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    Home Textile

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    Ayushi Gupta
    The textile industry in India accounts for over one fifth of industrial production and employs around 15 million people. Within the textile industry, the home furnishings sector offers a wide variety of products for international markets. The total urban market for home textiles in India was estimated to be Rs 93 billion in 2006-07 and is projected to grow to over Rs 200 billion by 2012, driven primarily by bed and bath linen which make up over two-thirds of the market. Data on total production and market size is limited since much of the home textiles industry remains in the unorganized sector.

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    Home Textile

    Uploaded by

    Ayushi Gupta
    407 views4 pages
    The textile industry in India accounts for over one fifth of industrial production and employs around 15 million people. Within the textile industry, the home furnishings sector offers a wide variety of products for international markets. The total urban market for home textiles in India was estimated to be Rs 93 billion in 2006-07 and is projected to grow to over Rs 200 billion by 2012, driven primarily by bed and bath linen which make up over two-thirds of the market. Data on total production and market size is limited since much of the home textiles industry remains in the unorganized sector.

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    The textile industry in India accounts for over one fifth of industrial production and employs around 15 million people. Within the textile industry, the home furnishings sector offers a wide variety of products for international markets. The total urban market for home textiles in India was estimated to be Rs 93 billion in 2006-07 and is projected to grow to over Rs 200 billion by 2012, driven primarily by bed and bath linen which make up over two-thirds of the market. Data on total production and market size is limited since much of the home textiles industry remains in the unorganized sector.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    407 views4 pages

    Home Textile

    Uploaded by

    Ayushi Gupta
    The textile industry in India accounts for over one fifth of industrial production and employs around 15 million people. Within the textile industry, the home furnishings sector offers a wide variety of products for international markets. The total urban market for home textiles in India was estimated to be Rs 93 billion in 2006-07 and is projected to grow to over Rs 200 billion by 2012, driven primarily by bed and bath linen which make up over two-thirds of the market. Data on total production and market size is limited since much of the home textiles industry remains in the unorganized sector.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4
    At a glance
    Powered by AI
    The textile industry in India is one of the largest segments of the Indian economy. It provides employment to around 15 million people and produces a wide variety of textile and home furnishing products. The home furnishings industry falls under the textile industry in India.

    The total urban market for the home textiles in India in 2006-07 was estimated to be Rs 93 billion. With a modest growth rate of about 14%, the market in 2008-09 is about Rs 140 billion and is expected to cross Rs 200 billion by 2012.

    Bed linen alone has a market of about Rs 76 billion according to the estimates.

    2.

    Market Characteristics

    The Textile Industry in India is one of the largest segments of the Indian economy accounting for
    over one fifth of the country's industrial production. It provides employment to around 15 million
    people who have helped produce one of the largest, most fascinating varieties of yarn, fabric, home
    textiles, home furnishings and other textile products in the world.

    The Home Furnishings Industry in India falls under the purview of the textile industry. Indian
    home furnishings manufacturers and home furnishings exporters offers a spectacular range of
    bedspreads, furnishing fabrics, curtains, rugs, durries, carpets, placemats, cushion covers, table
    covers, linen, kitchen accessories, made-ups, bed spreads, bath linen, and other home furnishings
    accessories to the world. Manufacturers of Home Furnishings from India, whether floor coverings,
    kitchen linen, bath linen, cushion covers, bed spreads, curtains etc. create a rage in the international
    markets.

    2.1 Market Size

    The total urban market for the home textiles in India in 2006-07 was estimated to be Rs 93 billion.
    With a modest growth rate of about 14%, the market in 2008-09 is about Rs 140 billion and is
    expected to cross Rs 200 billion by 2012.
    The market for home textiles is dominated by bed and bath linen, which have more than two-third
    of the market share in value terms. Bed linen alone has a market of about Rs 76 billion according
    to the estimates. Apart from the home textile products given in the table below, the other articles
    included in the total market size are textile made-ups like wall hanging and other decorative home
    furnishing articles.
    2.3 Market Demand

    There are no authentic statistics available on the production and the total market size of the home
    textile products. Not much data is compiled for these due to the large variety of products within
    the category. Further, majority of the market is still in the unorganized sector and highly dispersed.

    Therefore, the present estimates of the market are arrived at on the basis of primary survey
    conducted by Ace Global and discussions with the industry players.

    As per discussions with various industry players in different parts of country, the overall average
    growth rate of domestic urban market is about 15% - for bath linen it is 15%, for kitchen linen it
    is 10%, for curtains it is 12%, for upholstery it is 15% and for other remaining products it is about
    10%.

    It should be noted that, above estimations is only for urban India, which is considered the relevant
    market for the foreign brands. In terms of the market size, the rural India can be assumed to
    consume about equal quantity of the home textiles, but in the value terms is will be not more than
    half of the urban India. The urban population is about one-third of the total population. The total
    market size for different segments till 2012 is shown in the table below:

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