GIGW Webguidelines

GUIDELINES
FOR
INDIAN GOVERNMENT WEBSITES
An Integral Part of
Central Secretariat Manual of Office Procedure
Prepared By : Adopted By :
National Informatics Centre (NIC), Department of Administrative Reforms and Public
Department of Information Technology, Grievances (DARPG),
Ministry of Communications and Information Technology, Ministry of Personnel, Public Grievances & Pension,
Government of India. Government of India.
Guidelines
For
Indian Government Websites
An Integral Part of
Central Secretariat Manual of Office Procedure
January 2009
Prepared By : Adopted By :
National Informatics Centre (NIC), Department of Administrative Reforms
Department of Information Technology, and Public Grievances (DARPG),
Ministry of Communications and Ministry of Personnel, Public Grievances
Information Technology, & Pension,
Government of India. Government of India.
ISBN - 978 - 81 - 909457-0 -7

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MINISTER OF STATE
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MINISTRY OF PERSONNEL,
PUBLIC GRIEVANCES AND PENSIONS
GOVERNMENT OF INDIA
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PRITHVIRAJ CHAVAN
MESSAGE
It is indeed a pleasure to learn that the Department of Administrative
Reforms and Public Grievances, in association with the National Informatics
Centre (NIC), has formulated Guidelines for Indian Government Websites.
With the advent of e-Governance and focus on web enablement

of citizen services, there has been an urgent need for such guidelines. I am
confident that these guidelines will bring uniformity in the quality of content
as well as enhance the overall usability and functionality of Indian Government
Websites. These guidelines would also assist the Government of India to improve
the standard of information and service delivery through the electronic media
and demonstrate its commitment to enhance government citizen interaction
through application of internet technologies.
The inclusion of these Guidelines for Indian Government Websites

in the Central Secretariat Manual of Office Procedure (CSMOP) would
augment the Manual and enable it to prescribe procedures for the management
of government presence in the web space.
(Prithviraj Chavan)
MESSAGE
The World Wide Web is poised to be the most widely used medium
for implementation of e governance initiatives. Realising the importance of this
medium a large number of websites belonging to different government entities
have been published on the web to ensure maximum reach of government
information and services to the citizens of India. However, to make this delivery
channel more effective a need for coherence in technical, design and navigation
standards across all government websites was felt.
National Informatics Centre (NIC) for long has been anchoring

e-governance initiatives in the country. NIC has also developed and launched
the National Portal of India, under the aegis of National e-governance Plan
(NeGP). To further strengthen the National Portal, NIC has formulated
Guidelines for Indian Government Websites in accordance to be internationally
accepted standards to ensure that the websites belonging to any constituent of
the government at any level are user friendly, secure and easy to maintain.
With the efforts of Department of Administrative Reforms and Public

Grievances these guidelines have now been included in the Central Secretariat
Manual of Office Procedures (CSMOP) which will further enhance their
status.
Compliance to these will enable the departments to enhance the

quality of online delivery of information and services and also ensure high
degree of consistency and uniformity in the Indian Government Web Space.
Jainder Singh
Secretary
Department of Information Technology
Ministry of Communications and Information Technology
MESSAGE
It is an accepted premise both in theory and practice that information

and communication technologies can make a significant contribution to
the achievement of national development goals. Government Departments
especially those with extensive public interface are increasingly using websites
as a tool to reach out to the citizens. With digital penetration increasing in
India, in times to come websites would be the preferred mode of contact for
a majority of the citizens with the government departments. The Right to
Information Act has further given an impetus to the government departments
to develop their websites to conform with the proactive disclosure requirements
under the Act.
While we are witness to an increasing number of government

websites, the user experience with the various government sites is not uniform.
This emanates from different technology standards, design layouts, navigation
architecture, functionality etc. This is one major impediment in making
government website usage by citizens pervasive.
It is in this context that the Department of Administrative Reforms

and Public Grievances in association with Department of Information
Technology and National Informatics Centre took up the initiative to bring out
the Guidelines for Indian Government Websites. These Guidelines have been
finalised through extensive consultation with Content Advisory Committee
(CAC) having representatives from various government departments and the
subgroup constituted for this purpose. It is hoped that the guidelines would
assist individual departments to design their websites conforming to a minimum
national standard, thereby assuring quality of government information and
services. The inclusion of the guidelines in the Central Secretariat Manual for
Office Procedures will further aid this effort and realise the objective of making
the government websites citizen centric and user friendly.
Rajni Razdan
Secretary
Department of Administrative Reforms & Public Grievances
Ministry of Personnel, PG & Pensions
FOREWORD
There has been a long felt need for comprehensive guidelines for
development and management of Government Websites given that the
government departments are increasingly using websites as a tool for interface
with the citizens. The guidelines presented in this document are an effort
towards this direction.
These guidelines are an outcome of extensive deliberation by the

Content Advisory Committee, feedback from government departments and
advice of experts in Information Technology and Government processes.
Guidelines of other countries as well as International bodies like ISO and W3C
were also consulted.
Special attention has been paid to ensure that the content of

the guidelines conform to the overarching philosophy of ensuring that the
government websites are citizen centric and user friendly. Inclusion of the
chapter on Compliance Matrix which provides a checklist of the essential
elements which a government website should have would ease compliance. The
write-up has been kept simple with minimal use of technical jargon, examples
have also been provided to ease comprehension and provide clarity of the
concept under discussion.
This manual has benefited from suggestions of a number of individuals

and organisations, the contribution is gratefully acknowledged. Readers of this
manual are encouraged to provide comments/suggestions for making these
guidelines more effective and keep the contents topical.
D.V. Singh
Additional Secretary
Department of Administrative Reforms and Public Grievances
Ministry of Personnel, PG & Pensions
(I)
PREFACE
Over the years a large number of websites belonging to different
Government bodies have been published on the internet to facilitate access to
government information and service to the citizens of India. However varied
nomenclatures, different layout standards, navigation strategies as well as of
different technology have defeated the very purpose of these websites.
National Portal of India was set up as a single point access to government

information and services. In this process of unification it aggregates content
from over 5000 website of Indian Government. National Portal of India cannot
serve its users primarily; citizens of India beyond a certain level of quality, unless
the inherent quality of government websites increases. With this objective a
Content Advisory Committee with the senior officers from different Ministries
and State Governments as its members, was constituted to look into the means
to enhance the intrinsic quality of the Government websites.
At the advice of the Content Advisory Committee, NIC has

developed Guidelines for Indian Government Website in accordance to the
international standards to ensure that the website belonging to any constituent
of the Government at any level are user friendly, secure and easy to maintain.
A subgroup from amongst the members of Content Advisory Committee was
specifically constituted to advice NIC during various stages of development of
the guidelines. After extensive deliberations and reviews by the subgroup and
subsequent refinements, these guidelines have been approved by the Content
Advisory Committee.
I would like to thank Special Secretary, DIT, Sh. R. Chandrasekhar for

his valuable advice and support in formulation of these guidelines. I appreciate
& acknowledge the efforts put in by all the members of the Content Advisory
Committee for reviewing these guidelines. I would also like to thank Additional
Secretary, DARPG, Sh. D.V. Singh for adopting these guidelines as an integral
part of CSMOP. Members of the subgroup have spared their valuable time
going through the draft in detail and providing valuable input. I acknowledge
& commend the efforts of Mrs. Lekha Kumar, Director DARPG and Mrs.
Neeta Verma, Senior Technical Director, NIC for putting their best efforts in
producing this high quality and extremely useful document.
I hope, with the support and cooperation of all of you these guidelines
will go a long way in improving the quality of Indian government web space.
Dr. B. K. Gairola
Director General
National Informatics Centre
Department of Information Technology
Ministry of Communications and Information Technology
(III)
III
About The Document
This document contains recommended guidelines for development and

management of Government websites and Portals in India. The primary
objective of these guidelines is to ensure that Indian Government websites,
belonging to any constituent of the Government, at any level, are citizen
centric and visitor friendly. It is advised that these guidelines be followed
while developing or managing any Government website, portal or web based
application.
Authorship
This document has been developed by a team at Data Centre and Web
Services Division of National Informatics Centre (NIC), Department of
Information Technology, Government of India, under the National Portal
Project. Though each member of the division has contributed to the
document in one way or the other, the primary authors are:
Neeta Verma, Senior Technical Director

Lokesh Joshi, Senior Systems Analyst
Copyright
2009; NIC, DIT
This document may not be reproduced partially or fully, without

due permission from NIC. If referred to as a part of another
publication, the source must be appropriately acknowledged.
The content of this document can not be used in any misleading
or objectionable context.
Address for Data Centre and Web Services Division

Correspondence National Informatics Centre
A- Block, CGO Complex,
Lodhi Road, New Delhi 110003
Email : [email protected]
Phone : 011-24363692
Fax : 011-24368854
(V)
ABOUT THE DOCUMENT
Guidelines Development Process
National Informatics Centre has developed these Guidelines as an initiative

under the National Portal of India Project. Development of these guidelines
involved an extensive consultation process involving representatives from
National Informatics Centre and various other Indian Government
Departments, at the Centre and State levels. Established and recognised
Guidelines of other countries as well as International bodies like ISO and
W3C have also been referred to, while drafting these guidelines.
The draft guidelines underwent an elaborate process of review and
consultation by the concerned committees (as indicated below) and were
also circulated to several Departments for their feedback, which have been
duly incorporated.
Reviewed By
These Guidelines have been reviewed and enhanced by a Sub-Group
constituted by the Content Advisory Committee of National Portal of India
(india.gov.in). The Sub-Group comprises of the following members :
A.K. Srivastava Principal Secretary (IT), Meghalaya
Dr G.D. Badgaiyan Secretary, Rajiv Gandhi Foundation ,New Delhi
Neeta Verma Senior Technical Director, National Informatics

Centre
Lekha Kumar Director, Dept. of Admin. Reforms & Public
Grievances
Renu Budhiraja Director, Department of Information
Technology
Alka Mishra Technical Director, National Informatics Centre
(VI)
Guidelines
for Indian Government Websites
Approved By
The draft of this document, as finalised after incorporating the suggestions

of the Sub- Group, has been approved by the Content Advisory Committee,
an Inter-Departmental Committee at the National level looking after the
policy making and management of content for the National Portal of India.
The composition of the Content Advisory Committee as on 20th August
2007 is as follows: -
D.V. Singh Additional Secretary, Dept. of Admin.

Reforms & Public Grievances
R. Chandershekhar Additional Secretary, Department of
Information Technology
Dr. B.K. Gairola Director General, National Informatics
Centre
R. Sridharan Joint Secretary, Planning Commission
N.K. Sinha Joint Secretary, Ministry of Human
Resource Development
V. N. Gaur Joint Secretary, Ministry of Home Affairs
B. B. Tyagi Joint Secretary, Ministry of External
Affairs
P. D. Sudhakar Joint Secretary, Department of Corporate
Affairs
A.K. Saxena Joint Secretary, Ministry of Statistics &
Programme Implementation
Ajay Kumar Sawhney Joint Secretary, Department of Personnel
& Training
C.K. Mathew Principal Secretary, IT, Government of
Rajasthan
Leena Nandan Joint Secretary, Ministry of Tourism
D.N. Narsimha Raju Joint Secretary, Ministry of Petroleum &
Natural Gas
Rinka Dugga IT Secretary, Andaman & Nicobar Islands
Rajendra Kumar Secretary, IT, Government of Delhi
Ajay Seth Secretary, IT, Government of Karnataka
Neeta Verma Senior Technical Director, National
Informatics Centre
Lekha Kumar Director, Dept. of Admin. Reforms &
Public Grievances
Rakesh Verma Director, IT, Government of Punjab
(VII)
Guidelines for Indian Government Websites
Contents
Foreword I
Preface III
About The Document V
01 Introduction 01
1.1 Background
1.2 Scope & Objective
1.3 Universal Accessibility
1.4 Definitions & Conventions
1.5 Compliance to Guidelines
1.6 How to use these Guidelines
1.7 Mandatory, Advisory and Voluntary
1.8 Feedback & Suggestions
02 Government of India Identifiers 09
2.1 Indian Government Identity

2.2 Government Domains
2.3 Link with The National Portal
03 Building Confidence 19
3.1 Content Copyright

3.2 Content Hyperlinking
3.3 Terms & Conditions
3.4 Privacy Policy
04 Scope of Content 31
4.1 Information in Public Domain

4.2 Primary Content
4.3 Secondary Content
4.4 Tertiary Content
4.5 Minimum Content
4.6 Information Meant for Internal Use
4.7 Information to Avoid
Contents
05 Quality of Content 51
5.1 Citizen Orientation

5.2 Content Authenticity, Accuracy and Currency
5.3 Language
5.4 Consistent Terminology
5.5 International Conventions
5.6 Information Architecture & Relationship
5.7 Multilingual Versions
06 Design 61
6.1 Visual Identity

6.2 Page Layout
6.3 Graphic Buttons & Icons
6.4 Typography
6.5 Colour
6.6 Images
6.7 Audio/ Video/ Animation
6.8 Navigation
6.9 Site Search
6.10 Sitemap
6.11 Frames
07 Development 73
7.1 Mark-up Languages
7.2 Cascading Style Sheets (CSS)
7.3 Scripting Languages
7.4 File Formats
7.5 Ready Reference for Developers
7.6 Validation & Testing
7.7 Web Application Security
08 Website Hosting 83
8.1 Website Hosting
8.2 Hosting Service Provider
8.3 Contingency Management
IX
Contents
09 Website Promotion 89
9.1 Search Engine Optimisation

9.2 Website Promotion Techniques
10 Website Management 95
10.1 Website Management Team
10.2 Website Maintenance Tools
10.3 Website Monitoring
10.4 Archiving of Documents
10.5 Compliance with Guidelines and Standards
10.6 Website Review and Enhancement
10.7 Website Policies
Compliance Matrix 105
1. Government of India Identifiers

2. Building Confidence
3. Scope of Content
4. Quality of Content
5. Design
6. Development
7. Website Hosting
8. Website Promotion
9. Website Management
CH 01 Introduction
1.1 Background
1.2 Scope & Objective
1.3 Universal Accessibility
1.4 Definitions & Conventions
1.5 Compliance to Guidelines
1.6 How to use these Guidelines
1.7 Mandatory, Advisory and Voluntary
1.8 Feedback & Suggestions

Guidelines
Introduction
1.1
Background
India, the largest democracy in the world, is set to emerge as an ICT Superpower in
this millennium. Realising the recognition of electronic governance as an important
goal by Governments world over, Indian Government has also laid a lot of emphasis
on anytime, anywhere delivery of Government services. As of today, there are over five
thousand Government websites in India. A close look at these websites, belonging to
both Central and State Government reveals that most of the important Government
entities have already made headway in establishing their presence on the Net and others
are in the process of doing so. Every other day, there is a new Government website, be
it of a Department of a Ministry, Taskforces set-up by the Government, new project,
citizen service initiative, State Government Department or even a remote district of
India. Awareness about the fast changing ICT world and keenness to keep pace with
the latest has ensured that almost all the State Governments in India already have their
websites up and running. In fact each state has multiple websites belonging to different
Departments.
However, these websites follow different Technology Standards, Design Layouts,

Navigation Architecture, or, in simple terms, different look and feel as well as
functionality. This invariably requires a common citizen to familiarise himself/herself
with the functionality of each individual website which results in a lot of inconvenience,
thus defeating the very purpose of these initiatives.
The need for standardisation and uniformity in websites belonging to the Government
cannot be stressed enough, in todays scenario. Ideally, properly audited technical
Standards should form the foundation of the web efforts of any Countrys Government
but it shall take some time for any Country, no matter how developed and advanced it
is in terms of ICT levels to reach that stage of maturity. It is therefore imperative that a
phased approach be adopted to bring out a set of recommended guidelines and policies
based on common knowledge and accepted National and International norms. As a first
step, it is suggested that the Indian Government websites adhere to certain common
minimum standards which have been derived, in the form of guidelines discussed in this
document, as prerequisites for a Government website to fulfill its primary objective of
being a citizen centric source of information & service delivery. These guidelines could
eventually form the basis for establishment of the desired standards.
2009,NIC 3
CH 01 INTRODUCTION
1.2
Scope & Objective
This document recommends policies and guidelines for Indian Government websites and
Portals, at any organisational level and belonging to both Central Government as well as
State/UT Governments (including District Administrations to Village Panchayats) for
making Indian Government websites citizen centric and visitor friendly. Compliance to
these guidelines will ensure a high degree of consistency and uniformity in the content
coverage and presentation and further promote excellence in Indian Government Web
space.
These guidelines address common policy issues and practical challenges that Government
Departments face during development and management of their websites. The guidelines
aim to assist the Departments in ensuring that their website conform to a consistently
high standard. This is expected to enhance the trust level of the citizens while accessing
Government information and availing services online.
1.3
Universal Accessibility
The term Universal Accessibility refers to making a website accessible to ALL
irrespective of technology, platforms, devices or disabilities of any kind. In other words,
Departments should consider the needs of a broad spectrum of visitors, including general
public, specialised audiences, people with disabilities, those without access to advanced
technologies, and those with limited English proficiency. Guidelines to address the above
needs have been given in various sections of this document.
Most pertinent guidelines have been placed in the mandatory category while others
have been made advisory or voluntary. Following the mandatory guidelines shall insure
compliance to W3C Web Content Accessibility Guidelines (Level A)
1.4
Definitions & Conventions
Visitors:
Throughout this document, the broad term visitors encompasses all those who visit
and use the Indian Government websites for their needs with regards to government
information and services.
Departments:
All Government entities owning a website, including Ministries, Departments,
4
Guidelines
Administrations, Organisations, Corporations et.al. shall be commonly addressed as

