Case Study:

BIBINGKINITAN

Entrepreneurial Franchising

Submitted by:

Leader: PARAS, Jericho V.

Members:
ALUAD, Queenelyn P.
MANIULIT, Jaymee Rayzel T.
SIBUG, Aleli Mika D.
BS Entrepreneurship 3-1

Submitted to:

Prof. Juan M. Reyes

COMPANY PROFILE
 BIBINGKINITAN is exclusively established and distributed by Food Asia
Corporation (Food Asia). They have been in the food industry since 2005. Its most
well-known brand to date is Bibingkinitan. Food Asia has developed into a
multi-brand and expanded its size on retail, food service, food manufacturing
and in franchising through its solid business administration.
Bibingkinitan’s primary item, as proposed by its name, is the
Filipino nibble “Bibingka”. Bibingka is a Filipino rice cake that is
prevalently being sold amid the Christmas season, particularly directly
after the “Simbang Gabi” masses.
Bibingkinitan is the greatest and driving unique nibble size Bibingka and coffee shop
pander to purchasers of all ages. Together with their delicate and sodden bibingka, they likewise serve
100% barako (Philippine Liberica) coffee which is known for its full and solid flavor.
Franchising for Bibingkinitan is one of the prime movers in the Philippine Franchise Industry
through its intensive and mindful way to deal with franchising. 70% of aggregate Bibingkinitan stores are
organization possessed and minded completely by Food Asia Corporation, and the rest of the 30% are run
by the franchisees.
PRODUCTS

 Bibingkinitan’s Main Products and the

Services Offered:
 Bibingka
 Kapeng Barako (Brewed Coffee)
 Fruit Juices
For just Php 50, customers can experience a delightful treat of Bibingkinitan’s combo-BibiKape (a
piece of small bibingka served with a cup of strong brewed kapeng barako or Batangas coffee). Customers
may also try its variety of flavors. People can select from macapuno (mixed with sweetened coconut strips),
pastillas (blended with caramelized sugar and milk), ube (garnished with heaps of water yam jam), and
crunchy peanut butter (loaded with crunchy peanut). The menu wouldn’t be complete without the bestseller,
the Original Bibingkinitan. This bibingka is generously topped with sliced salted egg and cheddar cheese.
COUNTRIES OF EXPORT
Bibingkinitan has over 200 locations in key cities and towns nationwide. It also has plans for
overseas expansion, particularly in Singapore, Jakarta, Hong Kong, and Las Vegas in the US. This
makes the company the country’s biggest bibingka franchise.
In time for its tenth anniversary, Bibingkinitan opened its first outlet in Dubai, followed by another
outlet in Qatar. Plans are also underway to open a flagship store in Abu Dhabi, as well as in other countries
rife with overseas Filipino communities such as Guam, China, Singapore, Thailand and Indonesia.
AWARDS AND RECOGNITION
Being in the business for eight years now, Bibingkinitan has already earned numerous awards and
recognitions. It was recipient of the Best in Franchise Support award from the annual Entrepreneur
Franchise Awards in 2007. The company was also recognized for three consecutive years by the same
award-giving body from 2008 to 2010.
PROBLEM AND CHALLENGES
The usual problem with delicacies subjected to mass marketing is the deterioration of taste.
Bibingkinitan's product is of Filipino taste and with that, franchising it to other countries like the Westerns
is going to be hard.
STRATEGIES
Bibingkinitan offers a product that is affordable for people who want to spend less and, they started
franchising to countries within the Asia first which has some similarities with food taste in the Philippines.
Bibingkinitan is one of the Philippines business which shares Filipino culture with other countries and it is
a good franchise for Filipinos who want to share the Filipino bibingka with foreigners without going to
Philippines.
Consistency in innovating the brand and the company’s systems is key. “Part of our mission is
educating the young about traditional food. We’ve been quite successful—we’ve been around for 10 years
already and still growing,” says Sanz.
FRANCHISE CONTRACT
Bibingkinitan Franchise Fees and Package Inclusions:
Franchise Fee: Php 200,000
Three Types of Franchise Investment

 Food Cart – if franchisee prefer a food cart franchise, the total cost of investment is worth Php
500,000.
 Counter of Kiosk type – this type of franchise is ideal for business owner with existing tall or shop.
The total franchise investment for this type is ranging from Php700,000 to Php 900,000.
 In-line store type – this type of franchise is typical for those who are planning to set their target
location in malls or in the road side. The overall franchise cost for this type of investment is starting
from Php 900,000 to Php 1,200,000.
The required store measurement for Bibingkinitan should have a minimum 20 to 50 square meters.
Aside from selling truly Pinoy sweets and treats, Bibingkinitan shares its success by providing other
Filipinos with business opportunities and jobs. The business offers reasonable options for interested
franchisees who want to get into a profitable venture.
The company offers franchised carts at varying prices: P500,000 for a 4-square meter cart;
P700,000 to P900,000 for a 6 to 20-square meter kiosk/counter; and P900,000 to P1,200,000 for a 20 to 40-
square meter in-line store. These franchise packages include the use of its logo and trademark, a copy of
the operations manual, initial inventory of proprietary products, complete store setup with signage and
equipment, site and evaluation assistance, on-site training, uniforms for the crew, store opening assistance,
and on-going operations and marketing support.
Standard Franchise Package Inclusions:
Franchise fee, this varies depending on the type of investment franchisor wish to avail of.

