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    Ethical Issues in Marketing Research PDF

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    Tracey
    This document discusses several ethical issues that can arise in marketing research, including intrusions on privacy, lack of informed consent, deception of participants, and failure to consider public policy issues. It notes that ethical problems can emerge at all stages of research and references codes of conduct for researchers. Specific issues addressed include responsibilities of researchers and sponsors, treatment of subjects, and accuracy in representations and reporting of findings.

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    Ethical Issues in Marketing Research PDF

    Uploaded by

    Tracey
    2K views2 pages
    This document discusses several ethical issues that can arise in marketing research, including intrusions on privacy, lack of informed consent, deception of participants, and failure to consider public policy issues. It notes that ethical problems can emerge at all stages of research and references codes of conduct for researchers. Specific issues addressed include responsibilities of researchers and sponsors, treatment of subjects, and accuracy in representations and reporting of findings.

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    This document discusses several ethical issues that can arise in marketing research, including intrusions on privacy, lack of informed consent, deception of participants, and failure to consider public policy issues. It notes that ethical problems can emerge at all stages of research and references codes of conduct for researchers. Specific issues addressed include responsibilities of researchers and sponsors, treatment of subjects, and accuracy in representations and reporting of findings.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    2K views2 pages

    Ethical Issues in Marketing Research PDF

    Uploaded by

    Tracey
    This document discusses several ethical issues that can arise in marketing research, including intrusions on privacy, lack of informed consent, deception of participants, and failure to consider public policy issues. It notes that ethical problems can emerge at all stages of research and references codes of conduct for researchers. Specific issues addressed include responsibilities of researchers and sponsors, treatment of subjects, and accuracy in representations and reporting of findings.

    Copyright:

    © All Rights Reserved
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    Ethical issues in marketing research pdf

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    Ethical issues in marketing research pdf


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