Departments or Entities in this document for the purpose of simplicity.
1.5
Compliance to Guidelines
These Guidelines have been framed with an objective to make the Indian Government
Websites conform to the essential pre-requisites of UUU trilogy i.e. Usable, User-Centric
and Universally Accessible. They also form the basis for obtaining Website Quality
Certification from STQC (Standardisation Testing Quality Certification) an organisation
of Department of Information Technology, Government of India.
These Guidelines are based on International Standards including ISO 23026, W3Cs
Web Content Accessibility Guidelines, Disability Act of India as well as Information
Technology Act of India. Further, the long standing experience of the authors in design,
development and management of Government Websites as well as their knowledge of the
ground realities and challenges faced by the Government Departments in developing and
managing their websites have helped significantly in drafting these Guidelines.
These guidelines are being circulated amongst all Indian Government Departments at all
levels (Central, State, District). These should be followed and implemented on priority
basis so that the overall aim of making all Indian Government websites citizen focused
and visitor friendly may be realised.
1.6
How to use these Guidelines
Departments are expected to read, understand and implement these guidelines on all
of their web-based initiatives. In other words, all the websites set up and owned by the
Departments must comply with these guidelines. Though not mandated, it is advised
that even Intranet applications of the Departments, which are mostly browser based,
may follow these guidelines. The Departments may draw their short term and long
term timelines, depending upon their specific requirements, for compliance with these
guidelines.
1.7
Mandatory, Advisory and Voluntary
Guidelines are divided into three categories viz. mandatory, advisory and voluntary.
Explanation and requirement of each of these categories is given as follows.
2009,NIC 5
CH 01 INTRODUCTION
Mandatory: The usage of the term MUST signifies requirements

which can be objectively assessed and which the Departments are
supposed to mandatorily comply with. It is anticipated that there
will be no exceptions for a Department not complying with these.
In the case of any Department, these guidelines shall apply to all the
WebPages/websites under the ownership of that Department. The
websites will be checked against these guidelines when audits for
compliance are undertaken or for the purpose of quality certification.
It is the responsibility of each Department to address and bring into
compliance, any non-compliant issues found in any website under
their ownership.
Advisory: The usage of the term should refers to recommended

practices or advisories that are considered highly important and
desirable but for their wide scope and a degree of subjectivity
these guidelines would have otherwise qualified to be mandatory.
Departments are, however, expected to comply with these
advisories.
Voluntary: The usage of the term may refers to voluntary practice,

which can be adopted by a Department if deemed suitable. These
have been drawn from good practices and conventions that have
proved successful and can help a Department achieve high quality
benchmarks for their web endeavours.
6
Guidelines
1.8
Feedback & Suggestions
Feedback and Suggestions on the guidelines are welcome. We will try to include as
many suggestions/feedback as possible in the future versions. It will help in enhancing/
refining the guidelines further thus making them more comprehensive and relevant.
Feedback, Suggestions, Clarifications and Queries on this document may be sent at :
Address for Data Centre and Web Services Division,

Correspondence National Informatics Centre,
Phone : 011-24363692
Website : http://web.guidelines.gov.in
Fax: 011-24368854
2009,NIC 7
CH 02 Government of India Identifiers
2.1 Indian Government Identity

2.2 Government Domains
2.3 Link with the National Portal

Guidelines
Government of India Identifiers

2.1
Indian Government Identity
Visitors to a Government website are very particular about ensuring the veracity and
authenticity of the official status of the website before trusting its contents. Hence, it
is important to convey in some way to the visitors that Indian Government officially
sponsors and owns the information and services being provided in the concerned website.
All websites and Portals belonging to the Indian Government Domain at any hierarchical
level (Apex Offices, Constitutional Bodies, Ministries, Departments, Organisations,
States/UTs, District Administrations, and Village Panchayats et al) must prominently
display a strong Indian Identity and ownership of Indian Government. The above
objective can be achieved through the following :
2.1.1 The National Emblem of India MUST be displayed on the Homepage of the
websites of Central Government Ministries/Departments. The usage of National
Emblem on an Indian Government website must comply with the directives
as per the State Emblem of India (Prohibition of improper use) Act, 2005.
Further, the State Governments should also display the State Emblem (or the
National Emblem in case the State has adopted the National Emblem as its
official State Emblem) as per the Code provided in the above Act. The Public
Sector organisations and autonomous bodies should display their official logo on
the Homepage of the website to reinforce their identity.
2.1.2 The Homepage and all important entry pages of the website MUST display the
ownership information, either in the header or footer.
2.1.3 The lineage of the Department should also be indicated at the bottom of the
Homepage and all important entry pages of the website. For instance, at the
bottom of the Homepage, the footer may state the lineage information, in the
following manner:
a. This Website belongs to Department of Heavy Industries, Ministry of

Heavy Industries and Public Enterprises, Government of India
(for a Central Government Department).
b. This Website belongs to Department of Industries, State Government of

Himachal Pradesh, India (for a State Government Department).
2009,NIC 11
c. This is the official Website of Gas Authority of India Limited

(GAIL), a Public Sector Undertaking of the Government of India
under the Ministry of Petroleum and Natural Gas
(for a Public Sector Undertaking).
d. This is the official Website of the District Administration of Thanjavur,

State Government of Tamil Nadu (India)
(for a District of India).
2.1.4 All subsequent pages of the website should also display the ownership information
in a summarised form. Further, the search engines often index individual pages
of a website and therefore, it is important that each webpage belonging to a site
displays the relevant ownership information.
2.1.5 In case of those websites which belong to Inter-Departmental initiatives involving
multiple Government Departments which are difficult to list on the Homepage,
the Government ownership should still be reflected clearly at the bottom of
the page with detailed information provided in the About the Portal/Website
section.
2.1.6 The page title of the Homepage (the title which appears on the top bar of the
browser) MUST be complete with the name of the country included, for instance,
instead of the title being just Ministry of Health and Family Welfare, it should
state, Government of India, Ministry of Health & Family Welfare. Alternatively,
in case of a State Government Department, it should state Department of
Health, Government of Karnataka, India . This will not only facilitate an easy
and unambiguous identification of the website but would also help in a more
relevant and visible presence in the search engine results. Further, it is important
since the screen readers used by the visually impaired users first read the title
of the page and in case the title is not explanatory enough, it may confuse or
mislead them.
2.2
Government Domains
The URL or the Web Address of any Government website is also a strong indicator of
its authenticity and status as being official. In todays era with a large proliferation of
websites, which resemble Government websites and fraudulently claim to provide reliable
Government information and services, the role of a designated Government domain
name assumes a lot of significance.
12
Guidelines
2.2.1 Hence, in compliance to the Governments Domain Name Policy, all Indian
Government websites MUST use gov.in or nic.in domain exclusively allotted
and restricted to Government websites. The military institutions and organisations
in India may also use mil.in domain in place of or in addition to the gov.in/.
nic.in domain. The above naming policy applies to all Government websites
irrespective of where they are hosted.
2.2.2 Those Departments and Government entities that are using and have been
publicising a domain name other than the above should take appropriate
early action to register official government domain names and use the existing
ones as alias for a period of six months. An intermediary page with a clear
message notifying the visitors about the change in the URL and then auto re-
directing them to the new URL after a time gap of 10 seconds should be used.
2.2.3 The Domain Name Conventions, as specified in the .IN Registration policy
should be followed while registering a gov.in Domain Name. A summary of the
domain name conventions is given below:
Domain Naming Conventions:

Domains can contain the English-language letters a through z, and
the digits 0 through 9.
Departments can also use hyphens, but hyphens cannot begin or end
a domain name. Also, two hyphens together are usually not permitted,
and hyphens cannot appear in both the third and fourth positions.
Spaces and special characters (such as !, $, &, _ and so on) are not
permitted.
The minimum length is 3, and the maximum length is 63 characters
(excluding extension . gov.in).
Domain names are not case-sensitive. (i.e. you may use a mix of upper
or lower case letters).
Restrictions on the composition of domain names under .IN:
Generic names are not allowed (e.g. shipping.gov.in is not allowed).
For domains under gov.in, the domain MUST be derived from the name of
the organisation name/entity. (e.g. Central Vigilance Commission can opt
for a domain cvc.gov.in but NOT xyz.gov.in or vigilance.gov.in).
One and Two letter domain names are not allowed for registration (e.g.
ab.gov.in).
2009,NIC 13
The generic second level names (SLDs) of .in should not be used as third level
names. (e.g. mil.gov.in and org.gov.in are not allowed as mil and org are generic
second level names under .in).
Source : http://registry.gov.in
Obtaining a GOV.IN Domain for your website
National Informatics Centre (NIC) is the exclusive Registrar for GOV.IN domain names.
The use of GOV.IN Domain is restricted to the constituents of Indian Government at
various levels right from Central, State/UT, District & Sub-District, block, village etc.
For detailed information and step-by-step procedure on how to register a .GOV. IN

Domain, one may visit http://registry.gov.in
14
Guidelines
2.3
Link with the National Portal
india.gov.in; The National Portal of India is a single window source for access to all
information and services being provided by the various constituents of the Indian
Government to its citizens and other stakeholders. The Portal is an aggregator of all Indian
Government websites belonging to different entities of the Government. National Portal
is a Mission Mode Project under the National e-Governance Plan of the Department of
IT, Ministry of Communications & IT. The Portal has been designed, developed and
hosted by National Informatics Centre (NIC), the premier ICT organisation of the
Government with a nationwide presence.
india.gov.in has a unified interface and seamless access to a wide variety of services for
citizens from all walks of life and from varied demography. This official Portal for the
Government of India acts as a gateway to a plethora of information and services provided
electronically by the different departments of Indian Government. It acts as an escort to
the visitors and guides them through varied web sites of Indian Government constituents
and also presents a lot of value added information like their association/status in terms of
sectors, ministries, departments etc. in a unique and unified manner.
There are exclusive sections on Citizens, Business, Overseas, Government, Know India,
Sectors etc. catering to the information needs. Sections targeting special interest groups
such as Government Employees, Students, Senior Citizens, Kids etc. are also present. A
variety of citizen services being provided by the government across sectors and States/UTs
can also be accessed from the Portal. The Portal also provides comprehensive information
& access to Government News, Press Releases, Documents, Policies, Forms and Tender
Notifications etc. The Portal combines the best of technology with the best of content. The
content of the Portal is also available in Hindi. Further, the content can be personalised
for each viewer based on his/her demographic profile and area of interest.
2.3.1 Since the National Portal is the official single entry Portal of the Indian
Government, all Indian Government websites MUST provide a prominent link
to the National Portal from the Homepage and other important pages of citizens
interest.
2.3.2 The pages belonging to the National Portal MUST load into a newly opened
browser window of the user. This will also help visitors find information or service
they could not get on that particular website. It is quite common that citizens are
not aware which information or service is provided by which Department.
2009,NIC 15
16
Guidelines
How to link to the National Portal

As per linking Policy of the National Portal, no prior permission is required to link
india.gov.in from any Indian Government website. However, the Department
providing a link to The National Portal is required to inform the National Portal
Secretariat about the various sections of the National Portal that they have linked to,
so that they can be informed of any changes, updations/ additions therein. Also, it is
not permitted that the National Portal Pages be loaded into frames on any site. These
must be loaded into a new browser window.
Special Banners in different sizes and colour schemes for providing a link to the
National Portal have been given at
http://india.gov.in/linktous.php.
Instructions on how to provide a link have also been given. The Government websites/
Portals may choose any banner from the ones provided, depending upon their site
design and place the same on their Homepage.
2009,NIC 17
CH 03 Building Confidence
3.1 Content Copyright

3.2 Content Hyperlinking
3.3 Terms & Conditions
3.4 Privacy Policy

Guidelines
Building Confidence
3.1
Content Copyright
Copyright is a form of protection provided under the law to the owners of original works
of authorship in any form or media. It is implied that the original information put up
on the website by a Government Department is by default a copyright of the owner
Department and may be copied, reproduced, republished, uploaded, posted, transmitted,
or distributed only if the copyright policy of the concerned Department allows so.
3.1.1 Hence, the information, material and documents made available on an Indian
Government website MUST be backed up with proper copyright policy
explaining the terms and conditions of their usage and reference by others. The
copyright policy of a Department could be liberal, moderate or conservative
depending upon their preferences based on the kind of information available on
their website. However, since it is a duty of a Government Department to provide
all the information in the public domain freely to the citizens, the Departments
should aim to have a liberal copyright policy.
3.1.2 In cases where the document is in public domain and there is no restriction on its
reproduction, the copyright statement may be worded as follows:
Sample : Copyright Statement

Material featured on this site may be reproduced free of charge in any
format or media without requiring specific permission. This is subject to the
material being reproduced accurately and not being used in a derogatory
manner or in a misleading context. Where the material is being published
or issued to others, the source must be prominently acknowledged.
However, the permission to reproduce this material does not extend to any
material on this site, which is explicitly identified as being the copyright of
a third party. Authorisation to reproduce such material must be obtained
from the copyright holders concerned.
3.1.3 In cases where the nature of information/document calls for a restriction on its
reproduction, the copyright statement may be worded as follows:
2009,NIC 21
Sample of alternate Copyright Statement
Material on this site is subject to copyright protection unless otherwise

indicated. The material may be downloaded without requiring specific
prior permission. Any other proposed use of the material is subject to the
approval of (name of Department). Application for obtaining permission
should be made to (email address of the concerned Department).
3.1.4 The Departments should also be sensitive towards publishing any information
having a third party copyright. The Government Departments MUST follow
proper procedures to obtain the permission, prior to publishing such information
on their websites.
3.1.5 If any published Government Document/Report is being reproduced on any

website, whether as excerpts or in full, the source of the same i.e. Full Title of the
Report/Document along with the name of the concerned Department and year
of publication MUST be provided.
3.2
Content Hyperlinking
3.2.1 Since Government websites often receive queries and requests from owners of
other websites who might want to provide a hyper link to their web pages, every
Indian Government website MUST have a comprehensive and clear-cut hyper
linking policy defined and spelt out for those who wish to hyper link content
from any of its sections. The basic hyper linking practices and rules should ideally
be common across the websites of a State/Ministry.
3.2.2 The hyperlinking policy enumerating the detailed criteria and guidelines with
respect to hyperlinks with other sites may be made available under the common
heading of Hyperlinking Policy and displayed at a common point on the
Homepage of all sites under the ownership a State/Ministry.
3.2.3 In case the concerned Department has no objection to anyone providing a

hyperlink to their website, the policy statement may be worded as:
22
Guidelines
Sample Hyperlinking Policy
We do not object to you linking directly to the information that is hosted

on our site and no prior permission is required for the same. However, we
would like you to inform us about any links provided to our site so that
you can be informed of any changes or updations therein. Also, we do not
permit our pages to be loaded into frames on your site. Our Departments
pages must load into a newly opened browser window of the user.
3.2.4 In case Prior permission is required by anyone who wishes to provide a link to a
Government website, the policy statement may be worded as follows:
Sample of alternate Hyperlinking Policy

Prior permission is required before hyperlinks are directed from any
website to this site. Permission for the same, stating the nature of the
content on the pages from where the link has to be given and the exact
language of the Hyperlink should be obtained by sending a request at
(Email address of the Department).
3.2.5 Many a times, cross linkages between different websites can cause ambiguity
in the mind of the visitors about the owner of a particular portion of content
and whom to be contacted in case of any query. Also, many a times, there
could be a difference in the security domains of two linked websites. Hence,
it is important to notify the visitors when they are leaving a particular website
through a hyperlink and entering another one. Clear indications MUST be
given when leaving the Government site for a non-Government website.
Sample of indication of leaving the Government Website

