National Book Store Newsletter
National Book Store Newsletter
National Book Store Newsletter
COM/862/NATIONAL-BOOK-
STORE-SUCCESS-STORY.HTML Issue # 862
NBC
Nanay Coring
married one of the Ramos First, Socorro admitted they have to start from
children and in 1940, they that it was not easy to zero.
needed someone to look start the business from
after the branch they set scratch. She recalled that They struggled hard to
up along Escolta Street, during the Japanese rebuilt National Book
on the ground floor of occupation, they would Store for the third time.
Panciteria National. Jose look on each and every But since then, every
Ramos took over it and book title on sale. If they centavo that they earned
asked Socorro to work on found questionable books, were used to buy the lot
him in that branch. They they would just tear the where the Rizal Avenue
renamed it as National pages off leaving them Branch of National Book
Book Store. useless. So instead of Store stands to this day.
selling books, Socorro and
Their love story began but Jose decided to fill their Today, National Book
her parents were against bookshelves with stuffs Store is considered as the
with it as Socorro was just from candies, soap, largest chain of
18 years old back then. slippers, papers, and bookstores in the country.
She was told to stay in the cigarettes. During the war, They have ventured into
province to keep away she would transfer goods several businesses
from marrying Jose to her smaller stores. already such as a
Ramos. But as they say, convenience-type store
true love never dies, the Second, when the named NBS Book Express,
young Socorro with just 11 Japanese were driven publishing companies
pesos in her pocket, away, it was now the time named Cacho-Hermanos
struggled to went back to for the Americans. Their printing press, Anvil Books
Manila to marry Jose. National Book Store stall and Capitol-Atlas
Because of this act, her in Escolta was damaged in Publishing, another book
family was so furious and the war. They recovered a store named Powerbooks,
angry that they bit by selling unused music store named Tower
considered her dead greeting cards and Records and Music One,
already. It was short-lived uncensored books, which Gift Gate, the home of
though lasting only until they had hidden in their Hello Kitty and Swatch,
Socorro gave birth to her home. and a department store
twins named Alfredo, who named Crossings
is now the President of Third, in 1945, they department store.
National Book Store and relocated their National Socorro’s children and
Benjamin, now the Vice Book Store previously relatives ran all these.
President. located at Escolta to
Avenida. The business is Socorro Ramos’ life and
As mentioned above, the doing quite well during success story and the
business National Book first few post-war school challenges that she faced
Store faced a lot of years but unfortunately, with her business National
challenges as it was built three years after, a Book Store business was
and rebuilt three times typhoon blew the roof of another inspiring story. In
from scratch! their store and they were fact, it was recognized
left with soaked books and when she was chosen as
stuffs that were worthless. the Ernst and Young’s
Again, for the third time,
NBC NANAY CORING | Issue # 3
Philippine Entrepreneur of
the Year in 2005.
Credits: Go NeGOsyo