 Security Deposit which is worth Php 100,000.

  Food Cark or the Kiosk Construction which cost is approximately Php 300,000 to Php 500,000
which varies as it is dependent on the size of the store.
 Equipment worth Php 200,000.
 Small wares and Utility kit.
The return of investment for Bibingkinitan franchise is approximately 12-18 months. This is highly
dependent on the store location. The higher the foot traffic in people preferred store location, the higher the
chances of getting it sooner.
Additional costs: There is an additional cost which is the advertising fee and this is equivalent to two percent
of the gross sales. Bibingkinitan’s standard franchise term is 3 years with 2% royalty fee. The contract can
be renewed for just P50,000. No marketing fee is required
Contact details:
Contact person: Francis Villaluz (Business Development Department Manager)
Office Address: Food Asia Corporation, 2/F and 3/F Unioil Center Acacia Cor Commerce Avenues
Madrigal Business Park, Ayala Alabang Muntinlupa City 1780, Metro Manila, Philippines
Telephone number: +6328-090884
Mobile number: +639237080464
Email: [email protected], [email protected], [email protected]

Case Study:
ORYSPA
 Entrepreneurial Franchising

Submitted by:

Leader: PARAS, Jericho V.

Members:
ALUAD, Queenelyn P.
MANIULIT, Jaymee Rayzel T.
SIBUG, Aleli Mika D.
BS Entrepreneurship 3-1

Submitted to:

Prof. Juan M. Reyes

COMPANY PROFILE
ORYSPA Spa Solutions is the first and finest maker of
rice bran based spa products in the country. The franchising
company was born in 2011 after the brand ORYSPA had a warm
acceptance in the market when it was soft launched in 2010. Their
company KUTITAP Aromatherapy Crafts started its research
about rice bran in 2007 as it is an SME manufacturing since year
2000.
ORYSPA came from the scientific name of rice “oryza sativa”, means rice for the spa. Like food
for the soul, Oryspa products will just do that. It provides instant relaxation, rejuvenation or energy when
you need it most. You can bring the spa experience into your homes.
Benefits of Rice Bran
The rice bran oil unlike other natural plant oils which you must have an intake as supplement to
have an effect, effective results are achieved when used topically.
 1. Look and feel younger as rice bran used in Oryspa products are high omega 3 fatty acids and
vitamin b which are natural anti-oxidant.
2. Get fairer whiter skin safely with Oryspa products with rice bran. Unlike virgin coconut oil, rice
bran has a high smoke point which means it does not react easily to the heat of the sun where we
experience abundantly in the tropics.
3. Get smoother softer hair and skin as Oryspa products are easily absorbed by the skin.
4. Enjoy a clearer complexion as Oryspa brightens with rice bran being naturally antibacterial in
nature.
PRODUCTS

 Baby Care (Baby Powder, Baby Mist, Citrepel

Insect Repellant Oil, Baby Wash, Baby Oil) A
calming retreat for baby and mommy. Experience
safe and natural caring for your little one with
Oryspa’s Baby Care products. Mommies and
babies will surely be pampered with our baby line
that’s proven effective and gentle.
 Bath and Body Care (Oil Scalp and Hair Care
Hair Spa, Conditioner, Foot and Body Massage Balm, Aromatherapy Oil, Solid Perfume, Body
Mist) Spoil and invigorate your senses while caring for your body with the most refreshingly
indulgent products. Experience Oryspa’s Bath and Body products, all made using the finest natural
products.
 Home and Spa (Rice Water Scrub, Pili Scrub, Kapeng Barako Scrub, Salt Scrub, Latik Scrub,
Champorado Scrub, Whitening Foot Mask) Bring the spa experience in the comforts of your own
home with Oryspa’s Home and Spa Solutions, formulated to relax your mind, revitalize your body,
and restore your well-being.
 Stress and Pain Relief (Meditation Balm, Relaxing Foot Mist, Chili Oil) Restore your body’s
strength from life’s daily stressors. Experience Oryspa’s Stress and Pain Relief products and free
yourself from aches and strains that keep you from being on the go.
COUNTRIES OF EXPORT
Oryspa promotes natural Asian beauty through its 30 branches nationwide. And even its products
are already being exported to different countries spanning the US, Singapore, the Middle East, Russia,
Poland and other European countries, and sold worldwide through various online merchants. Oryspa has
also already set up two physical stores in Singapore.
AWARDS AND RECOGNITION
ORYSPA has won several awards, including the 2016 ASEAN Business Awards for Excellence in
Healthcare, Sherill was named ASEAN Woman Entrepreneur in 2016 and 2016’s Most Inspiring Filipina
awardee for Go Negosyo.
PROBLEM AND CHALLENGES
Branding and positioning challenges the business since ‘darak’ is commonly fed to pigs here in the
Philippines. It was challenging to introduce Oryspa to the market. But like most pioneer products, along
with high potential, intensive product awareness is needed.
STRATEGIES
 Intensive product awareness is the key for branding in this product. Reviewing client feedback and
listening to consumer pulse regarding which products are in need are also essential. Studies show that there
is an increasing consciousness about the carcinogenic effect of chemical-laden topical products and that
alternative organic product prove to be more in demand in sustaining a healthy lifestyle. ORYSPA focused
on offering products to address this.
FRANCHISE CONTRACT