This link shall take you to a page outside the (website URL). For any
query regarding the contents of the linked page, please contact the
webmaster of the concerned website.
3.2.6 To create a visual distinction for links that lead offsite, Cascading Style Sheets
(CSS) controls or XSL or some such similar mechanism should be used. In case
the link takes the user to another website of the same Department/Ministry/
State, a seamless transition should be used through appropriate CSS controls.
3.2.7 Third party content should only be linked when consideration about the
copyright, terms of use, permissions, content authenticity and other legal and
ethical aspects of the concerned content have been taken into account.
2009,NIC 23
3.2.8 The overall quality of a websites content is also dependent, among other things
on the authenticity and relevance of the linked information it provides. This
fact is all the more significant in the context of a Government website since
there is a lot of credibility attached with an official website. Therefore, all Indian
Government websites should make sure that the external hyperlinks, wherever
present on the site MUST be verified and checked on a regular basis to ensure
that the information being provided through them is up-to-date, accurate and
relevant.
3.2.9 Further, it MUST be ensured that broken links or those leading to Page Not
Found errors are checked on a regular basis and are rectified or removed from
the site immediately upon discovery. A number of technology tools are available
for convenient discovery of broken links.
3.3
Terms & Conditions
3.3.1 With the increased proliferation of Internet, more and more citizens are accessing
information from Government websites. Clearly defined Terms & Conditions
including well-worded disclaimers regarding the usage of websites MUST be
present on every Indian Government website.
Terms & Conditions shall address the following aspects:
Ownership Details
Usage Policy of Content
Legal Aspects
Responsibility towards hyperlinked Sites
3.3.2 Since it is the responsibility of all Indian Government Departments to uphold

and maintain the trust imposed in them by the visitors to the sites, the
Government websites should not out rightly disclaim the content of another
Government website. Instead, a politely worded statement clearly indicating the
ownership of the particular piece of content and the relevant details for further
queries and information may be provided. Once all Indian Government websites
follow standard content practices, the visitors should be able to move from one
Government website to another in a manner as seamless as possible.
3.3.3 The Terms & Conditions MUST also clarify whether the information available
on the website may be construed as a statement of law to be used for any legal
purposes or not. It should also be mentioned that in case of any legal dispute
arising out of the content on the Government website, the matter shall be heard
in a court of law within the jurisdiction of the State where the concerned owner
24
Guidelines
Department of the website/portal is located.
3.3.4 In case the content is sourced / linked from a non-government website at the
other end; the Terms & Conditions MUST clearly state this fact and disclaim
responsibility for its accuracy and currency.
3.3.5 In case the website involves any e-payment features where electronic transactions
are involved, appropriate disclaimers, worded in consultation with the involved
agencies (bank, payment gateway service provider etc.) and the legal cell of the
Department should be placed on the site.
Sample Statement for Terms & Conditions
This website is designed, developed and maintained by (name of Department),

Government of India.
Though all efforts have been made to ensure the accuracy and currency of the
content on this website, the same should not be construed as a statement of
law or used for any legal purposes. In case of any ambiguity or doubts, users
are advised to verify/check with the Department(s) and/or other source(s), and
to obtain appropriate professional advice.
Under no circumstances will this Department be liable for any expense, loss
or damage including, without limitation, indirect or consequential loss or
damage, or any expense, loss or damage whatsoever arising from use, or loss of
use, of data, arising out of or in connection with the use of this website.
These terms and conditions shall be governed by and construed in accordance

with the Indian Laws. Any dispute arising under these terms and conditions
shall be subject to the jurisdiction of the courts of India.
The information posted on this website could include hypertext links or

pointers to information created and maintained by non-Government/private
organisations. (Name of Department) is providing these links and pointers solely
for your information and convenience. When you select a link to an outside
website, you are leaving the (Name of Department) website and are subject to the
privacy and security policies of the owners/sponsors of the outside website.
(Name of Department), does not guarantee the availability of such linked pages
at all times.
2009,NIC 25
(Name of Department), cannot authorise the use of copyrighted materials

contained in linked websites. Users are advised to request such authorisation
from the owner of the linked website.
(Name of Department), does not guarantee that linked websites comply with
Indian Government Web Guidelines.
3.4
Privacy Policy
3.4.1 Government websites should follow an extremely cautious approach when it
comes to collecting personal details/information about the visitors to the sites.
It should be an endeavour to solicit only that information which is absolutely
necessary.
3.4.2 In case a Department solicits or collects personal information from visitors

through their websites, it MUST incorporate a prominently displayed Privacy
Statement clearly stating the purpose for which information is being collected,
whether the information shall be disclosed to anyone for any purpose and to
whom.
3.4.3 Further, the privacy statement should also clarify whether any cookies shall be
transferred onto the visitors system during the process and what shall be the
purpose of the same.
3.4.4 Whenever a Departments website allows e-commerce and collects high risk
personal information from its visitors such as credit card or bank details, it
MUST be done through sufficiently secure means to avoid any inconvenience.
SSL (Secure Socket Layer), Digital Certificates are some of the instruments,
which could be used to achieve this.
It is further informed that the following examples of Privacy Statements are only for
reference purpose and Departments are requested to customise it to the requirements of
their own websites.
26
Guidelines
Sample Privacy Statement :

Thanks for visiting website of (Name of Department), and reviewing our
privacy policy.
We collect no personal information, like names or addresses, when you visit
our website. If you choose to provide that information to us, it is only used to
fulfil your request for information.
We do collect some technical information when you visit to make your visit
seamless. The section below explains how we handle and collect technical
information when you visit our website.
Information collected and stored automatically
When you browse, read pages, or download information on this website, we

automatically gather and store certain technical information about your visit.
This information never identifies who you are. The information we collect
and store about your visit is listed below:
The Internet domain of your service provider (e.g. mtnl.net.in)

and IP address (an IP address is a number that is automatically
assigned to your computer whenever youre surfing the web) from
which you access our website.
The type of browser (such as Firefox, Netscape, or Internet
Explorer) and operating system (Windows, Linux) used to access
our site.
The date and time you accessed access our site.
The pages/URLs you have visited and
If you reached this website from another website, the address of
that referring website.
This information is only used to help us make the site more useful for you. With this
data, we learn about the number of visitors to our site and the types of technology
our visitors use. We never track or record information about individuals and their
visits.
Cookies
When you visit some websites, they may download small pieces of software on
your computer/browsing device known as cookies. Some cookies collect personal
information to recognise your computer in the future. We only use non-persistent
cookies or per- session cookies.
2009,NIC 27
Per-session cookies serve technical purposes, like providing seamless navigation

through this website. These cookies do not collect personal information on
users and they are deleted as soon as you leave our website. The cookies do not
permanently record data and they are not stored on your computers hard drive.
The cookies are stored in memory and are only available during an active browser
session. Again, once you close your browser, the cookie disappears.
If you send us personal information

We do not collect personal information for any purpose other than to respond to
you (for example, to respond to your questions or provide subscriptions you have
chosen). If you choose to provide us with personal information like filling out a
Contact Us form, with an e-mail address or postal address, and submitting it to us
through the websitewe use that information to respond to your message, and to
help you get the information youve requested. We only share the information you
give us with another Government agency if your question relates to that agency, or
as otherwise required by law.
Our website never collects information or creates individual profiles for commercial
marketing. While you must provide an e-mail address for a localised response to
any incoming questions or comments to us, we recommend that you do NOT
include any other personal information.
Site Security
For site security purposes and to ensure that this service remains
available to all users, this Government computer system employs
commercial software programs to monitor network traffic to identify
unauthorised attempts to upload or change information, or otherwise
cause damage.
Except for authorised law enforcement investigations, no other

attempts are made to identify individual users or their usage habits.
Raw data logs are used for no other purposes and are scheduled for
regular deletion.
Unauthorised attempts to upload information or change information

on this service are strictly prohibited and may be punishable under
the Indian IT Act.
28
Guidelines
Sample of alternate Privacy Policy Statement (in case a website does

not collect any personal data)
As a general rule, this website does not collect Personal Information about you
when you visit the site. You can generally visit the site without revealing Personal
Information, unless you choose to provide such information.
Site Visit data:
This website records your visit and logs the following information for statistical
purposes -your servers address; the name of the top-level domain from which you
access the Internet (for example, .gov, .com, .in, etc.); the type of browser you
use; the date and time you access the site; the pages you have accessed and the
documents downloaded and the previous Internet address from which you linked
directly to the site.
We will not identify users or their browsing activities, except when a law
enforcement agency may exercise a warrant to inspect the service providers logs.
Cookies:
A cookie is a piece of software code that an internet web site sends to your browser
when you access information at that site. This site does not use cookies.
Email Management
Your email address will only be recorded if you choose to send a message. It will
only be used for the purpose for which you have provided it and will not be added
to a mailing list. Your email address will not be used for any other purpose, and
will not be disclosed, without your consent.
Collection of Personal Information:
If you are asked for any other Personal Information you will be informed how
it will be used if you choose to give it. If at any time you believe the principles
referred to in this privacy statement have not been followed, or have any
other comments on these principles, please notify the webmaster through the
contact us page.
Note: The use of the term Personal Information in this privacy statement refers
to any information from which your identity is apparent or can be reasonably
ascertained.
2009,NIC 29
CH 04 Scope of Content
4.1 Information in Public Domain

4.2 Primary Content
4.3 Secondary Content
4.4 Tertiary Content
4.5 Minimum Content
4.6 Information meant for Internal use
4.7 Information to Avoid

Guidelines
Scope of Content
4.1
Information in Public Domain
The content of a Government website is its soul as the citizens rely heavily upon a
Government website to access authentic and up-to-date information. Ideally, an Indian
Government website ought to have the following kinds of content:
a. Primary Content :
Primary content shall be the original content that is sought by target audience
of the website which could be citizens, business community, overseas
citizens or other Government Departments or even Government employees.
Examples of such content are information about the Department, various schemes
and programmes of the Department, documents, forms etc. Besides regulatory
content mandated by legislation such as IT act, RTI or even directives from
apex offices shall also form a part of this category e.g. parliament question and
answers.
b. Secondary Content :
Secondary content is generated from the assortment, packaging of primary content
to suit the requirement of different audience, events and occasions Examples of
such content are advertisements / banners/ spotlight / media gallery/related sites
etc.
c. Tertiary Content :
Information about the Primary and Secondary content forms a part of the
tertiary content. This includes sections like About the Site, Online Help, Terms
and Conditions and Frequently Asked Questions (FAQ).
Departments/ Organisations should compile their own list of contents/ sub contents
which they feel should be in public domain or needed by their intended audience.
Information could be free to access by all or part of information, (due to concerns of
privacy & sensitivity) could be made available only to registered users.
A generic list of content is given at the following pages
2009,NIC 33
Generic List of Content
Primary Content
Long Term Value Short Term Value
About The Ministry/Department/State News
Acts & Rules Press Releases
Programmes & Schemes Tenders
Documents Recruitments
Forms
Services
Sectoral Profile
Regional Profile
Contact Information
Secondary Content
Special Interest Group/ Audience Specific Views
Events / Announcements
Discussion Forum
Spotlight
Related Links
Media Gallery
Greetings
Advertisements & Banners
Tertiary Content
About The Portal
Sitemap, Search
Terms and Conditions
FAQ
Feedback (General / Content Specific)
Help
Registration
Content Contributor, Source & Validity
Guidelines pertaining to compilation of content in some of the common content

categories have been given in the following sections.
34
Guidelines
4.2
Primary Content
Primary Content forms the main focus of any Government website as it comprises
information which the citizen has visited the website for. Examples are information about
the Department, schemes and programmes, contact information, forms, documents,
tenders etc. Broadly, the following sub categories encompass most of the Primary Content
that ought to be made available on an Indian Government Website.
4.2.1 About Us
(Ministries/Department / State Govt./ Organisation/ District Administration)
This essentially refers to the content describing the owner Department of the website and
comprises the following information:
Profile
Mission/Vision Statement
History/Background
Departments/Divisions/Cells
Role/Functions/Responsibilities/Activities
Agencies under the Administrative Control
Organisational Structure
Whos Who
This content should be reviewed frequently to ensure the accuracy and currency of the
information. All information concerning the Legislative/Government officials MUST
always be kept up to date.
4.2.2 Profile of a Sector / Region

Some websites/portals shall also be required to include a section on the overview of
sector(s) they deal with naming all information concerning that sector present on their
website or website of other Government entities working in that sector. This should be
made accessible to give a comprehensive view to the visitors.
Similarly some of the portals are required to publish profile of a region e.g. National
Portal publishes a profile of India. States Portals should publish a profile of the respective
States while District websites should publish a profile of their respective district.
Detailing of this segment should be done by each Department and included in their
web content policy. Policy must also include the frequency / event of updation as well as
officers responsible for updating this content.
2009,NIC 35
4.2.3 Programmes & Schemes

The Government Departments at the Centre and State have welfare programmes, and
schemes benefiting the individuals, groups of citizens (e.g. women, physically challenged
etc.) or community at large running in different regions and sectors across the country.
Information about all such schemes of the Central as well as State Governments is
included in this category. These schemes could be Centrally Sponsored, or being run by
the State/ District Administration itself. It is important to note that these schemes should
be directly benefiting the individuals, special interest groups of citizens (e.g. widows,
physically challenged etc.) or the community at large. Also, information should only be
highlighted with regard to those schemes, which are currently active and ongoing, and
not about schemes which are no longer open/available to the public.
a. The content submitted about schemes should be reviewed at least every quarter
to ensure the accuracy and currency of the information.
b. The complete official title of the Scheme MUST be reflected and should be
self-explanatory. The correct title would lead to an accurate search output for
information on that scheme and it would be easy for the users to locate it. Any
abbreviation in the title should be expanded.
c. This site should enlist all those who are eligible to receive benefits under the
scheme e.g. women, children, disabled, poor etc. Also, the details of the
eligibility criteria for availing those benefits should be clearly mentioned.
d. Information should be given about whether the scheme entails monetary or
non-monetary benefits. Also, what are the specific kinds of non-monetary
benefits, which can be availed e.g. Subsidy, training, land allotment etc.
e. Procedure to be followed, whom to contact, supporting documents to be
carried etc. for availing benefits under the scheme MUST form a part of this
content.
f. Validity of the scheme MUST also be mentioned so that the information could
accordingly be moved to archives after the expiry date and the visitors are not
misled in any way.
4.2.4 Services
A large number of citizen services are being provided by the various Ministries,
Departments and State/UT Governments. Information about these services as well as
the interface to access and use them (if it is available online) should be made available on
their websites.
a. It is important to clearly understand what constitutes the term services in

this context. Information about all services provided by the Government,
36
Guidelines
whether fully online, partially online or available offline but whose

description and details exist online can be called services. For example, if
the complete details about how to apply for a birth certificate in a particular
State are given along with the facility to download the requisite application
form, it shall be categorised as a Service. However, just information about
things like a programme of any Department, or access to a some searchable
database without any service associated will not constitute a Service.
b. The complete title of the Service MUST be reflected and should be self-
explanatory. The correct title would lead to an accurate search output for
information on that service and it would be easy for the users to locate it.
Any abbreviation in the title should be expanded.
c. The websites should prominently display the most often used/ accessed
services, so that visitors can locate and access them quickly.
d. The website MUST provide a complete description of what the service is,
how is it useful for the citizens, how it can be availed, who is eligible to
avail the service, who is to be contacted and during which hours. This is
very important for the common citizens to understand the significance of
the service and what are the steps to be followed for availing it.
e. If the service is delivered online then it should be developed as a webservice
so that other websites and portals can access it seamlessly, subject to
authorisation of the owner Department. All on-line services should be
made available through the National Portal as a web service.
4.2.5 Application Forms
Visitors to Government websites want fast, easy service 24 hours a day, 7 days a week.
They do not want to wait until an organisation is open for business. They do not want
to wait in line or on the phone to get forms and documents to avail the desired service.
Therefore, all application forms existing in the public domain and meant for applying for
licenses, certificates, scholarships, grants, services, information, loans, utilities etc. should
be published on the concerned Government website for the convenience of citizens.
a. All Forms MUST be provided in an accessible format (refer section 7.4.2).

b. The title of the form MUST be clearly indicated and should be self-
explanatory and devoid of any abbreviations which may render it universally
incomprehensible. The correct title would lead to an accurate search output for
information on that Form and it would be easy for the users to locate it. Also,
in case the Form is popularly known by a number (e.g. Form 16 for Income
Statement or Form 4 for Driving license), the same should also be mentioned
2009,NIC 37
along with the title.

c. It should be specified whether the language of the form is English, Hindi or
any other Regional language. In case of the latter, the name of the concerned
language MUST be mentioned clearly. If the form is bi-lingual/ multi-lingual,
it is important to mention the languages it exists in.
d. Information assisting the user in filling up the application form should also be
provided such as where to submit and which supporting documents to attach
etc.
4.2.6 Acts & Rules
All the Acts passed by the Parliament as well as the State Legislative Assemblies should
be reflected on the website of the concerned Government Department so that they can
be accessed for reference. Further, the Rules/Sub-ordinate legislations issued by the
Departments based on those Acts should also be displayed on the website.
a. The complete title of the Act as written in the official notification MUST be
mentioned which should be self explanatory and devoid of any abbreviations
etc. which may render it universally incomprehensible. The correct title would
lead to an accurate search output for information on that Act and it would be
easy for the users to locate it.
b. The Extent of the Act or the scope or geographical region to which the Act
applies should also be mentioned. In case it is a Central Act passed by the
parliament, the extent is normally the whole of India. However, the Acts
passed by the State Legislatures are usually confined to the boundaries of the
concerned state.
c. The Commencement Date from which the Act comes into force should also
be mentioned.
d. As far as Rules are concerned their relation with respective Acts should be
highlighted as far as possible.
e. Acts and Rules MUST be compiled in an accessible format (refer section
7.4.2).
4.2.7 Documents/Reports
a. All documents developed/published and issued in the Public Domain by

Government Departments, Ministries, State/UT Governments, Public Sector
Units and Organisations must be published in the website. The following list
gives an idea of the variety of Government documents that can be covered
38
Guidelines
under this :
Five-year Plan documents

