accessories for men, women and kids. Our courteous staff will ensure that
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Popular Brands are:
Zeppelin : Mens Shirts & Trousers Fizzy Babe : Ladies & Kids Girls
Kitaan Studio
Mens Shirts & Trousers Jasmine : Ladies & Kids Girls
:
Blues &
Mens Trousers Zero Degree : Kids Boys
Khakis :
Apparel Manufacture
The basic raw materials required for the manufacturing process of apparels
from local manufacturers in India depending upon their production plan. VRPL
also source fabrics from the place of origin. VRPL source various other
components and accessories from vendors in various parts of the country and
34
that goods are dispatched in right quantities and at right time to reach stores
They have built a system to monitor the inventory position on a real-time basis
when pre-determined stock or re-order levels are reached. The re-order levels
for stores are determined based on factors such as display levels, lead time for
replenishment and average daily sales. VRPL review these re-order levels on
promotional schemes.
VRPL have seven distribution centers over approximately 385,033 square feet.
These distribution centers are located around Kolkata (West Bengal), Thane
(Punjab), Gurgaon (Haryana) and Mahipalpur (New Delhi). VRPL have clearly
demarcated the stores which will be serviced by each distribution centre. The
reorder levels for distribution centers are ascertained on the basis of factors like
average daily sales of all the stores services, lead time for replenishment and
buffer stock, which caters to both the existing and proposed stores to be fed. As
manage their network of stores and distribution centers throughout the country.
35
They primarily utilise their own vehicles to transport the inventory to their
stores from the distribution centers. In addition, VRPL use the services of
replenishment system.
Product Categories
- HOME FURNISHING
Carpet Pillows
Kitchen Bathroom
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FOOTWEAR
BOYS GIRLS
Shoes Slippers
Sandals Sandals
LADIES MENS
Shoes Shoes
Slippers Slippers
MENS
Upper Lower
T-Shirts Blazer(WMB)
Dupatta Windcheater(WMW)
Sherwani Jacket
37
LADIES ACCESSORIES
Upper Lower
Nighty Jackets
Lancha Stawl
Sharara Blazer
INFANTS
Garments Accessories
WOMEN
Fancy(SRF) Cap(LCA)
Synthetics Socks(Las)
Banarsi
Jewellery Cosmetics
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Necklace LIp Gloss
KIDS BOYS
Dungries Jacket
Upper Ethnic
T-Shirt Sherwani
KIDS GIRLS
Dungries Jacket
Upper Ethnic
Tops(GWT) Sharara
Frock(GFK) Lancha
39
HOUSEHOLD
Goods
LIFESTYLE
Electronics Items
40
TOYS & GAMES
FOOD MART
Snacks
Drinks
41
CUSTOMER SATISFACTION
42
CUSTOMER SATISFACTION
The research indicates that there are rewards for having satisfied customers
43
SATISFIED CUSTOMERS
44
UNDERSTANDING THE CONSUMER BASED ON VARIOUS
PERSONALITY TYPE :
understand consumer and to segment and target those consumers who are likely
45
ATTRACTING CUSTOMERS
Todays customers are becoming harder to please. They are smarter, more price
conscious, more demanding, less forgiving and they are approached by many
more competitors with equal or better offers. The challenge, according to is not
Companies seeking to expand their profits and sales have to spend considerable
time and resources searching for new customers. To generate leads, the
company develops ads and places them in media that will reach new prospects;
it sends direct mails and makes phone calls to possible new prospects; its sales
person participate in trade choice where they might find new leads; and so on.
All this activity products a list of suspect. The next task is to identify which
CUSTOMER RETENTION :
makes in the best interest of customer to stay with the company rather than
win new customers than to keep the existing ones. Studies have shown that
46
2. Loyal customer are less price sensitive and pay less attention to
competitors advertising
3. Servicing existing customers, who are familiar with the firms offering
4. Loyal customers spread positive word or mouth and refer other customer.
customers.
After purchasing the product, the consumer will experience some level of
satisfaction or dissatisfaction. The marketers job does not once the produce is
47
POST PURCHASE SATISFACTION:
What determines whether the buyer will be highly satisfied, somewhat satisfied,
or dissatisfied with the purchase? The answer to this question can be given as:
sellers, friends and other source that give information for instance even a sales
promotion offer. As the gap between the expectations and performance becomes
larger and larger the greater is the consumer dissatisfaction. This is where the
consumers coping style comes in to play. Some consumers magnify the gap
when the produce is not perfect, and they are highly dissatisfied, others
The importance of studying the post purchase satisfaction suggests that the
product names must truthfully represent the products likely performance. Some
asset and treat him or her as they themselves would wish to be treated. The
48
squanders its natural resources. The organization will face an equally bleak
future if it let its customer resources depart without any conscious efforts to
retain them.
satisfaction deals with data, nor theory, and there is a beauty of data:
49
DATA COLLECTION
AND
ANALYSIS
50
SWOT ANALYSIS
51
Strength:
One stop shop for variety of products, increasing customer time and
available choices
Weakness:
Opportunity:
Threat:
52
1. How do you know about Vishal MegaMart?
70 40 50 20 20
10%
10% T,V
35%
Hordings
25%
20% Newspaper
Friends
Net
53
2. How often you visit to Vishal MegaMart?
70 40 35 55
54
3. What excites you most for shopping at Vishal Mega Mart?
free
76 62 38 24
Discount
12%
Buy one get one
free
19% 38% Cash back
Free gift
31%
55
4. What do you usually buy from Vishal Mega Mart?
45 20 60 20 55
35
30
25
20
IN %
15
10
5
0
FMCG Child care & Appareals Electronic All product
products toys goods
56
5. Are you satisfied with the quality of the products offered by Vishal
Mega Mart?
