Vodafone 7p
Vodafone 7p
Vodafone 7p
On
7 Ps OF SERVICE MARKETING OF
VODAFONE
Prepared By
SRABANI DASH
Roll No. 16DM029
Batch 2016-18
MONALISHA BISWAL
Roll No. 16DM029
Batch 2016-18
Vodafone and Idea Cellular signed a deal in March 2017 that the company will
merge in an all stock deal, creating a single entity which will be India's largest
telecommunication company. Both networks will continue to carry their own
independent brands post merger. The merger is expected to be completed by
March 2019.[14] The merger will not include Vodafone's 42% stake in Indus
Towers Ltd.
7Ps of Vodafone
Vodafone offers main products like Pre-paid, post-paid and VAS (Value added
services). These are the product strategy in Vodafone marketing mix. Vodafone
has products in various genres of communication such as, Vodafone branded
phones, Smartphone, Voice and messaging services, Handsets, Internet services,
Value added services. The core use of the Vodafone service was initially for
texting and calling. But then use of data has evolved to be of great use.
Vodafone targets various segments through various tariff plans. To make usage
of data facility easier and compatible, Vodafone smartphones were launched.
Vodafone offers a wide range of products including Voice, messaging, data and
fixed line solutions. The aim is to assist the customers with their
communication needs. The core use and functionality of handsets continue to be
text messaging and voice services. In order to cater for different customer
needs, the company offers a wide range of tariffs targeted at different customer
segments.
With data usage and the need of sophisticated handsets becoming a necessity,
customers are looking for the best product quality and that is what Vodafone
continues to do. Therefore, Vodafone branded devices and services are designed
to meet a wide range of customer preferences and needs.
Most of the Vodafones services are sold through customer care centers and
shops, but they are also sold through independent retailer shops. They have a
large number of Vodafone stores across the country. With strong network, and
strong range Vodafone is able to have strong distribution network across the
country
Promotion in the marketing mix of Vodafone:
Vodafone frequently uses local name recognitions to reach and maintain trusts
of its local customers. Mary Kom, the famous boxer and Olympian is its
global brand ambassador. In addition, in order to help promote its global appeal
and to communicate its brand value, the telecommunication giant often uses
famed sports stars like David Beckham, Michael Schumacher and others.
It also advertises its brand value and offers through billboards, TV commercials
and other social media outlets in order to reach a large number of people. The
most famous move by vodafone worldwide was the use of vodafone zoo zoos in
India during the Indian premier league. In the marketing mix of Vodafone,
promotions can be the strongest point for Vodafone due to Vodafone Zoo Zoos.
Vodafone zoo zoos are the most famous brand ambassadors for them and are
recognized by one and all over the world. In addition, the company sends
frequent press releases to keep their customers informed of new products and
offers. The company also undertakes market research to determine whether its
services and products are useful to the consumers.
Price in the marketing mix of Vodafone
Vodafones products and services are competitively priced and easily accessible
to as many people as possible. In order to beat the competition, the company has
ensured that it provides high quality services such as providing high speed data
and good network range as compared to what the competition is offering.
Because it sells different services and products, it offers various price structures
to suit different customer needs. Mini as well as jumbo prepaid and postpaid
plans are available. Recently, Vodafone has doubled its 2G and 3G internet
rates. This however will be followed very soon by its rivals as well as it has
become impossible to contain data rates off late.
For instance, it offers post paid and prepaid options as well as different tariffs.
Another important pricing strategy is that the company offers reward points for
specified sum of money spent on purchasing airtime vouchers or data bundles.
With a pan India presence, Vodafone is surely one of the leaders in the telecom
sector. However, it faces tough competition from other giants in this field like
Airtel, R-Com and Idea.
Since this is a service marketing brand, here are the other three Ps to make it the
7Ps marketing mix of Vodafone.