Annual Reports
Budget Documents
Guidelines by Government
Citizen Charters
Census Documents
Survey Outcomes / Reports
Statistical Reports etc.
b. This content should be reviewed every quarter to ensure the accuracy and
currency of the information.
c. The complete official title of the document MUST be mentioned on the site.
The correct title would lead to an accurate search output for that document and
it would be easy for the users to locate it. For example: Policy on Promotion of
Tourism in the State of Manipur is a more appropriate title than just Tourism
Policy. Any abbreviation in the title should be expanded and the title should
not be formulated on just a document number/date.
d. In case any reference to a document of another Government Department is
given, it should be clearly specified as with whom lies the ownership of the
document i.e. which is the exact Ministry/Department at the Central or State
level which has produced/published/issued the concerned document.
e. It should be specified whether the language of the document is English, Hindi
or any other Regional language. In case of the latter, the name of the concerned
language MUST be mentioned clearly. If the document is bi- lingual/ multi-
lingual, it is important to mention the languages it exists in.
f. It is important that if the document is valid only for a certain time period, the
validity MUST be clearly mentioned on the site. In fact, the document should
be moved to the archives after expiry of the validity period.
g. Documents MUST be made available in an accessible format (ref. section
7.4.2).
h. In case a document is large it may be broken down into multiple parts to
facilitate easy download.
4.2.8 Circulars/Notifications
There are various Circular/ Notifications that are released from time to time by the
Indian Government at the Central or State level. Information about all the Circular/
Notifications of the Central as well as State Governments should be made available on
the National Portal.
2009,NIC 39
a. The official title of the Circular/ Notification MUST be mentioned and should
be self explanatory. The correct title will also help in accurate search output for
information on that circular and thus, it would be easy for the users to locate
it.
b. The ownership of the concerned circular should be specified i.e. Ministry/
Department and also the level i.e. Central/ State etc.
c. Circulars/Notifications MUST be made available in an accessible format (refer
section 7.4.2).
d. If the Circulars/Notifications are valid only for a certain time period, the validity
MUST be clearly mentioned on the site. In fact, the Circulars/Notifications
should be moved to the archives after expiry of the validity period.
4.2.9 Tenders
Government and Public Sector Procurement / Tenders/ Notifications issued by the
Central and State Governments and other public bodies across India for goods, services
and works MUST be made available through the websites. As is also directed by the
Central Vigilance Commission (CVC) following are some of the guidelines with respect
to tenders.
a. Information MUST include the notifications and complete documents for
tenders.
b. Tenders of all categories including open tenders, limited tenders, empanelment,
auctions, work contracts, service contracts etc. should be published on the
website.
c. All these tender notifications should be uploaded on the single entry
Tenders Portal for the Government ( http://tenders.gov.in ), which is
a one-stop source for tenders of various Government Departments,
developed on the advice of the Central Vigilance Commission
( refer- http://www.cvc.gov.in).
d. Outdated tenders MUST be immediately removed from the website and
moved to archive or deleted as per the Departmental policy. If the tenders are
published through the Tenders Portal it is automatically taken care of.
e. All tender documents MUST be published in an accessible format (refer
section 7.4.2).
4.2.10 Recruitment
All Indian Government websites MUST provide complete and transparent information on
their recruitment policies for the benefit of those who would like to join the Government
and serve the nation. In case the recruitment is through some Central or State level
examination or recruitment agency such as UPSC, SSC etc. that should be highlighted
40
Guidelines
along with a link to respective pages of those organisations websites. In either of the cases
information about the recruitment should abide by the following guidelines.
CH 05
a. The title of the recruitment notice should be self-explanatory.
b. This site should enlist all those who are eligible for a particular recruitment.
Also the details of the eligibility criteria should be clearly mentioned.
c. All required application forms should be made available on the website so that
the interested person can download and submit the same.
d. Procedure to be followed, whom to contact, supporting documents to be
carried etc. for the particular recruitment MUST form a part of this content.
e. All currently open vacancies may be highlighted on the Homepage of the
website.
f. All recruitment notices MUST also be registered with the National Portal for
wider access by target audience.
g. Information for those recruitment notices in which the last date is over MUST
be either removed or moved into the archives section.
4.2.11 News and Press Releases
News having national importance and significance for the Citizens as well as Government
Press Releases issued by Departments and organisations at the Central and State level
should be published on the website of the concerned Department. News and Press
Releases MUST carry the date and should be organised as per the Archival Policy of the
website. News and Press releases should be published in RSS format so that associated
offices and Departments can also consume them on their websites with due permission
or based on their access policy.
4.2.12 Contact Information on Government Websites
Citizens would like to contact any Government Department or entity to ask questions,
get information, seek clarifications or sort out problems. Therefore it is essential that
Government websites provide them with the means to do that.
a. All Indian Government websites MUST have a Contact Us page, linked from
the Homepage and all relevant places in the website.
b. The Contact Us page should be categorised according to the various divisions
handling different kind of queries; e.g. grievance redressal, file status, procedural
details etc.
2009,NIC 41
c. The contact details for the Important functionaries in the Department MUST
have the telephone numbers, fax numbers, postal address as well as email address
along with the timings specified for personal public dealing (if applicable). The
content policy of the department should enlist the functionaries whose details
are to be given on the website.
d. There should be a clear-cut policy for redress (correction) of inaccurate
information found on the website. The contact details of the Web Information
Manager, who is overall responsible for the content on the website, should be
provided.
4.2.13 Presence on the National Portal

Mechanism MUST be in place to ensure that all Citizen Services, Forms,
Documents, Schemes are registered with the respective repositories of the
National Portal.
4.3
Secondary Content
Secondary content is generated from the assortment and packaging of primary content
to suit the requirement of different audience, events and occasions Examples of such
content are advertisements/banners/spotlight/media gallery/related sites.
4.3.1 Special Interest Group Corner

In case there is an event or occasions, Government departments may introduce a
special section for a particular target group e.g. during result time a special section
for students may be put up or the Department of Social Welfare may open a section
for senior citizens on its website. Here, it must be noted that the original content
that is sourced from various sections of the website to make up this section should
remain as such so that it may be referred to once the section has been removed.
4.3.2 Events and Announcements

Government websites should have a section to cover various Events &
Announcements such as.
Announcements having International/National/State level importance
should be published on the website.
Announcements related to important upcoming Government events being
organised by a Ministry/Department/State/UT.
42
Guidelines
Announcements should be worded in simple English/Regional language

depending on whom it is meant for.
Announcements related to schemes/grants/scholarships/fellowships etc.
Warnings of Natural disasters/Epidemics etc.
Calls for relief funds during disasters. Other help from citizens or civic
agencies.
Display of important helpline numbers in case of crisis.
Guidelines relating to events and announcements are as follows:

a. It is MUST to take off / archive the announcement once it loses its relevance
or after the expiry of the time period attached to the event or happening.
b. All important announcements should also be published on the National
Portal for wider access.
4.3.3 Discussion Forums & Chat Rooms

Discussion forums are becoming an increasingly popular tool for sharing
viewpoints and information. Discussion Forums could be initiated by a
Department on any relevant topic of public interest and can prove quite useful
in obtaining opinions and viewpoints of the citizens on issues important for
policy making. While initiating an online discussion forum on a Government
Departments website, the following has to be kept in mind:
a. The purpose and objective of the Discussion Forum should be clearly

defined. Preferably, an initiating document or background paper explaining
the theme of the topic for the forum may be provided on the site.
b. Clear-cut Terms and Conditions for participating in the Discussion Forum
should be indicated and a Usage Policy (see box) should be defined.
c. The discussion forums on a Government website MUST be moderated so
that there is some control to avoid publishing unwanted content on the
website. All the inputs submitted by the users must first be reviewed by the
moderator for context and appropriateness of the language and then posted
on the website.
d. The discussion forum should be open for a limited period of time and the
validity of the same should be prominently indicated on the site. However,
rather than closing the forum abruptly, it is advised that a summary of the
inputs received as well as an Action Taken Report, if possible, should be
provided on the website so that the visitors are assured that their inputs are
being seriously considered and valued by the Department.
2009,NIC 43
Chat Rooms
Chat rooms on a website could be used by citizens to exchange their viewpoints
on some common topic amongst each other as well as by the Departments
to facilitate an online conversation between a senior functionary and citizens.
Like Discussion Forums, Chat rooms should also follow a Usage Policy (see
box) and a proper code of conduct. It is desirable that the participants of an
online chat through a Government Departments website be registered before
they are allowed to log in and post their messages. Permanent chat rooms
should be monitored frequently. In case of temporary or special occasion chat
sessions with a senior functionary, it is advised that questions be submitted to
the interviewee, before being published in the chat room.
Online Discussion Forum : Usage Policy
A Usage Policy should be established and published alongside all online

discussion forums and chat rooms on a Government website. This policy should
be prominently displayed to any new user who should be made to pass through
a page with this information before being able to input data. The usage policy
should clearly specify that the following is forbidden :
Insulting, threatening or provoking language.
Inciting hatred on the basis of race, religion, gender, nationality or
sexuality or other personal characteristics.
Swearing, using hate-speech or making obscene or vulgar
comments.
Libel, condoning illegal activity, contempt of court and breach of
copyright.
Spamming, i.e., adding the same comment repeatedly.
Impersonating or falsely claiming to represent a person or
organisation.
Posting in a language other than the language of the website.
Invading peoples privacy.
Posting off-topic comments.
4.3.4 Related links
For every content topic in different modules of the website, a section should be
provided for Related Links to the concerned information.
a. Each content topic covered in the website may have some Related Links to
other Government websites which provide further details on the topic.
b. For every Related Link, the complete URL of the Homepage/Concerned
44
Guidelines
webpage MUST be provided correctly along with the complete title of the
Website which shall appear on the screen.
c. The validity and accuracy of the URL MUST be checked on a regular basis to
make sure that the information is relevant and the linked address is correct.
Only Government websites/webpages should be provided as Related Links for

further information since there is no control over the veracity and availability of
information on private websites.
4.3.5 Spotlight
The website may have a section called Spotlight which focuses on a certain issue
of importance and brings it in to the limelight. The guidelines with regard to this
section are:-
a. Every Spotlight topic should be chosen keeping in mind the relevance and
significance of the topic in todays context. It should be ensured that the chosen
topic is of significance and should interest a diverse group of audience.
b. The content for the Spotlight Section should have the following essential
elements:
Brief introductory text to appear on the Homepage of the website.
Detailed text on the topic in the Main Page of the Spotlight section. This
content should comprise key highlights of the topic and the facts ought
to be sourced from authentic and official sources relating to the topic.
Address of the Webpage/Websites which have detailed information on
the topic addressed in the Spotlight.
Graphical Banner highlighting the Spotlight topic and linked to the
webpage with further details.
c. Once the new Spotlight is launched, the older one should be passed in an
Archives section along with the date for future reference.
4.4
Tertiary Content
Information about the primary and secondary content forms a part of the tertiary
content. The guidelines for this type of content are given as follows:
4.4.1 About the site i.e. Department that is responsible for the contents as well as the
2009,NIC 45
maintenance of the site, what is the purpose behind the development of the site,
when was it launched, where is it hosted etc.
4.4.2 Navigation Aids Sections such as Online Help, Site Map, and Search (described
in detail in the latter sections).
4.4.3 Terms and Conditions with respect to the usage of content on the site. This
includes policies on Copyright, Privacy, Legal Implications etc. as well as Content
Disclaimers. This has been explained in detail in the previous chapter.
4.4.4 Frequently Asked Questions or FAQs

Although the content developers of websites make (and should make) all possible
efforts to ensure that the content answers all possible and anticipated information
needs of the citizens, it is sometimes not possible to address it completely. Visitors
still have questions because either they couldnt find what they were looking for or
because it is presented in such a manner that it is difficult for them to comprehend
or understand. In such a case, a detailed list of answers to common questions can
prove highly useful to the website audience. Also, it has been proved by usability
studies that information presented in a question-answer form is much easier for
people to understand than lengthy write-ups.
Hence, Government websites, particularly the ones having frequent interaction
with citizen for various services/schemes should have a Frequently Asked
Questions module linked from the Homepage and all other relevant places in
the site.
The web information managers can compile the list of commonly asked queries
and their answers through the following sources:
Email, phone calls and letters from the public.
A survey could be conducted amongst the public.
Input from people who answer phones and mail in the organisation.
Review of website usage statistics and top search terms.
4.4.5 User Feedback

A commonly used method of receiving the feedback from the visitors of the site is
through feedback forms or guest books. Feedback forms, with pre-decided fields,
to be filled in by the visitors, enable a much more structured way of receiving
feedback and hence make it easy to categorise or analyse the same. Forms are also
quite useful for receiving grievances/complaints from the users in a structured
and formatted manner. The information collected through feedback forms can
also be used as a means of knowing the usage pattern of the website and can be
used in the enhancement of further versions of the website.
46
Guidelines
a. All feedback MUST be collected through online forms for reasons explained
above.
b. All feedback forms must be prominently displayed on the website.
c. Departments MUST respond to the feedback explaining how it shall be

processed.
d. Departments should also make it clear on the response screen whether citizens
should expect a reply on their feedback If yes then in how many days.
4.4.6 Help
A special section Help on the website MUST be created, which allows and
guides for a pleasant experience while browsing the website. This category includes
the kind of content which allows for an easy and convenient navigation for the
visitor to the website (e.g. online help, how to open files of certain formats, how
to access audio/video on the portal, kinds of plug-ins required etc.). Further, the
content which clarifies the purpose of the website as well as its policies for the
visitors should also be included in this category.
4.4.7 Downloads and Plug-ins

a. Information about downloadable material
Downloading material from the Internet can be an expensive and time-
consuming exercise. Therefore, Government websites MUST provide
Information that will help visitors determine whether they want to access
downloadable material. This information would concern the following:
Self explanatory title of the document/file.

Download and use instructions (install, open, view).
File format & file size.
b. Size of downloads to be minimised:
The total size of the file should be kept to a minimum to ensure acceptable
download times for all users, especially those that do not have high-speed,
reliable Internet connections.
c. Virus Free Downloads:
Prior to making downloadable material available for visitors, Government
websites MUST check for viruses and clear them.
2009,NIC 47
4.5
Minimum Content
The homepage of a website is the primary entry page to the entire content of the website.
It is important that the visitors to the site get to access the most important content
elements from the Homepage itself.
4.5.1 Government websites MUST ensure the availability of the following minimum
content elements on the Homepage. This is applicable not just to the websites
of Departments but also to any Indian Government website, be it on a specific
Project, a Task Force, Committee or Service etc.
Minimum Content on the homepage of a Department
Department Name (alternatively, the name of the Project, Service etc. as
applicable).
National Emblem/Logo (as applicable).
About the Department (including its main activities & functions).
Link to all the major modules/sections of the site.
Link to all the citizen services offered by the Department.
A link to the Contact Us page of the website.
A link to the Feedback page.
A link to National Portal.
Search/Site Map.
Terms and Conditions of Use.
4.5.2 Minimum Content on Subsequent Pages:

Apart from the Homepage, the subsequent pages of the website MUST have
the following minimum information, in addition to the main content.
Self explanatory title of the page.

Link to the Homepage.
Link to the parent section/top module of the individual page.
Ownership (name of the Department owning the website).
Link to the Contact Us page.
Last Reviewed / Updated date.
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Guidelines
4.6
Information meant for Internal Use
CH 05
Government websites contain information and services for the public. Therefore, it has
to be strictly noted that Indian Government websites should not be used to convey
information specific to the Departments employees. Information meant for the internal
consumption of the employees should be disseminated through Intranets. This is required,
since information intended for employees can confuse the common public visiting the
website.
All information meant for internal consumption and not in public domain,
presently existing on any Indian Government website should be moved to an
Intranet secured through proper authentication.
In case for some reason it is not possible for the Department to develop an Intranet,
the information meant for internal use may be isolated and explicitly labelled (e.g. for
employees or for internal use), to make it clear to the public that it is not intended for
them.
4.7
Information to Avoid
4.7.1 Commercial banner advertisements should be avoided on Government websites.

