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Model Paper - I: Marketing Research

This document contains sample questions from a marketing research exam for an MBA third semester course. The exam is divided into two parts: Part A contains 10 multiple choice questions worth 5 marks each, covering topics like defining marketing research, research proposals, descriptive research, secondary data, observation, measurement scales, sampling, hypothesis testing, and research report presentations. Part B contains 5 long-form answer questions worth 10 marks each, asking students to elaborate on the marketing research process, primary data collection methods, measurement scales, sampling techniques, and writing a research report.

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2K views2 pages

Model Paper - I: Marketing Research

This document contains sample questions from a marketing research exam for an MBA third semester course. The exam is divided into two parts: Part A contains 10 multiple choice questions worth 5 marks each, covering topics like defining marketing research, research proposals, descriptive research, secondary data, observation, measurement scales, sampling, hypothesis testing, and research report presentations. Part B contains 5 long-form answer questions worth 10 marks each, asking students to elaborate on the marketing research process, primary data collection methods, measurement scales, sampling techniques, and writing a research report.

Uploaded by

azam49
Copyright
© © All Rights Reserved
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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16 MBA Third Semester (Marketing Research) KUK

MODEL PAPER – I

MARKETING RESEARCH

MBA– THIRD SEMESTER EXAMINATION


(BASED ON 2012-13 PATTERN)

Time: 3 Hours Max. Marks: 70

PART - A

Attempt any 8 questions in this section (8×5=40)


1) Define marketing research.
2) What is meant by research proposal?
3) Define descriptive research.
4) Define secondary data.
5) Explain observation.
6) What is a nominal scale?
7) What is sampling?
8) Define hypothesis testing.
9) What are the essential characteristics of a presentation of research report?
10) Explain the term test marketing.

PART - B

Attempt any 3 questions in this section (10×3=30)


1) Elaborate the marketing research process with example.
2) What are the primary data collection methods? Explain in detail.
3) Explain the various types of measurement scales along with their
advantages and disadvantages.
4) Write a detailed note on procedure, advantages and disadvantages of
sampling.
5) Explain the mechanism and precautions in writing a research report.
17 MBA Third Semester (Marketing Research) KUK

MODEL PAPER – II

MARKETING RESEARCH

MBA– THIRD SEMESTER EXAMINATION


(BASED ON 2012-13 PATTERN)

Time: 3 Hours Max. Marks: 70


PART - A

Attempt any 8 questions in this section (8×5=40)


1) What do you understand by marketing information systems?
2) Why marketing research should not be conducted? Give four reasons.
3) Define problem identification.
4) What do you understand by online surveys?
5) Define scaling.
6) What are the dimensions of Likert scale? Explain.
7) What is sample unit?
8) What is data analysis?
9) Explain the meaning of interim report.
10) Describe advertising research.

PART - B

Attempt any 3 questions in this section (10×3=30)


1) What is meant by exploratory research? Elaborate the different techniques
of conducting exploratory research.
2) Discuss the various steps involved in questionnaire preparation in detail.
3) What are the various sampling techniques? Explain with their relative
merits and demerits.
4) What is Hypothesis? Explain the procedure of hypothesis test describing
various stages involved.
5) Explain the nature, scope and importance of advertising research.

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