 Franchise Fee: Php 180,000

 Total Franchise Cost / Investment: Php 500,000
 Royalty fee: none
 Mktg/advertising fee: 2%
 Term of franchise agreement: 3 years
 Renewal: 2 times
Standard Package Inclusions:

 Top selling rice bran-based products

 Initial products inventory
 Sales training and after sales programs including free training on body treatments, spa offering
assessment, and product customization.
 Use of ORYSPA trademark and logo
 Operations Manual
 Marketing Assistance
 Continuous product innovation
 Continuous retail development
Payback Period in months: 18 months
Contact details:
Ms. Sherill Quintana, CEO/President
Ms. Aleko Mariano, Office Manager
Contact person: Edwin Quintana (Franchise Manager)
Office Address: 251 D BCC Bldg., Chipeco Ave., Halang, Calamba, Laguna
Telephone number: (049) 502-6916
Mobile number: +63 49 502 6916; +63 927 8777070
Fax: (049) 834-6934
Email: [email protected]
www.oryspa.com
 Case Study:
BENCH

Entrepreneurial Franchising

Submitted by:

Leader: PARAS, Jericho V.

Members:
ALUAD, Queenelyn P.
MANIULIT, Jaymee Rayzel T.
 SIBUG, Aleli Mika D.
BS Entrepreneurship 3-1

Submitted to:

Prof. Juan M. Reyes

COMPANY PROFILE
BENCH is a manufacturer and distributor of casual clothing,
accessories and cosmetics. Established in 1987, BENCH today is the leader
the Philippine in industry. The brand is found in over 500 boutiques,
concessionaires, franchise outlets and authorized wholesalers.
The success or Bench lies in its collection of fashionable high-quality
products and competitive prices. The brand has garnered numerous awards
for its innovative and aggressive marketing and advertising promotions. It
has also received recognition for visual merchandising and franchising.
PRODUCTS
Bench main products are bench body men’s and ladies’ undergarments, bench cosmetics,
fragrances and body sprays, bench bath and body items, bench accessories and bench fix salon which has
one of the top hair stylist in the Philippines. Bench is now one of the most known brands in the Philippines
which is evident in the celebrities they use to endorse their brand from Daniel Padilla and Kim Chiu to Lee
Korean superstars Min Ho and pop sensation super junior to Maroon 5 vocalist Adam Levine and Taylor
Lautner.
COUNTRIES OF EXPORT
Bench is now a worldwide company reaching new places such as the United States, Middle East
and China.
FRANCHISE CONTRACT

 Franchise Fee: PHP 1M

 Total Franchise Cost / Investment: Est PHP 7M
 Royalty fee: none
 Mktg/advertising fee: 2% of net retail turnover
 Term of franchise agreement: 2 years
 Renewal: Yearly
Bench Philippines is open for franchise, here below are the complete important details when franchising
the company.
Every applicant shall submit the following required documents to Ms. Cristina C. Montinola (Franchise &
Export Manager)

 Letter of Intent with Personal and Company profile

 Location map and photo of proposed site
 Lease Offer (if applicable)
 Business Application Form
 Brief business plan
 Financial documents/bank certificate
 Store site report form
 DTI Certificate/SEC Certificate, Articles of Incorporation and By-Laws
 Mayor’s Permit
 BIR Certification (COR-Form 2303)
For the site requirements, the floor area must be a minimum of 70 square meters and it should be
open to areas outside of Metro Manila. The site should be in high-density commercial areas near to offices,
schools, house of worship.
Franchise Inclusions:

 Provide store concept and design

 Hands-on training of Franchisee
 Marketing & Promotions assistance
 Layout for flyers, business cards, letterheads, leaflets etc.
 Available advertising & point of purchase materials
 Continuous guidance and support
Contact details:
BENCH (SUYEN CORPORATION)
Mr. Ben Chan, Chairman/CEO
Ms. Cristina Montinola, Franchise & Export Manager
Office Address: BENCH TOWER, 30th St., corner Rizal Drive, Crescent Park, West 5, Bonifacio Global
City, Taguig City 1634
Telephone number: 777-7888 Loc. 173
Fax: 777-7888 Loc. 307
Email: [email protected]; [email protected];
www.bench.com.ph