Banner advertisements that promote and link to other Government agencies as
well as social messages are permissible.
4.7.2 Any information in text, visual or any other media which may offend/harm the
National sentiments, religious communities as well as security and integrity of
the Country MUST be avoided on the websites.
4.7.3 Government Information which is confidential or only for restricted use should be
avoided on a website meant for the common public.
2009,NIC 49
CH 05 Quality of Content
5.1 Citizen Orientation
5.2 Content Authenticity, Accuracy & Currency
5.3 Language
5.4 Consistent Terminology
5.5 International Conventions
5.6 Information Architecture & Relationship
5.7 Multilingual Versions

Guidelines
Quality of Content
5.1
Citizen Orientation
The crucial element of an effective presence of Government on the Web is the way
its content is written and packaged. Indian Government websites should be oriented
towards their prospective audience. Intended audience to the Government website could
be Citizens, Businesses, Government Departments as well as Government employees.
Following are the guidelines towards the same.
5.1.1 The content MUST be selected keeping the audience in mind, not from the
Governments perspective. Apart from the selection of the content, equal emphasis
should be given to the way it is written and presented on the web. Content
aimed at the common public should be written in simple language so that people
from diverse professional, educational and demographic backgrounds can easily
comprehend the same.
5.1.2 Homepage of the website should be designed carefully and effectively to provide
a good interface for the citizen. Homepages should ideally not feature photos
of individuals and office bearers of the Department. Those photos may be
appropriate on the About Us or News page.
5.1.3 In order to gauge the content requirements of the citizens, who are the prime
target audience of any Government website. Government Departments may use
following means to determine the best way to identify and package information
for citizens and other stakeholders.
Discussion Forums.
Customer satisfaction surveys.
Online feedback from citizens.
Analysing website usage reports, including search terms and statistics.
Usability testing and research.
2009,NIC 53
CH 05 Quality Of Content
5.2
Content Authenticity, Accuracy & Currency
It is the duty of every Web Information manager to ensure that the content on his/
her website is always authentic, up-to-date and latest. This fact assumes paramount
significance in the context of Government websites since the public puts a lot of trust in
the information available on the official websites of the Government.
5.2.1 Each and every bit of content published on a Government website should be
verified and checked thoroughly as the public expects nothing less than authentic
and accurate information from a credible source such as an official Government
website. The Departments MUST have a Content Contribution, Moderation and
Approval Policy (CMAP) stating the responsibility, authorisation and workflow
details with regard to content publishing on the site.
5.2.2 The Homepage MUST and every important entry page of all Indian Government
websites/portals should display a time stamp indicating the following:
a. Date on which the information was posted on the website.
b. Date on which the content was last reviewed and/or modified.
5.2.3 Every piece of content appearing on the Government website should be
reviewed after a pre-decided duration for its accuracy, relevance and currency.
All Government Departments MUST formulate a proper web Content Review
Policy (CRP) depending upon the nature of their content and if possible; also
publish the policy on their website.
5.2.4 In case the nature of the content is historical i.e. it will never change (e.g. press
releases, speeches, published reports/documents of a Department etc.), the date
of posting the content may be mentioned along with a note indicating the nature
of the document and explaining that it is not subject to revision.
5.2.5 In case the reports and documents are voluminous and it is difficult to mention
the time stamp on every page, the same MUST be indicated on the main page as
well as on all icons/places which link to that document.
5.2.6 For time sensitive content which expires after a certain date (e.g. tender
notifications, announcements for conference registrations, contest entries etc.), a
policy on whether the content should be archived for future reference or removed
altogether from the website should be decided by the concerned Department
after careful consideration of their nature of content. However, expired content
MUST not be presented or flashed on the website. The Departments MUST
have a clearly laid out Content Archival Policy (CAP) clarifying the rules set in
this regard.
54
Guidelines
5.3
Language
The language used in a Government website is very important for ensuring effective
communication with the target audiences. If the language on the website is complex and
uses terminology which a common visitor is unfamiliar with, the very purpose of having
the website will be lost.
5.3.1 Departments MUST ensure that homepage, all major entry points, and
navigational elements of Government websites are written in the clear and simple
language appropriate for the sites content.
5.3.2 Indian Government websites normally have diverse target audience with diverse
demographic profiles and educational background. Therefore it is highly desirable
that the language used in the Government website is understood easily and
correctly by all sections of the audiences.
5.3.3 Departments may test the language and its comprehension with a sample set of
typical visitors before making the site live for all audiences.
5.3.4 Writing for the web is very different from writing for the Print medium. One of
the best ways of making the language web friendly is to keep the sentences short
and simple. Long, convoluted sentences seem forbidding on screen and can
distract the visitors.
5.3.5 There are tools available which can help a Department evaluate how easy to
understand and comprehend the language used on their website is. Departments
should use such language tools, including language software, to evaluate the
readability of the websites content.
5.3.6 The language used in a Government website MUST be free from any spelling or
grammatical errors of any kind. Further, there should be uniformity across the
site when it comes to using British/American English.
5.3.7 Abbreviations/Acronyms, which may be typical in Government parlance and may
not be commonplace with citizens of diverse backgrounds should be avoided or
expanded at all possible places. At the same time, if a short form or abbreviation
of a term is more popularly known and understood by the citizens than even its
full form, the short form should be mentioned.
5.3.8 Where ever there is a change in the default language of the document e.g. Hindi
used in English document, these changes in the language of a documents text
and any text equivalents (e.g., captions) MUST be clearly identified.
2009,NIC 55
5.4
Consistent Terminology
Common look and feel in Government websites of any country helps in promoting the
brand image of the Government; raises user confidence; provides a user-friendly experience
in navigating Government websites; and organises information more consistently to
facilitate search. An integral part of the common look and feel strategy is the usage
of standard content terminology, positioning and framework. Usability Research has
established that using common terms and placement of content can help visitors locate
the information they want more quickly and conveniently.
5.4.1 Hence it is suggested that Consistent Content Terminology and Positioning
should be adopted by Government websites in India. This could act as a beginning
for adopting a larger view towards common look and feel of Indian Government
websites in the long run. If a certain term has been presented in a particular
manner at one place in the website, it should be referred to in the same manner
at all places in the site.
5.4.2 Consistency in nomenclature MUST be maintained across a website and should
also be followed across all the websites owned by a State/Ministry.
For example
If a certain Government entity has been referred to as the Department
at one place in the site, it should not be mentioned as organisation or
some other name at an alternative place in the same site.
In any application form, if the button to submit information after
filling up the form says SUBMIT then it must say so across the
entire website. It should not happen that different terminology is used
in the same context at various places in a single website.
5.5
International Conventions
Web as a medium transcends all geographic and physical boundaries. Obviously therefore,
the target audience of every website could be multicultural with highly varied demographic
backgrounds. It should be ensured that the content of every Indian Government website
takes international and cultural conventions into account.
56
Guidelines
5.5.1 Currency: The mention of Indian Currency should be uniform across any Indian
Government Website. As per international convention, any monetary value in
terms of Indian currency may be described as INR (Indian National Rupee).
5.5.2 Time: To mention timings in any context, the IST (Indian Standard Time) should
be used and if possible, the standard reference of with respect to the more widely
known internationally GMT (Greenwich Mean Time) may be mentioned.
5.5.3 Phone Numbers: The format for mentioning the phone numbers should be
according to international conventions (+Country Code Area Code- Phone No.)
and uniform across all Indian Government websites. e.g. +91-11-24305364.
5.5.4 Date: the format for date across all pages of Indian Government websites should
to be dd/mm/yyyy to ensure uniformity.
5.5.5 Holidays: Holidays and Work Hours may vary between geographical areas and
cultures and hence the websites should provide and clarify information taking
into account the culturally specific terms. Time zone variations as well as workday
variations should be considered in this context.
5.5.6 Icons: Icons can be international symbols or may be culturally dependent. Icons
may be accompanied by text to assist by individuals who are not familiar
with the icons used, individuals traversing the Web by text, and persons with
visual impairment.
5.5.7 Hemispherical: Some references are hemispherically oriented. Winter means

something different in the northern hemisphere than it does in the southern
hemisphere. Equating seasons to months should be avoided. Note that references
such as west or east may be culture-or hemisphere-specific.
5.5.8 Postal/Physical Address: When presenting or collecting address information,

country, state and postal/pin code should be included. It is important to know
that postal codes across Countries vary in format, and validation code should
take this into consideration. It may be useful to collect Country, State or Postal/
PIN Code information before other information to minimise the user entry
required, although it may not be made compulsory as many users may not know
details such as PIN Code.
Though it is preferable to follow international convention, however if for some reason

there is a deviation the same should be highlighted in the help section.
2009,NIC 57
5.6
Information Architecture and Relationship
The world can be seen as only connections, nothing else? A piece of information is really only
defined by what its related to, and how its related. There really is little else to meaning. The
structure is everything. -
Tim Berners-Lee
Information Architecture is concerned with how information is organized, structured,

labelled, and presented for maximum access. The content of a Government website or
any website per se, has to be structured in such a way that the target audience is able to
access the desired information with minimum effort. For the same, it is imperative that the
information and services on the website are well organised and categorized into relevant
modules/sections and sub-sections so that any information can be located conveniently
and is not buried deep inside WebPages. Also the information structure, relationship
between the information and the meaning is maintained across all presentation styles.
The following guidelines are important to achieving the objective of well-organized

Information Architecture:
5.6.1 The objective of the Homepage of a website is always to allow the visitors to
locate the desired information in the easiest possible manner. Homepages must
be designed so as to prominently highlight the most requested information and
services. Further, the homepage should provide an easy-to- identify section where
the purpose of the website and the value to citizens is explained in terms they can
understand. Indian Government websites MUST ensure that all information,
which is of direct importance to the citizen, is accessible from the Homepage
itself. In case the information cannot be displayed on the Homepage; it should
be ensured that it is available in not more than three clicks from the homepage.
5.6.2 Sighted users perceive structure and relationships through various visual cues
(page headings are in a larger & bold font; list items are preceded by a bullet;
form fields may be positioned as groups that share text labels; a different
background color may be used to indicate related items and so on). It must be
ensured that these information and relationships are preserved even when the
presentation format changes. (For example when the content is read by a screen
reader or CSS is turned off or replaced).Therefore departments MUST ensure
that Information, structure, and relationships conveyed through presentation
can be programmatically determined or are available in text.
5.6.3 When the sequence in which content is presented affects its meaning, a correct
reading sequence MUST be programmatically determined. This helps people
who rely on assistive technologies like screen readers because the meaning evident
58
Guidelines
in the sequencing of the information in the visual presentation will be the same
when the content is presented in spoken form. This also preserves the meaning
CH 06 of the page when the CSS is turned off or not supported. It should be noted
that a sequence is meaningful if change of order shall impact its meaning. Two
independent content items like two separate articles in a page may be placed
in any sequence without affecting the meaning. Similarly the navigation block
and the content area may be placed in any sequence without affecting their
meaning.
5.7
Multilingual Versions
India is a country with diverse cultures and as many as 22 official languages. One of the
major users of Government websites are common citizens with highly diverse demographic
profiles. Due to the various initiatives taken by Centre and State Governments, as well
as the private sector, Internet is now accessible even in the remote parts of the nation.
For example Community Information Centres (CIC) project of the Ministry of
Communications and IT has made the Internet reach all over the North Eastern States in
urban as well as rural parts, despite the difficult terrain.
At present, a majority of the content in Government websites is in English, except few which
have content in Hindi or one of the Regional languages. Thus, even though Government
websites are accessible, they are still not usable. Hence, there is a need to put the information
in Regional languages. Depending on the nature of the content and its prospective usage,
content should be translated in desired languages and should be a part of the same website
with prominent links. Technology for publishing the content in Indian languages is already
quite developed and a large number of tools are available to support this.
5.7.1 Ideally all the pages on the website should be translated in Hindi and other Regional
languages. In case it is becoming difficult to do so, Departments should identify the
content which is widely accessed by the public and begin to put up such content in
multiple languages.
5.7.2 It MUST be ensured that the documents/pages in multiple languages are updated
simultaneously so that there are no inconsistencies, at any point, between the various
language versions.
5.7.3 In case it is practically difficult to update the versions in all languages simultaneously
due to delays on account of translation etc., the obsolete information should be
removed from the site till the latest information is uploaded. In any case, a time
stamp indicating the date of uploading the information and its validity should to be
put along with all the time sensitive documents.
2009,NIC 59
60
CH 06 Design
6.1 Visual Identity
6.2 Page Layout
6.3 Graphic Buttons & Icons
6.4 Typography
6.5 Colour
6.6 Images
6.7 Audio/ Video /Animation

6.8 Navigation
6.9 Site Search
6.10 Sitemap
6.11 Frames
Guidelines
Design
6.1
Visual Identity
Design in the broad sense is a process that achieves the end result of enhancing the user
experience by presenting the content in a form that is easily understandable, navigable
and searchable by the user, in addition to being visually appealing. Interface design is the
design and layout of the websites graphic and textual elements. The branding of a website
can be established by incorporating common design elements such as colours, logos,
styles, etc., into every page. This presents a professional and consistent visual identity as
well as an important signpost that tells visitors where they are.
6.1.1 Therefore, visual/textual identity elements highlighting the Indian Governments

ownership of the site MUST prominently stand out on the page.
6.2
Page layout
Page Layout is a significant consideration in the overall design interface of any website.
Following are some guidelines to achieve well laid out pages :
6.2.1 A consistent page layout MUST be maintained throughout the site. This means
that the placement of navigation and text elements should be uniform across the
website.
6.2.2 Most important elements should be visible on the first screen and should not go
inside a scroll.
6.2.3 Focus should be laid on a few important elements of the page, so that the visitor
may be guided to those portions, which deserve most attention. If a lot of
elements in a webpage are blinking/flashing or highlighted, the visitor will not
be able to concentrate on the essence of the page.
6.2.4 There should be a clear demarcation of components. This can be guided by the
Information Architecture where information of one kind is grouped together
and presented visually at one point in the page.
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6.3
Graphics, Buttons and Icons
Buttons and icons are symbolic representation of objects and the representation of actions
that can be applied to objects. Icons if used properly can be a powerful technique for
communication and attracting attention. They can hold the users attention, add interest
to a website and quickly convey information. They are also free from the barriers of
language.
6.3.1 While using national identity symbols like Flag, National Emblem etc., it MUST
be ensured that the images are in a proper ratio and colour.
6.3.2 The graphic elements like buttons and icons should be simple and their meaning
and symbolism should be self explanatory and relevant. This simply means that
an icon should look like what it means.
6.3.3 Buttons and Icons should be large enough to be distinguishable on a high-

resolution monitor, since the display size of components decreases with the
increase in the screen resolution set by the user.
6.3.4 Graphics should not be used to present major content in an alternative style as
those using text only browsers shall not be able to access the information thus
rendering the site inaccessible to many. Wherever a graphic is used meaningful
alt text must be given.
6.4
Typography
6.4.1 The content of the site should be readable with default standard fonts.
6.4.2 Fonts like Verdana and Georgia that are suited for screen viewing may be used.
Text that must be in a particular font for reasons such as branding may use an
image and provide the same as Alt text.
6.4.3 When using Hindi/Regional language fonts the page MUST be tested on major
browsers for any inconsistency (loss of layout). Further, links to download the
font must be provided to the visitors.
6.4.4 Italic fonts are not legible in small font sizes. All capital characters and italics
should be used sparingly as they hinder legibility in big blocks of text.
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Guidelines
6.4.5 It is authors responsibility is to create Web content that does not prevent the
user agent from scaling the content effectively therefore Except for captions and
images of text, text MUST be resizable without assistive technology without loss
of content or functionality.
6.4.6 Font properties should be such that the text MUST be readable both in electronic
and print format and the page MUST print correctly on an A4 size paper.
6.5
Colour
6.5.1 There MUST be adequate contrast between text and background. Using
combinations like red text on blue background makes the text unreadable.
6.5.2 Use of colour should depend on the type of target audience. For example, a site
for children may use bigger fonts and bright colours to grab the attention of kids
while a site designed for researchers and academicians should focus on content
with subtle use of colours.
6.5.3 Websites should ensure the colours used for text and graphics look good on a
variety of platforms, monitors and devices by selecting them from the 216-colour
web-safe palette.
6.5.4 Designers MUST ensure that all information conveyed with colour is also
available without colour, for example from context or markup.
6.6
Images
6.6.1 Use of images should be limited
Though images add life to a website, they also increase downloading time. Images
should only be used when it adds value to the content. Images should not be used
to present text in an alternative style as those using text only browsers shall not be
able to access the information thus rendering the site inaccessible to many. The
use of text, rather than images, should be considered for headings and website
navigation.
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Commonly used images, such as those for website identity and navigation, should
be re-used to decrease download time. Images stored in the browsers cache will
not need to be re-loaded and will display faster.
6.6.2 Images should be created in an appropriate format

Images should be created in an appropriate format to minimise load time and
maximise the display quality. There are three formats for displaying images in
web browsers GIF, JPEG and PNG. Use:
GIF format for images that contain line-art and flat areas of colour such as
icons and graphs.
JPEG format for images that contain many colour variations, such as
photographs. JPEG images can contain up to 16 million colours.
PNG format does not have any patent restrictions and can be read and written
freely by software developers and webmasters alike.
6.6.3 Size of image files should be minimised
The size of image files should be reduced as much as possible to minimise the
download time of web pages. A variety of techniques can improve the download
time of pages:
Scaling of images should be avoided as they tend to distort. Instead a correct
size should be prepared in image processing software.
A thumbnail (a smaller version) for a large image and link to the full-size copy
should be provided where appropriate.
6.6.4 Images should be made Accessible

