Tesla: Proposed Communication Plan
Tesla: Proposed Communication Plan
Tesla: Proposed Communication Plan
TESLA
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TODAYSAgenda
! Situation
! Background & Analysis
! Recommendations
! Response
! Q&A
! Conclusion
TESLA
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TESLAInterns
TESLAInterns
TESLA
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SITUATION
! Internal Narrative
! External Narrative
Model S
TESLA
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INTERNALNarrative
! Sustainable energy
company
TESLA
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EXTERNALNarrative
! Unaffordable, luxury
car company
TESLA
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BACKGROUND
& ANALYSIS
! Key Issue
! Stakeholders
Community
Customers
Employees
Solar Roof
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KEYIssue
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STAKEHOLDERSImpacted
! Social Media
! Expand Showrooms
! Package Bundles
Powerwall
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SOCIALMedia
TESLA
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EXPANDShowrooms
TESLA
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PACKAGEBundles
TESLA
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RESPONSE
! Next Steps
! Budget
! ROI
! Timeline
Charging Station
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NEXT STEPS:Social Media
TESLA
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NEXT STEPS:Showrooms
TESLA
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NEXT STEPS:Bundling
TESLA
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PROJECTEDBudget
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RETURNOn Investment
TESLA
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EXPECTEDTimeline
TESLA
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SUMMARY
! Situation
! Background &
Analysis
! Recommendations
! Response