Social Media Proposal Template
Social Media Proposal Template
Social Media Proposal Template
[Street Address]
[City], [State][Postal Code]
Phone: [Your Phone]
There is sample text to help you get your creative juices flowing, as
well as sample screen shots, which you can feel free to use.
Sign up for a free trial of Rignite to help you manage your clients
social media needs.
SOCIAL
MEDIA MARYS FOR
PROPOSAL MERCANTILE
SOCIAL MEDIA PROPOSAL FOR MARYS MERCANTILE
9/21/17 Replace with your clients
Page 2
b. Our People
Our team is comprised of a diverse group of talented people, each with his or her unique strength
and experience.
c. Our Value
We focus on clearly defining the goals and activities which will get measurable results for you.
Whether its a marketing campaign or a social media strategy, we know that we have to help you
achieve your business goals.
d. Our Tools
Just like no artist or builder can work without tools, we constantly evaluate and select tools to help us
manage efficiently and effectively. In this social media proposal, weve chosen to include a few
examples from a social media management tool named Rignite to demonstrate our activities and
potential results.
SOCIAL MEDIA PROPOSAL FOR MARYS MERCANTILE
9/21/17 Page 3
2. Goals
Our ultimate goal is to achieve results from Social Media activities. However, in order to achieve
these goals, well make sure that our activities are efficient and focused on specific goals.
Campaigns
Grow following
Business Goals
Content
Awareness
3. Getting Set Up
Its easy for us to get started with the following steps:
b. Team member
Well select the appropriate team member(s) and roles for this engagement. See below for Roles
and Workflow.
c. Kickoff meeting
Well schedule a Kickoff meeting to introduce everyone and to discuss initial goals and activities.
Then well be off and running!
Respond to
support issues
Define campaign
Monitor Write Posts assigned to them
ideas
by "Community
Manager"
Collaborate with
Manage posting "Content Creator"
schedule to get creative
produced
Collaborate with
"Community
Manager" on
posting schedule
SOCIAL MEDIA PROPOSAL FOR MARYS MERCANTILE
9/21/17 Page 6
b. Workflow
Its important for you to know the general processes we use to create and curate content for
posting, schedule posts, monitor and engage, and create promotional campaigns. We follow the
general process outlined in this article to ensure quality, timeliness, and efficiency of our activities.
Subject Community
Prepare Drafts Matter Expert Edit/Finalize Manager
drafts
Approve drafts Schedule final
Or give approved posts
feedback
Content Content
Creator Creator
5. Activities
We are proposing the following types of activities for our engagement (sections 6-10). However, we
understand that your social marketing needs are fluid and these activities will also need to be
adjusted periodically. There may be times when a high level of monitoring and engagement are
needed, for example around a major campaign. Or during content creation and curation times
there may be more activity in creating and scheduling posts.
a. Approvals
If approvals are required for any types of posts or for a
particular social profile, we can follow an approval process
which we mutually agree on. We are able to keep a list of
Draft and Scheduled Posts for review online, or even export
these to send to you for review and approval.
There may be cases where the team member monitoring engagement is not able to respond
because they dont know the answer. In these cases a SME (subject matter expert) may be
SOCIAL MEDIA PROPOSAL FOR MARYS MERCANTILE
9/21/17 Page 8
required. It is possible to Assign a social post for followup, similar to how a customer support case is
assigned. This will create a social case and the person assigned will be notified by email that a post
is waiting for their follow up or response.
Monitoring List:
Social profiles/accounts, key search terms such as online cosmetics, fashion reviews, etc., VIPs
(which you identify), influencers, special social media users (competitors, bloggers), Twitter
newsfeed, blog/RSS feeds.
After discussing your upcoming promotions or ideas for campaigns, we can quickly create and
schedule social campaigns to augment your marketing promotions or to run standalone on your
social networks. Well agree on a goal such as the number of entries, reach, or clicks on your posted
links, then get going. Our team will take care of keeping the drumbeat going by scheduling a series
of posts, and if there are entries to be collected and winners to be announced well take care of
that too.
We will also monitor and measure the campaign metrics as it progresses. A campaign can be run
for as short as a day, or as long as six months. Were uniquely able to provide summarized -
campaign level analytics for the social activities in the campaign. Campaigns results can be
compared to each other so the best offers, giveaways, or contests can be replicated.
SOCIAL MEDIA PROPOSAL FOR MARYS MERCANTILE
9/21/17 Page 9
b. Report creation
We will create a summary report for you about our activities and results for the period. Content of
the report can be customized depending upon the objectives and any specific campaigns or focus
for the time period.
SOCIAL MEDIA PROPOSAL FOR MARYS MERCANTILE
9/21/17 Page 10
Below is a sample of potential report charts from the Dashboard which could be included in your
report.
Here is a sample of the Campaign Dashboard which provides campaign level analytics on the
series of posts.
SOCIAL MEDIA PROPOSAL FOR MARYS MERCANTILE
9/21/17 Page 11
In addition, View Only users can be created for you and your team without charge if you wish to see
the activities in your Rignite account. This is useful for monitoring Campaign progress, seeing social
engagement, viewing the dashboard, reviewing past and future scheduled posts.
11. Summary
Big Bang Social is uniquely positioned to provide you with the social media management services
and results you need to help grow your business or achieve your goals. We hope that you have
gotten a detailed view into how we manage the social media for our clients, and have the
confidence you need to select Big Bang Social for this engagement.
SOCIAL MEDIA PROPOSAL FOR MARYS MERCANTILE
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Activities Rate
Posting / Content Creation / Creation $ -----
Monitoring & Engagement $ -----
Promotions & Social Campaigns $ -----
Analytics & Reporting $ -----
Other Activities $ -----
Total $ -----
13. Terms
Billed monthly
Payable net 10
14. Accepted
X X
Agency Contact Signature Client Contact Signature
Date