A meaningful explanatory text description MUST be specified for images,
graphics and other non text elements using the ALT attribute. The ALT text
for an image is displayed before the image is fully downloaded and also when
cursor is over the image. It is the main source of image information for users
of text-only browsers, users of browsers with graphics turned off, and users
who are sight impaired. The description should summarise the content or
purpose of the image. For example, to use the description Picture to explain
a graphic does not serve any purpose.
The HEIGHT and WIDTH dimension attributes force the browser to

allocate space for images and download the text first. The height and width
specifications should be the same as the actual height and width of the image.
This speeds up the time to download the web page and display the content.
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Guidelines
The LONGDESC attribute provides a link to a web page that contains a

detailed description of the image. Screen readers that are used by the visually
impaired can read this information. This attribute should be used for providing
summaries of charts, tables etc. where brief alternate text will not hold much
meaning.
6.7
Audio/Video/Animation
The use of audio video clips in a website can enrich the content and render the
communication more effective for the visitor; however, the following guidelines should
be followed while including audio/video clips on the website.
6.7.1 Download Details for Video and Audio Clips
a. Download information MUST be provided to help users determine whether

they wish to access the video or audio clip. This includes the download and
usage instructions, file size, and file format.
b. If a specific software programme is required to access the multimedia file, a

link to enable the user to download it MUST be provided.
c. Formats of audio/video files should be common across a website and across

the websites owned by a State/Ministry.
d. As far as possible streaming audio/video should be used rather than forcing

the users to download the entire file, which eventually may not turn out to
be what they are looking for.
6.7.2 Text Equivalents for Video and Audio Clips
In order to ensure that content of video and audio clips is accessible to all,
including those with impaired vision or those accessing the information on slow
connections
a. Government websites MUST provide equivalent information of audio/

video clips ( e.g. a text description of the audio /video). In case of video clips
audio description of the video may be provided in place of text. This makes it
possible for users with and without vision impairment to review content with
equal ease.
b. All important audio clips MUST be accompanied with captions for the benefit
of hearing impaired or those who do not have access to audio. Captions must
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not only include dialogue, but identify who is speaking and include non-
speech information conveyed through sound, including meaningful sound
effects.
6.7.3 Animations
The use of animation can be an effective means for drawing attention to
key aspects of a website. However, Government websites should ensure that
animations used on the site do not distract or irritate users or lead to unacceptable
download times. Animation should be used only if it adds value to a page.
File sizes of animated images should be kept small by limiting the number of
frames. Certain special effects such as spiralling, throbbing or flashing have
been reported to cause epileptic seizures and should be avoided.
a. Certain special effects such as spiralling, throbbing or flashing have been

reported to cause epileptic seizures. Web pages MUST not contain anything
that flashes more than three times in any one second period.
b. For any moving, blinking or scrolling information that starts automatically and
is presented in parallel with other content, there MUST be a mechanism for
the user to pause, stop, or hide it (unless the movement, blinking, or scrolling
is part of an activity where it is essential).
c. If any audio on a Web page plays automatically for more than 3 seconds, there
MUST be mechanism to pause or stop the audio. This is important because
Individuals who use screen reading software can find it hard to hear the
speech output if there is other audio playing at the same time. Also as screen
readers speech output is controlled via the same volume control as the system
sound control the webpage MUST provide a means to control audio volume
independently from the overall system volume level.
6.8
Navigation
Consistent navigation makes it easy to use a website since a visitor does not need to
understand or remember different navigation styles for different sections. Therefore to
promote ease-of-use for all citizens, Government websites must have a navigation scheme
that is used consistently across the website.
The organisation and navigation scheme of the content in the website should be
either categorised by subject (topic, tasks, services, life events), by audience group,
by geographic location, or by any combination of these factors. The navigation
should not be based on the Departments organisational structure, as it will render
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Guidelines
the content from the Governments perspective rather than the visitors. Web
information managers should analyse the wants and needs of citizens and other
intended target groups when organizing the content of Government websites.
6.8.1 It MUST be possible for a visitor to reach the Homepage from any other page
in the website.
6.8.2 The positioning and terminology and navigation scheme used for navigation
items MUST be consistent across the website.
6.8.3 Navigation items of the same type should look and behave the same way. For
example, if a set of pages on one topic has subtopic links in the left navigation
bar, pages on other topics should also have subtopic links in the left navigation
bar that look and behave identically.
6.8.4 Links to under construction pages MUST be avoided as far as possible.
6.8.5 Each page MUST be a standalone entity in terms of ownership, navigation and
context of content.
6.8.6 List of all levels between the homepage and current page should be provided on
each page.
6.8.7 Navigation to external websites should be enabled in such a manner that the
external website opens in a small sized browser window. This is to ensure that the
context remains on the screen for the visitor.
6.8.8 Web pages and applications often have content that is repeated other pages or
screens (for example navigation links, heading graphics, banner frames etc). A
sighted user can ignore the repeated material by focusing on the main content
area but it is not possible for a person using a screen reader. Therefore WebPages
MUST provide a mechanism to bypass blocks of content that are repeated on
multiple Web pages. This may be done by providing a skip to content link at the
top of the webpage.
6.9
Site Search
Search is a standard facility on any website now as visitors expect to be guided to the
desired information and service through an easy to use search facility. Effective search
functionality is crucial for mining through the large volumes of information made
available on Government websites. Following are some of the guidelines to achieve the
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same :
6.9.1 Government websites MUST include either a Search box or a link to a

Search page from every page of the website. The search box or link must be
titled Search, as it is a standard term understood by web surfers world over. As
per internationally accepted Usability principles, search boxes are most effective
when placed in the same position on all pages (usually within the upper third
part of the webpage).
6.9.2 Search results should be displayed in an easy-to-read format that, at a minimum,

shows visitors the term(s) they searched for and may highlights the term(s) in
each search result.
6.9.3 Departments should carefully determine the scope of its search index to
determine which content should be included and which content should be
excluded. This further implies that the content not meant to be in the public
domain should not be included in any web-based file that could be retrieved
through any search engine.
6.9.4 The frequency of indexing the content of a Government website should be pre-
decided by the hosting provider. Content that is added and updated frequently,
such as press releases, should be indexed more frequently.
6.9.5 Government Departments should regularly use traffic analysis tools to identify
the common search terms used to reach their website. This shall enable a higher
ranking of the site on search engines after due customisation.
6.9.6 Although usability research indicates that very few people use advanced search
features, Departments should allow visitors to conduct more refined, focused
searches to achieve more relevant results.
6.9.7 Considering the fact that many people are unfamiliar or unskilled at using search
technology, the website should provide help, hints, or tips, and include examples,
along with its search facility to aid the visitors.
6.9.8 Users may expect the site index /search to access all the appropriate content and
not display content from outside the site. In case the search results reflect the results
from outside the website, it should be clearly distinguished and mentioned on the
top of the page.
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Guidelines
6.10
Sitemap : Powerful Navigation Aide
The citizens visiting Government websites need to be able to find the information and
services they seek, as easily and quickly as possible. A site map represents the structure
of a website, textually as well as graphically, on a single page. A proper Site-Map can
provide a convenient and easy-to understand view of the contents in the whole site. It
also facilitates quick access to the information that the citizens want. Following are some
of the guidelines concerning site maps:
6.10.1 Every Indian Government website MUST have a Sitemap link to Homepage
as well as all important entry pages of the site.
6.10.2 The site map should be universally accessible and should be provided in plain
text format.
6.10.3 Web information managers should establish a schedule or process for regularly
reviewing and updating the Sitemap.
6.11
Frames
Frames are an HTML technique used by web site designers to display two or more
pages in the same browser window. Each frame is built as a separate HTML file,
but with one master file to identify each frame. When a user requests a page with
frames, several pages are displayed as panes. Use of frames must be minimised as
many search engines do not index framed web pages properly, however if frames are
used each frame MUST be titled to facilitate frame identification and navigation.
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7.1 Mark-up Languages
7.2 Cascading Style Sheets (CSS)
7.3 Scripting Languages
7.4 File Formats
7.5 Ready Reference for Developers
7.6 Validation & Testing
7.7 Web Application Security

Guidelines
Development
Use of Open Standard based tools and technologies for the development of websites,
software as well as content are very important to interoperability and accessibility of
websites. Worldwide web consortium (W3C) is an International body working towards
defining standards in web technologies and formats for publishing content on the web.
Department of IT, Government of India is also working towards establishing standards

for ICT applications in the Indian Government. Departments are advised to follow these
standards for developing their web applications. However, till this initiative finalises
on some standards, Indian Government websites should comply with W3C standards.
Most of the browsers, software, companies/communities, also try to comply with W3C
standards. Some of the commonly required standards are listed below:
7.1
Mark-up Languages
HTML (Hypertext Markup Language) is at the core of the foundation of World Wide Web.
Language has undergone a number of revisions to enable it to be more powerful. HTML
4.01 version has established it as a structural document markup language and is oriented
towards the use of Cascading Style Sheets (CSS). XML (Extensible Markup Language) is
the means to extend HTML further and make it more generic. XSL (eXtensible Stylesheet
Language) is the preferred style sheet language of XML. XHTML 1.0 is an XML based
markup language and gives a new dimension to markup languages.
Indian Government websites/web documents/pages/forms should validate to following

published grammars:
HTML 4.01
XHTML 1.0
XML 1.0
Web pages should be tested for compliance with validation tools such as W3C mark-up
validator. For further details on the above markup languages, visit the website of W3C at
http://www.w3c.org.
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7.2
Cascading Style Sheets (CSS)
Cascading Style Sheets (CSS) is a style sheet language used to describe the presentation
of a document written in a markup language. Its most common application is to style
web pages written in HTML and XHTML. The CSS specifications are maintained by the
World Wide Web Consortium (W3C).
CSS is used by both the authors and readers of web pages to define colours, fonts,
layout, and other aspects of document presentation. It is designed primarily to enable
the separation of document content from document presentation. This separation can
improve content accessibility, provide more flexibility and control in the specification
of presentational characteristics, and reduce complexity and repetition in the structural
content. CSS can also allow the same markup page to be presented in different styles for
different rendering methods, such as on-screen, in print, by voice (when read out by a
speech- based browser or screen reader) and on Braille-based, tactile devices.
To know more about CSS, visit
http://www.w3.org/Style/CSS/.
Advantages of using CSS include:

Presentation of information for an entire website or collection of pages can be held
in one CSS file, allowing global changes to be propagated quite conveniently.
Web browser software can store a copy of the CSS file in the computers cache,
so that it doesnt have to be downloaded each time the user views a web page that
references it, hence improving the access time.
Different users can have different style sheets: for example a large text alternative
for visually impaired users or a layout optimised for small displays for mobile
phones.
The document code is reduced in size and complexity, since it does not need to
contain any presentational markup.
7.2.1 Therefore Indian Government websites MUST use Cascading Style Sheets as much
as possible to control layouts/styles.
7.2.2 Websites that use style sheets should degrade gracefully so that the site remains
fully functional even if the style sheet settings are ignored. Therefore the WebPages
in Indian Government websites MUST have the same logical order without the
style sheets as they have with the style sheets.
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Guidelines
7.3
Scripting Languages
Scripting languages are an easy and fast means to enable or include more controls in
WebPages. They can be implemented either as server side scripting languages using PHP,
JSP, PERL and ASP or as Client side scripting language using JavaScript, Jscript.
7.3.1 Server side scripting languages should be preferred over client side since client
side scripting may face issues of browser incompatibility, scripts being turned off
by browsers, security etc.
7.3.2 It MUST be ensured that pages are usable when scripts, applets, or other
programmatic objects are turned off or not supported. If this is not possible,
provide equivalent information on an alternative accessible page.
7.4
File Formats
Documents form a very important and significant component of Government websites.
Indian Government Websites should therefore provide access to documents in appropriate
File Formats that are based on open standards and do not impose an unnecessary burden
of downloading or acquiring specific software on the intended audience.
When choosing file format(s), Departments should consider:
Intended use of the material

Frequency of use
Accessibility of the format and
Level of effort and time required to convert the material to the specific format.
File formats for different forms of content are discussed below:
7.4.1 Graphics & Multimedia files
a. Sites should have image and graphic components in JPEG, PNG and GIF
formats and the same should be compressed without losing on visual quality
as far as possible, to allow faster downloads.
b. Multiple graphic images at the server may be used (such as providing a
thumbnail image with a link to a higher resolution graphic) to make the site
more usable even for low bandwidth connections.
c. Departments may use Web and multimedia technologies to enhance sites, on
the condition that all elements are accessible.
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7.4.2 Documents
a. Government websites shall have a lot of information in the form of documents

such as Acts, Rules, Schemes, Gazettes, Forms, Circulars and Notifications.
Accessibility & usability of these documents by all citizens is as important as that
of the entire website. Department of Information Technology, Government
of India is working towards establishing standards for ICT applications in
the Indian Government. Standard for documents shall also be defined as
a part of this initiative. However till it gets finalized departments MUST
either use HTML format or any other format that makes the document
Accessible. In case documents are published in a format other than HTML
format, departments MUST provide a link to the website from where the
document reader can be downloaded free of cost.
b. When the document has been provided in a format other than HTML,
websites should include a text description of the document, including the
title, file type, file size, and effective date. This will ensure that visitors have a
reasonable understanding of what to expect when they view the document.
c. Large or complex documents (generally, more than 10-15 pages) should
be organized into sections or chapters and linked together. Government
Websites should also provide a link to download the entire document since
some readers may have high-speed Internet access and thus prefer to print the
entire document for later reading.
7.5
Ready Reference for Developers
a. It must be ensured that in content implemented using markup languages,
elements have complete start and end tags, elements are nested according to
their specifications, elements do not contain duplicate attributes, and any IDs
are unique, except where the specifications allow these features. This helps
to ensure that user agents, including assistive technologies, can accurately
interpret and parse content. If the content cannot be parsed, then different user
agents may present it differently. Some user agents use repair techniques to
render poorly coded content. Since repair techniques vary among user agents,
authors cannot assume that content will be rendered correctly by specialized
user agents.
b. Labels or instructions MUST be provided when content requires user

input (for example in forms). Text instructions that describe the input
must be provided at the beginning of a form or set of fields. Elements
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Guidelines
associated with input must be labeled to ensure that information about the
input field is spoken by screen readers when the field receives focus.
c. In situations where web functions are time-dependent, (for example filling out
on-line form) it will be difficult for people with disabilities such as blindness,
low vision, dexterity impairments, and cognitive limitations to perform the
required functions before a time limit occurs. This may render the service
inaccessible to them. It must therefore be ensured that such users are given
adequate time to interact with Web content whenever possible. For each time
limit that is set by the content, the user MUST be allowed to turn off the
time limit , adjust the default setting before encountering it or is warned
before time expires and given option to extend the time limit with a simple
action (for example, press the space bar)
Activities that essentially require a time limit (for example an online auction)
or the time limit is too long (say 20 hours) are exceptions.
d. Many users including the visually challenged cannot perceive shape, size or
use information about location or orientation. For such users the content that
relies on knowledge of the shape or position of objects becomes inaccessible
(for example, round button or button to the right). Hence It MUST be
ensured that Instructions provided for understanding and operating content
do not rely solely on sensory characteristics of components such as shape, size,
visual location, orientation, or sound. Additional information needs to be
provided to clarify anything that is dependent on this kind of information.
e. If an input error is automatically detected, the error MUST be described to

the user in text. The error message should be as specific as possible. This will
ensure that users are aware that an error has occurred and can determine what
is wrong. Describing the error in text in addition to highlighting the errors
will help screen reader users, who cannot distinguish colour and users with
cognitive disorders who have difficulty in perceiving the meaning of other
visual cues.
f. All functionality of the content MUST be operable through a keyboard

interface without requiring specific timings for individual keystrokes, except
where input depends on the path of the users movement (for example drawing
freehand curves or using handwriting to write).
g. Whenever a web page is rendered using plug-ins or embedded applications it

is possible that functionality of the Web page restricts the focus to a subsection
of the content, unless the user knows how to leave that state and untrap the
focus. This situation may affect navigation for people who rely on a keyboard
or keyboard interface to use the Web including visually challenged and people
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with physical disabilities. Therefore it MUST be ensured that if focus can be

moved to a component of the page using a keyboard interface, then focus can
be moved away from that component using only a keyboard interface, and, if
it is not possible the user is advised of the method for moving focus away.
h. It MUST be ensure that the purpose of each link can be determined from
the link text alone or from the link text along with its programmatically
determined link context.
i. When any component receives focus, it MUST not initiate a change of

context. Developers must use activate rather than focus as a trigger for
changes of context. This ensures that functionality is predictable as visitors
navigate their way through a webpage. (Examples of changing context when a
component receives focus include, forms being submitted automatically when
a component receives focus or new windows launched when a component
receives focus).
j. Entering data or selecting a form control must have predictable effects. Changing
the setting of any user interface component MUST not automatically cause
a change of context unless the user has been advised of the behaviour before
using the component. Unexpected changes of context can be disorienting for
users with visual disabilities or cognitive limitations
k. Metadata adds semantic information to pages and sites and provides contextual
information for people navigating the site, especially those with screen readers
who rely on things such as page titles, structured page headings and lists.
Metadata may also be used by some search engines. Indian Government
websites MUST provide metadata for page title, keywords, description and
language at least on Homepage and all important entry pages.
l. Tables help in organising and presenting data on a webpage, however, many

designers in the past have been using tables to make the layout of WebPages.
This has resulted in the WebPages not being accessible to people using assistive
technologies such as screen readers. For this reason
Use of Tables for page layout should be avoided.

