Chief Executive Officer Resume Sample
Chief Executive Officer Resume Sample
Chief Executive Officer Resume Sample
MCDONALD
[email protected]
12345 Main Street
Baltimore, MD 12345 Cell: 877.875.7706
C-level executive delivers rapid results via broad and deep analysis. Strongly focused on solutions that create investor
profitability in the face of difficult investment decisions. Innovates new product ideas and marketing plans, showing
creativity and strong attunement to trends. As a turnaround specialist, brings bottom-line expertise as well as refreshing
and energetic approach to corporate advance across divisions. Key experience includes direct-to-consumer (DTC)
marketing and brand / product licensing arrangements that generate wealth as well as a significant network of executive
colleagues in various industries. Maintains relationships with manufacturing concerns in Asia, private equity companies,
and venture capital firms.
PROFESSIONAL EXPERIENCE
Chief Executive Officer / Founder 1995Present
Confidential Corporation
Conceived this company from startup to capitalize on pet care market. Created marketable next-generation products in
home and pet care, including patenting, marketing, and manufacturing in the United States and in Asia. Sold product lines
at a significant profit, and continued this umbrella organization as a consulting firm delivering executive-level expertise to
other organizations on a short-term engagement basis. Delivered sound financial advice that companies universally
followed, ultimately saving investors considerable dollars and difficulty in tough market environment.
Chief Executive Officer (Interim) / Consultant / Board Member: Confidential, on behalf of Confidential
Health Care Company, Alpharetta, GA
Evaluated company strategy and growth potential; developed marketing initiatives for investment group.
Instructed team to evaluate and reposition core analgesic product line through redesigned packaging.
Rebranded product line through a new package design that created shelf dominance and concise product
benefit messaging, which was informed and validated through consumer research that confirmed packaging
redesign appeal vs. competitive products. Reviewed and streamlined supply chain implementing offshore
sourcing resulting in significant cost reduction.
Recruited Tier I reps for Wal-Mart, Target, BJs, Costco, Sams, Lowes, Kroger, and Safeway. Created multi-
category positioning strategy for each account.
Created Arthritis Essentials end cap theme to escalate importance of Bruder Healthcare Company as a
vendor within analgesic category. Received endorsement from the National Arthritis Foundation (NAF).
Worked with senior management at the Foundation to form advisory board for the Arthritis Essentials end
cap. Recruited brand managers and CEOs from category leaders such as Johnson & Johnson.
Co-presented theme to Walgreens DMM with senior management from NAF. Program included media
contribution from NAF and a $90 million arthritis awareness multimedia campaign provided by the National Ad
Council 2010-2013. Received approval from Walgreens to move to next steps for implementation May 2010
National Arthritis Month.
Co-directed and produced DRTV spot and tested three flights for companys premiere analgesic product.
Administered media purchase, telemarketing functions, and profit and loss analysis. Offset media costs by
50% through TV ads.
Recommendations to Fulcrum Venture Partners: Sell company, as the market environment had become
unfavorable. Opened discussions between Venture and Fortune 100 company for sale of business.
Prior experience includes founding of and top-line managing as CEO for four companies that developed, packaged,
marketed, and sold home and personal care products:
Confidential Company A: Supplied 20 million packages of liquid and talc products (sundries) to Operation
Desert Shield soldiers in Iraq. Generated $7.5 million in sales / $3.5 million EBITDA in 5 months. Secured
approval as vendor with United States Defense Logistics Agency.
Confidential Company B: Created, manufactured, and marketed injection molded top comb hair fashion
accessory. Sold 20 million+ units to large retail chains, generating $2.5 million in first-year sales.
Confidential Company C: Developed, marketed, and sold comprehensive line of customized hotel amenity
products (shampoos, conditioners, lotions, lint rollers, and soaps) to independent and chain hotels. Year 1
sales >$3 million. Negotiated St. Ives Swiss Formula and Cartier Fragrance distribution arrangements. Won
Top of the Vanity Design Award.
Confidential Company D: Founded on the invention of the lint roller. Manufactured and marketed ~50
laundry, cleaning, and household products. Contracted sale of 500,000 lint roller units to Leona Helmsleys
Palace Hotel.