The Demand Review
The Demand Review
The Demand Review
The
demand
review
Integrated business management means managing all the business resources
via the sales and operations planning process. In the third of a six part series,
John Schorr explains the demand review process
In the first article of this series and synchronization among all the the first step of the S&OP process, the
on sales and operations planning (June functions of the organization. This product management meeting. This step
2007), we defined S&OP as an integrated includes sales and marketing, operations, covers the future direction of the product
business management process through supply chain management, finance, and portfolio. It includes new products,
which the executive/leadership team product development. additions to the product lines, product
continually achieves focus, alignment, In part two (July 2007), we described improvements, repositioning of current
Businessexcellence September 07
Strategic management
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September 07 Businessexcellence
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Businessexcellence September 07
Strategic management
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John E. Schorr, a principal with Oliver Wight, is recognized as one of the leading experts in the areas of sales &
operations planning (S&OP). Prior to joining Oliver Wight, John was involved in the implementation of MRP II at
Haworth, where he was vice president of manufacturing, and Steelcase, one of the leading Class A users of MRP II,
where he was director of purchasing.
September 07 Businessexcellence