For data tables, proper tags and markup MUST be provided to identify
row and column headers and associate data cells and header cells.
m. When users navigate sequentially through content, they should encounter

information in an order that is consistent with the meaning of the content
and can be operated from the keyboard. Hence if a Web page can be navigated
sequentially and the navigation sequences affect meaning or operation,
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Guidelines
focusable components MUST receive focus in an order that preserves meaning

and operability.
n. For all user interface components, it is a MUST that the name and role
can be programmatically determined; states, properties, and values can be
programmatically set; and notification of changes to these items is available to
assistive technologies.
Note: These guidelines are strictly for the developers. Many guidelines in this
section have been adopted from W3Cs Web Content Accessibility Guidelines
(WCAG2). The details for the same are available at
http://www.w3.org/WAI/
7.6
Validation & Testing
Websites should be validated and tested with automatic tools and human review.
Automated methods are generally rapid and convenient but cannot identify all
issues. Human review can help in issues like ensuring clarity of language and ease of
navigation.
Following are some important validation methods that may be followed:
a. Departments may use automated accessibility tool and browser validation
tool.
Validate syntax (e.g., HTML, XML, etc.).
Validate style sheets (e.g., CSS).
b. It is a MUST that Indian Government websites are tested for multiple browsers
and versions of browsers, operating systems, connection speeds, and screen
resolutions to ensure access by all.
c. Use of a self-voicing browser, a screen reader, magnification software, small

display, etc.
d. Use spell and grammar checkers. Eliminating grammar problems increases
comprehension.
e. Review the document for clarity and simplicity. Readability statistics, such as
those generated by some word processors may be useful indicators of clarity
and simplicity. Better still, ask experienced (human) editors to review written
content for clarity.
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7.7
Web Application Security
Web Application security is of paramount concern to owners as well as consumers of

the website. A lot of security threats are handled at data centres and server administrator
level where the application is hosted. Application developers should however be sensitive
about security aspects, as a lot of security threats arise due to vulnerability of application
software code.
These application driven attacks sometimes turn out to be quite fatal. Best Practices to
follow while developing web applications using various technologies are available on CERT-
IN website (http:// www.cert-in.org.in) as well as in internet space. Developers should read,
understand and follow these Best Practices during development. NIC as well as CERT.
IN have empaneled a number of agencies to conduct the security audit of applications.
7.7.1 Each website / application MUST undergo a security audit from empaneled
agencies and clear the same, prior to hosting and after addition of new modules.
7.7.2 Department MUST formulate a security policy to address of various security

issues related to the website.
7.7.3 Any application configured to send mail to their subscribers needs to be enabled
over SMTP - AUTH.
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8.1 Website Hosting
8.2 Hosting Service Provider
8.3 Contingency Management

Guidelines
Website Hosting
8.1
Website Hosting
The fundamental purpose of a Government website is to deliver the information and
services to the citizens and other stakeholders using the medium of Internet. Generally,
websites/portals/web applications are hosted on special purpose servers in a Data
Centre.
Data Centre is a facility equipped with controlled power, cooling, systems, physical
security and access control. Generally, a large number of servers are hosted in a Data
Centre, powered by high speed networking infrastructure, storage system along with a
storage network. Provision for back-ups of data/information residing in Data Centres
is also an important service of Data Centre. Multi-tier security infrastructure is also a
crucial component of Data Centres.
While it is extremely important to develop websites using state-of-the-art technologies,
hosting infrastructure plays a crucial role in the performance, availability and accessibility
of these websites to end users with varying set-ups.
Hence, configuration of hosting server infrastructure as well as facilities at Data Centres
is an important aspect to review, prior to hosting. Following section details the kinds
of facilities and services that the Department should expect from their hosting service
providers.
8.2
Hosting Service Provider
8.2.1 Indian Government websites MUST be accessible to the public in a fast and
secure manner on 24x7 basis. It is important that the Web Hosting Service
Provider (HSP) for a government department be chosen with extreme caution
and care and the following have to be kept in mind:
a. The HSP MUST possess state-of-art multi tier security infrastructure both
at physical and network level as well as security policies to ensure the best
possible security to Government websites.
b. The Web Hosting Service Provider MUST also use devices such as firewall
2009,NIC 85
CH 08 Website Hosting
and intrusion prevention systems to make the website more secure.

c. The Web Hosting Service Provider MUST have a redundant server
infrastructure to ensure fastest restoration of the website in the event of any
unforeseen hardware/software failure.
d. The HSP MUST perform regular backups of the websites. It is also advisable
to conduct a mock test of restoration of data once in a while to plug any
loopholes.
e. The HSP MUST have a Disaster Recovery (DR) Centre in a geographically
distant location and a well drafted DR plan for fast restoration of the services
during any disaster.
f. rovision should be given to the concerned Department to remotely update
P
their website in a secured manner.
g. The HSP should also provide the facility of staging infrastructure in order to
facilitate the testing of the new websites as well as their enhanced or revised
versions content prior to publishing on the internet.
h. HSP should provide web server statistics required for performance evaluation
on a regular basis. If possible, online access to the traffic analysis should be
provided so that the Department can access the traffic analysis at any point
of time for the purpose of evaluation.
i. eb Hosting Service Provider MUST provide helpdesk & technical support
W
to the department on 24 x 7 x 365 basis.
8.3
Contingency Management
The website of a Government Department is its presence on the Internet and it is very
important that the site is fully functional at all times. It is expected of the Government
websites to deliver information and services on a 24x7 basis. Hence, all efforts should be
made to minimise the downtime of the website as far as possible.
It is therefore necessary that a proper Contingency Plan MUST be prepared in advance
to handle any eventualities and restore the site in the shortest possible time. The possible
contingencies include:
8.3.1 Defacement of the website: All possible security measures MUST be taken for a
Government website to prevent any possible defacement/hacking by unscrupulous
elements. However, if despite the security measures in place, such an eventuality
occurs, there must be a proper contingency plan, which should immediately
86
Guidelines
come into force. If it has been established beyond doubt that the website has
been defaced, the site must be immediately blocked. The contingency plan must
CH 09 clearly indicate as to who is the person authorised to decide on the further course
of action in such eventualities. The complete contact details of this authorised
person must be available at all times with the web management team. Efforts
should be made to restore the original site in the shortest possible time. At the
same time, regular security reviews and checks should be conducted in order to
plug any loopholes in the security.
8.3.2 Data Corruption: A proper mechanism has to be worked out by the concerned
Government Departments, in consultation with their web hosting service
provider to ensure that appropriate and regular back-ups of the website data are
being taken. These enable a fast recovery and uninterrupted availability of the
information to the citizens in view of any data corruption.
8.3.3 Hardware/Software Crash: Though such an occurrence is a rarity, still in case the
server on which the website is being hosted crashes due to some unforeseen reason,
the web hosting service provider must have enough redundant infrastructure
available to restore the website at the earliest.
8.3.4 Natural Disasters: There could be circumstances whereby due to some natural
calamity, the entire data center where the website is being hosted gets destroyed or
ceases to exist. A well planned contingency mechanism has to be in place for such
eventualities whereby it should be ensured that the Hosting Service Provider has
a Disaster Recovery Centre (DRC) set up at a geographically remote location
and the website is switched over to the DRC with minimum delay and restored
on the Net.
Apart from the above, in the event of any National Crisis or unforeseen calamity,
Government websites are looked upon as a reliable and fast source of information to
the public. A well defined contingency plan for all such eventualities MUST be in place
within all Departments/organisations so that the emergency information/contact help-
lines could be displayed on the website without any delay. For this, the concerned person
in the Department responsible for publishing such emergency information MUST be
identified and his/her complete contact details should be available at all times.
2009,NIC 87
CH 09 Website Promotion
9.1 Search Engine Optimisation
9.2 Website Promotion Techniques

Guidelines
Website Promotion
Web is a medium of mass information dissemination. With the exponential growth in
the number of websites, which has even crossed the one billion mark, the question of
visibility on the Net has assumed critical significance.
The ultimate aim of any Government website should be to provide information and
services to as many citizens as possible. The existence of any Government site lying
inaccessible on the web is meaningless. For this purpose a conscious and concentrated
effort has to be made to increase the reach of the website.
Therefore, the importance of website promotion, especially in the context of Government
websites which aim to reach the largest possible number of citizens and stakeholders
cannot be emphasised over.
9.1
Search Engine Optimisation
People usually search for a website through search engines. Therefore searching for a site
in a search engine by using the Department name or the services offered by it as keywords
MUST bring the website in the first five results on major search engines.
In order to achieve this, the following guidelines may be followed
9.1.1 The Page Title should include useful and distinctive indication of the contents
and should be self-explanatory. The HTML title should be chosen carefully
considering its role in search engine indexing, query responses, window title bar
and in bookmark labels.
9.1.2 Department name, services offered, schemes, location etc. should form a part of
the Meta information (meta tags) of the HTML page. The important metatags
that MUST be included are the title tag, keywords tag and the description. These
tags are present in the <head> portion of the html page and while they are not
displayed as part of the page content in web, search engines can read them.
9.1.3 Search engines often display the first few lines of a Web page to help searchers to
identify the sites they want to visit. The description meta tag should be used to
provide guidance to search engines on what to present to the users in the search
response.
2009,NIC 91
CH 09 Website Promotion
9.1.4 Search engines only consider some limited number of keywords when indexing
pages. Government websites should present keywords in priority order and
without duplication.
9.1.5 As far as possible, the content of the web page should be in textual form, including
hyperlinks. Important points/programmes/schemes etc. should be highlighted as
bold or form a part of the page / paragraph heading.
9.1.6 HTML links should be specific. Instead of just Our Programmes a link saying
The Programmes of Department name will be more favourable for a search
engine.
9.1.7 Link exchange with related Government sites increases the weightage of the site
for search engines, thus improving its ranking in search results. It will also bring
more visitors, who are looking for similar schemes, services or information, to
the site.
9.2
Website Promotion Techniques
Apart from search engines the website may be promoted through other media like print,
television etc. This will prompt casual visitors to browse the website and if they find the
information useful may visit the site more often.
9.2.1 All the advertisements/public messages including Press Releases, Tender
Notifications etc. issued in the Newspapers/Audio-visual media by the concerned
Department MUST prominently mention the URL of the web site clearly in order
to give it due publicity. It should be directed that no press release or advertisement
of any Government Department shall be issued to the press without checking the
presence of the URL of the website and necessary steps should also be taken to
ensure the presence of relevant corresponding information on the website.
9.2.2 All the stationery items of the Department such as Letterheads, Visiting Cards
Publicity material such as Brochures, Pamphlets and documents such as the
Annual Report etc. MUST display the URL of the web site.
9.2.3 The website URL may become a part of the mail signature for all the outgoing
mails from the Departments and its employees.
9.2.4 The website should also be promoted by link exchange with other Government
websites as well as international websites.
92
Guidelines
9.2.5 Providing regular and updated news on various issues related to the Government,
citizens etc. are very important tools of promotion. Regular revised updates on
CH 10 all important issues related to Government and in interest of the citizens should
be given on the website. Frequent updates and change in contents will bring the
visitors back to the portal and will keep the readers hooked to the website.
9.2.6 Sending regular updates on the websites to registered and interested users through
an electronic newsletter should constitute an important means of promotion.
2009,NIC 93
CH 10 Website Management
10.1 Website Management Team

10.2 Website Maintenance Tools
10.3 Website Monitoring
10.4 Archiving of Documents
10.5 Compliance with Guidelines and Standards
10.6 Website Review and Enhancement
10.7 Website Policies

Guidelines
Website Management
10.1
Website Management Team
The success of any endeavour depends upon the backing of a strong and enthusiastic
team. In case of a Government website, the role of a Website management team assumes
paramount importance in ensuring its credibility amongst its patrons.
10.1.1 Departments MUST appoint a Web Information Manager whose role shall be to
ensure that there is a proper flow of content to the site and that content quality and
user satisfaction issues are taken care of. To achieve this she/he has to coordinate
with the various groups within the Department. The Web Information Manager
should undertake the following activities with regard to the Indian Government
website being maintained by her/him.
Formulation of policies concerning management of content on the web
through its entire life cycle viz. Creation, Moderation, Approval, Publishing
and Archival. Ensuring that all content on the website is always authentic,
up-to-date and obsolete information or services are removed.
Set a mechanism for periodically validating links to related information. An

automated report can provide a list of broken links on the site, which can be
immediately corrected.
Ensuring the entry of the website at a prominent rank in all the major search
engines so that the sites visibility is enhanced and users are made aware of
its address.
Web Information Manager is overall responsible for quality and quantity

of information and services on the website. The complete contact details of
the Web Information Manager must be displayed on the website, so that the
visitor could contact him/her in case of some queries or requirements.
Since the websites receive a lot of feedback/query mails from the visitors,
it is the responsibility of the Web Information Manager to either reply to
all of them himself/herself or designate someone to regularly check and
respond to the feedback/query mails.
10.1.2 Besides the Web Information Manager, a Technical Manager should also be
2009,NIC 97
appointed for every Indian Government website whose responsibilities would

be :
Regular monitoring of website for Performance, Security and Availability.
Ensuring compliance with policies (organisational, regulatory, legislative,
etc.) that may require changes in website content, architecture, security, and
process.
Periodic security audit of the website in line with major revisions.
Analysis of traffic on website and feedback to development /management
team.
10.1.3 In case of a large website/ multiple websites, a team should be set up with
Web Information Manager having professionals skilled in HTML authoring,
Programming, Design, Content etc.
10.2
Website Maintenance Tools
A web is a dynamic medium and a website grows with time with addition of new
content and features. The website therefore requires regular maintenance to ensure that
the quality is maintained and it meets the expectations of the visitor. With the increase
in content size and complexity it becomes difficult to manually maintain the site and
therefore automated tools should be used for updation, analysis and checking the site. It
is intended that the practice of using these tools may be adopted from the beginning as
it avoids difficulties later.
Some such tool categories are suggested below:
10.2.1 Website Authoring Tools

Website authoring tools is software for generating well-engineered web pages.
Lots of web page authoring tools are available in the market, as well as in the
free domain. One can choose any tool based on the requirements, however, the
following should be ensured while selecting the tool:
It generates pages that conform to all of the requirements, recommendations
and options of this guideline
It conforms to the Web Consortiums Authoring Tool Accessibility
Guidelines
98
Guidelines
10.2.2 Web Content Management System

A web content management system (CMS) is the software used for creating
and managing web content. It is used to manage and control a large, dynamic
collection of content on a website/portal (HTML documents and their associated
documents and files). CMS facilitates content creation, content control, editing,
and many essential content maintenance functions. Usually the software provides
interface where users with little or no knowledge of programming languages
and markup languages can create and manage content with relative ease of use.
A wide variety of CMS solutions are available right from customised CMS to
enterprise class CMS software available commercially as well as in free domain.
Ease of use, support for a variety of content, automated templates, content
workflow management are some of the features to be looked into in CMS
software. For small scale websites, developers could also develop website specific
CMS solutions, as it may turn out to be cost effective in many instances.
10.2.3 Web Analytic tools

Many organisations rely on statistics regarding site usage to measure the impact
of the site and also for reorganising or enhancing their website further. Some use
simple counters while others use more sophisticated Web analyser tools to obtain
data. Counters add little value to a site and often appear to be self-congratulatory.
Web analyzer tools provide more information and are virtually transparent to the
end user, therefore Web analyser tools should be the standard means of collecting
site usage data. Counters should not be used to perform this function.
10.2.4 Validation and Testing

The code of the webpages, scripts and applications may be tested manually or
with automated tools to ensure that the quality of web content is maintained and
all compliance related guidelines or adhered to.
10.3
Website Monitoring
Web being a dynamic medium, changes in terms of technologies, access devices and even
the requirements and expectation levels of visitors happen fairly frequently. Keeping this
in mind, Indian Government websites MUST have a website monitoring policy in place.
Websites must be monitored periodically in accordance with the plan to address and fix
the quality and compatibility issues around the following parameters:
a. Performance: Site download time should be optimised for a variety of network
2009,NIC 99
connections as well as devices. All important pages of the website should be

tested for this.
b. Functionality: All modules of the website should be tested for their
functionality. Moreover, interactive components of the site such as discussion
boards, opinion polls, feedback forms etc. should be working smoothly.
c. Broken Links: The website should be thoroughly reviewed to rule out the
presence of any broken links or errors. A number of tools and techniques are
now available to easily detect the broken links in a website
d. Traffic Analysis: The site traffic should be regularly monitored to analyse the
usage patterns as well as visitors profile and preferences. Traffic Analysis tools
also give reports on broken links.
e. Feedback: Feedback from the visitors is the best way to judge a websites
performance and make necessary improvements. A proper mechanism for
feedback analysis should be in place to carry out the changes and enhancements
as suggested by the visitors.
10.4
Archiving of Documents
Government websites generally are storehouses of a large number of documents and

reports, which are of relevance and importance to specific audiences as well as citizens at
large. Many times, these documents also have historical importance and are also referred
extensively for academic and research purposes. These documents can be kept for online
access only for a specific period of time and need to be moved to offline archives on
the expiry of the pre-decided duration. This is important since these old documents
sometimes need to be referred to for regulatory or legal purposes.
The Departments MUST have a clear-cut Archival Policy with regard to such old
documents stating for how long would they be kept online, when would they be moved
to offline archives and if /when would they be permanently deleted or purged.
10.5
Compliance with Guidelines and Standards
Since these guidelines aim at fulfilling the common objective of making the Indian
Government websites citizen friendly and conform to high standards of quality, the
website development and management teams in all Departments should endeavor to
comply with these guidelines in earnest spirit until the time the National Standards for
ICT application are in place.
100
Guidelines
Further, the website management teams should ensure that all Government websites
undergo and clear a security audit carried out by an authorised empaneled agency before
being hosted, as well as after major revisions.
10.6
Website Review & Enhancement
Departments and Organisations that own Government websites, and the citizens they
serve, want these websites to be as useful as possible. Government Departments at all
levels should evaluate visitor satisfaction and usability of their websites and use the
outcome of assessments to improve the websites.
10.6.1 Besides regular feedback through feedback form, Departments may obtain visitor
feedback through online questionnaires or surveys where the visitors can be asked
to rank the website on various parameters and give detailed inputs on what more
they would like to be added on the website.
10.6.2 Detailed review of web analysis reports over a long span may also reveal a lot of
information on usage or expectations from the website.
10.6.3 In order to keep abreast with the latest technologies as well as to cater to the
visitors demands for major changes and enhancements in the website, Indian
Government sites should opt to undergo a formal review by an internal group or an
external agency to further orient then towards citizens and other stakeholders.
2009,NIC 101
Example: An online questionnaire on the National Portal seeks the visitors opinion on the
portals performance and what more to be included in it
102
Guidelines
10.7
Website Policies
Websites represent the face of the department in the cyber world. Like the Department
itself, the website also has to continually grow and evolve. As the website grows in size
and reach the expectations of the citizen also grow. It is therefore important that we set
down rules and regulations to operate and manage the websites effectively.
Although different policies and their need and purpose is explained in various sections
of this document for the sake of convenience, a complete list of policies along with the
section are referenced below:
S.No. Policy Ref No.