Yes No Its ok
114 48 38
60
50
40
30
Data In %
20
10
0
Yes No Its ok
57
6. How is your shopping experience at Vishal Mega Mart?
satisfactory
40 50 72 22 16
60
50
40
30 Data in %
20
10
0
Very Satisfactory Average Unsatisfactory Poor
Satisfactory
58
7. Do you want to changes in Vishal Mega-Mart?
Yes No
96 104
48% Yes
52%
NO
59
8. What changes you want?
45 25 60 70
35
30
25
20
15 Data in %
10
5
0
Better service
Better packaging
Better product
Home delivery
60
9. According to you which promotional activity is effective?
40 76 30 24 30
40
35
30
25
20
Data in %
15
10
5
0
Road show Campaign Sampling Premiums Any other
61
10. What you think about sales promotion strategy of company?
46 56 78 20
40
35
30
25
20
Data in %
15
10
5
0
Best Good Average Not good
62
11. Does sales promotion strategies beneficial for sales?
Yes No
146 54
27%
Yes
No
73%
63
12. At what percent sales promotion strategy is useful for increasing sales
75 58 40 27
40
35
30
25
20
Data in %
15
10
5
0
Up to 10% 20-30% 30-40% More than
40%
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FINDINGS
1. The choice of a store location has a profound effect on the entire business
life of a retail operation. A bad choice may all but guarantee failure, a
accessible to them.
3. Advertising plays a very important role in achieving growth for any retail
company. This is evident from the fact that Advertising by Retail Industry
May 2006.
management - these are the factors that influence the success of a retail
among the 5-6 retail chains has come through private labels, which in
some cases account for as much as 70 per cent of the total merchandise in
the outlet.
65
5. Variety offered by any retail store is of very much important to attract all
segment of customers.
lighting etc.
under-pricing their work can mean a very short future for any business.
66
has no specific meaning unless related to a specific function and/or
quality as the most important factor than anything else in the list to shop
in a retail store.
customer still prefer to buy branded clothes in the retail store instead of
67
CONCLUSION
&
SUGGESTIONS
68
CONCLUSION
Given the developments and prospects, the Indian retail sector is in its nascent
stage of evolution. While there are obstacles, there are clear opportunities in
modern retailing in India. There are many lessons that India can take from other
countries, which have moved along the path of retail evolution. The retail sector
expand and develop the sector, as the government, at present, has done by
permitting partial FDI in the sector. Given the scope, the retail sector is
certainly expected to fetch the long-term economic benefits for the country.
holds its future in good stead for the future. Organized retail of late has seen a
What is to be seen is how organized retail can duplicate the same level of
The target audience for both the organized and unorganized retail formats
remains relatively the same. When shopping in malls, people value the
experience related to the trip the most and return most frequently for the same.
69
Besides, while enjoying the experience they seem to buy high ticket and items
really won. Continued and consistent branding initiatives that reinforce the
consumers purchase decision will, over time, land the product in consumer
70
SUGGESTIONS
1. Include more trained sales person to help customers in the store while
shopping.
3. Play good songs or soothing music in the store rather than cheap filmy
songs.
5. More branded products can be displayed in the store as people still prefer
attached to it.
11.Hire more salesgirls as in ladies section its very difficult for both the
management.
16.Proper power back up as air conditioners are not working to their full
very less.
18.Proper display in the gondola and top most rack of the gondola should be
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BIBLIOGRAPHY
Books referred:
Retailing Management
Pradhan, Swapna
Websites:
www.google.com
www.wikipedia.com
www.vishalmegamart.com
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QUESTIONNAIRE
74
6. How is your shopping experience at Vishal Mega Mart?
a. Very Satisfactory
b. Satisfactory
c. Average
d. Unsatisfactory
e. Poor
7. Do you want to changes in Vishal Mega-Mart?
a. Yes
b. No
8. What changes you want?
a. Better services
b. Better packaging
c. Better products
d. Home delivery
9. According to you which promotional activity is effective?
a. Road show
b. Campaign
c. Sampling
d. Premiums
e. Any other
10. What you think about sales promotion strategy of company?
a. Best
b. Good
c. Average
d. Not good
11.Does sales promotion strategies beneficial for sales?
a. Yes
b. No
75
12.At what percent sales promotion strategy is useful for increasing
sales.
a. Up to 10%
b. 20-30%
c. 30-40%
d. More than 40%
76