National Book Store Newsletter

Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1of 3

HTTP://WWW.MILLIONAIREACTS.

COM/862/NATIONAL-BOOK-
STORE-SUCCESS-STORY.HTML Issue # 862

NBC
Nanay Coring

February 27, 2009

SMALL BUSINESS ENTERPRISE IN THIS ISSUE: ENTREPRENEUR

NATIONAL Nanay Coring or Maria


money from her mother.
Her elder sisters helped
BOOK STORE Socorro Cancio in her the family by working in a
early years was born in candy and bubble gum
SUCCESS STORY Sta. Cruz, Laguna on factory and she spent her
February 27, 2009 Rags to September 23, 1923. Ever summer doing summer
Riches Entrepreneur 28 she was young, she grew jobs too. In one instance,
Comments
up in an entrepreneurial young Socorro was hired
National Book Store, the environment as one of the to peel off the paper used
Philippine’s largest chain six children born to in old cigarettes so that it
of bookstores is the entrepreneur parents and can be reuse to make new
featured success story for grandmother. Her parents fresh cigarette sticks. She
today as we witness the used to run a store selling received 5 centavos per
life story of the woman a lot of stuffs from slippers pack of cigarettes. But the
behind it, Socorro Ramos to clothes and a lot more young Socorro started her
or more commonly known while her grandmother entrepreneurial skills and
to her staffs as Nanay had a market stall where hired kids and their
Coring. the young Socorro got neighborhood paying
used to seeing customers them 5 centavos for every
Her story is truly an withdraw items on credit. two pack of cigarettes
inspiring one as she built Unfortunately, her leveraging her efforts.
the business National grandmother did not Since then, the young
Book Store from scratch manage the business Socorro was on her way to
with a lot of challenges carefully not maintaining become an entrepreneur
and hurdles as she and a list of those items as early as 10 years old!
her husband Jose Ramos availed on credit and their
literally built and rebuilt business fell. Immediately after
the business three times graduating from Arellano
from scratch. That’s the After that event, they High School, she worked
true entrepreneurial spirit went to Manila. Her as a salesgirl at Goodwill
with enough courage and mother struggled hard to Book Store owned by the
determination. feed six children and the family of her present
young Socorro considered husband Jose Ramos.
herself as lucky if she got Socorro’s brother Manuel
NBC NANAY CORING | Issue # 2

married one of the Ramos First, Socorro admitted they have to start from
children and in 1940, they that it was not easy to zero.
needed someone to look start the business from
after the branch they set scratch. She recalled that They struggled hard to
up along Escolta Street, during the Japanese rebuilt National Book
on the ground floor of occupation, they would Store for the third time.
Panciteria National. Jose look on each and every But since then, every
Ramos took over it and book title on sale. If they centavo that they earned
asked Socorro to work on found questionable books, were used to buy the lot
him in that branch. They they would just tear the where the Rizal Avenue
renamed it as National pages off leaving them Branch of National Book
Book Store. useless. So instead of Store stands to this day.
selling books, Socorro and
Their love story began but Jose decided to fill their Today, National Book
her parents were against bookshelves with stuffs Store is considered as the
with it as Socorro was just from candies, soap, largest chain of
18 years old back then. slippers, papers, and bookstores in the country.
She was told to stay in the cigarettes. During the war, They have ventured into
province to keep away she would transfer goods several businesses
from marrying Jose to her smaller stores. already such as a
Ramos. But as they say, convenience-type store
true love never dies, the Second, when the named NBS Book Express,
young Socorro with just 11 Japanese were driven publishing companies
pesos in her pocket, away, it was now the time named Cacho-Hermanos
struggled to went back to for the Americans. Their printing press, Anvil Books
Manila to marry Jose. National Book Store stall and Capitol-Atlas
Because of this act, her in Escolta was damaged in Publishing, another book
family was so furious and the war. They recovered a store named Powerbooks,
angry that they bit by selling unused music store named Tower
considered her dead greeting cards and Records and Music One,
already. It was short-lived uncensored books, which Gift Gate, the home of
though lasting only until they had hidden in their Hello Kitty and Swatch,
Socorro gave birth to her home. and a department store
twins named Alfredo, who named Crossings
is now the President of Third, in 1945, they department store.
National Book Store and relocated their National Socorro’s children and
Benjamin, now the Vice Book Store previously relatives ran all these.
President. located at Escolta to
Avenida. The business is Socorro Ramos’ life and
As mentioned above, the doing quite well during success story and the
business National Book first few post-war school challenges that she faced
Store faced a lot of years but unfortunately, with her business National
challenges as it was built three years after, a Book Store business was
and rebuilt three times typhoon blew the roof of another inspiring story. In
from scratch! their store and they were fact, it was recognized
left with soaked books and when she was chosen as
stuffs that were worthless. the Ernst and Young’s
Again, for the third time,
NBC NANAY CORING | Issue # 3

Philippine Entrepreneur of
the Year in 2005.

Today, at the age of 85,


Socorro Ramos or Nanay
Coring acts as the General
Manager of National Book
Store. And she told that
the core values in her
success are to keep
learning, being actively
involved in the business,
being able to read
changes and act on them
immediately, and most of
all, never give up!

Credits: Go NeGOsyo

Question: What can you


learn from the successful
entrepreneur mentioned
in the article who started
from small beginnings?

You might also like