1. Copyright Policy 3.1
2. Hyper linking Policy 3.2
3. Terms & Conditions 3.3
4. Privacy policy 3.4
5. Content Contribution, Moderation and Approval 5.2.1
Policy (CMAP)
6. Web Content Review Policy (CRP) 5.2.3
7. Content Archival Policy (CAP) 5.2.6
8. Website Security Policy 7.7.2
9. Website Monitoring Policy 10.3
10. Contingency Management 8.3

All the above policies MUST be duly approved by the Head of the Department.
2009,NIC 103
COMPLIANCE MATRIX
3. Scope of Content
5. Design
6. Development
7. Website Hosting
Guidelines
Compliance Matrix
Given below is a checklist of mandatory guidelines outlined in this document. Depart-
ments may use this checklist to validate their websites against these guidelines and make
necessary modification to ensure compliance.
S.No. GUIDELINE REF. No.

1 Association to Government is demonstrated by the use of Emblem/ 2.1.1
Logo, prominently displayed on the homepage of the website
2 Ownership information is displayed on the homepage and on all 2.1.2
important entry pages of the website.
3 Complete and self explanatory title of the homepage (appearing on the 2.1.6
top bar of the browser) is provided.
4 Website is registered under gov.in or nic.in domain. 2.2.1
5 Website provides a prominent link to the National Portal from 2.3.1
the Home Page and Pages belonging to National Portal load in new
browser window. 2.3.2
6 Website has a Copyright Policy, prominently displayed on the 3.1.1
homepage.
7 Due permissions have been obtained for publishing any content 3.1.4
protected by copyright.
8 Source of all documents, whether reproduced in part or full, is 3.1.5

mentioned.
9 Website has a comprehensive Hyper Linking Policy. 3.2.1
10 Clear indications are given when a link leads out to a non government 3.2.5
website.
11 The mechanism is in place to check the accuracy of Hyperlinked 3.2.8
Content
4.3.4(c)
12 Mechanism is in place to ensure that there are no broken links 3.2.9
(internal as well as external) or Page not found errors.
2009,NIC 107
Compliance Matrix

13 Website has a comprehensive Terms & Conditions statement, linked 3.3.1
from all important pages.
14 Terms & Conditions statement disclaims responsibility of the content 3.3.3

sourced/ linked from a non Government website and clearly indicates
whether information available on the site can be used for legal purposes 3.3.4
or not.
15 Website has a Privacy Policy linked from all the relevant pages. 3.4.2
16 All electronic commerce transactions are handled through secure 3.4.4

means.
3. Scope of Content : Primary Content
About us
17 All information about the department, useful for the citizen and other 4.2.1
stakeholders, is present in the About Us section and mechanism is in
place to keep the information up to date.
Schemes
18 The complete title of the Scheme is reflected. 4.2.3(b)
19 Website provides a complete description of the scheme along with the 4.2.3(e)
procedure for obtaining the associated benefits.
20 The validity of the scheme has been mentioned. 4.2.3(f )
Services
21 Self explanatory title of the service is published. 4.2.4(b)
22 The website provides a complete description of the service along with 4.2.4(d)
the procedure to apply for/avail the same.
Forms
23 The website provides the complete title of the form along with the 4.2.5(b)
purpose it is used for.
24 Language of the Form (other than English) is mentioned clearly. 4.2.5 (c)
Acts
25 The complete title of the Act (as written in the official notification) is 4.2.6(a)
mentioned.
Documents
26 The complete title of the Document is mentioned on the website. 4.2.7 (c)
108
Guidelines

27 The language of the Document (other than English) is mentioned 4.2.7(e)
clearly.
28 Validity of the Document has been mentioned. 4.2.7(f )
Circulars and Notifications

29 The official title of the Circular/ Notifications is mentioned. 4.2.8(a)
30 Validity of the Circular/ Notification is mentioned. 4.2.8(d)
Tenders and Recruitment

31 Mechanism is in place to ensure that all Tender/ Recruitment Notices 4.2.9
issued by the Department are published on the website.
4.2.10
32 Website provides a complete description of the Tender/ Recruitment 4.2.9 (a)
notice along with the procedure to apply for the same.
4.2.10(d)
33 Mechanism is in place to ensure that information on old/irrelevant 4.2.9(d)
Tender/ Recruitment notices is removed or moved into the archive
section. 4.2.10(g)
News and Press Releases

34 News / Press releases are displayed along with the date and these are 4.2.11
organized as per the archival policy of the website.
Contact Us
35 Website has a Contact Us page, linked from the Home Page and all 4.2.12(a)
relevant places in the website.
36 The complete contact details of important functionaries in the 4.2.12(c)

Department are given in the Contact Us section.
Presence on the National Portal
37 Mechanism is in place to ensure that all the Citizen Services, Forms, 4.2.13
Documents and Schemes are registered with the respective repositories
of the National Portal.
Scope of Content : Secondary Content
38 Mechanism is in place to ensure that all outdated announcements are 4.3.2(a)
removed from the website or moved to archive.
39 All Discussion Forums on the website are moderated. 4.3.3 (c)
40 For every related link, the complete URL of the Home Page/concerned 4.3.4(b)
webpage is provided.
2009,NIC 109
Compliance Matrix

Scope of Content : Tertiary Content
41 Feedback is collected through online forms and mechanism is in place 4.4.5(a)
to ensure timely response to feedback/queries received through the
website. 4.4.5(c)
42 The website has a readily available Help section. 4.4.6
43 Complete information including title, size (playing time for audio/ 4.4.7(a)
video), format, usage instructions and plug-in to view the file is
provided for downloadable material including documents. 6.7.1 (a)
6.7.1 (b)
44 Mechanism is in place to ensure that all downloadable material is free 4.4.7(c)
from virus.
45 Minimum content as prescribed in the guidelines is present on the 4.5.1
homepage.
46 Subsequent pages of the website have the minimum content as 4.5.2
prescribed in the guidelines.
47 Website is free from offensive/discriminatory language 4.7.2
48 Content is compiled and packaged with citizen orientation. 5.1.1
49 The Department has a Content Contribution, Moderation and 5.2.1
Approval Policy (CMAP) for the website.
50 Home page and every important entry page of website displays the last 5.2.2
updated /reviewed date.
51 Department has a Content Review Policy (CRP) for the website. 5.2.3
52 All Documents/Reports have a time stamp at least on the main page. 5.2.5
53 The Departments have a clearly laid out Content Archival Policy 5.2.6
(CAP) for the website. 10.4
54 Clear and simple language has been used throughout the website. 5.3.1
55 The language is free from spelling and grammatical errors 5.3.6
56 Whenever there is a change in the language of a web page it has been 5.3.8
clearly indicated.
57 Consistency in nomenclature is maintained across the website. 5.4.2
58 All information, which is of direct importance to the citizen, is 5.6.1
accessible from the Homepage.
59 Information structure and relationship is preserved in all presentation 5.6.2
styles.
110
Guidelines

60 The meaningful reading sequence is preserved in all presentation 5.6.3
styles.
61 Documents / pages in multiple languages are updated simultaneously. 5.7.2
5. Design
62 Visual/textual identity elements highlighting the Governments 6.1.1
ownership of the website are prominently placed on the page.
63 A consistent page layout has been maintained throughout the 6.2.1
website.
64 National identity symbols like Flag, National Emblem etc., are in a 6.3.1
proper ratio and colour.
65 Hindi/regional language fonts have been tested on popular browsers 6.4.3
for any inconsistency (loss of layout).
66 Web pages allow resizing of text without the use of assistive 6.4.5
technology.
67 Text is readable both in electronic and print format and the page prints 6.4.6
correctly on an A4 size paper.
68 There is adequate contrast between text and background colour. 6.5.1
69 All information conveyed with color is also available without color. 6.5.4
70 Alternate text is provided for non text elements (e.g. images). 6.6.4
71 Websites provide textual description of audio/video clips & multimedia 6.7.2(a)
presentation.
72 Caption have been provided for all important audio content. 6.7.2 (b)
73 Web pages do not contain any content that flashes for more than three 6.7.3(a)
times in a second.
74 There is a mechanism for user to control scrolling, blinking content. 6.7.3 (b)
75 There is a mechanism for user to control (stop, pause...) audio that 6.7.3 (c)
starts automatically.
76 All pages on the website have a link to the home page. 6.8.1
77 The positioning and terminology used for navigation items and 6.8.2
navigation scheme is consistent across the website.
78 There are no links to under construction pages. 6.8.4
79 Each page is a standalone entity in terms of ownership, navigation and 6.8.5
context of content.
80 Web pages allow the user to bypass repeated blocks of content 6.8.8
2009,NIC 111
Compliance Matrix

81 Website has either a search box or a link to a search page from every 6.9.1
page of the website.
82 Website has an up to date Site Map that is linked to the Home page as 6.10.1
well as to all important entry pages of the website.
83 If the site uses frames, each frame is properly titled. 6.11
6. Development
84 Website uses Cascading Style Sheets to control layouts/styles. 7.2.1
85 Website is readable even when style sheets are switched off or not 7.2.2
loaded.
86 Web pages are usable even when scripts, applets etc are turned off. 7.3.2
87 Documents are provided either in html or other accessible formats. 7.4.2(a)
Instructions / Download details for viewing these formats are
provided
88 In content implemented using markup languages the elements have 7.5 (a)
been use according to specification.
89 Labels have been provided when content requires input from the users. 7.5 (b)
90 Time limit for time dependent web functions can be adjusted by the 7.5 (c )
user (also refer exceptions).
91 Instructions for operating/understanding content do not rely solely on 7.5 (d)
characteristics like shape size location etc.
92 All input errors are flashed in text. 7.5 (e)
93 Functionality of content is operable through keyboard. 7.5 (f )
94 Focus is not trapped in any component while navigating through 7.5 (g)
keyboard only.
95 Purpose of each link is clear to the user. 7.5 (h)
96 When any component receives focus it does not initiate change in 7.5 (i)
context.
97 Changing the setting of a component does not change the context 7.5 (j)
unless the user has been informed of the same.
98 Metadata for page like title, keywords, description and language is 7.5 (k)
appropriately included. 9.1.2
99 Data tables have been provided with necessary tags/markup. 7.5 (l)
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Guidelines

100 All components receive focus in an order that preserves the meaning/ 7.5 (m)
operation.
101 Role of all interface components can be programmatically determined. 7.5 (n)
102 The website has been tested on multiple browsers. 7.6 (b)
103 Website has cleared Security Audit by certified agency and has a 7.7.1
Security Policy. Applications configured to send mail are enabled over 7.7.2
smtp - auth.
7.7.3
7. Website Hosting
104 Websites are accessible to the intended audience in an efficient and 8.2.1
secure manner on 24x7 basis.
105 The Hosting Service Provider possesses state-of-the art multi-tier 8.2.1 (a)
security infrastructure as well as devices such as firewall and intrusion
prevention systems. 8.2.1 (b)
106 The Hosting Service Provider has redundant server infrastructure for 8.2.1 (c)
high availability.
107 The Hosting Service Provider performs regular backup of the website. 8.2.1(d)
108 The Hosting Service Provider has a Disaster Recovery (DR) Centre in 8.2.1 (e)
a geographically distant location and a well crafted DR plan for the
website.
109 Web Hosting Service Provider provides Helpdesk & technical support 8.2.1(i)
on 24x7x365 basis.
110 All possible security measures have been taken to prevent defacement/ 8.3
hacking of the website and the department has contingency plan in
place for situations like these.
111 Website ranks in the first five results on major search engines when 9.1
searched with relevant keywords.
112 It has been ensured that all stationery of the department as well as 9.2.1
advertisements/public messages issued by the concerned Department
prominently display the URL of the web site. 9.2.2
113 Department has nominated a Web Information Manager as defined in 10.1.1
the guidelines.
114 The website has a website monitoring policy 10.3
115 All policies and plans are approved by Head of Department 10.7
2009,NIC 113
Guidelines Website
This document is an integral part of CSMOP (Central Secretariat Manual of

Office Procedures). It shall facilitate the Indian Government Constituents to make
their websites Usable, Citizen Centric and equally Accessible by all the sections of
society, whether differently abled or having constraints of education or access, to
technology.
This is the first version of the document. All efforts have been made to make it as
comprehensive as possible. We would welcome feedback & suggestions from all of
you. Your feedback is very valuable for us, It would indeed help us in enhancing/
enriching these guidelines further.
To facilitate you further on these guidelines we have set up a website at
http://web.guidelines.gov.in
This website shall not only provide access to complete text of this document but shall
also facilitate implementation of these guidelines. Provision for online consultation
on these guidelines is also envisaged on this website.
In case you develop some website conforming to above guidelines, please let us know.
We shall be glad to acknowledge your effort on this website. It shall also become a
good reference for others to follow.
At the end I would like to expresses my gratitude to ALL who have contributed
towards the development, review & approval of these guidelines.
Looking forward to your kind cooperation & valuable support towards successful
implementation of these guidelines across the entire web space of Indian
Government.
Neeta Verma
[email protected]
114
For any feedback on these guidelines contact us at:
Address for Data Centre and Web Services Division

Correspondence National Informatics Centre
Phone : 011-24363692
Fax : 011-24368854
ISBN - 978 - 81 - 909457-0 -7

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GUIDELINES

ISBN - 978 - 81 - 909457-0 -7

With the advent of e-Governance and focus on web enablement

The inclusion of these Guidelines for Indian Government Websites

National Informatics Centre (NIC) for long has been anchoring

With the efforts of Department of Administrative Reforms and Public

Compliance to these will enable the departments to enhance the

It is an accepted premise both in theory and practice that information

While we are witness to an increasing number of government

It is in this context that the Department of Administrative Reforms

These guidelines are an outcome of extensive deliberation by the

Special attention has been paid to ensure that the content of

This manual has benefited from suggestions of a number of individuals

National Portal of India was set up as a single point access to government

At the advice of the Content Advisory Committee, NIC has

I would like to thank Special Secretary, DIT, Sh. R. Chandrasekhar for

This document contains recommended guidelines for development and

Neeta Verma, Senior Technical Director

2009; NIC, DIT

This document may not be reproduced partially or fully, without

Address for Data Centre and Web Services Division

Guidelines Development Process

National Informatics Centre has developed these Guidelines as an initiative

A.K. Srivastava Principal Secretary (IT), Meghalaya

Dr G.D. Badgaiyan Secretary, Rajiv Gandhi Foundation ,New Delhi

Neeta Verma Senior Technical Director, National Informatics

The draft of this document, as finalised after incorporating the suggestions

D.V. Singh Additional Secretary, Dept. of Admin.

About The Document V

02 Government of India Identifiers 09

2.1 Indian Government Identity

3.1 Content Copyright

4.1 Information in Public Domain

5.1 Citizen Orientation

6.1 Visual Identity

9.1 Search Engine Optimisation

Compliance Matrix 105

1. Government of India Identifiers

1.3 Universal Accessibility

1.4 Definitions & Conventions

1.5 Compliance to Guidelines

1.6 How to use these Guidelines

1.7 Mandatory, Advisory and Voluntary

1.8 Feedback & Suggestions

However, these websites follow different Technology Standards, Design Layouts,

Administrations, Organisations, Corporations et.al. shall be commonly addressed as

Mandatory: The usage of the term MUST signifies requirements

Advisory: The usage of the term should refers to recommended

Voluntary: The usage of the term may refers to voluntary practice,

Feedback, Suggestions, Clarifications and Queries on this document may be sent at :

Address for Data Centre and Web Services Division,

CH 02 Government of India Identifiers

2.1 Indian Government Identity

2.3 Link with the National Portal

Government of India Identifiers

a. This Website belongs to Department of Heavy Industries, Ministry of

b. This Website belongs to Department of Industries, State Government of

c. This is the official Website of Gas Authority of India Limited

d. This is the official Website of the District Administration of Thanjavur,